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UB GROUP (UNITED BREWERIES)
The UB Group is 3rd largest spirits marketer in the world
The company offers 140 brands at varying price points.
With overall sales of 60 million cases.
Agenda
Patterns of alcohol consumption
Demerits of alcohol
WHO Report
Conclusion
Patterns of alcohol consumption
Men drink far more than women, but women’s drinking is rising
People start drinking earlier than ever.
People with heavy use of alcohol develop early health problems
Demerits of alcohol
Physical health effect
Mental health effect
Social effect
Effects of alcohol
WHO Report
CONCLUSION
BIBLIOGRAPHY
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