Anouk Willems - April lecture series - 2014

Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014

Online Community VIPs How to collaborate with community

Very Important Participants

Anouk Willems

Research Innovation Manager @ InSites Consulting The Netherlands

2014 Platinum Sponsor April Series Sponsor

By Anouk Willems Research Innovation Manager

@AnoukW1

How to collaborate with Community

Very Important Participants

Online Community VIPs


ARE THERE

VIP’S IN

COMMUNITIES?

WHO ARE THEY?


Hi! I’m Anouk Utrecht, The Netherlands | Research

Innovation Manager | Marketing |

Co-creation | Mobile communities |

Gamification | Co-researchers



Who’s on board..


WHO IN

OUR COMMUNITY?

participates


Thread Dynamic

Cognitive

Effort

10%

47%

17%

25%

High

Low

Early Late

Ø = Participation Intensity

% = Community share 1%

?

5 MEMBER

PROFILES

identified

N=1595 comments,

63 members


http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=MSrVdkPpsH4WyM&tbnid=qFJ59boLVlY8-M:&ved=0CAUQjRw&url=http://www.endlessicons.com/free-icons/trophy-icon/&ei=8gANUqefE6i00QWXmIGADg&bvm=bv.50723672,d.d2k&psig=AFQjCNE1AOIjNZLnYmEhjMTIYc_qH6CE6g&ust=1376670268577328


http://www.google.nl/url?sa=i&source=images&cd=&cad=rja&docid=BOM9SBXSmNy1pM&tbnid=RWUclIyaykQeLM:&ved=0CAgQjRwwAA&url=http://www.iconspedia.com/icon/repeat-icon-43498.html&ei=GxUOUsmpOqOI0AXck4GABQ&psig=AFQjCNFZddrpqzX83efLEzOlxvh0CXBRhA&ust=1376741020003286

http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=6xKee3pgy6_FpM&tbnid=tbM5ea9xjZGvKM:&ved=0CAgQjRwwAA&url=http://www.iconsdb.com/black-icons/idea-icon.html&ei=7xIOUpmUJI330gWmsIDQDQ&psig=AFQjCNGN7a7wQBBlgdqqnmEq6LNgN6xzzA&ust=1376740463640552

http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=D4rh2xjXdGqD7M&tbnid=nELveHspBF4NTM:&ved=0CAgQjRwwADgx&url=http://www.iconsdb.com/black-icons/message-icon.html&ei=rxMOUsfTDuKS0AW4-oCYAg&psig=AFQjCNGLUs4GWdW0L4XI1N6Nsr4jMaZQLA&ust=1376740655300406

http://www.google.nl/url?sa=i&source=images&cd=&cad=rja&docid=8QBrAiJ_YRLYbM&tbnid=5sFRBnmJexG0XM:&ved=0CAgQjRwwAA&url=http://blog.brightcove.com/en/2011/02/why-web-so-quiet-well-we-hear-it-loud-and-clear&ei=ohQOUviBBYOm0AW7n4HQDQ&psig=AFQjCNF5pJO3WVAm4aizsAJLwSvjo-OEQg&ust=1376740898152805

Insights? High level of cognitive effort

Timing? FiPo*

Frequency? High

Size? 1%

Motivation? Give recognition

COMMUNITY LEADER



Insights? High level of cognitive effort

Timing? Early

Frequency? High

Size? 10%

Motivation? Give recognition

INSIGHTFUL INITIATOR


http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=6xKee3pgy6_FpM&tbnid=tbM5ea9xjZGvKM:&ved=0CAgQjRwwAA&url=http://www.iconsdb.com/black-icons/idea-icon.html&ei=7xIOUpmUJI330gWmsIDQDQ&psig=AFQjCNGN7a7wQBBlgdqqnmEq6LNgN6xzzA&ust=1376740463640552

Insights? Medium level of cognitive effort

Timing? Middle

Frequency? Medium

Size? 47%

Motivation? Encourage them

MIDDLE MESSENGER


http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=D4rh2xjXdGqD7M&tbnid=nELveHspBF4NTM:&ved=0CAgQjRwwADgx&url=http://www.iconsdb.com/black-icons/message-icon.html&ei=rxMOUsfTDuKS0AW4-oCYAg&psig=AFQjCNGLUs4GWdW0L4XI1N6Nsr4jMaZQLA&ust=1376740655300406

Insights? Low level of cognitive effort

Timing? Middle

Frequency? Low

Size? 25%

Motivation? Give personal attention

SPARSE SPORADIC ?


Insights? Medium level of cognitive effort

Timing? Late

Frequency? Low-Medium

Size? 17%

Motivation? Challenge reflection

REFLECTIVE REPEATER


http://www.google.nl/url?sa=i&source=images&cd=&cad=rja&docid=BOM9SBXSmNy1pM&tbnid=RWUclIyaykQeLM:&ved=0CAgQjRwwAA&url=http://www.iconspedia.com/icon/repeat-icon-43498.html&ei=GxUOUsmpOqOI0AXck4GABQ&psig=AFQjCNFZddrpqzX83efLEzOlxvh0CXBRhA&ust=1376741020003286

Topic

Launch

Informal

Moderation

Formal

Moderation

Informal

Moderation²

Info-structuring Hypothesis validation

& Illustrations

Moderation & Analysis Flow

DIFFERENT MEMBERS,

different motivations


SO,

ALL MEMBERS

ARE

IMPORTANT…


..BUT ONLY SOME

ARE ALLOWED

backstage


THEY ARE VERY

PARICIPANTS

involved


Participant

HOW TO TURN A

PARTICIPANT

INTO A ‘VIP’

Community VIP


ACCEPT OUR

challenge


3 CHALLENGES TO

IDENTIFY YOUR

VIPs


Natural MODERATOR

BEHAVIOR


WHO IS OUR

co-moderator?

Time spend; 2x more time

Language 51% more social words

Personality: Higher self-efficacy


TRIANGULATION

WITH

co-moderators


“ “

I really enjoyed being a

co-moderator. It really felt

like I was playing an

important role and that I

was being heard. Thank you

for asking me to do that. I

would love to do it again.

CO-MODERATORS

LOVE IT!


http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=fuztPH6w8_MfkM&tbnid=BetLbzjnmrLt0M:&ved=0CAUQjRw&url=http://goodlogo.com/extended.info/campbells-logo-2570&ei=FZNlUZXGI-md0wXI-YEY&bvm=bv.44990110,d.d2k&psig=AFQjCNEI7z_eqeTbOootJKG868KbcxdW6A&ust=1365697683704710



HOW TO

COLLABORATE WITH

co-moderators?


3 CHALLENGES TO

IDENTIFY YOUR

VIPs


FINDING OUR

blind spots

1/ Generation Gap

2/ Knowledge Gap

3/ Culture Gap


CLOSING THE

generation gap


Knowledge gap CROWD INTERPRETATION

GAME


http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=dY0Ay9XGotEDUM&tbnid=68669aKh4X0T5M:&ved=0CAUQjRw&url=http://rcis-conf.com/rcis2011/venue.php&ei=JZNlUbv5CMis0QWAkoH4CQ&bvm=bv.44990110,d.d2k&psig=AFQjCNEchlFAFWsxBf_8iIJbxyjofsPaqg&ust=1365697696712038

3 CHALLENGES TO

IDENTIFY YOUR

VIPs



FINE-TUNING

CONCLUSIONS TO

CLOSE THE culture gap


http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=wvfc1MTPcvWpGM&tbnid=Tv7GW2yKOTLcHM:&ved=&url=http://c2cshop.blogspot.com/2012/09/auping-essential.html&ei=Av9qUdP4HsGP7Aak1IC4Dw&bvm=bv.45175338,d.ZGU&psig=AFQjCNHU8PGSAsHFNngi4F8E-m7sYW6i4g&ust=1366052994943423


SO,

ARE OUR VIPS

co-researchers


3 TAKEAWAYS


Anouk Willems, InSites Consulting, Netherlands Festival of NewMR 2013 – Training Day

THANK YOU

Anouk Willems

Research Innovation Manager @ InSites

Consulting.com




The Sponsors for this Event

If you are interested in sponsoring a future NewMR event Email [email protected]


mailto:[email protected]


Q & A



Anouk Willems InSites-Consulting.com

Ray Poynter The Future Place

Questions?

[email protected]

+31 10 742 10 35

Anouk Willems Research Innovation Manager

Thank you!