Annual Review

Annual Review2007/08

2007/08 - A year on the World stage.

2

Contents

Foreword 4Communications & Membership 6Tourism 10Investment 14Economic Development 18Finance 20Board Members 22Executive Team 23Members & Partners 24

3

2007/8 was an eventful year for The Mersey Partnership (TMP)and the Liverpool City Region.

For TMP it was a year of considerable change. Dave Moorcroft wasActing CEO for the first six months and I joined half way throughthe financial year at the end of August 2007.

During the second six months of the year we embarked on aprogramme of reviewing and improving the governance of theorganisation and its financial and management systems. Bodiesresponsible for public funds need the highest standards ofgovernance and financial management. We have reviewed andrefreshed many of our internal systems and are pleased to reportnew and more robust management systems are now in place. Thismarks the start of a fresh approach by TMP.

In the second six months of the year the Chair, Deputy Chair,Finance Director and auditors resigned. The appointments of ournew Chair, Rod Holmes, and new auditors, PKF, were announcedshortly after the year end in April 2008. An experienced Directorof Finance has been in post since December 2007 and hasassisted with the implementation of new financial andmanagement systems.

Total income in 07/08 of £7.2m was virtually unchanged comparedto the previous year – in real terms this was a slight reductioncompared to 06/07 taking into account inflation.

Our sources of income and split of expenditure are shown on page21. European and regional income accounted for over 60 per centof total income, Membership subscriptions accounted for 16 percent and additional income from the six Local Authorities for ourinvestment activities contributed a further 3.5 per cent to totalincome of TMP.

The split of expenditure shows 51 per cent was spent on Tourismwith the balance split fairly evenly between our other mainactivities – Communications and Membership, EconomicDevelopment and Investment. This reflects TMP’s success inapplying for tourism related funding from European and regionalsources particularly to help support Liverpool’s year as EuropeanCapital of Culture in 2008. For example, we have contributed to08 marketing and visitor welcome initiatives. TMP has played apart in helping to make 2008 a huge success.

Many other City Regions devote more funding to Tourism andinvestment activities. A fundamental challenge for TMP is to actas champion for resources for the Liverpool City Region to furtherdevelop the local economy.

Chief Executive’s ForewordTMP recently issued the 2008 MerseysideEconomic Review which showed the progressmade by the Liverpool City Region over the lastdecade but highlighted the continuing economicgap with other benchmark City Regions andnational figures. Economic development for ourCity Region needs to be a priority. There areconsiderable benefits to working on a City Regionbasis and pooling resources in relation tochallenges where we are competing nationallyand internationally with other City Regions.

Much of our activity in 07/08 was shaped by, andfocused around, major regeneration projectsand Liverpool’s title as European Capital ofCulture. We have helped to maximise thebenefits of the profile of the year and thebenefits of the new assets in the sub region suchas the new conferencing facilities and Grade Aoffice space.

During the year under review TMP deliveredbenefits for the Liverpool City Region in all of ourspecialist areas – Communications, Tourism,Investment and Economic Development.Highlights and specific examples of our activityare set out on the following pages.

On behalf of the Executive team at TMP, I wouldlike to thank our colleagues, the Board, majorfunding partners and our members for theirsupport this year.

We are facing new challenges as a result of therecent world wide economic turmoil but areconfident that, with further collaboration acrossthe Liverpool City Region, we can help minimisethe impact on the local economy and maximiseits potential.

Lorraine RogersChief Executive, The Mersey Partnership

4

Chair’s ForewordI am pleased to have become Chair of The Mersey Partnership atsuch an exciting time for the organisation and Liverpool CityRegion.

When I returned to Liverpool eight years ago to start planningLiverpool ONE for Grosvenor we joined The Mersey Partnershipand during the following years regularly used the research andanalysis resources that it has to offer.

I got to know many of the public and private sector businessesand organisations that make up TMP. It is a unique alliance thatdemonstrates what great things can be achieved for this regionthrough effective partnership.

TMP and its Members have played a significant part in theeconomic growth of the region over the last decade. Their effortshave accelerated the regeneration that is so evident across theregion. TMP Members have made an enormous contribution toour year in the world spotlight as European Capital of Culture.

The Mersey Partnership is an efficient and effective organisation,working with drive and passion on behalf of the entire City Region.I share that passion, and am fully committed to the Liverpool City Region.

During 2008 our region has been rediscovered. We have welcomedhundreds of thousands of new visitors, tourists, business peopleand investors from all over the world and have attracted recordlevels of global media attention. They have seen for themselvesthe remarkable development of new facilities and infrastructureworthy of a 21st century city.

My adopted city has successfully repositioned itself on the worldstage and is now ready to build on the success that has beenachieved through collaboration, commitment and hard work.

We must maintain that collaboration and commitment. TMP playsa pivotal role in the future development of the Liverpool CityRegion. As Chair of The Mersey Partnership, I shall play a part inthe organisation’s future and in helping Liverpool City Regionreach its full potential.

Rodney HolmesChair, The Mersey Partnership

5

The MerseyPartnership is an efficient and effectiveorganisation,working with driveand passion onbehalf of the entireCity Region. I sharethat passion, andam fully committedto the LiverpoolCity Region.

5

The way the world perceives Liverpool ischanging for the better – and The MerseyPartnership has played a key role in that shiftin perceptions.

Liverpool’s year as European Capital ofCulture has put it on the global stage for allthe right reasons – and attracted attentionnot only to the city itself, but to the regionas a whole.

We have seen record levels of positive mediacoverage and TMP and its partners havedriven a media campaign that has led to anall-time high in journalist visits. TMP worksat the heart of it all: promoting the CityRegion and acting as a central hub for thearea and the many partners involved in thatpromotion. Working with organisations suchas VisitBritain, Liverpool Culture Company,Local Authorities and our Members, weproactively show the world what the LiverpoolCity Region has to offer.

As a result, writers, photographers, TV andradio crews from around the globe havevisited the region and reported back on theirexperiences. The coverage has been of anexceptionally high quality, with pieces ininfluential publications such as the New YorkTimes, the Wall Street Journal, the NikkeiMarketing Journal, National GeographicTraveller, BA Highlife magazine and Cathay Pacific in-flight magazine. High-levelcoverage was also achieved on BBC World,CNN and the Sky Travel Show.

Journalists visited us from 29 differentcountries, resulting in a positive impactaround the globe. We also had a presence at

national and international trade andconsumer events including the British TravelTrade Fair, FITUR and the World TravelMarket, making the most of the opportunityto show international contacts what the CityRegion has to offer.

Each time a journalist visits us, we ensurethat they are made aware of the breadth ofopportunities and attractions in the CityRegion – not just the predictable, but the fullrange of our many assets in all our districts.

Our role includes copywriting, providingbriefing materials for the media, networking,responding to media enquiries andorganising familiarisation trips to targetspecific journalists and publications.

Monitoring what the media says about theCity Region is an important part of our work.Identifying emerging trends and themes inwhat interests media informs our futureactivity. The key messages we put across tomedia audiences all over the world are basedin part on what needs to be said to correctwrong impressions or outdated perceptionsof the location as a visitor destination orinvestment opportunity.

The Liverpool City Region may now beportrayed in a more positive media light – butour collective responsibility for the future isto ensure that we continue to work togetherto build on the benefits that European Capitalof Culture has brought to the region.

Media: Working with you – to raise the profile of the Liverpool City Region

6

3-5 OctoberSociety of

American TravelWriters visit

Liverpool City Region

4 JanuaryInterview with

Agence France Pressefor articles about

Liverpool City Region’s regeneration

syndicated around the world

6 NovemberTourism Members’

Meeting atHillbark Hotel

19 DecemberMembers’

Christmas Event

11 MayMember Event

Halewood Operations

17 JulyMember Event

EvertonFootball Club

23 AugustMember Event

Liverpool ONE Tour

1 OctoberAnnual General

Meeting

11 JanuaryInterview with BBCRadio Five Live at

2008 Opening Event

Communications& MembershipThe Mersey

Partnership has almost 500 Corporateand TourismMembers whocontribute over£1.1m in incomerepresenting16% of totalannual income.

The Mersey Partnership has almost 500 Corporate and Tourism Members who contribute over £1.1m in incomerepresenting 16% of total annual income.They all play a vital role in helping usdevelop the economy of the Liverpool CityRegion. We work with our Members andrespect and value the role they play withinour organisation.

The membership subscriptions help us torepresent and promote the interests of ourPartners and the City Region.

The relationship is one of direct benefit – weknow from our surveys and contact with Members that TMP membership isimportant to the organisations that havejoined. Without our Members, TMP’s voicewould not be as strong or unified arepresentation of the City Region.

We act as a conduit for our Members –offering a unique opportunity for the privatesector to become involved in, and influence,the public sector policy and decision-making process. Businesses in theLiverpool City Region have a right to beheard – and they can do this most effectivelythrough TMP.

From the perspective of a Member, thereare also other significant advantages – suchas networking opportunities, and potentialbusiness opportunities. We offer a provenway for Members to raise their profile withpossible customers and decision makers.For others, membership demonstratestheir corporate social responsibility –showing that they are committed to the CityRegion and its future.

We host special events throughout theyear to allow Members to get to know TMPand each other. Last year these included avisit to the Halewood Operations Plant –home of Jaguar and Land Rover productionand meetings hosted by other Members,such as Grosvenor and Everton FootballClub, as well as the TMP Golf Day andevents for particular sectors, such astourism.

The number of Members grew by almost3% throughout the year, bringing inessential extra revenue. Our challenge nowis to keep attracting new Members, and tocontinue to fully engage them in the work ofThe Mersey Partnership – giving a strongervoice for both TMP and the organisations itrepresents, and a more powerful voice forthe Liverpool City Region.

Membership

7Extract from NYLON Magazine 20 September 2007

Visit: 28-30 January 2008

Published week ended 26th June2008 in CATHAY PACIFIC

Cathay Pacific is one of the world’s leadingairlines. Its in-flight magazine, Discovery,is a glossy publication offering news,reviews and features.

Travellers from around the world readDiscovery – and will have seen the featureit carried on Liverpool as a city-breakdestination.

The magazine’s writer, Phoebe Greenwood,was accompanied by TMP during hertwo-night stay in the city. TMP’s mediateam organised the visit, supportingPhoebe’s stay by providing her with anitinerary and press information to ensurethat her experience here was bothinformative and enjoyable.

The resulting coverage showed Liverpool offin a superb light – demonstrating itspotential as a destination to a global market.

Visit: 12 February 2008

Published 29th February 2008 inNIKKEI MARKETING JOURNAL

Japan’s Nikkei Group includes many of the country’s foremost publications andmedia services.

Nikkei Marketing Journal provides specialisednews coverage to its business audiencesthrough three editions a week.

TMP Media Team provided a London basedcorrespondent from the title with a range of information and facilities during a visit to Liverpool.

The visit resulted in a prominent articleappearing in the Marketing Journalprofiling the European Capital of Cultureprogramme; development of newdestination attractions and the completionof phase one of the Liverpool ONEdevelopment.

Visit: 16-18 June 2007

Published week ended 20th September 2007 in NYLON

NYLON (New York London) is a leading trans-Atlantic fashionand lifestyle publication, with a circulation of around 300,000.

The glossy magazine wanted to write an article about four of the‘coolest’ cities in Europe, with an emphasis on their creativityand vibrancy – Liverpool, Seville, Rotterdam and Leipzig.

Journalist, Megan O’Grady, and photographer, PrzemekGodycki, visited the city. The TMP media team supported theirtrip throughout, planning and co-ordinating their visit, providinghotel accommodation and press packs, to make sure theyenjoyed their stay and the wide variety of attractions on offer.

The press trip resulted in Liverpool being used as the leadpiece in their feature, which outlined the broad leisure offerin the Liverpool City Region.

The article described their favourite attractions and the reasonsto visit the city, paying particular attention to the fine food andthe music on offer. The piece ran with a stunning photograph ofthe Three Graces taken from the Albert Dock.

Positive media interest hasrarely been higher than it has been throughout the last year. The TMP mediateam has facilitated visits for journalists representingpublishers and broadcastersthroughout the world. Aselection from the hundredsof articles published this year is reproduced on these pages together withexamples of how we haveassisted visiting media toraise the region’s profile.

8

Visit: 3-5 October 2007

SOCIETY OF AMERICAN TRAVEL WRITERS (SATW)

SATW held its Annual Convention and Conference in the UK inOctober 2007. Travel media from throughout North America,and other guest delegates, were invited to participate in a rangeof itineraries designed to demonstrate the diversity of theLiverpool City Region destination.

Three bespoke itineraries arranged by TMP Media Teamattracted 140 SATW Members to our region.

Their visits included an overview of the destination offer andattractions; a playing tour of selected England’s Golf Coastvenues and a day trip arriving at Pier Head aboard a speciallyarranged sailing by Mersey Ferries.

A total of 20 TMP Member organisations, together with GolfCoast campaign Partners, from across the City Region wereinvolved in providing facilities for the visiting journalists.

The writers’ and photographers’ articles, images andbroadcasts subsequently appeared in a wide range of outletsthroughout the world and TMP was presented with an Award bythe SATW Convention organising committee in “appreciation ofyour contribution to an outstanding convention”

Published: 11 May 2007

NEW YORK TIMES

One of the most influential newspapers inthe United States devoted a full page in itsprestigious Sunday Travel Section toLiverpool.

The article appeared as a result of closecollaboration between TMP Media Team,VisitBritain staff in New York and LiverpoolCulture Company.

Initial approaches were made torepresentatives of the New York Timesduring a promotional event staged in thecity in April 2007. Contacts established atthe event were developed and a journalistcommissioned to write about Liverpool forthe New York Times subsequently visitedthe city.

TMP facilitated visits to attractions includingmuseums, galleries, restaurants and hotels.

The article and several images appeared inthe Travel Supplement’s 36 Hours section.

Journalist Visits:

320

Items offavourable

media coverage:

438(273 regional

and 165 national)

Advertising CashValue of national

coverage:

£919,104

Members of The Mersey

Partnership:

491as at 1 October

9

1 JuneTMP Annual

Tourism Awards

18 JuneLiverpool City Region

Restaurant Guidelaunched

15-22 JulyTMP leads England’sGolf Coast presence

at 2007 OpenChampionship,

Carnoustie

24-25November

Northwest RacingMasters

17 JanuaryTMP launches

Liverpool City Region2008 Visitor Guide

12 FebruaryTMP publishes

Liverpool City RegionConference Portfolio

at CONFEX

12 NovemberTMP and LiverpoolCulture Company

launch 08 programme to

the world at WorldTravel Market

26 JuneTourism Members

meeting atLiverpool Marina

The visitor economy in the Liverpool CityRegion is extremely buoyant – underpinnednot only by our year as European Capital ofCulture, and by our world-class music,heritage and sporting assets , but by thelong-term development of skills, facilities and infrastructure.

The Mersey Partnership plays a crucial role inthe region’s tourism sector. We are the officialTourist Board and the first port of call for many people wanting to see what attractions are on offer or bookaccommodation.

We also work with our public andcommercial partners in marketing theregion as a destination; developing the rightskills to support the industry’s staffingneeds; monitoring standards and improvingquality and helping our vibrant tourismbusinesses to succeed. Through all of this,there is one aim: to improve the economy byattracting as many visitors as possible andoffering them a high-quality experiencewhile they are here.

Tourism does not just add to the sense ofvibrancy and excitement in the region – itadds real economic value, with an impact of£1.2bn a year, sustaining 22,000 jobs. Thehotel and leisure industry has played a vitalpart in the regeneration of the city. Newaccommodation, coupled with significant and

popular events such as the Turner Prize,North West Masters, Wirral Food and DrinkFestival, Southport Flower Show andCreamfields have made the Liverpool CityRegion even more attractive to the domesticand international visitor. Developments suchas the Liverpool Cruise Terminal, LiverpoolONE and the Liverpool Echo Arena and BTConvention Centre are now adding to theexciting tourism opportunities available toboth visitors and businesses.

The Mersey Partnership has played a part inmany of those important developments. Weworked with Tate Liverpool to add value totheir marketing of the Turner Prize, wesupported National Museums Liverpool with‘The Art in the Age of Steam’ exhibition andtogether with Aintree we managed thedestination marketing campaign for JohnSmith’s Grand National.

Our Golf Development initiative, has helpedto nurture and market the opportunities andpotential from the golf economy, andcontinue our support for the golf tourismsector, which generates an approximate£10m a year to the North West economy. Thatfigure does not include the impact of the twoOpen Championships held in the region in2006 and 2008 – firmly establishing England’sGolf Coast as the leading English golf brandin the market place.

Growing our vibrant visitor economy –fuelled by European Capital of Culture

Tourism does not just add to the sense of vibrancy andexcitement in the region – it adds real economic value, with animpact of £1.2bn a year, sustaining 22,000 jobs.

JanuaryLiverpool CultureCompany and TMP

jointly launch ‘It’s Happening in

Liverpool’ destinationmarketing campaign

25-27September

TMP partners withACCL, Southport

Theatre & ConventionCentre and EFC at

National Venues Show

10

Tourism

We produced morethan 200,000 VisitorGuides in readiness forthe European Capital of Culture openingceremony and havealso seen a 33%increase in the numberof unique user visits to our tourism website- VisitLiverpool.com,which profiles thewhole City Region.

All of these events and developments havecontributed to the good health of ourtourism economy. The latest (2006) STEAMdata (STEAM is the model that measuresthe volume and value of tourism todestinations) shows that visitor totalscontinued to grow at an impressive ratewith 4.2 million overnight visitors to theLiverpool City Region (a 6% increase on2005) and total visitor figures (including dayvisitors) up by 2.5%.

Over the last 2 years official data shows a riseof 17% in the number of international visitorsto Liverpool City Region. In the last 8 years, the City Region’s share of international visitors to the North West has increased from 16% to 25%.

Hotels continued to perform well with anannual average room occupancy of 72%,(compared to 73% in 2006/7) notwithstanding

the addition of new rooms at the Premier InnAlbert Dock (56 rooms), Hard Day’s Night (110rooms), Formby Hall Golf resort (62 rooms)and Suites Hotel in Knowsley (20 extra rooms).Overall 38,000 additional rooms were sold inLiverpool city centre than in the previous year.

We initiated joint marketing campaigns toincrease awareness of the City Region,including “It’s Happening in Liverpool”, anational advertising campaign. We producedmore than 200,000 Visitor Guides in readinessfor the European Capital of Culture openingceremony and have also seen a 33% increasein the number of unique user visits to ourtourism website - VisitLiverpool.com, whichprofiles the whole City Region.

11

Overseas visitors have been targeted by ourmarketing campaigns in key countries suchas Spain, Italy, Germany, USA and Japan.Through web-based promotions, advertisingcampaigns, attending trade and consumerexhibitions and translating our Visitor Guideinto five languages we aimed to attract evenmore international visitors to spend their timein the City Region.

One of the City Region’s most importantexisting and future markets is in businesstourism. Business tourists spend moremoney – almost twice as much per night fora domestic business stay as a leisure stay(£103 compared to £56 ). The opening of theBT Convention Centre, combined with theforthcoming Floral Pavilion Theatre andConference Centre New Brighton, and theSouthport Theatre and Convention Centre,has given the Liverpool City Region one ofthe strongest conference offers - nationallyand internationally.

In response to this, The Mersey Partnershiphas created a new Convention Bureau, a one-stop shop for organisers of conferencesand events, to support this growing marketand we are proactively marketing the CityRegion as an ideal conference location. There was a 39% increase in the number ofconference buyer visits and a 64% growth inthe value of conference business.

Essential to this continued success is having the right staff working in high-quality

tourism businesses. We have worked to trainthe managers of tomorrow through ourTalent Programme, addressing the essentialneed for top-quality staff to work in tourism.TMP worked closely with Liverpool CultureCompany on initiatives to improve theLiverpool Welcome. Nearly 400 gateway,transport and other key frontline staffattended 08 welcome workshops facilitated by TMP. Several hundred tourism staff alsojoined familiarisation walks of the ‘NewLiverpool’. We also celebrate the industrythrough our annual Tourism Awards.Winners go through to compete in relevantcategories in the North West awards and, ifsuccessful, represent us at national level.The Enjoy England Awards for Excellencewere held at St George’s Hall in 2008, and twoof the winners were local – the LiverpoolPhilharmonic for Tourism Website of the Yearand Liverpool 08 Place for TourismInformation Centre of the Year.

The Liverpool City Region and The MerseyPartnership representing it have a lot tocelebrate when looking back overachievements in the tourism sector in the lastyear. TMP has worked closely with LiverpoolCulture Company, England’s North Countryand VisitBritain to ensure that Liverpool andthe City Region has been showcased on anational and international stage. VisitBritain’scommitment has been pivotal to this success.

But now we need to look forward to ensurethat we continue to build upon thosesuccesses.

The Liverpool City Region and The Mersey Partnershiprepresenting it have a lot to celebrate when looking backover achievements in the tourism sector in the last year. But now we need to look forward, to ensure that we continueto build upon those successes.

1212

Destination Campaign Advertisement

It’s Happening in LiverpoolTogether with Partners at the NorthwestRegional Development Agency and LiverpoolCulture Company, TMP commissioned a £1mnational advertising campaign to promote theLiverpool City Region during 2008 EuropeanCapital of Culture.

The campaign appeared in a range of nationalnewspaper titles as well as at key poster sitesin London. It raised awareness of the city’sdesignation as Capital of Culture as well asits profile for specific ’08 events and highlights.

Publications covered included The Guardian;The Times; The Sunday Times; Mail OnSunday; Time Out and Metro.

John Smith’s Grand NationalThe venue for the world’s greateststeeplechase the John Smith’s GrandNational gave TMP responsibility for a major marketing campaign to attractstaying visitors to the meeting. Aintree’sfinancial contribution to the campaign wassupplemented by a further contribution fromTMP. Additional support was given by Seftonand Liverpool City Councils.

This major campaign delivered a mixture ofactivity including TV advertising, on-linepromotions and bespoke campaigns in Irishprint and broadcast media.

Attendance figures over the three days of theJohn Smith’s Grand National meeting rose toalmost 150,000 with an estimated economicimpact of £42m.

£2.24mValue of TMP

Accommodationbookings

72%Hotel Roomoccupancy (Liverpool)

847,517Number of

Hotel Rooms sold

3.4%increase

£49.22Yield

[Revenue peravailable room]

£777,636Value of

Conference business

111,333unique visitors to

VisitLiverpool.com per month

46Conferences

100+ delegates

99ConferenceBuyer visits

13

Investment brings jobs, skills, wealth and prosperity to theLiverpool City Region, its people and its businesses –something that we are all working towards.

Our investment team works on behalf of the wholeLiverpool City Region:• promoting it as a great place to invest, work and live• proactively selling it to companies in target sectors• professionally project managing enquiries and

projects generated• providing intensive aftercare support to new and

existing investors.

Liverpool City Region’s six local authorities have steppedup their support for our Inward Investment role with anew ground breaking 3 year funding commitmentannounced during the year and commencing on 2 April2008, with £575k in 2008-09 and £650k in 2009-10.Simultaneously, we have agreed clearly definedprotocols for investment marketing, lead generation,project management and aftercare with NWDA and theLocal Authorities. This allows us to plan and driveforward a co-ordinated inward investment programmein competitive national and international markets inconjunction with our partners.

Through our image tracking work, we can say withconfidence how the City Region is perceived – and work toimprove that image with potential decision makers andworkforces elsewhere in the country or internationally.

The Liverpool City Region offers competitive costs, skilled staff,connectivity and an appealing lifestyle. Our office space, labourand living costs are up to 30% cheaper than Manchester,Glasgow, Birmingham and Bristol. We have particularstrengths in financial and business services, maritime, lifesciences, automotive and digital/creative technologies.

Getting that message across is achieved throughmarketing campaigns, events and our network of contacts.In 2007, we commissioned a Financial Times supplementhighlighting our advantages, and also a media advertisingcampaign emphasising our business and lifestyle

strengths. At the corresponding FT briefing in Londonwe presented to an audience of South East basedbusiness leaders, fielding an impressive team forLiverpool: Sir Terry Leahy, Rodney Holmes and DavidCassidy, chief executive of JP Morgan INVEST among them. The event united TMP and its partners in one over-riding aim: selling the Liverpool City Regionas a prime investment location.

We have recruited a new sales team of three to takeour key messages out into the world of businessfocusing on target industry clusters. The teamdeveloped new business networks and attendedmajor trade events, including representing the CityRegion at MIPIM in March 2008. The team’s ultimaterole is to proactively generate new leads andprospects in these target clusters and help ourInvestment Services Team to convert these intocompleted inward investments. During the year theteams handled 271 investment enquiries, developeddetailed value propositions for prospective investorsand provided a complete and tailored “soft landing”service. This included authoritative facts and figureson the City Region; commercial property searchesand introductions to agents and developers; detaileddemographic analysis of people and skills availability;familiarisation visits for investors and relocating staff;training and recruitment packages; support on grantand commercial financial assistance and businessnetwork introductions.

An important aspect of our investment work is theretention and expansion of existing investors throughan aftercare service delivered through our InvestorDevelopment Team. Over 60% of the North West’sforeign investment projects in 2007-08 involved re-investment in existing operations – mirroring thenational trend - and many of our investment successesin the year have been re-investments in existingoperations owned outside the region. This involved ourInvestor Development Team undertaking 359 visits toexisting investors to establish their investment potentialand support their investment projects.

4 JulyUS Themed

Investment Golf Day for existing and

potential investors

2 April 08Start of ground

breaking three yearLocal Authority

funding and protocol

20 NovemberTMP host

DTZ London Partners visit

30 MayTMP host Ernst &

Young LondonPartners visit

24-25September

TMP and LJLA present to 20

airlines at GlobalRoutes Conference

10-14 MarchTMP lead City

Region businessdevelopment

activities at MIPIM

26 JuneTMP host Jones Lang

LaSalle Londondelegation

25 OctoberTMP supplement inFinancial Times and

London BreakfastBriefing

Investing in our future – with the backing of our Local Authority partners

14

Attracting inward investment was The Mersey Partnership’soriginal function – and it remains one of our key roles.

Investment

Investment Protocol:

Key aspects of the investment protocol:

Northwest Regional Development Agency:

• Develop and promote England’sNorthwest brand

• Develop and deliver internationalpromotion and lead generation plan withTMP for England’s Northwest, utilisingLiverpool City Region’s competitive value propositions

• Involve TMP in all enquiries whereLiverpool City Region is being considered

• Project manage NW enquiries untilpreferred Sub Region identified

• Liverpool City Region projects passed to TMP when appropriate to investor

• Manage NW Investor Development andAftercare Programme

The Mersey Partnership:

• Develop and promote Liverpool CityRegion brand

• Develop and deliver lead generationprogramme for Liverpool City Region

• Manage Liverpool City Region sales force • Involve NWDA and Local Authorities in

enquiries where Liverpool City Region isbeing considered

• Project manage Liverpool City Regionenquiries until preferred area is identified

• Local projects passed to Local Authoritywhen appropriate to investor

• Manage Liverpool City Region InvestorDevelopment and Aftercare Programme

Local Authorities

• Develop and promote their Local Authority brand

• Inform and agree an annual UK promotionand lead generation plan with TMP

• Project manage local enquiries whereappropriate to the investor

• Host Investor Development and Aftercare

In 2007-08, 45 inward investment projects werecompleted with 1,982 jobs created or safeguarded bythese projects. This compares to 1218 jobs created orsafeguarded in 2006-07.

The objective of this promotion, sales,project management and aftercareactivity is to generate new investment andcreate or safeguard jobs. In 2007-08, 45 inward investment projects werecompleted with 1,982 jobs created or safeguarded by these projects. Thiscompares to 1218 jobs created orsafeguarded in 2006-07. Collectivelythese projects generated over £78m incapital investment across the City Region.

Notable success stories include the Vertexexpansion in Knowsley that created 100jobs and O2 creating 400 new jobs in Haltonwith support from TMP on recruitment,training and transport issues.

In Wirral we supported Shaw Group tocreate 50 new jobs and in Knowsley, weworked with Future Industrial Services Ltdto find premises and assisted the companywith planning, recruitment and trainingissues in a project that created 60 new jobs. Working with Chinalink, we attractedSusino (UK) Ltd, an umbrella and outdoorequipment maker from the southern

Chinese province of Fujian to open its UKoutdoor product centre in Speke HallEstate Industrial Park, Liverpool. In St.Helens, working in partnership withNWDA and the Department for Business,Enterprise and Regulatory Reform(DBERR), we helped secure a £40minvestment by Pilkington, creating 20 newjobs and safeguarding 230.

We face tough competition bothinternationally and from other UK CityRegions. At the end of the 2007-08 financialyear, the 6 Local Authorities entered into anew 3 year funding agreement andprotocol, and we are consequently nowexpanding our activities and strengtheningour team. Whilst this ground breakingagreement represents a significant stepforward, the financial resources we haveare still well below those of competitor UKCity Regions.

The Liverpool City Region offers a uniquecombination of lifestyle, value and skilledstaff. Our challenge now is to deliver thatmessage to potential investors.

15

29th February 2008

Pilkington, St.Helens

The Mersey Partnership played an integral role in enabling glassproducer Pilkington to manufacture its new Activ™ Self CleaningGlass in St.Helens.

Working with the Northwest Regional Development Agency andSt.Helens Council, the decision to locate the innovative £15m facilityon the Greengate site, as part of a bigger £40m investment,safeguarded 230+ jobs and created a further 20.

As well as Activ™ glass, the new facility will use nanotechnologydeveloped at nearby Lathom to produce coated glass for the SolarCell and Thermal Installation markets. The move also allowsPilkington’s Cowley Hill site to continue its production of the low-emission K Glass.

In addition to the direct boost to jobs, the decision brings genuineknock-on benefits for the wider economy, safeguarding jobs throughthe supply chain and increasing exports from the UK.

TMP’s Investor Development Manager for St.Helens worked inconjunction with partners to lobby for support for the new facility.Ron Hamilton, Pilkington’s Operations Director Building ProjectsEurope, paid tribute to the behind-the-scenes efforts that led to thecompany’s eventual decision.

He said: “This has been an excellent example of the public sectorworking in partnership with a private company and the supportand advice we received from The Mersey Partnership’s InvestorDevelopment Manager during the process has been superb. Thereis no doubt that behind the scenes, he had to use his considerablelobbying skills to obtain the level of support throughout thevarious organisations that we eventually received.”

The move was also supported by a £3m grant from the Departmentfor Business, Enterprise and Regulatory Reform.

16

Investment Case Studies

Getting the message across

1st April 2007

O2, Preston Brook, RuncornO2, a member of the Telefonica group,operate four major contact centres in the UK– Glasgow, Leeds, Bury and Preston Brook inRuncorn. The Runcorn site employsapproximately 1750 staff, in four separatebusiness sectors.

O2 felt the ‘select’ business units – for highvalue customers – was the key growth area,but that recurring problems with recruitmentmay hinder that growth. Forecast expansion,in monthly recruitment tranches, totalledaround 400 jobs, if those problems could beovercome.

The Mersey Partnership was an integral partof a group approach to ensuring that O2 wasable to continue its planned expansion. FromApril 07, partners such as TMP, Job CentrePlus, NWDA and Halton Borough Councilhave worked together to address issuesaround recruitment, staff retention andaccess. Solutions have included changing theapplication process, arranging better publictransport to and from the Preston Brook site and addressing the range of potentialemployees attracted by call-centre work.

As a result O2 continued its localrecruitment plans throughout the year,ensuring more than 400 jobs were createdin the area.

TMP was involved in the O2 partnership from day one, and remains committed tofacilitating any future expansion plans at the site.

271Inward investment

enquiriesgenerated

45Inward investment

projectscompleted

LJLA votedUK Airport ofthe Year 2007

1982Jobs created or

safeguarded fromTMP projects(1139 new and

843 safeguarded)

£72mCapital investmentfrom TMP projects

359Aftercare

Company visits

17

Underpinning the continued regenerationof the Liverpool City Region is the strengthof its long-term planning and strategy.

TMP is at the heart of this collaborativework and is committed to driving andenhancing the economic prospects of theCity Region. It does this by analysing theCity Region’s strengths, weaknesses andopportunities ensuring our vision is basedon sound evidence. This provides theframework for identifying and agreeingeconomic priorities.

TMP delivered the Action Plan for theLiverpool City Region in 2007. The 3 year investment plan was producedfollowing extensive engagement withpublic, private and third sector partners.This work identifies priorities forinvestment and is used to lever additionalpublic and European resources toaccelerate the City Region’s economicgrowth and asset base.

The economic development team is alsoworking with 6 Local Authorities, Membersand stakeholders in developing the MultiArea Agreement for the Liverpool CityRegion. The MAA is a partnershipagreement with Government to identify keyinvestment priorities that will improve oureconomic performance and acceleratelevels of employment and skillsimprovements across the City Region.

An important part of TMP’s role is workingwith our partners to ensure the continuedleverage of funding from NWDA andEurope. This is vital to the continuedeconomic regeneration of the City Regionand its infrastructure.

In addition work has been undertaken to lead the development of a number of transformational opportunities. Forexample, developing the knowledgeeconomy and Liverpool SuperPort.

A key strand of the work of TMP’s economicdevelopment team is in delivering pilotsunder the c£15m Merseyside EnterpriseProgramme. Under this initiative activityruns through to December 2008, and has been broadly focused across fourcategories; building an enterprise culture,supporting high growth business starts / improving productivity, supportingenterprise in disadvantaged groups and growing existing enterprises. Led byTMP a sub-regional group consisting of LocalAuthorities, MSIF, HEI representation,Merseyside Chambers of Commerce, andBusiness Link have been successful indeveloping a single Liverpool City RegionEnterprise and Business Growth Strategyand action plan to cover the period 2008-2013.

This year also saw TMP play a leading rolein the development of the LiverpoolSuperPort as a key driver for the economyof the City Region. Working with public andprivate sector stakeholders, this workbuilds on and integrates the assets andstrengths of the ports, airport and logisticsectors to create a SuperPort for freightand passenger operations within theLiverpool City Region.

Planning for growth

7 NovemberLiverpool City

Region Action Planpublished

Over 40 pieces of commercialresearch workcommissioned

generating over£100,000

11km of improvements topromenade and

coastal paths completed or

commissioned

£18m of investment in Mersey

Waterfrontregeneration

projects confirmed

12 NovemberEnterprise Week

launch

18

EconomicDevelopment

The Mersey Waterfront’s £91mSuccession programme is revitalising andre-energising the City Region’s 145kmstretch of coastline in a variety of ways, with some key projects alreadyunderway:

• Brand New Brighton - £3.7m investmentin the regeneration of New Brightonseafront

• Pier Head Ferry Terminal - £1m offunding has been put towards the newTerminal and Visitor Centre

• Pride in our Promenades – promotingaccess to and use of our waterfront

‘proms’. Otterspool has already beenrefurbished, and work is due to takeplace at Egremont, Dingle Esplanadeand parts of the Leeds-Liverpool Canal.

In November 2008, Waterfront Expo will be arriving in Liverpool – targeted atwaterfront regeneration professionals, they will be able to see just how far we have come.

Research is another major function of oureconomic development team. Having theright kind of information leads to well-informed decisions. Major players in thebusiness world consult TMP, making themost of our economic knowledge – anexample is Grosvenor, who came to uswhen pulling together their initial businessplan for Liverpool ONE.

An important partof TMP’s role isworking with ourpartners to ensurethe continuedleverage of fundingfrom NWDA andEurope. This is vitalto the continuedeconomicregeneration of the City Region and itsinfrastructure.

During 2007/8 over 40 pieces ofcommercial research were commissioned,worth in excess of £100,000 including theeconomic impact assessment of theCulture Company events programme.Other major research projects included anevaluation of the Grand National’simportance to the region, advertisingcampaign assessments for the retailmarket, visitor profiling at Tate Liverpooland other tourism research projects. Goingforward, in 2008/9 a major strand of ourwork is in evaluating the impact of Capitalof Culture, and we are working with theUniversity of Liverpool to develop andimplement a robust model that will do this.

We also commission and publish theannual benchmarking report – theMerseyside Economic Review – thatprovides an authoritative and wide-rangingaccount of the region’s economicperformance indicators. These long-termstrategies, masterplans and pieces ofresearch allow expert judgements to bemade about where we are, where we wantto be, and how we get there.

We want to involve our Members even morein our work – be it in research, or in thedevelopment of strategies such as the MultiArea Agreement. The more our Membersare involved, the stronger a voice we haveto represent their views and influencepolicy at a local, regional and national level.

19

INCOME & EXPENDITURE ACCOUNT 2007/08 2006/07

Total Income 7,176 7,186Membership Subscription 1,131 1,081Commercial 412 461Sponsorship 771 1,025Contribution from Local Authorities 254 113Objective 1 Grant 1,445 2,238Other grants - regional 3,163 2,268

Bank interest & similar income 51 34

Total Expenditure 7,184 7,204Investment 1,211 1,190Economic development 1,033 1,415Commercial 497 627Tourism 3,071 2,833Communications & Membership 1,145 1,028Depreciation 227 111

Taxation 10 6

Net Surplus 33 10

BALANCE SHEET Restated

Fixed Assets 195 346Trade Debtors 1,760 1,432Other Debtors and grant owing 1,994 2,355Bank and cash 324 3Trade Creditors (776) (876)Other Creditors - due within one year (3,270) (2,978)Net Current Assets/Liabilities 32 (64)Other Creditors - due after one year (46) (134)

Net Worth 181 148

The audited statutory accounts for the year to 31st March 2008 have been approved by the Board of The Mersey Partnership and are due to beadopted at the Annual General Meeting to be held on 29th October 2008.These accounts, audited by PKF, are published at mersyside.org.uk

20

Finance

28 AugustTMP Chief

Executive LorraineRogers joins

TMP Expenditure 07/08

TMP Income Five Year Analysis

5 JuneTMP ICT

Apprenticepicks up

national award

21

Tourism

51%

Communications & Membership

17%

Investment

17%

EconomicDevelopment

15%

7

8

6

5

4

3

2

1

02003/04

£ m

illio

n

2004/05 2005/06 2006/07 2007/08Figures excluding discontinued activities

Local Authorities contribution

Membership Income

Other

European Objective One Grant

NWDA Income

1 2

Board MembersMr Rodney Holmes (1)Chair, The Mersey Partnership (Appointed October 08)

Mr Roy Morris DLChair, The Mersey Partnership (Resigned April 08)

Mr Geoffrey PiperDeputy Chair, The Mersey Partnership andChief Executive, North West BusinessLeadership Team (Resigned December 07)

Cllr Ron Round (2)Deputy Chair, The Mersey Partnership and Leader, Knowsley Metropolitan Borough Council

Cllr Warren Bradley (3)Leader, Liverpool City Council

Professor Michael Brown (4)Vice Chancellor and Chief Executive, Liverpool John Moores University

Mr Charles CornishManaging Director, United Utilities Plc(Resigned May 07)

Cllr Phillip Davies (5)Deputy Leader of the Labour Group and Cabinet Member, Children’s Services and Lifelong Learning, Wirral MetropolitanBorough Council

Ms Claire Dove MBE (6)Deputy Chair, Learning & Skills Council Greater Merseyside

Mr Bernard Hogan Howe QPM (7)Chief Constable, Merseyside Police

Mr Robert Hough DL LLBDeputy Chair, Peel Holdings (Resigned February 08)

Cllr Ian Maher (8)Cabinet Member, Regeneration, SeftonMetropolitan Borough Council (AppointedSeptember 08)

Cllr Tony McDermott (9)Leader, Halton Borough Council

Mr Rick Parry (10)Chief Executive, Liverpool Football Club

Mr Ultan Russell (11)Chair, Greater Merseyside Change Up

Mr Neil Scales (12)Chief Executive & Director General, Merseytravel

Mr David SimonsChair, Littlewoods Limited (Resigned May 07)

Mr Andrew Simpson (13)Managing Director, Peel Holdings(Appointed February 08)

Cllr Brian Spencer (14)Leader, St.Helens Metropolitan Borough Council

Mr Jack Stopforth (15)Chief Executive, Liverpool Chamber of Commerce & Industry

Cllr David Tattersall Deputy Leader, Sefton Metropolitan BoroughCouncil (Resigned September 08)

Ms Sara Wilde (16)Regional Managing Director, Trinity Mirror North West

Professor Maureen Williams PhD (17)Board Member, Northwest RegionalDevelopment Agency and Chief Executive,Merseyside Development Foundation

Board Members titles are correct as at time of service.

3

4 5 6

7 8

9

1311 12

13 14 15

16 17

10

22

Board &Executive TeamBoard & Executive Team

Lorraine Rogers Chief Executive

Mark BasnettDirector of Investment

Martin KingDirector of Tourism

Keith MitchellInterim Director of Finance

Dave MoorcroftDirector of Economic Development

Angela RobertsDirector of Communications

Membership benefits ofThe Mersey PartnershipEvery organisation is different and everyorganisation that joins The MerseyPartnership does so for its own uniquereasons. Speaking to our Members, weunderstand that they recognise realbenefits in joining us.

• For some Members, the most importantaspect of being part of this partnership isthe opportunity it gives them to influenceand inform the strategic policy agendathat is shaping the future of our CityRegion.

• For others, membership of The MerseyPartnership grants them access tonetworking opportunities and potentialbusiness opportunities that wouldotherwise pass them by.

• The Mersey Partnership also offers aproven way for organisations to raisetheir profile across the City Region withpotential customers and decision-makers.

• And, for some, being part of The MerseyPartnership is a way of demonstratingtheir corporate social responsibility,showing their employees, customers and the communities in which theyoperate that they are committed to theCity Region.

Whatever your organisation, there willalways be a number of compelling reasonsto join The Mersey Partnership.

As a corporate Member you will besupported by the services of a RelationshipManager as part of our bespoke approachto Membership. The Relationship Managerwill be there to understand your prioritiesand areas of concern, and to help youidentify any opportunities that may arisethrough our activities.

The Manager will also help you in yournetworking, brokering introductions toother members. Once you have joined, youcan expect to meet with your RelationshipManager on at least a quarterly basis.

There are different levels of membership,designed to suit different types of businessor organisation. Full details can be foundon our website merseyside.org.uk

All our Members are listed at the back ofthis document.

For more information call0151 237 3927 or [email protected]

23

Members& Partners

Local Authorities

Corporate Partners

Principal Partners

24

Since 1993 The Mersey Partnership hasprovided the whole of the Liverpool City Regionwith a single voice to speak on its behalf.

We continue to promote the region as anunrivalled location in which to work, live, investand visit.

TMP’s voice remains authentic and strong,driven and informed by the essentialcontributions made by our Members. We thankthem all for their support in helping us achieveour goals on behalf of the City Region.

Executive • Access Advertising • Aintree Racecourse • Albert Dock Company • Alliance &Leicester Commercial Bank • Amion Consulting • Arena and Convention Centre Liverpool• Arriva North West Ltd • Bank of Scotland • Barclays Bank plc • Beetham OrganisationLtd • Bibby Line Group Ltd • Brabners Chaffe Street • Britannia Adelphi Hotel • BT • C3Imaging • Capita Business Services • Century FM • Clarity Creation • David McLean Group• Deloitte & Touche LLP • DLA Piper UK LLP • DMS • Downing Property Service Limited •DWF LLP • E.ON UK • English Partnerships • Everton Football Club • Express by HolidayInn Albert Dock • Feathers • Finch Ltd • Getrag Ford Transmissions • Greater MerseysideConnexions Partnership • Griffiths & Armour • Hill Dickinson LLP • Holiday Inn EllesmerePort / Cheshire Oaks • Holiday Inn Liverpool City Centre • Hope Street Hotel • Ineos-ChlorVinyls • King Sturge • KPMG - Liverpool • Liverpool Chamber of Commerce &Industry • Liverpool Community College • Liverpool Empire Theatre • Liverpool Everyman& Playhouse Theatres • Liverpool Football Club • Liverpool Hope University • LiveSmart Ltd• M62 VisualCommunications Ltd • Mace & Jones • Mando Group • Maritime Housing •Mediavest • Medicash Health Benefits Ltd • Merit North West • Merseyside Fire andRescue Service • Merseyside Police Authority • Merseyside Special Investment Fund(MSIF) • Neptune Developments • New Mind • Novartis Vaccines and Diagnostics Ltd •O2 (UK) Limited • Paver Smith & Co • Paymentshield • Pilkington plc •PricewaterhouseCoopers • Radio City • Radisson SAS Hotel Liverpool • Rathbones •Rippleffect • River Media • Royal Bank of Scotland plc • Royal Liver Assurance • T J Morris• Tate Liverpool • The Big Issue in the North • The Liner at Liverpool • The National Trust• The Riverside Group • United Biscuits (UK) Ltd • Virgin Trains • Weightmans LLP •

25

Conference • 3tc • 62 Castle Street Hotel • Aintree Racecourse • All Points North • Arena and Convention Centre Liverpool • Athenaeum •

Atlantic Tower by Thistle • Beatles Story • Best Western Alicia Hotel • Blackburne House • Britannia Adelphi Hotel • Brook Meadow Hotel •

Bruntwood • Campanile Hotel • Circus Casinos • City Exchange • Conference and Events Ltd • Conference Centre at LACE • Crowne Plaza (Centre

Island Hotels) • Crowne Plaza Liverpool John Lennon Airport • Croxteth Hall & Country Park • Edge Hill Enterprises • Event Poets • Everton

Football Club • Express by Holiday Inn Albert Dock • Express by Holiday Inn Knowsley • Express by Holiday Inn Liverpool John Lennon Airport

• Feathers • Fisher Audio Visual • Floral Pavilion Theatre & Conference Centre • Formby Hall Golf Resort & Spa • Garsan Events • Greenbank

Sports Academy • Happening Creative Communications • Hard Days Night Hotel • Harlequin Entertainment Ltd • Haydock Park Racecourse •

Hillbark Hotel • Holiday Inn Haydock • Holiday Inn Liverpool City Centre • Holiday Inn Runcorn • Hope Street Hotel • Hulme Hall • Humphries

AV • Inglewood Hotel & Conference Centre • Jurys Inn Liverpool • Knowsley Hall • Kuumba Imani Millennium Centre • Leasowe Castle Hotel •

Liverpool Anglican Cathedral • Liverpool Chamber of Commerce & Industry • Liverpool Empire Theatre • Liverpool Football Club • Liverpool

Hope University • Liverpool John Lennon Airport plc • Liverpool John Moores University • Liverpool Lighthouse Ltd • Liverpool Marina &

Harbourside Club • Liverpool Marriott Hotel City Centre • Liverpool Medical Institution • Liverpool Olympia • Liverpool Science Park • Liverpool

Town Hall • Malmaison • Meetings Industry Association • Mersey Ferries • Merseyside Fire and Rescue Service • Merseysound Productions &

Staging • Mills Media Limited • National Museums Liverpool • National Wildflower Centre • Ness Botanic Gardens • Neurosupport • Novas

Contemporary Urban Centre • Oakmere Conference Centre • Pacific Road Museum and Theatre • Park Inn St.Helens • Partnership for Learning

(PfL) • Premier Inn Liverpool Albert Dock • Premier Inn Liverpool City Centre • Prince of Wales Hotel • Racquet Club • Radio City • Radisson

SAS Hotel Liverpool • Renew Rooms • Royal Clifton Hotel & Spa • Royal Liverpool Philharmonic Society • Saville Audio Visual • Scarisbrick Hotel

• Sefton Park Palm House Preservation Trust • Simply Heathcotes • Southport Theatre & Convention Centre • St Helens Rugby League FC •

Stobart Stadium Halton • Suites Hotel Knowsley • Tate Liverpool • The Blackie • The Bluecoat • The Foresight Centre • The Gateway Conference

Centre • The Liner at Liverpool • The Sandon Premier Suites • Thistle Hotel Haydock • Thornton Hall Hotel & Spa • Thornton Manor • University

of Liverpool • University of Liverpool Guild of Students • University Staff House • West Tower Country House Hotel & Restaurant • World of Glass

• Tourism • 21 Park House Guest House • 42 Caldy Road • 51a Ash Street • 60 Hope Street Restaurant • 62 Castle Street Hotel • A Church View

Guest House • Aachen • Aaron Guest House • Acorn Farm • Aerial Extreme • Aintree Racecourse • Albert Dock Company • Alderley Self Catering

• Alexandra & Victoria • Alist Limos Ltd • Allan Walton Coaches • Alma de Cuba • Alsop High Community Comprehensive • Amargosa Ltd •

Ambassador Town House • Andora • Aplin House • Archbishop Beck High School • Arena and Convention Centre Liverpool • Artinliverpool.com

• Arts & Business North West • At Peel Hey Guest House • Atlantic Tower by Thistle • Baa Bar • Balmoral Lodge • Banknote Bodyguard Ltd • Barford

House Holiday Apartments • Baytrees • Beatles Fab Four Taxi Tours • Beatles Story • Beaucliffe Holiday Flats • Beech Mount • Bellerive FCJ

26

• Best Western Alicia Hotel • Bill Elms Associates • Billiard & Snooker Heritage Collection (E A Clare) • Blenheim Lakeside • Blenheim Lakeside

Apartments • Blue Planet Aquarium • Blundell Street • Blundellsands Guesthouse • Bold Hotel • Bowden Lodge • Britannia Adelphi Hotel •

British Lawnmower Museum • British Waterways • Brook Meadow Hotel • Cafe Sports England • Cambridge House • Campanile Hotel • Cantina

Tequila • Capitol Chinese Restaurant • Cardinal Heenan High School • Carleton House • Carlton Lodge • Casartelli • Casbah Coffee Club • Castle

Mews • Catalyst Science Discovery Centre and Museum • Catton Hall Shooting Ground • Cavern City Tours • Cavern Walks Shopping Centre •

Central Hotel • Cheriton Guest House • Chester Zoo • Childwall School • Chilli Banana • Christakis Greek Taverna Ltd • Circus Casinos • Citadel

Arts Centre • City Quay Apartments • City Rendezvous • City Sightseeing Liverpool Tours • Clifton Villa • Colin’s Photography • Colville Liverpool

• Cream • Crescent House • Crowne Plaza (Centre Island Hotels) • Crowne Plaza Liverpool John Lennon Airport • Croxteth Hall & Country Park

• Crystal Clear International • De La Salle High School • Delifonseca • Dovedale Towers • Edendale House • Ego Restaurants • El Macho Mexican

Restaurant • Element 11 • Elite (North West) Ltd • Enterprise Rent A Car UK Ltd • Etsu Japanese Restaurant • Everton Football Club • Everyman

Bistro • Experience Liverpool • Express by Holiday Inn Albert Dock • Express by Holiday Inn Knowsley • Express By Holiday Inn Liverpool John

Lennon Airport • Fab Cabs of Liverpool • FACT - Foundation for Art & Creative Technology • Fairfield House • Feathers • Fly In The Loaf Public

House • Formby Hall Golf Resort & Spa • From Me To You • Gateacre C.C School • Gateway Lodge • Greenbank Sports Academy • Gulshan

Restaurant • Gusto Restaurant & Bar • Hard Days Night Hotel • Harlequin Entertainment Ltd • Haydock Park Racecourse • Heart of the City.co.uk

•Herons Well • Hi Life Diners Club • Hilary Oxlade - Blue Badge Guide • Hillbark Hotel • Holiday Inn Chester South • Holiday Inn Ellesmere Port

/ Cheshire Oaks • Holiday Inn Haydock • Holiday Inn Liverpool City Centre • Holiday Inn Runcorn • Holiday Inn Warrington • Holly Lodge Girls

School • Holmeleigh Guest House • Hope Street Association • Hope Street Hotel • Hotel Ibis • Houghwood Golf Club • Hugh Baird College • Il

Forno Italian Restaurant • Imagine Apartments Ltd • Inclusive Access • Inglewood Hotel & Conference Centre • International Inn • INTX Cars

Ltd • Isle of Man Steam Packet Company • Ivydene • J Moss Developments • Julian’s Restaurant • Jungle Parc UK Ltd • Jurys Inn Liverpool •

Keith Prowse • Knowsley Hall • Knowsley Safari Park • Korova Corporation • L & R Consulting Solutions Ltd • L1 Serviced Apartments • L3 Living

• La Cubanita • Lanes Group • Le Maitre • Leasowe Castle Hotel • Leverhulme Hotel & Spa • Litherland Park Bed and Breakfast • Liverpool

Anglican Cathedral • Liverpool City Apartments • Liverpool City Scene • Liverpool Empire Theatre • Liverpool Entente Cordiale Tours • Liverpool

Everyman & Playhouse Theatres • Liverpool Film Office • Liverpool Football Club • Liverpool Hope University • Liverpool International Language

Academy • Liverpool John Lennon Airport plc • Liverpool Marriott Hotel City Centre • Liverpool Metropolitan Cathedral of Christ the King •

Liverpool Olympia • Liverpool School of English • Liverpool Schools • Liverpool Soccercity Tours • Liverpool Town Hall • Liverpool Welsh Choral

• LiveSmart Ltd • Local Solutions Merseysport • Lord Nelson • Lynwood House • Maghull Coaches • Maharaja South Indian Restaurant •

Malmaison • Martin Lane Farmhouse Holiday Cottages • May Sum Buffet Restaurant • Mayflower Restaurant • Medici Building • Menlove •

27

Merchant Living • Mere Brook House • Mersey Cabs • Mersey Ferries • Mersey View Limited • MerseyGuides Association • Merseytravel •

Metquarter • Motivation Through Training • Napier Point • National Museums Liverpool • National Wildflower Centre • Neptune Theatre • Ness

Botanic Gardens • New Heys C.C. School • Norfolkline • North Liverpool Academy • Norton Priory Museum & Gardens • Norwood Guest House

• Notre Dame High School • Open Eye Gallery • Pacific Road Museum and Theatre • Panoramic Restaurant • Park Inn St.Helens • Parkview •

Penkelie • Phil Hughes - Blue Badge Guide • PJ Chauffeur Service • Platinum World Travel • Pool of Life Tours • Port Sunlight Holiday Cottages

• Port Sunlight Village Trust • Premier Apartments Liverpool • Premier Inn Liverpool Aintree • Premier Inn Liverpool Albert Dock • Premier

Inn Liverpool City Centre • Premier Inn Liverpool North • Premier Inn Liverpool Rainhill • Premier Inn Liverpool Roby • Premier Inn Liverpool

Tarbock • Premier Inn Liverpool West Derby • Premier Inn Runcorn • Premier Inn Southport • Premier Inn St.Helens North • Premier Inn

St.Helens South • Premier Inn Wirral Bromborough • Premier Inn Wirral Greasby • Premier Inn Wirral Childer Thornton • Premier Inn Wirral

Heswall • Premier Inn Wirral Two Mills • Prescot Museum • Princes Road Synagogue • Promenade Apartments • Q-Park • Quarry Street Cottage

• Racquet Club • Radisson SAS Hotel Liverpool • Real McCoy Guest House • Red Jack Tours • Regent Maritime • Riverhill Hotel • Ron Jones

Associates • Rosedale • Roses Tea Rooms • Royal Clifton Hotel & Spa • Royal Hotel • Royal Liverpool Philharmonic Society • Sandown • Sandy

Brook Farm • Sapporo Teppanyaki • Scarisbrick Hotel • Sefton Park Palm House Preservation Trust • Selwyn’s Travel Ltd • Serviced Liverpool

Apartments Ltd • Sheldrakes Ltd • Shiverpool Tours • Shorefields C. C. School • Shrewsbury Lodge • Siam Thai Restaurant • Silcock Leisure

Group • Simply Heathcotes • Solna Hotel • Southport Arts Centre • Southport Flower Show • Southport Theatre & Convention Centre • Spaceport

• Spire • St.Helens Rugby League FC • St John Almond High School • St John Bosco High School • St Johns Shopping Centre • Staybridge Suites

Liverpool • Stutelea Hotel • Suites Hotel Knowsley • Sultan’s Palace • Sunnyside • Tai Pan Restaurant • TakeAFlyer • Take-u-There Travel

(Northwest Golf Tours Ltd) • Talbot Hotel • Tate Liverpool • The Actors Studio • The Adelphi Guest House • The Bluecoat • The Braemar • The

Brindley • The Chocolate Cellar • The Courtyard • The Grafton Rooms • The Grove House Hotel • The Heidi • The Liner at Liverpool • The Lion

Tavern • The Marlborough • The Media Station • The Monro • The National Trust • The Newz Bar • The Nile Hotel • The Olive Press • The Park

Hotel • The Park Lane Hotel • The Park Royal Hotel • The Prince’s Trust • The River Cafe Bar & Grill • The Seaview • The Side Door • The Sir

Thomas Hotel • The Victorian • The Waterford • The Yellow Duckmarine • Think Publicity Ltd • Thistle Hotel Haydock • Thomas Rigby’s • Thornton

Hall Hotel & Spa • Thornton Manor • Throstles Nest • Tourism and Leisure Consultancy Group • Trafalgar Warehouse Apartments • Tree Tops

Country House •Ubiquity PR • Underwater Street • Unique City Apartments • Unity Theatre • University of Liverpool • Valparaiso Restaurant •

Victoria Gallery & Museum • View Two Gallery • Vincent Hotel • Vision Travel Ltd • Voirrey Embroidery Centre • Warwick Hotel • Waterfront

Penthouse • West Derby C.C School • Western Approaches Museum • Whats Cooking Ltd • Williamson Art Gallery & Museum • Williamson

Tunnels Heritage Centre • Windsor Lodge • Wirral Country Park • Wirral Museum • World of Glass • YHA Liverpool International • Your City Base

28

The Mersey Partnership would like to thank:ACC Liverpool/Simon Kirwan Aintree RacecourseCream ProductionsDeana ClarkeEllie LaycockMark McNultyIan SoutherinMcCoy Wynne (www.mccoywynne.co.uk)

The Taxi Project at Tate Liverpool, as part of the 2007 Turner Prize, © Tate Liverpool \ Photo:David Lambert & Rod Tidnam, Tate

Mark Wallinger, Sleeper, 2004-5, © MarkWallinger \ Photography: David Lambert& Rod Tidnam, Tate

Aerial photo © webbaviation.co.uk

for the use of their images in this publication.

Printed using 100% recycled paper made from post consumer recycled waste. By-products from the pulp and papermanufacture are used for composting andfertiliser, cement making and heat energyconservation, making a positive contribution to the environment. Printed using eco-intensivevegetable based inks.

If you would like to know more about our work,visit merseyside.org.uk or get in touch by calling 0151 227 2727 or email us [email protected]

Please contact us should you require a versionof this Annual Report in large print or Braille.

The Mersey Partnership12 Princes Parade, Liverpool L3 1BGT +44(0)151 227 2727F +44(0)151 227 2325

29

30

2007/08 - A year on the World stage.

31