Anshoff’s product market expansion grid model & How does a service provider in fast food chain uses it Presented By: Satyajeet Mishra Roll : 25
Anshoff's Product market expansion grid model
Jun 18, 2015
THIS IS AN EXAMPLE OF HOW ANSHOFF'S MODEL CAN BE USED IN FAST FOOD INDUSTRY
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Anshoff’s product market expansion grid model
& How does a service provider in fast food
chain uses it
Presented By:Satyajeet Mishra
Roll : 25
INTRODUCTION
Anshoff’s Product Market Expansion Grid Model
Existing Market + Existing Product
= Market Penetration
This growth strategy uses current products and current markets withthe goal to increase market share.
This targets non-buying customers in currently targeted segments. It also targets new customers in new segments in order to expand the potential market.
New Market + Existing Product
= Market Development
Existing Market + New Product
= Product DevelopmentIt is a process that has two
parallel paths: one involves the idea generation, product design, and detail engineering; the other
involves market research and marketing analysis.
Diversification seeks to increase profitability through greater sales
volume obtained from new products and new markets.
New Market + New Product
= Diversification
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