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Project Book

PRICKED DAILY

Project book

Designer Notes

I am extremly excited to be working on a campaign that I am very passionate about. The rise of diabetes in the United States have left many suffering along with their families.

The more diabetics know and learn about diabetes the less they will be willing to settle on old out dated technology and information.

An improved brand identity, consumer friendly website, product line and increases presence in The Food Network Magazine will allow Picked Daily to establish itself on a commercial level. Creating a new flow of consumer to the American Diabetes Association to make donation and help the further research for a cure.

Research

Creative Development

Design Standards

Final Designs

1.1 Research -81.2 Target Demographic -141.3 Client Brief -161.4 Brand Features -181.5 SWOT -201.6 Brand Mission -221.7 Creative Brief -24

2.1 Logo -282.2 Design Research -302.3 Moodboards -322.4 Print Ads -342.5 Web -362.6 Motion graphics -40

3.1 Logo Standards -443.2 Logo Guidelines -483.3 Print Collateral -503.4 Color Pallette -523.5 Font Choices -533.6 Textures and imagery -553.7 Print Guidelines -573.8 Web Guidelines -593.9 Interactive media -613.10 Brand Voice -63

4.1 Print -674.2 Digital -694.3 Promotional -714.4 Large format 73

R e s e a r c h

www.prickeddaily.com

R e s e a r c h

P r i c k e d D a i l y i n s i d e a n d o u t


picture , graphic, or design


abstract research portion

Project Definedthe current trend ofdiabetics in the united states is that finding up dated information about research and recipes is hard to do. Searching in depth for new information is not what is expected in todays society.

Diabetes is becoming a very com-

mon illness in the united states.

BUt as far as the

progression of information about

the illness seems to continue to

remian hard to find, recipes al-

ways have dull and tasteless

food. When their are new and

improved products and informa-

tion out there to help maintian

a healthy way of life and make it

easier to handle should be easy

to find,

Diabetes is becoming a very common

illness in the united states. BUt as

far as the progression of information

about the illness seems to continue

to remian hard to find, recipes always

have dull and tasteless food. When

their are new and improved products

and information out there to help

maintian a healthy way of life and

make it easier to handle should be

easy to find,

Being a Diabetic and actually tryng

to find the right information and new

trends in the world of diabetes has

been tough. The goal of pricked daily

is to introduce a new trendy way that

diabetes can be shown. New updated

and current information and recipes

that will ensure healthy living with a

much easier way to find and recieve in

todays society.


Research Paper

Food Network magazine has over 3 million consum-ers from the target audi-ence of 18- 49 year olds. In the United States there are over 25 million people diagnosed with diabetes over the age of 20. Tak-ing one issue and devoting it to diabetic wellness and give a piece of the profits to the American Diabetes Association would create a market for the magazine and promotes its already good standings. The maga-zine in recent months has sky rocketed its rate base by about 800,000. This means a lot of people are interested in the maga-zine already. Diabetes is a very common illness. This means there are competi-tors, but do not get close to the amount of talent and creativity in this maga-zine. Promoting donations to the foundation, and giving some of the profit to the charity are key fac-tors in creating the issue. Food Network magazine has 65,000 plus entering sweepstakes and adding a diabetic sweepstakes for a donation to the charity in their name. Lately the technology for diabetes has evolved and new prod-ucts are coming out ev-

eryday. With a 95 percent rating on introducing new products to consumers, in-troducing new diabetic sup-plies to consumers would also benefit all companies involved. Food Network has changed food from something you eat to pop culture and could have a huge impact on the demo-graphic. Researching the media kit for Food Network shows that they are try-ing to be the cutting edge magazine and competitive in the industry. Introducing this issue aimed y diathe primary purpose of this is-sue. Research done has shown that only one Food Network celebrity chef has announced an interest in Diabetic Foundations. This is Anne Burrell, who recently starred on the reality show Chopped All-Stars. She participated to win money for Juvenile Diabetes Research Foun-dation. 50k was won and donated to this founda-tion. She has family that suffers with this illness and really did well on the show. Spreading word about the upcoming issue would probably bring more celebrities out to show their support, but for now she has the only one that

Research Paper

Research Paperhas come out in to the light.The cover of the magazine should stay basically the same design wise. Chang-ing the colors to match the American Diabetes Associa-tion’s would be important and putting their logo on the front would show the con-sumer what’s inside. Placing Anne Burrell on the front with headlines to her story on family members with diabe-tes along with a picture of a dish she created. The content of the magazine would go from explaining new and updated products and news from medical studies, showing pictures of what the products look like and who the stars are in creating the new advances. This would bring a few pages of informa-tion for the consumer, which this magazine already pro-vides but focuses on mainly news in the food industry. May also include how-to’s on using the new products and what are the affects of the products and updates. Gives information on new medica-tion and new studies on how to control your sugar levels as a diabetic. Then continuing on to cook-ing for diabetics. This means low- carb and sugar-free rec-ipes, easy to do recipes and new ways to make blah food into something you actually

would eat. This is important to diabetics and would try and cover all areas of food. A section on what to stay away from when eating out and how to get the same taste of foods you love but without carbs or sugar. Anne Burrell’s story and spotlight page should be in the middle of the magazine. This will give her heart felt story and reasoning behind her support to find a cure for Diabetes. Telling people how it was working with other chefs in the competition and what drove her. Celebrating the 50k she donated and also some recipes that she has come up with for diabetics. This gives the consumer some-one to inspire to read about and watch. Benefits the maga-zine and also the cable chan-nel as she has many shows. Usually the magazine has a middle section of 50 things, which is broke off between two pages with a booklet with the recipes inside. Desserts for diabetics are hard to come by because of the things they

Research PaperMaking this part of the maga-zine devoted to diabetic dessert recipes would be a great way to pull the consumer in. Healthier living would follow, showing new exercises and ways to sat fit and active. Weight problems are a huge factor for some diabetics and will be a largely appreciated area to talk about. To control your blood sugars without using so much insulin as many diabetic do is important. By eating right and exercising the ways shown in this section could bring down the blood sugar and amount of insulin used for the consumer. Testimonials from diabetic peers showing how these steps helped them control their diabetes and

made them all around healthier show be a portion of this section to. Have an area where they can write in to Food Network or email their stories. A diabetic recipe sweepstake would be announced at the end of the magazine. Participants will be in the running to win a basket full of the new products mentioned be-fore in earlier sections and their recipe in the next issue. Finally the last page should be a donation page. This page will show how to donate to the American Dia-betes Association. A brief bio on what the charity is and what they are doing for diabetes today. This would also say that every dona-tion will receive a free “cure, care, commitment” wristband to wear. This will be a good way to promote the donations from the consumer.

Conclusion

Reference page

Audience Profile


Our TargetThere are so many diabetics

in the United States and more

being diagnosed every day.

Pricked Daily’s target audience

is every person that currently

lives with, knows someone, or

just would like research for

diabetes.

The age ranges from very young

to the elderly. To be appeal-

ing to these generations of

people we will have to incorpo-

rate many different elements.

But, the ease of what the cam-

paign is about and who it will

be introduced will be great for

all ages.

By introducing Pricked Daily in

many differnt ways will bring

people into the campaign. Cre-

ating the website with easy

navigation and very clean con-

cept will be appealing to all

ages. The Food Network Maga-

zine having an issue introducing

the Pricked Daily campaign will

open the client base and client

range. Then also print ads and

other promotional aspects will

bring in the target audience

that we are looking for.

How can we get people to check out the campaign


Company ProfileThe American Diabetes Association

The association is a non-profit organization That has the mission to prevent

and cure diabetes and make sure

that diabetics live healthy lives.

By

donation and sponsors they bring

the cure for this illness a little

closer and a little more real for

everyone suffering.

Their website gives people the

chance to donate and read infor-

mation about who they are and

what diabetes is. This site is a

great resource for people look-

ing.


Company Profile Company Profile

Food Network Magazine

This magazine is a very

trendy food based read.

Showing new recipes and

giving tips on ways to eat

healthy. Having one month

dedicated to diabetes and

Pricked Daily would be a

great way to get the word

out about what we are try-

ing to do. Showing dia-

betic recipes and sections

of the Pricked Daily News

letter would promote the

campaign and also promote

donations to The American

Diabetes Association.

Their contribution and

agreement to produce one

magazine for the Pricked

Daily campaign would tru-

ely bring a consumer base

that is much wider than

word of mouth. Giving a

taste of we are going to be

offering and the sponsor

we may have and just the

over all message we are

trying to get acrossed.


brand features

product image

swot

swot

Communication

Trendy and SimpleHow can Pricked Daily be more user friendly

Pricked Daily will act as a resource and personal guide to the people and visitors who in some way shape or form suffer with diabetes

This campaign is a progresive movement to raise awareness aboutdiabetes in the United States

In an effort to support, inform

and be a resource for all dia-

betic’s alike. The typical ways

that have been presented in

the past has been dull and

very long winded. Which was

fine when people first become

ill. But as the years have

gone by the technology and

products , and information

have changed. Better ways of

getting and recieving informa-

tion. This is how we plan on

being user friendly. Including

many forms of advertising such

as print ads for those who

can’t use computers, facebook,

twitter and website for those

who do. Magazines showcas-

ing the campaign and donations

for our non-profit.

We will be a very trendy and

classic way to get new infor-

mation with current updates

and new products and reci-

pes for everyone to use. Liv-

ing healthy and spreading the

word about diabetes is our

goal. Find a cure is what is im-

portant and between our cam-

paign and the advertising do-

nations will be a good way to

promote diabetes awareness.


Communication

Four Reasonsto Check outPricked Dai ly

Finding tastfulrecipes that you will love

Find a trendy useful resource that will be up to date andcurrent

Find new products and medical advancements to promote ease and health

Donate to The American DiabeticAssociation.


Creative Brief

9

Market PositionCompared to other diabetic magazines and newletters Pricked daily has over come all of them. Pricked daily has the newest and best information, which continues to be updated and improved. Great re-source for all daibetic’s alike.

Current SituationPricked Daily is currently trying to spread the word about diabetes and serve as a way for donations to be giving for research. Joining the Food Network magazine for a month to show new client base what we offer.

Communication task “the message”Our goal is to give people suffering with diabetes a new place to find updated information instead of the old typical information. Becom-ing trendy and portraying the newest technology for diabetics ev-erywhere. Staying healthy and eating right is important. Joining with Food Network magazines will provide some much needed recipes and how to’s with celebrity chef’s foor made special for diabetics.

Target AudienceAll diabetics living in the United States, including people who have any need for a diabetic resource.

ObjectiveShowing everything that can help a diabetic to stay healthy and make life less stressful.



Sketches

design research

design research

Mood

Strengths

Opportunities

Threats

weaknesses

MOOD BOARD #1

MOOD BOARD #2

Boards

uploadable apps.

new technology

celebrities

color

DiabetesDiabetesDiabetes

fonts

recipes

MOOD BOARD #3

Print Concepts

Print Concepts

Print Concepts

Print Concepts

web concept

web concept

Motion Graphic

Motion Graphic

Style guide Divider

Style guide Divider

Logo Standards

Logo Standards

Logo Standards

Logo Standards

Logo Display

Logo Display

Print collateral

Print collateral

Color Pallette

Font styles

Textures

Imagery

PRICKED DAILY

Print Guide

PRICKED DAILY

Visit us at WWW.PRICKEDDAILY.COM

Dont live in the past, Let us show you whats out there, Live comfortable, Love life with diabetes.

Check us out and donate to the American Diabetes Association

Flyer and Poster Advertisments:

Logo Postion:

Flyer and poster advertising must display the organizationslogo after the main content of advertisment.

10 picas

Content:The main image of the print adis the focus. Must convey message,and be appropriate. Must worktowards common goal.

CMYK colors

Taglines

There are two tag lines which can be used.

Typefaces:

AppleberryBank Gothic

Web Guidelines

Web Guidelines

interactive media

interactive media

Brand Voice

Brand Voice

Final Design Divider page

Final Design Divider page

Print solutions

Print solutions

Digital Solution

Digital Solution

Promotional solutions

Promotional solutions

Large Format

image sources

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