anti radiation chip.doc

7/26/2019 anti radiation chip.doc

1/29

Table of Contents

Chapter 1: Introduction...............................................................................................................3

1.1 Background....................................................................................................................... 3

1.2 Justifcation o the Study....................................................................................................3

1.3 Obecti!e o the "eport......................................................................................................3

1.# Scope o the Study............................................................................................................ #

1.$ %ethodo&ogy o the Study..................................................................................................#

1.' (i)itation o the study.......................................................................................................$

Chapter 2: Co)pany o!er!ie*....................................................................................................'

2.1 Co)pany background........................................................................................................'

2.2 +e* ,roduct -e!e&op)ent:...............................................................................................

2.3 I-/0 /+/"0IO+.............................................................................................................

2.# I-/0 SC"//+I+...............................................................................................................

2.$ CO+C/, -/4/(O,%/+..............................................................................................

2. %arketing ,&an o 0nti "adiation Chip:...............................................................................5

2. Situation 0na&ysis:...........................................................................................................16

2.5 %arket su))ary:............................................................................................................16

2.16 %arket trends:...............................................................................................................16

2.11 %arket ro*th:..............................................................................................................11

2.12 %arket +eeds:...............................................................................................................11

2.13 %arket Seg)entations:................................................................................................ 11

2.1# ,roduct de!e&op)ent:...................................................................................................12

Chapter 3: %arket 0na&ysis......................................................................................................1#

3.1 S7O 0na&ysis:................................................................................................................1#

3.2 Co)petitors:....................................................................................................................1$

3.3 ,roduct O8ering:.............................................................................................................1$

3.# %arket opportunity issues:..............................................................................................1$

3.$ Critica& Issues:..................................................................................................................1'

3.' 4ision:.............................................................................................................................. 1'


2/29

3. %ission:........................................................................................................................... 1'

3. Obecti!es:.......................................................................................................................1'

3.5 %arket strategy:..............................................................................................................1

C90,/" #: %arketing p&anning...............................................................................................1

#.1 arget )arket.................................................................................................................. 1

#.2 %raket ,ositioning...........................................................................................................1

#.3 %arketing %i.................................................................................................................. 1

#.# Sa&es orecast.................................................................................................................. 21

#.$ "e!ie* and Contro&..........................................................................................................22

#.' ,roduct (ie Cyc&e Strategies:..........................................................................................22

Chapter $: ,ro or)a ;inancia& 0na&ysis....................................................................................23

Cost o ,roect:...................................................................................................................... 23

,ro


3/29

1.1 Background

Now a day in the competitive world practical experience is must. It is possible to gather theoretical

knowledge by passing through book but it is insufficient to acquire practical experience.

In order to complete the BBA program we have to complete a course called principles ofMarketing. In completing the course our course instructor gives us an assignment on New roduct

By preparing the report we will be able to gather knowledge about the different types of roduct

and evaluate the market of these products.

1.2 Justifcation o the Study

As our course teacher has given to prepare this assignment! we have tried our level best toprepare it.

"o know about how to make development of a new product.

"o know the preference for the goods of the customer.

"o compare the new product with the existing product.

"o increase our professionalism in #ob sector

1.3 Objective o the Report

Primary Objectives$

WE have done this research because our course teacher gave this topic as our assignment. "he

primary ob#ective of this report is that. As he decided us to make this assignment! we have tried our

best to make it relevant. %e have tried our best to prepare this assignment perfectly and correctly. If

our course teacher is satisfied! our primary ob#ective will be successful.


4/29

Secondary Objectives$

Analysing how to start new product.

At the same time gathering the practical

experiences.

Present situation about the market.

To know the product strategies that the

organization allows to apply.

To analysis quality of the product.

Gather practical knowledge about New Product.

"o achieve a steady increase in the market

position by market penetration pricing. "o win a large market share.

The obecti!es of this assignment are to know how to start a new

product and how to capture the market shares.

The implication of "p#s of marketing.

$e also learned about %$&T analysis of new

product.

To maintain positive & strong growth.

1.4 Scope of the Study

"here was huge scope to work in the arena of the report. 'onsidering the dead line! the scope and

exposure of the paper has been wide(ranging. "he study! )*eveloping a new product+ has covered

overall procedures of launching a new product. By preparing this report it becomes more

understandable about the real condition of the corporate situation of our country.

1.5 Methodology of the Study

Methodology is the process or purpose of collecting data and information! which are required in

connecting with findings tools for best possible outcome.

"here are various approaches to collect data for the report. But we should carefully select the way

according to nature of the report. %e have designed the study carefully planned to yield result thatare ob#ective as possible. "he main lookout of the report is to discover consumer behavior towards

,lobal "rade Network-s new product. In this section! we would like to emphasis on survey process


5/29

that we have conduct while we were preparing the report. "his process consists of the following

steps.

Sources of data

ere the secondary sources of information were used. "he secondary sources are:

%eb sites

Books

,lobal "rade Network

*ifferent Business ublication & Notes

1.6 Liitation of the study

%e have tried our best to prepare this report perfectly. But we are not completely satisfied. %e have

faced many problems. "hese problems have created lots of difficulties for us.

/ome problems0 limitations were yet present there$

Lack of Experience:

"he work of collecting the information requires much experience. But we had no adequate

idea! knowledge! and previous experience about the report. "herefore it is very normal that

error comes into existence in the report.

Lack of facilities$

At the time of data collection we have faced several problems due to lack of facilities by the

management.

Lack of interest:

At the time of data collection it has been observed that most of the participants of the interview

did not pay attention in answering the question.

Lack of information:

"he 'ompany is a renowned company in Bangladesh. But our report was only in *haka

biased. /o! the report lacks information.

Chapter 2: Copany overvie!


6/29

!.1 Copany background

Global Trade et!ork is a pioneer! dynamic! professionally managed business organi1ation has

/trong experience in the field of Information "echnology. 2ur business is completely automated

and online with strong support team dedicated and committed for success. %e at ,lobal "radeNetwork are with the right support system! right products for the right people. %e focus on

achieving the highest standards of business excellence by offering people an opportunity to grow

and excel with it. "his business is driving in Bangladesh in a big way. "he mobile phone users in

Bangladesh are increasing drastically day by day. "he Mobile industry current users " croreand its

growth rate are #$%per year.

,lobal "rade Network supplies products and services to the ,overnment & Non ,overnment

organi1ation 3ike Bangladesh government organi1ation! Bangladesh "elegraph & "elephone Board!

'ellular 2perators! Installation 'ompanies & N,2-s. 2ur clients are very much happy to work

with us because we have dedicated office staffs who provide our customers a very good service.

&ead Office

anthapath

'ranc( Office

anthapath

Ware(ouse

Magba1ar

Service )entre

,reen 4oad


7/29

2ur own people operate those office & we have resellers our products all over the country. %e have

service center of our own. %e have a huge capacity of warehouse in Maghba1ar.

!.! "e# $roduct %e&elopent'

New product *evelopment 5N*6 is an important task for a company. 7very product has a life cycle./o a company gets a little opportunity to carry on its business with a particular product for a long

time. As a result a company has to improve or update its product to keep pace with the market-s

demand. New product development is really risky because if a company fails to do well then it faces

decline in sales and cannot go ahead from its competitors.

!.( )%*+ ,*"*-+T)"

%e are living in the soup of dangerous radiation. 4esearch now

links long term exposure to electromagnetic fields 57M8s6 with

chronic health issues! from stress! fatigue to cancer.

2verwhelming numbers of scientists now agree that E*+s

created by cell phones power lines and other technologies are

'arcinogens. But like any massive public health threat! it may

be years before the talk stops and the action starts. 'onsidering

the need of growing mobile phone! laptop and other electronicsdevice users which emit dangerous radiation! a new and

improved featured Anti 4adiation 'hip is needed from get rid of

such harmful radiation. In this Anti 4adiation 'hip there are features that are experienced by any

person before. 8rom this thought the idea of this Anti 4adiation 'hip has came to light.

!.4 )%*+ SC-**")",

%e have considered many new products for development like

8inance calculator! intelligent clock! 2utstanding Battery etc. But

we have chosen this product because of its usability! unique

features and also this product will help its user to safe from 7M4.

Moreover! by concerning people about the bad effect of radiation

we are maintaining social responsibility. %e did not choose those

others products because it-s demands! great investments. In this

modern world of information technology such a product like this

is really needed.


8/29

Now we reveal the name of our product. "he name is ,nti -adiation )(ip.

!.5 C"C*$T %*/*L$M*"T

)(aracteristics of ,nti.-adiation )(ip:

"here are some certain characteristics of Anti 4adiation 'hip which make it different from other

chips."he characteristics of Anti 4adiation 'hip are given below$

It is easy very to use.

It can easily bearable.

It eradicates harmful radiation which is detrimental for human being.

It can easily attach with any mobile phone! laptop and other electronic devices which

emits radiation.

It is skinny.

It does not need any extra power to work.

&o! it Works:

In the presence of external electromagnetic field! the chip-s 974" shield technology component

emits subtle low frequencies 5the :noise field-6 of electromagnetic oscillations that resemble

resonance frequencies of living cells in the body. "hese oscillations compensate and neutrali1e the

harmful effects of 7M4 generated by cell phones and electronic devices while simultaneously

providing support for cellular functions in the body.

"his noise(field technology was initially developed in a research funded by the ;/ Army in ?!

as the Army was concerned about the effects of radiation from communication equipment on key

personnel. "he research uncovered the connection between the constancy in 7M8 wave and the


9/29

cell-s trigger response. "hen they discovered that by superimposing a random field on the 7M8

wave! the 7M8(induced biological effects are eliminated.

&o! to use t(e product:

It is very easy to use. "here are some guide lines to use it more easily and efficiently. "he guidelines

are given below$

*irt free cell phone! laptop or other electronic device.

4emove the paper from the back of the Anti 4adiation 'hip.

8ix 'hip on backside of phone or other devices close to antenna.

!.0 Marketing $lan of +nti -adiation Chip'

If a company wanted to launch a new product they would have to be a good market planstrategy. Market plan is important because a good plan helps a product to achieve its

goal. /o! let-s see what the marketing plan of ,lobal "rade Network is for Anti(

4adiation 'hip.

!. Situation +nalysis'

,"N limited is entering its eighth year of operation. Its productions have been well

received and marketing will key to the development of brand and product awareness as well

0ntiE of total population of Bangladesh!

the market potential comes to about


16/29

As a growing(up business! ,lobal "rade Network is still in the early stages. "he

critical issues are for ,lobal "rade Network is to$

ursue controlled growth that dictates that payroll expenses will never exceed the

revenue base. "his will help protect against recessions.

'onstantly monitor customer satisfaction! ensuring that the growth strategy will

never compromise service and satisfaction levels.

(.6 /ision'

Anti 4adiation 'hip will exceed the expectations of customers.

(.0 Mission'

"o ensure the quality.

"o satisfy customers needs and wants.

"o bring a revolution in the history of technology.

(. becti&es'

It is also an important matter to set up ob#ectives of a new product to sustain in the market in a

long run.

Marketing ob#ectives$

Maintain positive! not withstanding seasonal sales patterns.

Achieve a steady increase in market penetration.

8inancial ob#ectives$

Increase the profit margin through efficiency and

economy.

Maintain a significant research and product

developments.


17/29

(.2 Market strategy'

2f course customers focus with operational efficiency and customer intimacy. ,lobal "rade

Network 3td! marketing strategy is to offers superior quality products at a competitive price with

maintains strong quality control system. "his company tries to maintain total quality management to

keep the continuous growth of the organi1ation. "his company has strategy for development of

product and use of modern technology. Marketing strategy in establishing seal of quality

organi1ation. rovide market intelligence to producers and exporters on products demands.

/trategy to increased institutional facilities through trading and export house to encourage export.

C&$'()R *: "ar#etin+ p%annin+


18/29

4.1 Target arket

Anti 4adiation 'hip-s target customers are ordinary mobile phone! laptop and other electronic

device users remote areas people and armed forces.

4.! Mraket $ositioning

Anti 4adiation 'hip will position itself as a value for money brand one that is easy to use! no

tension for power up! no need to electricity etc. ,lobal "rade Network limited competitive

advantages are higher quality medium price! offering more benefit to the customer! feature

differentiate the company from the competitors. Anti 4adiation 'hip exists in the market on the

basis of it! competitive price! maintain stick delivery schedule and standard quality products.

Its appeal will be 7Get t(e facts2 Take control8 'e Safe29

Because In the meantime! people are getting sick by harmful 7lectromagnetic 4adiation. %e have

to consider the fact of market position of ours in case of launching a new product. "he main termwe have to determine that are we market ruler or market challenger! or are we market follower.

4.( Marketing Mi7

8igure$ Marketing mix.

Product


19/29

"he chip neutrali1es the negative effects of 7M4 by changing the quality of the 7lectro Magnetic

8ield rather than reducing the 7M4 intensity. "he chip-s 974" shield technology component emits

subtle low frequencies 5the :noise field-6 of electromagnetic oscillations that resemble resonance

frequencies of living cells in the body.

@ariety$ "here are basically two types of product.

Anti(4adiation Mobile 'hip.

Anti(4adiation 3aptop 'hip.

Juality$ It has many good qualities rather than other product.

Brand name$ Its brand name is ,"N Anti 4adiation 'hip.

ackaging$ ackaging department maintains the department manager. "he main productsare radiation absorbing 'hip. All packaging industry have customer. Marketing manager

find thepackaging industry! meeting the purchasing manager! collecting order and supply

theproduct and collect money.

/ervices$ Always keep contact with customers.

/i1e$ /mall and extra small si1e.

%arranties$ < ear whichever will come first.

Price

It will offer value for money beginning with an average reali1ation of taka HCC ;. A discount of

FC

*iscount$ 2ur products have


20/29

ayment period$ 2nly cash payment.

'redit terms$ No credit terms.

Place

Initially Anti(4adiation 'hip will supply to institutional markets directly. In the second year ofoperation the product will be launched under ),"N+ brand in few ma#or town of /ylhet!

'hittagong! 4a#shahi! 9hulna! Barishal! and 4angpur! at select outlets through authori1ed dealer.

Promotion

"he basic promotional route will be point of purchase material! altercative danglers. laced near

checkout counter and sample trail. "his will be done only for the branded products. 8or the

institutional markets the ma#or trust will be efficient supply dealer management! weekly visit to

headquarter and ma#or outlets by senior personnel 'ontinues feedback and multiple contacts with

distributor. "hey way we want to promote our product are given below.

Television ads: It is the most popular way to reach people. Informative ads would be aired

frequently on all the Bangladeshi channels especially between higher rated programs such

as news etc. If we raise awareness towards people about electromagnetic radiation which

emits from electronic devices like mobile phone! laptop etc. "hey should think about our

product. %e want to give ads on these selected channels.

Paper ads: 7xclusive eye dragging ads on the front page of newspapers and on the back

pages of selective maga1ines.


21/29

-adio promotion: "oday a lot of people do listen to the radio music stations. "here are

many popular stations like 4adio 8oorti! 4adio "oday! *haka 8m! 4adio Amar etc. %e will

broadcast the name! location and other information during the young generation music

programs. "he will be a one kind of promotion as no other chips do promotion via radio. %e

would like to give ads on these popular 8Ms.

'illboards8 leaflets and flyers: 2ther than newspapers the most efficient strategy to

engrave our message to the potential customers is through billboards! leaflets and flyers.

But this kind of advertisements will be heavily concentrate in areas like *haka! 'hittagong!

/ylhet areas as our desired target customers are settled in these places.

Promotional ,ctivities: %e will take some promotional activities( %e will hold #ingle

types of advertisement in the radio channels. oung generation is the most vital customer of

our product. $e will also add in periodical like different types of magazines. $e will

sponsor different e!ents and gi!e wall and bill board ad!ertisement in the important placesto draw attention of the people.8inally we will hold customer driven campaign in most of

towns. /uch as

*istribution of samples

*iscount of coupons to customers in the retail stores

ri1e through raffle draws

8ree trials of new customers

*iscount coupon will serve as marketing strategy to develop similar loyalty scheme in order to

identify and stimulate brand awareness in the Bangladeshi market.

4.4 Sales forecast

/ales forecast is a statistical analysis very useful to determine the sales amount or product

releasing. %e can observe the previous attempt to release a new product and its particular response.

,lobal "rade Network feels that the sales forecast figures are conservative. It will steadily

increase sales as the advertising budget allows. Although the target market forecast listed all of

the potential customers divided into separate groups! the sales forecast group customers into


22/29

different categories. 4educing the number of categories allows the reader to quickly discern

information! making the chart more functional.

4.5 -e&ie# and Control

Anti 4adiation chip will have simple! decision friendly weekly! monthly! quarterly! half yearly and

yearly report focusing on G

4evenue and unit sales

7xpenses

'ustomer feedback

Market log 5self and competitive ma#or activities6

)ontrol:

/imilarity or differences in assume production and real production

/imilarity or differences in assume marketing and real marketing.

4evealing the fault in production and marketing.

"ake remedial measure.

'ontrol product quality.

Maintain quality development according to price.

4.6 $roduct Life Cycle Strategies'

After launching the product! ,"N-s management wants the product to en#oy a long and happy life.

Although it does not expect the product to sell forever! the company wants to earn a decent profit to

cover all the effort and risk that went into launching it. 8rom the analysis we can say that Anti4adiation 'hip is in introductory stage.


23/29

Chapter 5' $ro fora 8inancial +nalysis

Cost of $roect'

$ro98ora )ncoe Stateent'


24/29

$roected Balance Sheet

Balance sheet of an organi1ation represents the financial position of an organi1ation at a specific

date. It includes assets! liabilities and stockholders- equity of an organi1ation. "he balance sheets of

the next five years of our organi1ation are given below.


25/29

Cash 8lo# Stateent'

$ay Back $eriod'


26/29

Chapter ,: Conc%usion and -indin+s:

8indings of the study'

"he intention of this study is to examine the New roduct *evelopment and its implementation in

the existing market especially in Bangladeshi market.

"he company brings innovative products for regenerative I" sector. "he aim of the company is to

improve the quality of life by developing innovative products! at present it is working on multiple

pro#ects. "he ma#or findings of the overall study are discussed below sequentially$

e! Product:

It is a totally new product with new features.

Lackin/:

No popular brand name.

eople are not accustomed with it.

Product life cycle sta/e:

"his product is in introductory stage.


27/29

Conclusion'

As Anti(4adiation 'hip is a new product in our country! so it has some lacking such as no popular

brand name! people are not accustomed with such kind of product etc. but we hope we can easily

overcome these lacking in our nearest future by providing better quality and creating strong brand

loyalty among the customer. %e believe that our people will prefer the Anti 4adiation 'hip as

mobile chip and as laptop chip etc. after getting the product benefits. opefully in near future ourpeople will reali1e the harmful effect of radiation and will get familiar with our product.


28/29

Bibliography

ournals:

%orld 4esearch organi1ation! for innovation of new product.

"he economist! cell phone health ha1ards.

'ooks:

hilip 9otler & ,ary Armstrong! rinciples of Marketing!


29/29

anti radiation chip.doc

Documents