Annual Report For the year ended 31 December 2015 Get connected to a world-class communication career
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Annual Report For the year ended 31 December 2015
Get connected to a world-class communication career
Contents
About IABC Wellington . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3
President’s Report . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4
2015 IABC Wellington board . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5
2015 Highlights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6
Membership matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7
Building community connections . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8
Delivering value through high quality events . . . . . . . . . . . . . . . . . . . . . . . . . . .9
Leadership development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Sharing the value and ethos of IABC Wellington . . . . . . . . . . . . . . . . . . . . . . . 11
Financial overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
2016 IABC Wellington board . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
1 IABC Wellington Annual Report 2015
2015
IABC Wellington Annual Report 20152
About IABC Wellington
The International Association of Business Communicators (IABC) is a global network of more than 10,000 communications professionals in 70-plus countries.
The IABC is a not-for-profit member organisation . Our core objective is to deliver value to our members, who are generally senior and management level communicators from government agencies, corporations, not-for-profit groups and professional consultancies .
IABC Wellington connects members to local and international trends in best-practice communications, by organising speakers, forums and networking events .
The Wellington chapter:
• has a network of more than 100 communicators, and communicates with more than 400 influential Wellington communicators every month
• works closely with IABC chapters in Auckland and Christchurch to provide opportunities and value to the broader New Zealand IABC membership
• is connected to more than 800 members throughout the Asia Pacific region
• has multiple Gold Quill Award recipients (International IABC Awards for communications excellence) .
IABC Wellington Annual Report 2015 3
President’s Report
It was great to see so many senior Wellington communicators at our opening event of the year. I’d like to think the interest was all in our AGM but that would be to deny the obvious attraction of hearing from Assignment Chief Executive, and Chair of the Wellington Regional Economic Development Agency, Peter Biggs.
This is the second year in a row that we have enjoyed a sell-out crowd for our opening event after Z Energy Chief Executive Mike Bennetts wowed the crowd at the start of 2015. He had every communicator in the room wishing they could join Z’s communications team and it may be no coincidence that one of our Wellington board members recently did just that.
IABC Wellington is now firmly established in the city. In the past year we have expanded our partnerships and sponsorships, extended our links with IABC North NZ and South Island Chapters, grown our regional connections, particularly with the Australian chapters, and have invested significantly in improving the connections we have with IABC International.
The wider IABC community is also in good heart and there have been some exciting developments in the past year. In 2015 we made a significant investment of time and resource in rolling out the new international brand, giving us a fresh new look and strengthening our brand presence in Wellington.
We now have an unparalleled ability to connect senior communicators with global networks, speakers, resources and opportunities throughout the Asia Pacific region, and internationally.
It’s a great privilege to hand over to incoming President John Tulloch and the 2016 IABC Wellington board at a time when we are in such a strong position. For our strength and good heart, I must give thanks to colleagues and friends who
share my passion for professional development, and dedication to IABC.
Thank you to our past board members and, in particular, our past presidents. A special mention to our longest serving member Ann Kennedy-Perkins, and to our newest members. We are grateful for a strong ongoing support network.
All my appreciation goes to my 2015 board colleagues for their enthusiasm and commitment and for their unfailing good humour.
I must acknowledge five board members in particular, who departed from the board at the end of 2015. Spiro Anastasiou of SenateSHJ; Mary Macpherson, who did an award-winning job as Membership Director this last year; Sam Halstead, representing Ideas Shop; Sam Prescott of SenateSHJ, and Libby Clifford from DPMC. Thank you for your considerable contributions. I want to also mention former board member Hanna Kilpin, who left us during the year; and of course the incomparable Victoria Dew, who leaves her board role after five years of dedicated service.
Thank you also to all our members for your support for IABC Wellington in 2015. It’s been a pleasure to lead the chapter.
We regularly have board opportunities arising. Watch for an EOI when we are looking for nominations next.
In the meantime, we hope to see you at an event soon. Feel free to introduce yourself to one of our board members personally or email us at [email protected] if you have ideas or questions for us. We’re always up for coffee.
Jennifer Andrewes IABC Wellington President 2015 on behalf of the board of IABC Wellington
4 IABC Wellington Annual Report 2015
2015 IABC Wellington board
2015 Board Members from left: Spiro Anastasiou, Sam Prescott, Shaun Jones, John Tulloch, Sarah Austen-Smith, Jennifer AndrewesAbsent: Victoria Dew, Sam Halstead, Mary MacPherson, Libby Clifford
Immediate Past PresidentVictoria Dew Independent contractor
President, Director SponsorshipJennifer Andrewes Ministry of Foreign Affairs and Trade
President-Elect, Director BrandJohn Tulloch WorkSafe
Director FinanceSarah Austen-Smith NZ Post
Director MembershipMary MacPherson Independent contractor
Director MembershipSam Halstead Ideas Shop
Director CommunicationSam Prescott Senate SHJ
Director Professional DevelopmentShaun Jones Contact Energy
Director Strategic Programming Spiro Anastasiou Senate SHJ
Director Event Management Libby Clifford DPMC
5 IABC Wellington Annual Report 2015
Introduction of Wellington brand
guidelines and assets and their application across channels and
collateral.
Connecting with UK chapter
colleagues via video conference for insights into working in UK and
Europe, at a new breakfast event.
Arranging a full-day digital strategy
workshop with Sydney-based Richard
Spencer of ISentia TwoSocial.
Hosting Sydney-based IABC Gold
Quills Chair Monika Lancucki for 1-1 awards
workshops and an evening seminar.
Hosting London-based
IABC Global Chair Michael Ambjorn for
a three-day visit programme.
Winning an Award of Merit in
IABC Global Chapter Management Awards for our work to retain and recruit members
in 2015.
Establishment of board portfolio roles,
descriptions and accountabilities.
Development of a package of
diversified cash and in-kind sponsorship
opportunities.
EOI exercise with promotion
to members of the opportunity to join the board
mid-term.
2015 highlights
IABC Wellington Annual Report 20156
Membership matters
This year has been a challenging one for IABC globally, during which we have advocated strongly for Wellington members.
IABC Wellington membership, however, continues to flourish at around 100-110 members, positioning us as the strongest professional communications association in Wellington, and ensuring we punch above our weight within IABC for chapter size per head of population.
We saw substantial growth in the early part of the year, and numbers have held steady overall through a period of joining difficulties due to long- term underinvestment by IABC International in technology, now resolved.
Our focus is on delivering value for members through national, regional and international connections.
All membership dues and the majority of our overall income goes into delivering a high quality event programme.
We place a premium on personal contact with our members, and on being closely connected to our membership.
In recognition of our efforts to retain and recruit members in 2015, we are proud to have won a Merit Award for our Membership Marketing at the recent IABC International Chapter Management Awards.
IABC members at the 2015 end-of-year function.
7 IABC Wellington Annual Report 2015
Building community connections
This year we have worked to build closer relationships with our South Island NZ (Christchurch) and North NZ (Auckland) chapter colleagues to make the most of opportunities to share speakers and events and to support them as more fledgling communities for IABC in New Zealand.
We have also worked to make the most of the new Asia-Pacific (APAC) regional board and to support their growth in the interests of our members. In the context of a North American-centric global organisation, we see the regional dimension as offering us important benefits including speakers and professional development opportunities of cultural relevance.
We subsidised attendance for two board members at the inaugural regional Leadership institute in Sydney. Connections are also being built between board members and their regional and chapter board portfolio counterparts for ongoing collaboration. We are supporting the regional board with their planning for a regional conference later in 2016.
We put forward the nomination for Leanne Joyce, Chair of IABC Asia Pacific, who has worked tirelessly on behalf of APAC members in the past year, and was deservedly awarded IABC regional leader of the year at the 2016 Chapter Management Awards.
This year we have deliberately sought to gain greater visibility for Wellington globally, which has stood us in good stead. We have been committed to lobbying for resolutions to international membership and technology issues on behalf of Wellington members and have been grateful for the support of IABC’s Chief Executive and global chair in ensuring prompt attention to our requests.
We have ensured strong representation from Wellington members in Gold Quill judging; attendance at international Leadership Institutes and World Conference; a record number of NZ (Wellington) Gold Quill awards, and IABC world conference speakers; and we lobbied successfully for the visit of IABC global chair, Michael Ambjorn – at no cost to the chapter.
8 IABC Wellington Annual Report 2015
Delivering value through high quality events
In 2015 we maintained our core programme of 8-10 events, six-weekly, with the emphasis on our popular evening seminar programme. The substantial majority of our revenue goes into these events, which are the cornerstone of our local offering.
We also experimented with format and timing of events, in response to member feedback. We trialled a breakfast event to connect our members with their IABC UK counterparts, a boardroom lunch for executive communications professionals, and brought back a full-day workshop – on digital communications strategy.
Attendee rates have generally increased across our event programme on the previous year, with growth in both member and non-member attendance.
We closed the year on a high with the visit of global IABC chair Michael Ambjorn. In a visit programme of just two weeks across seven cities in Australia and New Zealand, Wellington secured a three-day programme, with 15 meetings encompassing an executive lunch, and corporate visits, along with a speaking slot at our end-of-year function.
This was an unrivalled opportunity to build connections and visibility for Wellington with IABC International and across Australia. It was also an opportunity to demonstrate value to members. We have had tremendous feedback from members and non-members and have gained new members as a result of the visit.
This underscores for us the value of IABC in connecting members to international best practice.
2015 event programme
February Mike Bennetts, Chief Executive Z Energy, What the modern CEO wants from his communications team
April Richard Spencer, TwoSocial, Social media strategy workshop
May Bernard Hickey, 2015 Budget direct from the lock-up
June John Walsh, Ministry for Primary Industries, Communicating in a crisis case study: the 1080 infant formula blackmail threat
August Monika Lancucki, IABC Global Gold Quill Awards Chair and ACC Gold Quill case study
September IABC UK, Cracking it in the UK: how to access top communications roles
October Karl Ferguson, Auckland Council communications
December Andrea Vance, The year that was
9 IABC Wellington Annual Report 2015
Leadership development
President Jennifer Andrewes, and Incoming 2016 Board Director Communications Katie Brown, had the privilege to attend IABC’s annual Leadership Institute (LI) in Long Beach, California in February 2016, which certainly made the international dimension real. Katie was fortunate to secure a full scholarship from IABC International to subsidise her attendance and Jennifer received a registration courtesy of the APAC region. Several hundred IABC leaders gathered, with representation from as far afield as the UK, Europe, Africa, and Asia as well as North America. We are committed to maintaining presence and visibility for New Zealand in IABC global conversations and continue to seek scholarships to assist with travel costs.
IABC Wellington has already benefited from the strengthened Asia Pacific regional connections made possible by the re-establishment of the IABC APAC board, led in 2014/15 by our own Victoria Dew, and more recently by Leanne Joyce from Canberra as Regional Chair.
Incoming 2016 President John Tulloch and Jennifer Andrewes also had the opportunity to attend the inaugural APAC regional leadership institute in Sydney in late November 2015 and took inspiration and heart from the shared vision in the room.
10 IABC Wellington Annual Report 2015
Sharing the value and ethos of IABC Wellington
A significant vote of thanks must go to our partners and sponsors, whose generous support ensures we are able to provide events and initiatives of value to our members, including international speakers.
ISentia have maintained their support for us through 2015 and we are grateful for this as their support has helped to offset the costs of our broader event programme, but also allowed us to offer targeted international social media workshop material.
We have been grateful for a long and supportive relationship with H2R who decided mid-year to end their partnership with us as they moved the focus of their business elsewhere.
We thank also Contact Energy for venue and design support; Dusted and Delicious for their catering partnership, Dave Armstrong for photography and Richard Pearse of Arpy for developing our Wellington brand guidelines and assets. We are grateful to Capiche for design and production of this annual report, and to Clive Pigott, Artful Dodge Photography for board photography.
A special thanks to Jackson Stone & Partners, whose sponsorship enabled us to offer a boardroom lunch with global IABC Chair Michael Ambjorn free to members and non-members. We are looking forward to working with them this year to provide a quarterly executive boardroom lunch series by personal invitation.
Finally, a note of appreciation for our friends and colleagues at IPANZ, and the Government Social Network with whom we have collaborated on those events of interest to our respective members.
We have invested in a new package of diversified sponsorship opportunities for 2016, and look forward to opening conversations and establishing relationships with new partners.
Interested in partnership or sponsoring IABC Wellington? Contact us on [email protected]
11 IABC Wellington Annual Report 2015
12 IABC Wellington Annual Report 2015
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12 IABC Wellington Annual Report 2015
Financial overviewThe primary financial activity of the IABC Wellington chapter continues to revolve around events and professional development.
Our goals are to:
• continue to deliver value for members by ensuring the chapter is in good financial health
• continue to build our reputation as Wellington’s foremost communications member organisation
• maintain and attract a membership of senior communicators
• continue to deliver value for members by running a diverse range of events
• formalise supporting partnerships .
In 2015, total chapter income was $21,621 . Major sources of chapter revenue were IABC international membership contributions of $5,163, sponsorship income of $7,500 and event income of approximately $8,561 . The chapter’s Term Deposit of $12,050 continues to provide some financial cushioning .
In 2015, chapter expenditure was $19,265 . Events, including workshops, remain our largest category of expenditure, as members would expect .
In 2015, the vast majority of events were run at a loss . In 2016, the chapter will continue to deliver value for members in this way, but has honed its focus on sponsorship agreements that enable it to recover some event costs in order to reinvest in member outreach and marketing .
In 2015 the chapter spent $3897 on conference sponsorship for board members . This includes the IABC Regional Leadership Institute and the IABC World Conference . This expenditure allows our chapter to make the most of IABC international expertise and resource, which is returned to members via local events with international speakers . It also allows your board representatives to lobby for international visits, such as that by global chair Michael Ambjorn in December, and advocate for member speaking slots - such as Shaun Jones’ address at the most recent World Conference .
For a more detailed breakdown of chapter performance in 2015, please find attached the Financial Statements for 2015 .
Jennifer Andrewes IABC Wellington President
Sarah Austen-Smith Director Finance
IABC Wellington Annual Report 2015 13
2016
24 IABC Wellington Annual Report 2015
John Tulloch President, Director BrandGM Communications, WorkSafe New Zealand. John joined WorkSafe on establishment bringing more than 20 years’ experience in communications with roles in journalism, the business sector, central government and international NGOs. He’s responsible for leading WorkSafe’s communications and marketing strategy seeking to achieve a culture change in health and safety in New Zealand workplaces.
John’s immediate previous role was at New Zealand Post where he headed external communications for 3 ½ years. Prior to this John held positions in Parliament (Press Secretary to Minister for Justice/Foreign Affairs) and with the Red Cross. This included guiding communications for major emergency operations including the 2004 South Asian Tsunami and the 2005 Pakistan earthquake.
Something you won’t find on LinkedIn: “I used to be a member of Alf’s Imperial Army in my scarfie days at Otago.”
@JohnWardTulloch
nz.linkedin.com/in/john-tulloch-30973529
2016 IABC Wellington board
2016 Board Members from left: Emily Watt, Shaun Jones, Jennifer Andrewes, John Tulloch, Sarah Austen-Smith, Jessie Davis, Katie Brown
25 IABC Wellington Annual Report 2015
Jennifer Andrewes Immediate Past President, Director SponsorshipCurrently Corporate Communications Manager for Foreign Affairs and Trade, Jennifer is a senior communications practitioner with 15 years’ experience working in internal and external communications.
She started her career in tourism in the mid-90s and has worked as a freelance writer and in communications roles in Parliament and central and local government, both in New Zealand and the UK.
Jennifer has played an active role on boards of various professional communications organisations both in New Zealand and Wales to further her passion and interest in strategic communications development.
Something you won’t find on LinkedIn:“I took the family to live in the Pyrenees for 3 months in 2014. You can read our blog at www.putitontheslate.wordpress.com”
@JAndrewesNZ
nz.linkedin.com/in/jennifer-andrewes-25219610
Sarah Austen-SmithPresident Elect, Director FinanceSarah is a Client Manager within the Government Relations team at SenateSHJ. She is fluent in media and government relations, and has worked alongside political power brokers in New Zealand, Australia and the United States. Sarah has a passion for media relations and political communication.
Sarah’s experience spans the public and Parliamentary sphere. She cut her cloth in the Parliamentary service working as a press secretary for the Leader of the Opposition.
Career highlight: “Volunteering on USA Governor Martin O’Malley’s campaign for the 2016 Democratic nomination in Des Moines, Iowa.”
@austensara
nz.linkedin.com/in/sarahaustensmith
26 IABC Wellington Annual Report 2015
Shaun JonesDirector Membership Shaun Jones is Head of Communications at Contact Energy. He works to get the good news stories of Contact into the media, manages Contact’s internal communications programme and provides communications counsel to teams and senior managers across the business.
Shaun has over 15 years’ experience working in communications and marketing roles in the energy and financial services sectors, having spent time working for ANZ, M-co, Sovereign, Tower Investments and Vector, as well as Insight Investment in London.
Career highlight: “Delivering an award-winning, three year employee engagement campaign on health and safety at Contact, working with rugby legend Tana Umaga. I even got to speak at the IABC World Conference about it!”
@ShaunJonesNZ
nz.linkedin.com/in/shaun-jones-9a813721
Katie BrownDirector Communication Katie Brown is the Social Media Manager at ACC. She leads a team dedicated to making ACC more accessible to the NZ public. Katie wrote and successfully implemented ACCs first social media strategy, and created NZ Government’s first full service social media team.
Katie writes social media marketing campaigns, advises on best practice social media and analyses trends. She was also the Social Media Manager on the all-of-government response to the 1080 contamination threat.
Prior to ACC, Katie worked at Trade Me for 6 years before joining web design firm, Shift.
Something you won’t find on LinkedIn:“I am learning to be fluent in te reo Māori. It’s tough work but fulfilling for the soul!”
@katie_pai
nz.linkedin.com/in/katiebrownnz
27 IABC Wellington Annual Report 2015
Jessie DavisDirector Event Management Jessie is a freelance communications consultant who provides strategic advice and communications solutions for a range of clients, from government agencies to charities, and listed companies.
Jessie joined the world of public relations following four years in various government agencies, and three years at Maritime New Zealand, where she worked on safer boating campaigns, internal communications, and generally learned to appreciate the benefits of a lifejacket crotch strap.
Something you won’t find on LinkedIn:“I have a twin sister and consider going out for brunch to be a pretty serious hobby.”
nz.linkedin.com/in/jessie-davis-b91a7255
Emily WattDirector Professional Development Emily is acting Sustainability Manager at Z Energy
She has spent over 15 years working in media and communications, beginning her career in corporate public relations consulting in London, providing media relations, event organising and strategic communications for clients in the health, business, and entertainment areas.
When she returned from the UK, she retrained as a journalist and spent six years working for The Dominion Post and Sunday Star-Times.
Prior to joining the team at Z, she was Associate Partner at SenateSHJ, one of Australasia’s leading communications consultancies, providing strategic communications advice for a range of clients across the public, private, and not-for-profit sector.
Something you won’t find on LinkedIn:I have truly terrible taste in movies
28 IABC Wellington Annual Report 2015
Contact us
Sign up for our e-newsletter at: www .iabcwellington .co .nz If you’re ready to join just visit: iabc .com Email us to find out more about membership: iabcwellington@gmail .com
IABC Wellington
@iabcwellington
IABC Wellington
DESIGNED BY CAPICHE
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