ANNUAL REPORT 2018/2019
ANNUAL REPORT
2018/2019
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The preparation of this report has been financed through the U.S. Department of Transportation’s
Federal Highway Administration. This document is disseminated under the sponsorship of the New York
State Department of Transportation in the interest of information exchange. The contents of this report
reflect the views of the authors who are responsible for the facts and accuracy of the data presented
herein. The contents do not necessarily reflect the official views or policies of the Federal Highway
Administration or the State of New York. This report does not constitute a standard, specification, or
regulation.
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Annual Progress Report 2018/2019
The 511NY Rideshare program serves travelers across New York State by providing transportation information,
tools, and services to support and encourage the use of sustainable transportation. The 511NY Rideshare
program publishes quarterly progress reports throughout the year. This report provides a summary of program
highlights and program outcomes from the fourth quarter (April 1, 2019–June 30, 2019) as well as from the
entire Program Year (PY) 2018/2019, which covers July 1, 2018 through June 30, 2019. The report includes call‐
out boxes that feature testimonials and stories of both employers and commuters who benefit from the
program’s services.
Program Highlights The 511NY Rideshare program assisted employers,
commuters, and other program partners with a wide
range of solutions to everyday transportation
challenges throughout the year. PY 2018/2019 began
with 511NY Rideshare playing an active role through
the summer months, which included assisting with
numerous new‐hire events; providing commute
planning assistance for applicants and new hires at
Amazon, Northwell Health, and others; and registering
them for 511NY Rideshare for ongoing support. 511NY
Rideshare also supported universities with orientation
and academic year kick‐off events by assisting student
commuters with finding sustainable options for getting to and from class. In support of the annual Car Free
Day event in September, 511NY Rideshare hosted events in September, providing additional opportunities that
successfully introduced sustainable commute options and traveler information services available via 511NY
Rideshare. In October and November, 511NY Rideshare once again successfully leveraged open enrollment
season by working with employers to broaden the scope of their employee health benefits fairs to include
transportation benefits, and to make the connection between health, wellness, and active transportation.
Specifically, 511NY Rideshare actively assisted employers with planning and attending benefits fairs through
October and November to educate employees about transportation options and commuter benefits. In the
winter months, 511NY Rideshare offered contingency travel planning services in response to two winter
storms and in preparation for five planned construction projects across the Bronx. In the spring, 511NY
Rideshare leveraged several national promotions, hosting transportation day events in celebration of Earth
Month in April and Dump the Pump Day in May and assisting partner agencies with promotion and
administration of the Green Your Commute Challenge, which began in May and continued during the summer
of 2019. Complementing these commuter assistance efforts, 511NY Rideshare continued promotion and
PY 2018/2019 Performance Outcomes 22,452 new members
130,629 total members
42 vanpools in operation
12,962 employers/program partners supported
1,385 active employers/program partners
PY 2018/2019 Program Impacts 4,697,559 SOV trips averted
136,621,339 miles averted
54,649 metric tons of greenhouse gases avoided
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administration of the Clean Air NY program throughout the year by conducting outreach and providing
notifications about Air Quality Action Days. To support the commuter assistance efforts, 511NY Rideshare
worked on adding a “single trip” feature to the rideshare
system; redesigned and updated several pages of the
website; solicited donations from supporting program
partners to thank new members for transitioning to
sustainable modes; promoted the program via social
media, email communications, and other digital outreach
efforts; implemented a paid social media campaign; and
continued promotion of the Clean Air NY program
through outreach to program partners.
In addition to operational activities, 511NY Rideshare
continued work on strategic planning and planning for
operations efforts, including conducting a tri‐annual Program Participant Placement Rate Survey, conducting
ongoing research and synthesis of emerging mobility efforts via the Innovative Mobility Monitor, creating the
statewide bicycle map, developing the Connected Corridors and Unified Upstate Plan, forming a
Transportation Systems Maintenance & Operations (TSMO) concept, building the multimodal Park and Ride
facility database, and assembling the Future of 511 strategic plan.
511NY Rideshare program efforts yielded a statewide total of 22,452 new members and provided ongoing
support and information to 130,629 members in total. Additionally, the program supported a fleet of 42
vanpools. 511NY Rideshare also provides support services to nearly 13,000 employers and program partners
and customized technical assistance to 1,385 members. All totaled, combined efforts resulted in nearly 5
million trips averted, more than 135 million miles of vehicle travel deterred from New York roadways and
more than 50,000 metric tons of greenhouse gas emissions averted.
Program Performance 511NY Rideshare monitors program performance to quantify and demonstrate outcomes from the program
activities. Program performance is measured by the number of new members acquired in the program year,
the total number of members who have remained members in the program, and the number of members who
have utilized individual program services, such as vanpooling and Park and Ride services. Appendix A describes
methodologies used to calculate program performance, outcomes, and impacts.
New Members (Statewide): The 511NY Rideshare system is available across the state, and individuals can
become new members by registering online via the 511NY Rideshare website or program partner portals, or
What Our Members Are Saying
“In addition to enjoying the company of my carpooling partner, it's great to both save money on fuel and know that we are doing what we can to contribute less to air pollution. Our commute still takes just as long, because there are no HOV lanes on either the Belt Parkway, Cross Island Parkway or Grand Central Parkway on our route, but having somebody in the car to talk to makes the ride seem shorter. Also, during snowy winter weather, it's nice to have somebody to help dig out the car after work.”‐‐Jacob, Nassau County
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they may choose to sign up at outreach events by filling out a registration form (paper or tablet) at the event
tables. Individuals can also become new members through a batchload process.1
The 511NY Rideshare system is available statewide, although it is used more frequently in areas where there
are organizations with resources to publicize it widely or where residents are more reliant on the system and
related services. The downstate regions consistently yield most of the new members due to population size,
the well‐established outreach program and related events, employer relationships, and the need for
commuting options. As support in the upstate regions expands, the ratio of new members from outside the
downstate area is expected to continue growing.
In the fourth quarter of PY 2018/2019, 511NY Rideshare gained 8,198 new members through transportation
day events (TDEs), online and portal registrations, and company‐wide batchloads—bringing the annual total
new members to 22,452. This is the most new members in a given year since the program’s inception, 28%
more new members than last year, and 125% more new members than the first year of the current contract.
Table 1 compares new members acquired in PY 2018/2019 with new members acquired in all previous years of
the current contract.
Table 1. New Members (Statewide), Year‐to‐Year Comparison
PY 2015/2016 PY 2016/2017 PY 2017/2018 PY 2018/2019 % Change 2015‐2019
New Members 9,979 16,781 17,525 22,452 125%
The significant increase in total new members for the year is due to an increase in outreach opportunities in
the first quarter and sustained improvement in matching outreach opportunities with potential members’
needs. Specifically, the annual Car Free Day promotion, new‐hire events at Amazon and Northwell Health,
continued support at college orientations at the start of the academic year, and increased presence and
support through open enrollment all led to high numbers of new members.
When registering, members can sign up for one or more services, including carpool, vanpool, or bicycle
matches, starting a new vanpool, transit information or personalized itineraries, matches for emergencies only,
or Clean Air NY information and updates. As the system evolves, users will be able to indicate interest in other
services as well (e.g., Single Trip Ridematching). Table 2 provides a breakdown of the individual services for
which new members registered.
1 Batchloading occurs when an employer provides a list of its employees and has 511NY Rideshare upload all of them, eliminating some of the registration steps and speeding up the overall process
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Table 2. Program Services Registered
Services # of New Members Registering for Each
Service*
Carpooling 6,962
Vanpooling 667
Transit 3,046
Match‐Me‐in‐Emergencies 12
Guaranteed Ride Program 340
Clean Air NY 3,663
*Members can register for more than one service, so the sum of the services do not equal the total new members.
Over the years, 511NY Rideshare has seen a pattern in the derivation of new members. The majority of new
members are a result from outreach events, a trend that has continued. Table 3 shows total members by
region, and illustrates the correlation between membership, outreach, and promotion over the years. As
support services for upstate regions continue to expand, the 511NY Rideshare program expects to see a
corresponding growth in the number of new members for those regions.
Table 3. Membership, by Region
Region Membership, as a % of
Statewide Total Outreach Conducted
R1 Albany 3.0% Support Provided
R2 Utica 0.0%
R3 Syracuse 0.1%
R4 Rochester 0.1%
R5 Buffalo‐Niagara 2.4% Support Provided
R6 Hornell 0.3%
R7 Watertown 0.0%
R8 Hudson Valley 14.7% Full Outreach Staff
R9 Broome‐Tioga 0.3% Support Provided
R10 Long Island 32.0% Full Outreach Staff
R11 New York City 37.1% Full Outreach Staff
Other* 10.0%
*Members from out of state or missing address information.
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Total Membership: With the continued evolution of the rideshare system, specifically with the addition of
ongoing features and services like vanpooling, Guaranteed Ride Program (GRP), trip tracking, and “Match‐Me‐
in‐Emergencies,” members have reason to remain a member—even after they have found carpool matches or
transit assistance. Members can track their trips and earn rewards, participate in seasonal promotions, learn
about new services, receive information updates on transportation disruptions and Air Quality Action Days,
and more. Accordingly, the database size has continued to grow over the years. As of June 2019, membership
reached 130,629 members—a 19% increase since the conclusion of the previous program year. The table
below shows the total membership size, as of the end of each program year in the current contract.
Table 4. Membership Size, by Program Year
2015/2016 2016/2017 2017/2018 2018/2019
78,856 93,374 109,488 130,629
Vanpool Services (Downstate): The 511NY Rideshare
program provides comprehensive vanpool services that
range from promotion of vanpooling as a commute option
to coordination and formation assistance, route planning,
and financial assistance with vanpool leases and tolls. To
promote and form vanpools, 511NY Rideshare meets with
employers and their employees to discuss vanpooling
options (who drives, whether the vanpools are leased by
individuals or sponsored by companies, where to meet
and park cars, etc.) and then facilitates leasing of vans
through a vanpool leasing company (Enterprise). 511NY
Rideshare conducted regular promotional activities,
including conducting cluster analyses and hosting zip
code luncheons.
Each NYSDOT region in the state is responsible for
vanpool services in its respective region and each of
them customizes vanpool support to meet its members’
needs. Services and outcomes in this report reflect
activity in the three downstate regions (R8, R10, R11);
future reports will include services and outcomes from
additional regions as the 511NY Rideshare program
support services continue to expand statewide. Members of the new Coast Guard vanpool on Staten Island.
What Our Members Are Saying
“I was tired of driving in traffic nightly. My eyesight
was horrible during the winter months when it got
dark early. Now I sit back and relax with my tablet. I
only drive my car less than a mile from where our
driver drops us off…Knowing that if my daughter
got sick and I had a way to get home to her
definitely made a difference in joining the vanpool.
It gives me peace of mind knowing that I’m not
stuck here at work if I need to leave.” – Cathy,
Leviton employee, on vanpooling and GRP, which
she learned about through 511NY Rideshare
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In November 2018 511NY Rideshare collaborated with
Enterprise to form a new vanpool with the U.S. Coast
Guard on Staten Island. In March 2019 511NY Rideshare
collaborated with Enterprise to form a new vanpool with
the Stony Brook Southampton Hospital. In June 2019,
511NY Rideshare formed a second new vanpool with the
U.S. Coast guard.
As of the end of June 2019, 41 vanpools were in
operation in the three downstate regions (R8, R10, R11).
Despite the net reduction in total vanpools over the past
year, the current vanpool fleet averted nearly 6 million
vehicle miles of travel (VMT) (5,966,468 miles) and
reduced 97,124 single occupancy vehicle (SOV) trips.
Members of the new Stony Brook Southampton Hospital
vanpool.
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Program Partner Outreach
The 511NY Rideshare program offers a comprehensive
set of transportation services, including support services
for more than 13,000 employers and other program
partners, and provides tailored transportation technical
assistance to over 1,600 employers (including
universities and hospitals) and other partners. Program
staff meet one‐on‐one with employers, universities,
hospitals, local government agencies, transit agencies,
and other stakeholders to offer technical assistance and
to discuss transportation solutions. Program staff also
host TDEs at worksites, universities, hospitals, new hiring
events, health fairs, farmers markets, and other
community events, to interface directly with commuters.
They answer questions, offer transportation solutions,
and register new members. They also accelerate the
implementation of transportation programs and
benefits, and the adoption of emerging mobility
strategies by coordinating and facilitating opportunities
that might fit their needs. Additionally, outreach staff
assist vanpool and GRP members and implement
campaigns.
Throughout the year, 511NY Rideshare accomplished the
following:
Held 535 program partner meetings to provide
technical assistance and adoption of transportation
programs, benefits, and emerging mobility strategies
Hosted 583 TDEs, yielding 15,235 new members
Launched 17 new portals
Implemented two batchloads of 3,614 new members
Managed incentive programs to encourage program
partner and individual participation, including the
GRP, Preferential Parking, and seasonal promotional
events throughout the year, such as Car Free Day,
Earth Month, and Green Your Commute
Program Partner Highlight – Amazon
The opening of the new Amazon Fulfillment Center on Staten Island was a boon for the local economy but caused headaches for its workers. The location selected for the center is poorly served by transit and expensive by car for those commuting off‐island from Brooklyn, Manhattan, the Bronx, and other points. To address these transportation issues, Amazon turned to the 511NY Rideshare program.
The 511NY Rideshare staff provided solutions to ease the commute for Amazon employees. Outreach staff participated in more than 50 events, including job fairs for potential applicants and transportation day events for employees, to provide information about travel options. Through these events, outreach staff collected 2,571 carpool applications and 2,559 applications for transit assistance. The 511NY Rideshare program also provided Amazon with a customized rideshare portal (www.511nyr.org/amazon), printed program materials, and transit information brochures. Amazon also promoted the portal on employee lanyards.
In addition to program outreach and marketing services, 511NY Rideshare is providing technical assistance to Amazon, which has included a proposed on‐site preferred parking program for employees who carpool and a feasibility study of first/last mile solutions. The feasibility study analyzed the time and costs for various commute options for work trips originating within Staten Island (and off island) and provided recommendations to Amazon for addressing its employees’ commuting challenges.
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Program Partner Meetings and Onsite Transportation Technical Assistance: The 511NY Rideshare outreach
team meets one‐on‐one with employers, universities, hospitals, municipalities, and other program partners
to assist with solutions for a range of transportation initiatives and challenges. 511NY Rideshare provides
tailored solutions for challenges such as company relocations, interest in reducing carbon footprints, lack of
parking, commuter tax benefits, transportation options for those without cars, construction updates,
transportation‐related emergency preparedness and updates (e.g., transit or roadway disruptions), and more.
Program staff urge employers to host TDEs (to encourage registrations in the rideshare system), implement
campaigns and commute challenges (to incentivize employees to try sustainable commute options), and
implement customized program partner portals (to encourage employees, students, and others to engage with
the 511NY Rideshare program by providing easy access to the 511NY Rideshare system via other websites). For
PY 2018/2019, 511NY Rideshare held 535 meetings with employers to provide technical assistance. Figure 1
summarizes technical assistance provided, by topic. More than one topic may be discussed with one employer.
Because hosting TDEs is a proven way to assist commuters directly, it is not surprising that it is the leading
topic that the outreach teams discuss with employers. Providing general program information to employers
and program partners is also understandably a leading topic, given that 511NY Rideshare continually strives to
add new employers and program partners to the program. Although emergency preparedness, telework, and
LEED certification are all shown as 0% in the chart below, these topics were each discussed with a few
employers.
Figure 1. Technical Assistance Provided, by Topic
36%
14%10%
7% 7% 6% 5% 5% 3% 3% 1% 1% 1% 0% 0% 0%
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Preferential Parking: When providing onsite transportation technical assistance, 511NY Rideshare has a comprehensive set of potential solutions for program partners’ various transportation needs and challenges. Lack of parking and/or complying with local ordinances are challenges faced by many companies and they often request guidance, solutions, and implementation assistance. Therefore, 511NY Rideshare developed an all‐inclusive preferential carpool and vanpool parking program. Preferential parking spaces near the building or entrance are set aside for carpoolers and vanpoolers, incentivizing commuters to carpool or vanpool. This year, 511NY Rideshare assisted several program partners with establishing preferential parking programs – a total of 14 spaces thus far, including St. Mary’s Hospital, North Shore University Hospital, and Southampton Stonybrook Hospital. Program staff assisted with guidance for employers on how to verify occupancy, providing signs, promoting the availability of preferential parking to staff and students—and hosted onsite transportation events to raise awareness and answer questions. North Shore University is now planning to expand the number of spaces in the fall, and 511NY Rideshare is assisting five additional employers with establishing new programs.
What Our Members Are Saying
“I heard of 511 and was able to find a ride there…You meet people. You have conversations. The drive doesn’t seem as long. We all save money, preserve the environment and decrease the number of cars on the road as well as in the parking garage!”– Julien, Northwell employee, on finding his first carpool partner through the 511NY Rideshare ridematching platform and utilizing the 511NY Rideshare ‐ Northwell preferred carpool parking spaces
“I live in Scarsdale; Alexandra
lives in White Plains. We’ve
been carpooling for a year
together. It’s nice, we talk about
work and we get work done!
And the best part is that we get
a parking pass, so we get close
parking!” – Tom, IBM employee,
on how his commute has
improved since he started
carpooling with a coworker
after meeting her at a 511NY
Rideshare Transportation Day
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Transportation Day Events: 511NY Rideshare supported or hosted 583 TDEs in PY 2018/2019. These events
yielded 15,235 new members.
Table 5. Transportation Day Events Summary PY 2018/2019 (July 2018–June 2019)
NYSDOT Region Number of
TDEs New Members from TDEs
1 (Albany/Capital District) 9 80
3 (Central New York/Rochester) 1 0
5 (Buffalo‐Niagara) 15 102
6 (Southern Tier) 3 45
8 (Hudson Valley) 124 2,215
9 (Broome‐Tioga) 1 12
10 (Long Island) 191 4,665
11 (New York City) 239 8,116
All Regions 583 15,235
Member Batchloads: 511NY Rideshare works with employers and other program partners to encourage their
employees to become 511NY Rideshare members, so that they can take advantage of program services and
tools, such as rideshare matching. Batchloading occurs when an employer provides a list of its employees and
has 511NY Rideshare uploads all of them to the 511NY Rideshare platform; this eliminates some of the
registration steps for the commuter and speeds up the overall registration process, as well as increases their
matching potential. In PY 2018/2019, 511NY Rideshare conducted two batchloads, one with the corporate
headquarters of Modern Italian Bakery on Long Island and one with the White Plains Hospital in the Hudson
Valley. A large portion of the employees who work for the Modern Italian Bakery speak English as a second
language, so registering these employees as a group eased the process. White Plains Hospital has a parking
challenge that is becoming increasingly challenging; with 511NY Rideshare assistance, the hospital has
implemented several commute programs to encourage employees to carpool and/or vanpool, including
parking cash‐out incentives. To complement these incentives and to facilitate matches, White Plains Hospital
also batchloaded all of its employees. Combined, these batchloads added 3,614 new members to the 511NY
Rideshare program.
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Seasonal Promotions: 511NY Rideshare supports and leverages several promotional campaigns that share
program objectives, such as reducing traffic congestion and improving air quality, in an effort to register new
members and provide ongoing commute assistance going forward.
Details and outcomes from each of the seasonal promotions are
provided below.
Car Free Day is an annual promotion that takes place the whole month
of September. The Metropolitan Transportation Authority initiated the
promotion five years ago as a way to engage the public about utilizing
non‐car (or even “car light”) options. The promotion encourages
individuals to pledge to become “car free” or “car light” on Car Free Day,
and then recognizes leading municipalities, companies, and
colleges/universities based on the number of pledges received. 511NY
Rideshare has continued to leverage outreach opportunities through Car
Free Day‐related activities and as a result, has seen significant growth in
new members. In PY 2018/2019, 229 employers promoted Car Free Day,
resulting in 1,474 new members.
Earth Month is an annual celebration in April. Each year, businesses,
universities, hospitals, and other program partners hold
sustainability‐focused information fairs and events.
511NY Rideshare co‐hosts many of these events, taking
advantage of the opportunity to promote sustainable
transportation options. Earth Month consistently yields
the highest number of TDEs and new members. During
April 2019, 511NY Rideshare hosted 95 events (26 more
events than in April 2018 and the highest number of
events to date) that yielded 2,893 new members—a
13% increase over Earth Month 2018.
Stony Brook Student and 511NY Rideshare member at an
Earth Month Event.
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As in previous years, 511NY Rideshare supported
the annual Green Your Commute (GYC) event, held
in the month of May. However, in 2019 GYC
organizers elected to extend the event beyond the
month of May and host a summer‐long trip tracking
challenges, called the Green Your Commute
Challenge (GYCC), which uses the 511NY Rideshare
Trip Tracker. 511NY Rideshare outreach hosted 17
TDEs throughout May, to register new members
and inform them of the summer‐long challenge.
511NY Rideshare also created a GYCC website, and
adapted the 511NY Rideshare Trip Tracker to enable electric vehicle trips (see the Technology section for more
information on the development work). As of the end of June 2019, 56 municipalities, agencies, and schools
were set to participate in the GYCC and 462 individuals registered to become 511NY Rideshare members and
track their trips as part of the Challenge. Of those 462 individuals who registered, 67 began tracking their trips
in the 511NY Rideshare Trip Tracker. As of the end of June, the trips tracked amounted to 17,304 in VMT
reductions and more than 12 metric tons of emissions reductions.
Digital Outreach: Digital outreach is a new strategy for the 511NY Rideshare program that hybridizes the
current member support function with virtual outreach. In the Buffalo‐Niagara region (Erie and Niagara
Counties), the digital outreach strategy was branded as “Commute Perks with Go Buffalo‐Niagara” and ran
during the month of December 2018. Using the e‐rewards vendor TangoCard, threshold‐based incentives of
$10 rewards cards were offered to users who tracked at least 10 trips in the Trip Tracker and to users who
referred a registrant to 511NY Rideshare. TangoCard distributes rewards via email and allows users to choose
from dozens of brands and nonprofits with which to spend their reward, either online or in stores.
Announcements about Commute Perks were distributed via email to stakeholder networks as well as to 2,660
active 511NY Rideshare members residing or working in Erie or Niagara Counties. The digital outreach strategy
resulted in 17 participant engagements, 15 new members who self‐registered with complete profiles, and 14
members who redeemed rewards for a total cost of $140. Thirteen members tracked 251 trips that reduced
1,205 vehicle miles and burned more than 11,000 calories by walking and biking.
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Portals (Statewide): 511NY Rideshare offers bespoke portals to program partners to increase availability and
awareness of the rideshare platform. The portals are customized websites that are designed to coordinate
with and be linked from program partner websites or intranets, and that have localized transportation
information and a direct login for the rideshare system.
511NY Rideshare offers three types of portals—employer
portals, university portals, and community portals. Most
are employer portals, which are customized to serve
employees of one company at one or multiple worksites.
Some of the portals are community portals, which are
customized to serve travelers who live or work in a
particular community and are distinct from portals that
have been customized for an individual employer or
organization. These community portals include local
transportation options, real‐time traffic and transit
conditions, Park and Ride lots in the area, and more.
Other portals developed for universities and colleges
include transportation options for faculty and staff that
are different from those offered for students. After
portals are launched, program partners promote the
portals and the 511NY Rideshare services internally to their employees, students, and constituents. 511NY
Rideshare assists with promotion through TDEs and email communications, as well as content updates on the
portals, such as emergency notifications. 511NY Rideshare launched 17 new portals throughout the year.
Table 6. Portals Launched, Program Year 2018/2019
Region 8, Hudson Valley Region 10, Long Island Region 11, New York City
Children’s Village Cold Spring Harbor Labs Amazon
Dobbs Ferry School District Family & Children’s Association Brooklyn College
Jawonio, Inc. Long Island Equal Opportunity Center Lehman College
Ossining Union Free School District Northwell Health Queens College
Vassar College (Students) Village of Bayville St. Mary’s Hospital
Viscardi Center Wyckoff Medical Center
What Our Members Are Saying
“It takes about an hour and 20 minutes door to door. Last summer, I lived 45 minutes away and I had to drive. I felt way more tired even though my commute was a little less time. I had to actually focus on the road, I couldn’t work while I was commuting. Now, if I want to nap, I can take a nap on the bus or the train… There have been times where I’ve had to leave work at 10:30pm, and at that point I’ve considered taking the Guaranteed Ride to the train station, but even then, the trains don’t run that often, so I’d have to wait there alone super late for a full hour, so I’ve taken the Guaranteed Ride straight to my apartment in Manhattan. For me (I’m a young girl), it’s been a safety thing, so it has been really helpful. It has really saved me.” –Kristina, IBM
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To date, 511NY Rideshare supports 160
program partner portals; Appendix C
includes the full list of portals in operation.
GRP (Downstate): Commuters considering
a switch from driving alone to an alternate
higher occupancy commute often cite
concerns about what to do in the case of a
personal emergency or unplanned
overtime. Like numerous programs around
the country, 511NY Rideshare offers a GRP
that provides an “insurance plan” to
commuters who take transit, carpool,
vanpool, or bicycle to work. Should an
emergency occur, 511NY Rideshare GRP
reimburses members for a ride via taxi,
rental car, or ride‐hailing company (Uber
or Lyft) to get home or to their place of
emergency quickly.
511NY Rideshare outreach staff promote
the GRP as part of their regular
communications about taking alternative
transportation. Those who register in the
511NY Rideshare system can also register
for the GRP (although are not required to),
but all those who register for the GRP are
automatically registered as new members
in the 511NY Rideshare program. The GRP
is implemented slightly differently in each
NYSDOT region given the local
transportation options (e.g., taking a taxi
in R11/Manhattan may not be as quick as
taking the subway, so transit is often used
in lieu of a taxi). The entire downstate
area (R8, R10, and R11) has access to a
GRP. Other regions throughout New York
State also have GRPs, but 511NY
Program Partner Highlight – Brooklyn College
The City University of New York (CUNY) has over 270,000 students enrolled at 25 campuses throughout New York City’s five boroughs. CUNY’s mission, since 1847, has been to provide quality, accessible education. One of the ways CUNY honors the commitment to accessibility is through its long‐standing partnership with 511NY Rideshare. 511NY Rideshare has also developed a customized transportation portal with a link to the rideshare matching system. Nearly 3,000 students and faculty have registered in the 511NY Rideshare matching system. 511NY Rideshare regularly visits each of the college campuses to provide transportation information to students and faculty, including the Brooklyn College, due to its sustainability initiative. The mission of Brooklyn College's sustainability initiative is to create an overarching culture of sustainability throughout the entire campus community by raising awareness of, engagement in and commitment to reducing our carbon footprint through campus‐based education, research, operations, community‐based collaboration, and service.
Most recently, 511NY Rideshare launched a Student Rideshare Portal for Brooklyn College, in advance of Bike Month 2019. To promote the new resource, 511NY Rideshare staffed their Sustainability Fair and secured a local bike store, Larry’s Bike Shop, to donate bells, lights and gift cards to raffle to students. 511NY Rideshare also staffed their outdoor Health Fair in May and will be the leading transportation information provider at the Sustainability Department’s fair in August.
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Rideshare does not manage the daily operations at this time. As 511NY Rideshare continues to expand support
to upstate regions, this report will incorporate GRP progress in additional regions.
The downstate regions added 1,119 new GRP members throughout the year. There are currently 10,518 GRP members. Table 7 shows the number of GRP members by region.
Table 7. Guaranteed Ride Program Members by Region, June 2019
NYSDOT Region GRP Total Membership
8 (Hudson Valley) 360
10 (Long Island) 4,857
11 (New York City) 5,301
All Regions 10,518
Guaranteed Ride Program – Innovation & Cost Reductions
The GRP has offered emergency rides home via taxi, rental car, or transit. In 2018, 511NY Rideshare began piloting the use of ride‐hailing companies (Uber and Lyft), in order to offer faster and more convenient services when members need it most – in an emergency. When choosing a ride via Uber, members can use their existing Uber app and simply toggle their account to the 511NY Rideshare account (see screenshot, right). The ride will be charged to the GRP so the member does not have to pay out of pocket. When choosing a ride via Lyft, members simply call member services and they solicit a ride on the member’s behalf. The administrative applications have reduced 511NY Rideshare staff time for review and verification, due to real‐time dashboards and automated limitations of the ride origins. Furthermore, the program has realized a 69% reduction in costs per mile for the rides taken since the launch.
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Marketing and Communications
511NY Rideshare promotes program services to partners
and customers through a diversified marketing and
communications strategy, including maintaining and
updating the 511NY Rideshare program website,
cultivating an active social media presence, designing
and developing program materials, and distributing e‐
communications (such as mass emails, quarterly e‐
newsletters, and air quality updates).
Throughout the year, program staff continued promotions of the 511NY Rideshare program through the
following activities:
Promoted 511NY Rideshare via the website, social media channels, and promotional materials, including
development of a video
Implemented website enhancements, including supporting the partners page, the member benefits page,
mobile responsive features, frequently asked questions (FAQ) pages, and the commuter spotlight page
Launched targeted paid advertising campaigns to increase program awareness, driving users to the
website and encouraging member registration
Launched Supporting Partners Program to accept donations to be used for giveaways and prizes as part of
the Affinity Framework
Launched a new marketing and communications platform, Marketing Cloud Social Studio, which leverages
customer relations management (CRM), to improve targeted communications with
members
Conducted market research to identify nontraditional TDM markets in upstate regions
Promoted the Clean Air NY program and designated new community partners, campus
partners, and champion partners
Program accomplishments and updates are described below.
511NY Rideshare Promotions: 511NY Rideshare promotes the program on a daily basis.
Activities include publishing organic posts to social media channels (Facebook, Instagram,
LinkedIn, and Twitter) and promoting TDEs, seasonal events, and promotions. Social media
posts also included stories of 511NY Rideshare members to demonstrate the real benefits that
other commuters realize through the program, as well as stories about how 511NY Rideshare
PY 2018/2019 Marketing and Communications Results
245,498 unique website visits
161,210 social media views
Marketing and Communications Activities
474 posts to social media
28 member email communications
7 program partner e‐newsletters
19
assists employers and other program partners. These efforts
increase brand awareness for the program, which help to develop
loyalty and trust in the community. 511NY Rideshare also
communicates directly with members and employer partners via
email, including quarterly newsletters.
At the start of the year, 511NY Rideshare added ride‐hailing
companies (e.g., Uber, Lyft) to the Guaranteed Ride Program to
offer quicker and more accessible rides to members in cases of
emergencies, as well as to reduce overall costs for the GRP. Since
the launch of TNCs in the GRP, 511NY Rideshare
has seen a 69% decrease in costs per mile in
TNCs versus taxis (see the GRP inset in the
Program Partner Outreach section). 511NY
Rideshare promoted the new services, including
producing marketing materials and an e‐blast.
The e‐blast had one of the highest open rates
among members (at 32%) and the conversion
rate (the number of people who clicked on the
link to the Uber landing page and then signed up)
was 80%.
511NY Rideshare developed a video to promote
the program. The video tells the story of a
commuter who needs to wake up early every day
to have time to drive alone to work, sitting in
traffic congestion; that same commuter then discovers the 511NY Rideshare
program and begins carpooling. As a result, the
commuter is more rested and happier. The video was
posted to all of the 511NY Rideshare social media
channels and was viewed more than 8,000 times on
Facebook alone. 511NY Rideshare social media posts.
511NY Rideshare video.
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Website Enhancements: In addition to routine maintenance,
the marketing team redesigned and updated content on
several pages, including improvements to the employer
page, a new Quick Match results page, improvements to the
log in/registration page, added mobile phone responsive
features, and updated FAQ and Member Benefits pages.
511NY Rideshare also conducted a major reorganization to
the site by consolidating separate regional websites.
Previously, 511NY Rideshare had maintained regional pages
for different geographic areas in the state, with heavy
emphasis on the downstate pages. Website visitors used to
navigate to their region by clicking on a map, but this
organization caused confusion for some existing and
prospective members and also required the team to
maintain multiple sites. To keep the 511NY Rideshare
website content updated, fresh, and engaging—and to
simplify the navigation for members—511NY Rideshare
began work on consolidating the regional sites into one
statewide site on which each of the pages has information
about all regions throughout the state. 511NY Rideshare first
developed wireframe mockups for new website navigation and content pages and then completed migration
of the downstate pages to the statewide site in the winter of 2019, ensuring all necessary and non‐duplicative
content was retained.
Consolidated 511NY Rideshare statewide.
b it
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Carpool Matching Widget: The carpool matching widget allows
other websites to offer the “Find a Carpool” feature, further
extending 511NY Rideshare’s presence on other websites.
When travelers enter an address or zip code into the widget’s
search box, they are directed to their relevant search results,
hosted on the 511NY Rideshare website. 511NY Rideshare
deployed the first version of the 511NY Rideshare carpool‐
matching widget, and secured the first program partner, Bard
College, to host the widget on its site.
Paid Advertising: Paid advertisements on social media enable
low‐cost, targeted marketing to support various program
efforts. 511NY Rideshare can run advertisements that are
targeted to specific geographic locations based on different
transportation services available and needs of commuters in
those areas.
In September 2018, paid advertisements were placed to
promote emergency preparedness in the Southern Tier Region
and to drive membership to the 511NY Rideshare website in the
Syracuse region. Both ad campaigns were launched in
September, and the marketing team began drafting a creative strategy brief for
the next paid media campaign aimed at expanding options outside of Facebook
lead generation ads.
In November and December 2018, 511NY Rideshare conducted a paid social
media campaign relating the emotional aspects of transportation demand
management (TDM) with everyday commuting. The two target audiences were
everyday commuters and human resources representatives. The marketing
team promoted the ads to human resources representatives as a member
benefit to offer their employees. 511NY Rideshare was promoted on Google
Ads and Facebook for daily commuters, and on LinkedIn for human resources
representatives. Messaging included “Time to stop for coffee? Yes please!” and
“Want to be home for bedtime stories?” to tug at the heartstrings of busy
professionals seeking a better work/life balance and reduce the risk of
employee burnout. The campaign delivered 4,472,508 impressions across
Facebook, LinkedIn, and Google and delivered 39,756 clicks overall. Since then,
Paid media advertisement.
Carpool widget on the Bard College website
22
the 511NY Rideshare team has been integrating this type of messaging in our regular social media posts and
overall program collateral.
Affinity Framework: The Affinity Framework is a comprehensive strategy for: (1) attaining new members, (2)
fostering a sense of allegiance to retain members, and (3) increasing members’ participation in additional
program services and campaigns over time. The framework is based on the premise that although individuals
do not change behavior quickly or decisively, incentives can help to foster behavior change, which is a cyclical
process that happens incrementally over time and which has the potential to open new opportunities to
connect and engage with members. The efforts for the Supporting Partners Program and the website
enhancements are working toward establishing the Affinity
Program.
Supporting Partners: As part of the Affinity Framework, the
Supporting Partners initiative encourages organizations to partner
with 511NY Rideshare by offering in‐kind donations or discounts as
a way for organizations to contribute to their community and to
511NY Rideshare’s mission to reduce traffic congestion and improve
air quality in New York State. 511NY Rideshare successfully secured
a multitude of donations that were then offered to prospective and
existing members for their use of sustainable commute modes.
Outreach teams offered donated items at TDEs and in exchange for
participation in commuter challenges and seasonal promotions.
Donations included discounts on car rentals and carsharing, free
bicycle rentals, museum passes, and more. A full list of donations is
included in Table 8.
New 511NY Rideshare member who received
New York Transit Museum passes.
23
Table 8. Supporting Partners, Secured Donations
Supporting Partner Donation Value*
Discounts on Car Rentals and Carsharing
Varies, depending on rental/sharing
Buy‐One, Get‐One entrée cards (500 total)
$4,000
eCertificate for the purchase of a Foods of NY Tours Experience
$114
$20 Gift Certificates (10 total) $200
All‐day bike rentals for two (20 total)
$1,440
10 of each of the following (50 total):
10% off your next dinner $5 Commons cash, towards a $10 minimum purchase
$10 towards lunch for Two Free Margarita Pizza with minimum $20 purchase
Two Free Happy Hour Special Drinks
$150
Annual Membership for two people, valid at reciprocal locations: NY Hall of Science/Queens, Staten Island Children’s Museum, Newark Museum, Intrepid Museum, and Brooklyn Children’s Museum (10 total)
$750
Guest Passes (4 total) $64
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Supporting Partner Donation Value*
Free Appetizer with Entrée coupons (1,000 total)
$10,000
$25 Gift Certificates to Larry’s Cycle (2 total) and bicycle bells (60 total)
$647
Bicycle Bells (25 total) and Bicycle Lights (25 total)
$425
General Admission Bronx Zoo Tickets (4 total)
$92
Individual game tickets (10 total)
$150
TOTAL $18,032
*Dollar amounts approximated based on average values.
Marketing and Communications Platform: 511NY Rideshare launched a new marketing and communications
platform that leverages the CRM developed for the Employer/Program Partner Outreach, and also includes a
social media management feature. Together with the CRM, this marketing and communications platform
integrates member engagement data with the rideshare system database, revealing trends and opportunities
and enabling 511NY Rideshare to encourage long‐term behavior change. Specifically, the platform enables the
team to:
Send personalized and automated emails to different segments of 511NY Rideshare members,
customized to individual member preferences and commuting habits, about specific program tools,
services, and promotions;
Send automated life‐cycle email communications;
Send automated follow‐up email communications by placing individual members in personalized
“journeys” so that messages and services offered are based on specific member criteria and responses
or actions to preceding emails;
Consolidate multiple separate communications systems currently being utilized (such as Vertical
Response, MailChimp, and Campaigner);
Streamline social media promotional efforts.
25
Table 9 shows the specific features of the CRM, Marketing Cloud, and Social Studio and provides examples of
marketing campaigns and/or communications efforts that have already been conducted or are scheduled to
launch in summer/fall of 2019 using these personalized and automated features.
Table 9. CRM, Marketing Cloud, and Social Studio Efforts
Marketing Cloud/Social Studio Feature
Examples of Marketing/Communications Efforts Leveraged
Personalized and Automated Messaging
Members receive automated emails after they take a GRP ride, notifying them of their remaining balance;
Members can request personalized travel itineraries based on their individual commutes to prepare for construction‐related roadway closures;
Members can request personalized notifications suggesting specific commute changes in response to Air Quality Action Days or construction‐related road closures.
Automated Life Cycle Messages
To date, members received a welcome email after registering; going forward, they will receive the welcome email and subsequent emails based on actions taken, such as running a match list, frequency of logging in, gamification (e.g., contests, competitions and loyalty opportunities);
Members who have been batchloaded will receive occasional emails with their personalized travel itineraries to encourage membership activation and shifts toward more sustainable commutes;
Members who are employed by organizations with portals will receive occasional emails with updated personalized travel itineraries, new services/tools, other transportation updates to keep them engaged in the program.
Automated follow‐up email communications that are fully dependent on previous responses or actions taken
511NY Rideshare will launch a new refer‐a‐friend campaign in the fall that will automatically send reply emails, complete with reward codes, to members who refer a friend;
511NY Rideshare will send annual email messages to GRP members, requesting confirmation of their sustainable commute mode and their answers will be automatically fed back into the member CRM;
511NY Rideshare will send occasional email messages to employers asking them about transportation programs or benefits offered, and their responses will be automatically fed back into the employer/program partner CRM.
Consolidation of disparate communications platforms
To date, 511NY Rideshare had used one system for communicating with members after registration (life cycle), another system for communicating with members who have signed up or are participating in individual services like the GRP (personalized messages), and yet another system for text messages—this new system allows for consistent messaging/formatting and one seamless process.
Streamlined social media efforts
511NY Rideshare set up an administrative calendar to schedule, manage, and automatically post coordinated social media messages across all social media platforms (e.g., LinkedIn, Twitter, Facebook, Instagram).
26
Market Research: Historically, the majority of 511NY Rideshare members come from downstate where there
are many commute options and staff can provide information at in‐person TDEs, through employers, etc. In an
effort to increase engagement and membership with 511NY Rideshare in upstate New York, 511NY Rideshare
conducted extensive market research to develop marketing strategies and effective messaging for hard‐to‐
reach, nontraditional TDM markets, including those with mobility challenges, low income and/or
disadvantaged populations, and those living in transit deserts. 511NY Rideshare conducted in‐depth interviews
with representatives of public and private human service agencies throughout upstate New York, analyzed
studies conducted by local organizations, and inventoried services available in selected suburban and urban
markets. By helping to improve efficiency and fill gaps in technology, 511NY Rideshare can help human service
organizations expand capacity without significant increases in investment. Specific strategies and tactics were
developed for each type of human service organization, and these strategies and tactics will be implemented
in PY 2019/2020.
Clean Air NY
Clean Air NY is a recognition program designed to
encourage transportation‐related air quality efforts among
individuals and organizations with the goal of improving air
quality in New York State by reducing the number of
vehicle miles traveled. The purpose of Clean Air NY is to
educate the public about improving air quality and to
develop a network of individuals, employers, employees,
universities, and community organizations committed to
taking action to help reduce air pollution by making small behavior changes (e.g., public transportation,
refueling after dark, walking, biking).
In PY 2018/2019, program staff conducted the following Clean Air NY activities:
Air Quality Action Days (AQADs): AQADs are days when the air quality is projected to be poor; typically, the
majority of AQADs occur in the summer because high temperatures exacerbate pollution. When the air quality
is projected to be poor, an AQAD is called and the Clean Air NY team sends notices to employers and the public
so they can reduce or eliminate polluting activities, such as driving alone. There were 14 AQADs in PY
2018/2019; 12 AQADs occurred in the summer of 2018 and two in the spring of 2019. The Clean Air NY team
disseminated AQAD notifications via emails, texts, website and social media posts. The team also developed a
script for member support and talking points for outreach staff to increase awareness of and registrations for
AQAD notifications.
Clean Air NY Partner Recognition Awards: Clean Air NY and the outreach teams work with employers to
implement programs and benefits at their workplace or organization to encourage sustainable commuting and
other “clean air” activities among employees and customers. When employers and program partners
Clean Air NY by the Numbers PY 2018/2019
14 Air Quality Action Day updates
3,663 new individual partners
3 new employer champions
6 new campus partners
15 new community partners
70 outreach events
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implement at least the minimum number of programs, they are recognized as Clean
Air NY partners (Employer Champions, Campus Partners, or Community Partners).
Throughout the year, the Clean Air NY team recognizes organizations, preparing
awards and marketing materials for Clean Air NY award presentations. In
PY 2018/2019, Northwell Health, New Heritage Rehabilitation Center and St. Mary’s
Hospital became Employer Champions. Northwell Health and St. Mary’s Hospital
installed preferred parking signage as part of their efforts toward Champion
recognition. Table 10 below lists all the organizations who earned a Clean Air NY
recognition.
Table 10. Clean Air NY Recognition Awards, 2018/2019
Clean Air NY Recognition Level
Organizations Recognized
Employer Champions
Northwell Health
New Heritage Rehabilitation Center
St. Mary’s Hospital
Campus Partners
Columbia‐Lamont Earth Observatory
Mount Saint Mary College
Lehman College
Columbia University Morningside
SUNY Orange
Community Partners
Town of Ossining
Verizon Wireless Downstate
City of Long Beach
Uptown Boogie Bicycle Coalition
City of Yonkers Sustainable Westchester
Girl Scouts of Nassau County
America Green Solar
Hudson Valley Green Drinks
Nicotra Group
U.S. Green Building Council, Long Island Chapter
Power Market
American Lung Association
Earth Day Initiative
United Nations Federal Credit Union
Clean Air NY Outreach: Staff held outreach meetings with Columbia University, Northwell Health, the City of
Long Beach, ConEd, Girl Scouts of Nassau County, Adelphi University, Underwriters Laboratories, D3, Lehman
College, Suffolk County Community College, Verizon Wireless Downstate, Westchester Community College,
Adelphi University, Teachers Federal Credit Union, Town of Ossining, Pace University, SUNY Orange, Citi Bike,
United Nations Environment Programme, Nicotra Group, Uptown boogie Bicycle Coalition, City of Long Beach,
amongst many other partners in the Downstate regions, to discuss becoming a Clean Air NY Partner.
St. Mary’s Hospital
preferred parking.
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Emergency Preparedness and Response The 511NY Rideshare program assists commuters with planned and unplanned emergencies throughout the
year, including transit disruptions, extreme weather conditions, major events, and construction projects. In
PY 2018/2019, 511NY Rideshare began preparing for a series of construction projects that will take place over
the next several years and affect major thoroughfares throughout the Bronx. 511NY Rideshare initiated
development of a construction information website that will be maintained and updated throughout the
duration of the projects. The website will include a list and map of upcoming instruction improvements, links
to tools, and services such as transit routing suggestions, the 511NY Transit Trip Planner, vanpool information,
traffic cameras, Park and Ride maps, and social media feeds. 511NY Rideshare outreach staff began providing
information to the network of employers and program partners and offered additional assistance with
contingency travel planning, and TDEs.
Bronx Construction Website
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Technology Nearly every aspect of the 511NY Rideshare program is supported by a technological component, including the
Fusion Connect platform, mobile app, public websites, and portals. 511NY Rideshare maintains and enhances
these technology components in an effort to provide accessible services to members.
In PY 2018/2019, 511NY Rideshare focused on the following technology components:
Implementing server improvements and configuring Fusion Connect development environment
Single Trip Ridematching
Mobile app enhancements
Trip Tracker Enhancement (tracking electric vehicles)
CRM System
Web Pattern Library
Bike Map
More information on each of these efforts follows.
Server Improvements: To support the advanced features of Single Trip and the new regional website layout,
511NY Rideshare continued the server migration process to move the rideshare platform and websites to an
upgraded server. Program staff set up a new Fusion Connect development server and completed analysis of
existing features to ensure they will function properly. Staff subsequently updated portlets, themes, and
layouts and concentrated on those necessary to produce the regional template. To support the advanced
features of Single Trip and the new regional website layout, 511NY Rideshare completed the migration to the
new Fusion Connect server, including post deployment testing and portlet updates. This includes new versions
of all the components that go into creating Fusion Connect: themes, portlets, etc. This upgraded Fusion
Connect server brings new potential opportunities and its general look and feel is improved, but much of the
advantages are in the improved capabilities. Utilizing new features and themes, the Home, FAQ, GRP, Member
Benefits, and Employer pages were redesigned.
30
Single Trip Ridematching:
Historically, regional rideshare
matching programs have been
designed to provide matches for
recurring trips—trips to and from
work, school, etc. However, many
non‐recurring trips could also be
shared, such as trips home from
college on weekends or trips
to/from a concert or sporting
event. Upstate program partners
had identified this need as
particularly critical to the
successful deployment in
university settings, to support
weekend rides home or individual
trips for campus events. Based on
this feedback, 511NY Rideshare began preparations for a single‐ride match function in PY 2017/2018. 511NY
Rideshare program staff first gathered additional information from stakeholders to develop technical
requirements and conceptual wireframes. Staff followed with a technical review of the requirements
document and developed proposed phases for development. In PY 2018/2019, 511NY Rideshare began
development work, including making modifications to the rideshare database to support Single Trip
ridematching and refactoring existing stored procedures, beginning work on refactoring the existing
ridematching service layer, merging the employer address table into a generic address table, and altering the
current commute information from recurring to single trips. In the spring of 2019, the development team
began designing the user interface, including the capability for users to manage multiple trips—both recurring
and single trips—in a new trip management area. The Single Trip feature is scheduled to launch in early fall
2019.
Mobile App Enhancements: 511NY Rideshare developed an iOS and an Android mobile app for the 511NY
Rideshare program in 2016 and completed enhancements to these apps in 2017 based on user feedback. The
app was available for download in the Apple iTunes and Android Google Play stores in the spring of 2017.
Program staff continued to make enhancements to the Android and iOS mobile apps to facilitate better user
experience. In the first quarter, program staff created a pop‐up notification for the operating systems, which
prompts users to indicate whether they took a trip and tracks that trip without opening the app.
Single‐trip ridematching user‐interface mock‐ups.
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Electric Vehicle Trip Tracker Enhancement: In 2018, New
York State Department of Energy Conservation (NYSDEC)
initiated an annual promotion called “Green Your Commute
Day.” For 2019, NYSDEC sought to expand the one‐day
event throughout the summer by implementing a summer‐
long trip tracking competition component and promoting it
as “Green Your Commute Challenge.” The summer‐long
competition will encourage municipalities, state agencies,
and SUNY and CUNY schools to demonstrate their climate
leadership through a trip tracking challenge—from June to
August—to see whose employees can reduce the most
greenhouse gas emissions (GHGs). Throughout the
summer, employees are encouraged to use a more
sustainable mode of transportation to get to work and log their trips with
the 511NY Rideshare Trip Tracker.
The challenge will allow several sustainable, or “green” modes to be
eligible, including driving electric vehicles (EVs). EVs were not an available
mode initially in the Trip Tracker so to meet NYSDEC’s request, 511NY
Rideshare added the EV mode tracking capability to both the mobile apps
(iOS and Android) and the web version. The Trip Tracker report was also
enhanced to capture logged EV trips. Although the EV trip tracking was
initially added to support the challenge, this update can support other
efforts or promotions that 511NY Rideshare collaborates with in the future.
Customer Relations Management (CRM) System: To support the employer
and partner outreach efforts, 511NY Rideshare began researching options
in PY 2017/2018 for an improved way to keep track of program partner
contacts, meeting dates, follow‐up actions, and outcomes to enhance
reporting. Program staff surveyed TDM programs from across the country,
inquiring about systems used, costs, likes and dislikes, and requirements.
Based on feedback from peer organizations and program staff who
interface directly with employers and other partners, program staff then solicited demonstrations and pricing
from individual software vendors before selecting a web‐based system from Salesforce. In the first quarter of
PY 2018/2019, 511NY Rideshare built the CRM (with support from Salesforce), launched, and trained the
outreach staff on the new system. The project team also worked with the outreach staff to upload all employer
and program partner contacts so that it was actively being used by the end of the first quarter. Throughout the
year, the project team continued its support of the outreach staff with onboarding new hires, provide training
What Our Members Are Saying “Part of the appeal of the Green Your Commute Challenge (GYCC) was the ability to track my progress using the Trip Tracker mobile application. As a psychologist and clinical research scientist, I'm intrigued by how smartphone apps and wearable technologies can facilitate healthy lifestyle change. In hindsight, I think the simple act of logging my rides in the app kept me engaged in the challenge and made me more aware of the environmental impact of commuting via bicycle.” – Nicolas, University at Buffalo, on his participation in the Green Your Commute Challenge.
Electric vehicle trip tracking on mobile
32
and guidance on best practices, holding regular meetings to gather additional needs, and applying program
enhancements and fixes.
As the year progressed, program staff also developed ways to leverage the CRM to support other efforts and
services offered by the program by building new modules for tracking and administering the Clean Air NY
program, GRP, vanpool formation services, as well as a new marketing and communications platforms.
Furthermore, 511NY Rideshare has continued building dynamic reports to monitor progress of individual
services and enhance analyses. Staff also organized the reports into dashboards for easy viewing by different
groups, including NYSDOT, outreach managers and staff, and evaluation/program reporting staff.
Web Pattern Library: The 511NY Rideshare family of website pages, including
regional pages, emergency pages, pages with maps, and pages with content, all
need a consistent design style. In an effort to launch new pages quickly and yet
be consistent with other pages on the website, the team set up a “pattern
library.” This pattern library houses the fonts, colors, and page layouts and will
be used to guide the design of future pages.
Statewide Bicycle Map, Open‐Source Platform for Crowd‐Sourced Map
Editing: 511NY Rideshare continued researching the capability of using open‐
source platforms to serve as a data‐editing tool that multiple editors can use at
the same time throughout the state. The project with the most immediate need
for such a tool is the statewide effort to integrate GIS bicycle data for which
regional NYSDOT bike/ped coordinators need to edit bicycle route data in their
respective regions. A data‐editing tool formulated for multiple users could
potentially be utilized for many other projects and types of data, including
multimodal Park and Ride data, high‐occupancy vehicle (HOV) lane data, and
more. For the GIS bicycle data compilation efforts, the project reviewed the
New York State Touring Routes, held several webinars and one in‐person
CRM sample reports.
Web Pattern Library ‐ Colors
33
meeting to review the data issues in depth. Ultimately the project team identified several anomalies in the
data and reviewed them with the bike/ped coordinators in each region. The team created an ArcGIS online
web application with New York State Touring Routs (STR), bicycle data from Open Street Map (OSM), and
Region 8 bike routes.
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Strategic and Program Planning Innovative Mobility Monitor: 511NY Rideshare’s Mobility Monitor is an ongoing research effort intended to
further understand new mobility implementation opportunities and to assess feasibility of potential pilots and
demonstrations in support of broader program goals and objectives.
The 511NY Rideshare Mobility Monitor research team developed a recurring newsletter update for NYSDOT
Main Office staff and others that summarizes current research initiatives of the team and notable new mobility
developments in the industry and among peer agencies. Notable mobility development topics typically include
connected and automated vehicles, micromobility, microtransit, multimodal integration, Active Transportation
Demand Management (ATDM) advancements, accessibility, and livability.
Throughout PY 2018/2019, the 511NY Rideshare Mobility Monitor research team engaged in the following
activities:
• Conducted a dockless mobility feasibility assessment for the Lower Hudson Valley (Region 8) to
understand industry trends and a spectrum of implementation considerations and best practices.
The feasibility of a regionwide agreement between vendors and municipalities was also explored.
This research resulted in conversations with numerous dockless bikeshare vendors and interested
municipalities and informed the region’s understanding of where dockless mobility is most feasible
and at what scale it would best be deployed.
• Hosted a webinar on micromobility,
including findings from national
research on dockless mobility, such
as scooters and bikes. Guest
presenters included representatives
from the City of Syracuse and the
Metropolitan Area Planning Council
in Boston, who discussed Syracuse’s
100% electric pedal assist bikeshare
program and Boston’s inner
suburbs’ regional dockless bike
share system, respectively.
• Performed deep research dives on transportation topics, including:
o Data analytics platforms and big data for transportation, such as Streetlight Data, INRIX, Remix,
Populus, Swiftly, SharedStreets, Coord, and Transloc
o OSM—such as the nature of OSM; OSM data, features and attributes, map layers, account
creation, map editing, relevant applications, and provides a list of additional resources
o State‐sponsored telework initiatives, including currently and previously existing tax‐based
telework initiatives in Virginia, Maryland, Georgia, Oregon, and Washington
• Attended webinars and conferences on behalf of NYSDOT Main Office staff, including:
Shared‐mobility timeline from dockless feasibility assessment.
35
o CommuteCon 2019—an online conference uniting commuter management and TDM
professionals
o National Mobility Summit 2019—Gathering of U.S. DOT UTCs in Washington, D.C.
o Mobility on Demand (MOD) Sandbox Innovation and Knowledge Accelerator Workshop‐ hosted
by the Shared‐Use Mobility Center (SUMC) and US FTA
o ACT Webinars
Partnering with the Private Sector: Incorporating Transportation Behavior Change
Tools into the Development Process
Automated Vehicles: Trends and Transition from a Multimodal TDM Perspective
o Share North Webinar
Exploring Different Approaches to Establishing a Bikeshare Scheme in a City
511NY Rideshare will continue to build upon these developments and explore new opportunities to pursue
innovative mobility pilots and demonstrations. Further, the research team will continue to facilitate
conversations between NYSDOT leadership and peer agencies who have adopted innovative applications of
new mobility at the local, regional, or state levels (e.g., the discussions held in June with staff from the Boston
Metropolitan Planning Organization [MPO] and City of Syracuse). These efforts will grow the capacity of
NYSDOT program staff and the 511NY Rideshare team to identify and implement innovative mobility
opportunities at enterprise scale.
TSMO Program Plan: NYSDOT added two new assignments to the 511NY Rideshare program, related to
Transportation System Management and Operations. The first assignment is to develop a Transportation
Systems Management and Operations (TSMO) Strategic Plan, which describes how NYSDOT intends to support
multimodal reliability and mobility options through better management of the transportation system. As part
of the plan development, the TSMO assignment team led agency‐wide workshops and regional outreach
sessions throughout PY 2018/2019 to identify near‐term actions that will enable NYSDOT to take an enterprise‐
wide approach to the data, systems and processes needed for TSMO. The plan is expected to be completed
by 2019. The second assignment is the development of a TSMO Engine.
TSMO Engine: NYSDOT also directed 511NY Rideshare to begin development of the TSMO Engine, by
identifying the next‐generation software and systems needed for managing the transportation network in New
York, as well as conduct the foundational system engineering work necessary for development of the needs
assessment, existing capabilities, and gap analysis. The TSMO assignment team assisted NYSDOT with
conducting market research through a Request for Information (RFI), which garnered over 21 respondents. The
RFI sought information from the software vendor community on best tools and models for procurement. The
TSMO assignment team produced a summary of the responses, supported over eight follow up interviews, and
facilitated peer to peer webinars with other public agencies developing similar eco‐systems. As of the end of
PY 2018/2019, the TSMO assignment team is working with NYSDOT to identify a procurement strategy that will
36
optimize NYSDOT’s ability to deploy a technology platform that will promote innovative services and analytics
over the next ten years.
Connected Corridors: One implementation strategy to address congestion and improve mobility, reliability,
safety, and system efficiencies is to focus on individual corridors and develop short‐term, customized solutions
for each. NYSDOT selected two corridors in the fall of 2016—the Bruckner Expressway in the Bronx and the
Gowanus Expressway in Brooklyn—aimed at developing strategies for improving incident response and travel
time reliability. The Bruckner Expressway project concluded in PY 2017/2018; work on the Gowanus
Expressway project continued throughout PY 2018/2019.
The Gowanus Expressway project team analyzed and selected specific strategies to enhance the levels of
incident management and coordination of operational improvements, including HOV barrier gates, HOV
monitoring, C2C connection, and tow truck staging. The team then developed conceptual plans and documents
to support design development. The project team then developed preliminary designs for these strategies and
coordinated with partner agencies, including MTA Bus Operations, NYSDOT R11 Traffic and Safety, Operations,
Structures, JTMC, and MTA Bus to build consensus on these strategies, specifically the C2C connection with
MTA Bus Operations.
Future of Traveler Information: With traveler information needs and models rapidly evolving, NYSDOT has
directed 511NY Rideshare to conduct an analysis of the changing marketplace for traveler information, and
then to develop a plan to guide NYSDOT’s priorities that will continue the provision of timely, relevant, and
accessible traveler information. Program staff built on research conducted in previous quarters to develop a
strategic roadmap for 511NY, considering both public and private sector trends in traveler information as well
as other NYSDOT initiatives such as the TSMO Engine. The roadmap concept was finalized and presented to
NYSDOT in August 2018.
Enhanced Park and Ride Facility Database and Editing Tool: The 511NY Rideshare program has maintained a
database of nearly 500 Park and Ride lots throughout the state. These Park and Ride lots serve individuals who
want to park their cars while riding transit, carpooling, vanpooling, or bicycling for the remainder of their trip.
The existing database identified limited parking services information for commuters on carpooling, vanpooling,
transit availability, bicycle parking, lighting, etc.; in an effort to provide more information to additional types of
travelers about additional types of facilities (nearly 300 other parking lots, including at recreational areas, rest
areas, and truck parking locations) enhanced the database to support a broader asset management program
related to multimodal Park and Ride facilities, temporary parking facilities for emergencies, rest areas, and
more (e.g., electric vehicle charging, nearby bikeshare services, and semi‐truck parking). This database now
serves as a master database for all NYSDOT programs that need parking information.
To facilitate collection and maintenance of these data by multiple stakeholders across the state, 511NY
Rideshare also built the Enhanced Parking Editing Tool. The tool includes a function to generate maps that
37
show parking for events such as
weather emergencies, special events
or other incidents. For example,
during an anticipated ice storm, ICF
and NYSDOT staff were able to
generate emergency truck parking
maps within 24 hours of the
Governor’s State of Emergency road
closure. Due to its flexibility, the
team will be able to continue
integrating new features in the future
as they are needed.
Program Participant Survey: 511NY
Rideshare conducts a survey of
members every three years to
quantify the effects the program has
on the overall transportation
network. The survey asks members about the services they have used and how those services might have
affected their commutes. The survey also asks members about what motivates them to commute sustainably
or what barriers might have prevented them from switching to a more sustainable mode. The findings from
the survey are used to estimate conversions to more sustainable modes and to quantify reductions in vehicle
miles traveled and in GHG emissions by members’ efforts. The survey team conducted the 2019 Program
Participant Survey in the spring, processed the results and began drafting the report to summarize findings.
The survey found that approximately 38% of members switched to a more sustainable commute mode or
increased their use of a sustainable commute mode after becoming a 511NY Rideshare member. Overall, the
leading motivating factor for using a sustainable commute mode was financial; over half of the respondents
stated that saving money is the top reason for signing up for 511NY Rideshare. Furthermore, those who had
not yet switched to a more sustainable mode were asked what would motivate them to switch and the leading
answer was financial incentives. Barriers to using a more sustainable commute mode included not finding
suitable matches (for carpoolers/vanpoolers) and transit travel times are too long or not conveniently located
near home/work. Respondents were also asked how they learned of the 511NY Rideshare program, and
overwhelmingly (82%), respondents stated they learned of the program through their employers—either by
way of direct communications or their company portal (customized websites that link directly to the 511NY
Rideshare program). These findings corroborate the majority of new members that are from TDEs and
employer outreach, as well as reaffirm the need to continue soliciting donations for rewards and financial
incentives through the Supporting Partners Program.
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Unified Upstate Transportation Demand Management Support Program Plan and Ongoing Upstate Support:
TDM services have been provided in the downstate regions for decades. In recent years, upstate regions have
experienced a growth in the need for TDM services to enhance commute options, support economic
development or sustainability initiatives, and support mobility services. With this increased demand, NYSDOT
identified the need for a separate assignment to develop a strategic plan to guide the expansion of 511NY
Rideshare program support services beyond the downstate regions while also providing TDM operational
support for upstate regions with immediate needs.
Unified Upstate Transportation Demand Management Support Program Plan: 511NY Rideshare initiated the
unified upstate plan with identifying regions comparable to the mid‐sized upstate regions, by developing a set
of criteria for comparisons, such as population, commute mode shares, industry make‐up, walkability scores,
and TDM activities implemented. The team researched project budgets, return on investment studies, and
Transportation Improvement Plans (TIPs), as well as best practices. 511NY Rideshare then conducted
interviews with statewide TDM programs and peer regions throughout the United States, including Oregon
DOT, Metro Transit Minneapolis, Movability Austin, Commute Seattle, the Madison Area Transportation
Planning Board, Tennessee DOT, Shelby County Health Department (Memphis Area Rideshare), Commute
Options Memphis, and Memphis Explore Bike Share, to inform budget estimates for individual program
components and strategies for the upstate regions. In February 2019, 511NY Rideshare organized an all‐day
forum with upstate agencies who are interested in furthering TDM in their respective regions and presented
the findings. Representatives from the MPOs for the Buffalo, Rochester, Syracuse, and Albany areas
participated in the forum at which they discussed needs, interests, and opportunities for TDM, including jobs
access, labor shortages, transportation as an anti‐poverty initiative to reduce social inequality, and the limited
capacity of fixed route transit to meet suburban and rural mobility needs. Outcomes from the all‐day forum
included the need for 511NY Rideshare to provide additional support services, such as marketing and
outreach, the need for further coordination with transit agencies, and unanimous support for continuing the
forum on a regular basis.
Unified Upstate Transportation Demand Management Ongoing Support: During PY 2018/2019, 511NY
Rideshare also continued providing operational support, including providing technical assistance and
marketing information to employers, universities, and other program partners. Staff also continued to update
the employer CRM with upstate program partners, completed database maintenance for new employers
added to the rideshare system, and conducted monthly performance monitoring activities. The following
summarizes both planning and ongoing TDM support services for NYSDOT upstate regions throughout
the year:
Region 1 (Capital District): 511NY Rideshare continued outreach efforts, including building partnerships
with employers and other program partners in the region. Throughout the year, 511NY Rideshare
coordinated with the Capital District Transportation Committee (CDTC), who operates iPool2, the TDM
39
program for the Albany region, to ensure 511NY Rideshare support services were in accordance with their
needs. 511NY Rideshare worked with CDTC on consolidation of their multiple websites, creating one
CDTC/iPool2 portal. 511NY Rideshare also collaborated on their GRP program guidelines, updated the
online registration form accordingly, and updated the vanpool list. 511NY Rideshare conducted outreach
efforts to employers throughout the year, including development of employer portals, conducting Lunch &
Learn sessions, and providing customized marketing materials. Lunch & Learn sessions included the New
York State Department of Health (NYSDOH) and NYSDEC (Empire Plaza Albany location) to help promote
their new rideshare portal to employees, as well as the Ray Brook location for the Adirondack Park Agency
and NYSDEC employees. Staff followed up with customized flyers for distribution at these locations. 511NY
Rideshare also worked with Greater Glens Falls Transit and Adirondack Glens Falls Transportation Council
to create a new updated Regional Resources page for Warren and Washington Counties from the 511NY
Rideshare main page. The goal was to change from using iPool2 for Warren and Washington Counties,
make use of the 511NY Rideshare branding rather than iPool2, and create a new page with more localized
info. Albany employers were also more involved in promotional events this year; 511NY Rideshare hosted
Earth Month celebrations at SUNY Albany, Higher Education Services Corporation (HESC), and Albany
Medical Center. 511NY Rideshare also worked with NYSERDA to launch an Employer Portal for NYSERDA
employees where they can access comprehensive sustainable transportation resources.
Region 5 (Buffalo‐Niagara): NYSDOT and 511NY Rideshare continued the Upstate Urban TDM Program
Pilot and Assessment in partnership with GObike Buffalo and the Greater Buffalo‐Niagara Regional
Transportation Council. 511NY Rideshare staff established the Go Buffalo‐Niagara transportation
management association (TMA) and prepared technical memorandums for the Assignment on TDM
program elements and financial and performance evaluation. Throughout the year, through the TMA,
511NY Rideshare:
o Launched TMA membership and obtained three TMA members, Rich Products, Erie County and
developer Ciminelli Real Estate Corporation. The TMA additionally generated revenue through fee‐
for‐service activity by preparing travel demand estimates for two developments to comply with
the Green Code’s TDM requirements, and preparing a TDM strategy for the Buffalo‐Niagara
Medical Campus.
o Assisted the Niagara Frontier Transportation Authority, the Greater Buffalo‐Niagara Regional
Transportation Council, and GObike Buffalo in the preparation and submission of an application for
Congestion Mitigation Air Quality (CMAQ) funding to continue operating the TMA for three years
beyond the Task 11 Assignment.
o Supported various stakeholder groups, including participation in the Buffalo Refugee Roundtable
and Joining Community Forces of WNY, recommending zoning code revisions on behalf of the City
of Buffalo Bicycle and Pedestrian Advisory Board, conducting a transit gap analysis, workforce
access, and development and distribution of a commuter survey for the Employ Buffalo‐Niagara
coalition and the Transportation & Logistics Council at the Buffalo‐Niagara Partnership,
40
participating in the Buffalo Place (Downtown Business Improvement District) Access &
Infrastructure Committee meeting on study findings and the City of Buffalo’s new parking rules in
Downtown Buffalo, assisted GObike Buffalo in preparing communications in support of the City’s
raised parking rates, providing a training of the enhanced Park and Ride lot database and map to
two staff at the Niagara Frontier Transportation Authority (NFTA), provided input to the NFTA’s
Citizen Advisory Committee and the City of Buffalo Bicycle and Pedestrian Advisory Board to
educate stakeholders on transportation demand management and services available through
511NY Rideshare.
o Commuter engagement activities included transportation days and tabling at community events
such as Car Free Day, Earth Month, and the Cheektowaga Community Resource Hub. Employer
and developer activities included leveraging 511NY Rideshare tools to support Erie County, the
NYSDOH, the University at Buffalo, Priam Enterprises LLC., Ellicott Development, Ciminelli
Development, CannonDesign, Harmac Medical Products, the Buffalo Port of Call Festival, and
Uniland Development. 511NY Rideshare and the TMA also hosted an employer webinar, attended
by 30 employers, on transportation benefits available through Go Buffalo‐Niagara and 511NY
Rideshare.
o The project team drafted technical memorandums including the Go Buffalo‐Niagara TDM Program
Profile and the Performance and Financial Evaluation Plan and continued research on the national
urban peer group for the cost/service matrix.
Region 6 (Southern Tier): 511NY Rideshare continued to support the Southern Tier Rideshare program
through a task assignment that affords 511NY Rideshare staff to provide outreach, marketing
campaign, customer service, and reporting support to the Southern Tier Rideshare program. 511NY
Rideshare also provided transportation technical assistance to the online retailer Wayfair, which
opened a new call center in Elmira this summer. 511NY Rideshare developed an Employer Portal for
Wayfair and established a plan to come onsite to help promote the portal in the summer.
Region 9 (Southern Tier, Broome‐Tioga): 511NY Rideshare began offering support to the Broome‐
Tioga Rideshare program in PY 2017/2018 as part of the support to the Southern Tier Rideshare
program (Region 6). To further 511NY Rideshare’s reach and extend services, 511NY Rideshare
coordinated with stakeholders such as the Rural Health Network of South Central New York
(RHNSCNY), providing promotional materials so RHNSCNY can promote 511NY Rideshare and forward
new members for ongoing support. 511NY Rideshare provided technical assistance to employers as
well, including the Sullivan County Catskill Regional Medical Center. In March, 511NY Rideshare
participated in a panel discussion at SUNY Broome, with Getthere, BC Transit, and Community
Transportation Association of America (CTAA). 511NY Rideshare also hosted an Earth Month event
with Lourdes Memorial Hospital in Binghamton.
Region 3 (Central New York): 511NY Rideshare coordinates with the Syracuse Metropolitan
Transportation Council (SMTC) to provide TDM services in Central New York. In PY 2018/2019, 511NY
41
Rideshare prepared a new regional template website that could be used to consolidate and promote
TDM services throughout the region. 511NY Rideshare also conducted a pilot campaign via Facebook,
encouraging commuters to become 511NY Rideshare members. 511NY Rideshare began offering
technical assistance to large employers in the region, including vanpool formation services for the Rite
Aid Distribution Center in Liverpool, New York.
Region 4 (Genesee Valley): 511NY Rideshare began providing TDM technical assistance and support to
the Genesee Transportation Council (GTC), the metropolitan planning organization for the Rochester
area, with the design and development of a new regional portal, complete with a rideshare matching
system. GTC had previously administered their own rideshare matching system, branded
“RocEasyRide” but the subscription ended in 2019. The new RocEasyRide portal, powered by 511NY
Rideshare, provides the 511NY Rideshare matching platform, and also provides additional commute
information for the Rochester region. To raise awareness of these services, 511NY Rideshare facilitated
a conference call on transportation, jobs access, and anti‐poverty initiatives with representatives from
the United Way of Greater Rochester, Regional Transit Service, GTC, and the City of Rochester. 511NY
Rideshare presented RocEasy Ride portal, program information, and demonstrated ridematching
capabilities.
Summary and Next Steps The 511NY Rideshare program continued to assist travelers, employers, and universities with a variety of
transportation challenges throughout the quarter. This support included registering employees and students in
the rideshare system for carpools, vanpools, and transit itineraries; hosting TDEs in support of promotional
events like Car Free Day, Earth Month, and GYC, as well as hiring events, traditional onsite events, and
academic year kick‐offs; providing information about transportation benefits at events; launching community,
employer, and university portals; promoting the program through the 511NY Rideshare website and social
media channels; developing new program information materials; and continuing to expand support services to
upstate regions.
In PY 2019/2020, the 511NY Rideshare program will continue offering its core services—providing ongoing
transportation assistance to travelers, employers, universities, hospitals, and other program partners. 511NY
Rideshare will continue to provide direct assistance to travelers through TDEs, promotional campaigns, digital
outreach, and marketing services. 511NY Rideshare will launch the Single Trip Ridematching feature and the
marketing and communications platform. The Affinity Program will continue to be expanded through
solicitation of donated rewards and giveaways. 511NY Rideshare staff will continue providing support services
to upstate regions, as well as continued strategic planning throughout coordination with upstate
transportation agencies.
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APPENDIX A: PERFORMANCE EVALUATION METHODOLOGIES
Metrics Used to Calculate Overall Program Results Each of the NYSDOT regions has its own performance tracking spreadsheet that is updated monthly. These
spreadsheets include all of the metrics that the regions are contractually required to track; these metrics are
listed in Appendix B. In 2019, 511NY Rideshare began transitioning from tracking performance in these
spreadsheets to tracking performance in a new Employer/Partner CRM system. As of the start of
PY 2019/2020, the transition will be complete, and the performance tracking spreadsheets will no longer be
used.
Some of these metrics measure the performance of individual program services or features, such as the
number of employer meetings and events, or the number of new members from specific incentive programs.
This enables NYSDOT and consultant program managers to monitor and evaluate the effectiveness of various
strategies and tactics.
Other metrics are used to determine outcomes from program efforts overall, including trips reduced (or
averted/never taken), vehicle miles traveled reduced (or averted/never taken), and greenhouse gas (CO2)
emissions averted. The metrics used to calculate these outcome measures include:
# of new members (both in the current month and from the previous 11 months)
# of vanpools in operation in each month (including Easy Green Carpools, which consist of 4–5
passengers, rather than the typical 15‐passenger vanpools)
# of Park and Ride lot spaces2 (in the current month)
Conversion Factors and Assumptions The number of trips reduced can be directly gleaned from tracking information related to the number of
vanpools and Park and Ride lot spaces. However, because registering in the rideshare system can be the first
step in a commuter’s conversion to a more sustainable mode of transportation, 511NY Rideshare conducts a
placement rate survey every three years to determine the percentage (or conversion factor) of new members
who follow through and convert to a new mode of sustainable transportation (i.e., are “placed” into a
sustainable mode of transportation, including carpools, vanpools, transit, bicycling, walking, or telework). A
separate conversion factor was established for new members in each NYSDOT region.
2 The 511NY Rideshare program collects, maintains, and promotes information for nearly 500 Park and Ride lots provided by New York State Department of Transportation. Additionally, the 511NY Rideshare Hudson Valley region supplements the state‐provided Park and Ride lots by leasing seven additional lots from private property owners in areas where there are fewer state‐provided lots. The 511NY Rideshare program, through this report, quantifies the trips, VMT, and CO2 reductions from these seven supplemental lots.
43
The program outcomes through PY 2018/2019 are based on conversion factors, trip distances, and trip
frequencies identified in the 2016 Placement Rate Survey. The 2019 Placement Rate Survey findings will be
used to calculate program outcomes beginning in PY 2019/2020.
Because upstate regions were not included in the 2016 Placement Rate Survey, 511NY Rideshare conducted a
comparison of the carpool modeshare in all upstate regions (Regions 1, 2, 3, 4, 5, 6, 7, and 9) with the carpool
modeshares in Regions 8, 10, and 11 to establish a comparable placement rate until those regions can be
included in a future placement rate survey. (The 2019 Placement Rate Survey included additional upstate
regions 1, 5, 6, and 9.) The modeshares in Regions 1, 2, 3, 5, 6, 7, and 9 most closely compare with Region 8, so
Region 8’s placement rates have been attributed to those regions (with a few exceptions, as noted below). The
carpool modeshare in Region 4 most closely compares with Region 10, so Region 10’s placement rates have
been attributed to Region 4 (with a few exceptions, as noted below).
Placement rates for each mode are as follows:
New members who convert to ridesharing:
Region 1 12.8%
Region 2 12.8%
Region 3 12.8%
Region 4 14.3%
Region 5 12.8%
Region 6 12.8%
Region 7 12.8%
Region 8 12.8%
Region 9 12.8%
Region 10 14.3%
Region 11 8.7%
New members who convert to taking transit:
Region 1 7.2%
Region 2 7.2%
Region 3 7.2%
Region 4 5.4%
Region 5 7.2%
Region 6 7.2%
Region 7 7.2%
Region 8 7.2%
Region 9 7.2%
Region 10 5.4%
Region 11 11.6%
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New members who convert to bicycling:
Region 1 2.7%
Region 2 N/A
Region 3 N/A
Region 4 N/A
Region 5 2.7%
Region 6 2.7%
Region 7 N/A
Region 8 2.7%
Region 9 2.7%
Region 10 1.4%
Region 11 0.6%
The bicycling placement rate is applied only to regions where 511NY Rideshare conducts outreach
(providing technical assistance) and marketing to the public, employers, and other program partners.
New members who convert to walking:
Region 1 7.2%
Region 2 N/A
Region 3 N/A
Region 4 N/A
Region 5 7.2%
Region 6 7.2%
Region 7 N/A
Region 8 7.2%
Region 9 7.2%
Region 10 6.7%
Region 11 5.0%
The walking placement rate is applied only to regions where 511NY Rideshare conducts outreach
(providing technical assistance) and marketing to the public, employers, and other program partners.
New members who convert to telework:
Region 8 3.8%
Region 10 4.4%
Region 11 2.0%
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The telework placement rate is applied only to the downstate regions where 511NY Rideshare has
conducted a concerted telework outreach effort to employers and other program partners.
Other metrics needed to calculate overall program reductions were established as follows:
Trip frequency: For all modal trips except bicycling and walking, the average number of days per
month that members take each sustainable mode of transportation was calculated from responses in
the 2016 Placement Rate Survey. For bicycling and walking trips, the trip frequency was calculated
from responses to the 2010 New York Household Travel Survey, as follows:
o Rideshare: 13 Days/Month
o Transit: 15 Days/Month
o Bicycling: 12 Days/Month (from the 2010 New York Household Travel Survey)
o Walking: 12 Days/Month (from the 2010 New York Household Travel Survey)
o Telework: 4 Days/Month
o Park and Ride Lot Users (Rideshare): 13 Days/Month
o Trip distance: For all modal trips except bicycling and walking, the average length of a trip was
calculated for each NYSDOT region from responses in the 2016 Placement Rate Survey.
Consistent with the placement rate methodology of applying the downstate placement rates
to the regions with the closest comparable carpool modeshare, the trip distances were also
applied using the same region assignments. For bicycling and walking trips, the trip distance
was calculated to be 1.9 miles (one way) from responses to the 2010 New York Household
Travel Survey.
Region 1 19.2 miles (one way), all modal trips except bicycling and walking
3.8 miles (one way) for bicycling and walking trips
Region 2 19.2 miles (one way); only rideshare and transit trips are credited
Region 3 19.2 miles (one way); only rideshare and transit trips are credited
Region 4 13.9 miles (one way); only rideshare and transit trips are credited
Region 5 19.2 miles (one way), all modal trips except bicycling and walking
3.8 miles (one way) for bicycling and walking trips
Region 6 19.2 miles (one way), all modal trips except bicycling and walking
3.8 miles (one way) for bicycling and walking trips
Region 7 19.2 miles (one way); only rideshare and transit trips are credited
Region 8 19.2 miles (one way), all modal trips except bicycling and walking
3.8 miles (one way) for bicycling and walking trips
Region 9 19.2 miles (one way), all modal trips except bicycling and walking
3.8 miles (one way) for bicycling and walking trips
Region 10 13.9 miles (one way), all modal trips except bicycling and walking
3.8 miles (one way) for bicycling and walking trips
Region 11 11.17 miles (one way), all modal trips except bicycling and walking
3.8 miles (one way) for bicycling and walking trips
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Final Formulas The exact formulas used to calculate overall program reductions are as follows:
Single‐Occupant Vehicle Trips Reduced/Averted:
R1: (New Members * 12.8% R8 Rideshare Placement Rate * 13 Round Trips/Month * 2 Trips/Day) +
(New Members * 7.2% R8 Transit Placement Rate * 15 Round Trips/Month * 2 Trips/Day) + (New
Members * 2.7% R8 Bicycling Placement Rate * 12 Round Trips/Month * 2 Trips/Day) + (New Members
* 7.2% R8 Walking Placement Rate * 12 Round Trips/Month * 2 Trips/Day) + (Trips Averted from the
Previous 11 Months)
R2: (New Members * 12.8% R8 Rideshare Placement Rate * 13 Round Trips/Month * 2 Trips/Day) +
(New Members * 7.2% R8 Transit Placement Rate * 15 Round Trips/Month * 2 Trips/Day) + Trips
Averted from the Previous 11 Months)
R3: (New Members * 12.8% R8 Rideshare Placement Rate * 13 Round Trips/Month * 2 Trips/Day) +
(New Members * 7.2% R8 Transit Placement Rate * 15 Round Trips/Month * 2 Trips/Day) + (Trips
Averted from the Previous 11 Months)
R4: (New Rideshare Members * 14.3% R10 Rideshare Placement Rate *13 Round Trips/Month * 2
Trips/Day) + (New Transit Members * 5.4% R10 Transit Placement Rate * 15 Days/Month *2 Trips/Day)
+ (Trips Averted from the Previous 11 Months)
R5: (New Members * 12.8% R8 Rideshare Placement Rate * 13 Round Trips/Month * 2 Trips/Day) +
(New Members * 7.2% R8 Transit Placement Rate * 15 Round Trips/Month * 2 Trips/Day) + (New
Members * 2.7% R8 Bicycling Placement Rate * 12 Round Trips/Month * 2 Trips/Day) + (New Members
* 7.2% R8 Walking Placement Rate * 12 Round Trips/Month * 2 Trips/Day) + (Trips Averted from the
Previous 11 Months)
R6: (New Members * 12.8% R8 Rideshare Placement Rate * 13 Round Trips/Month * 2 Trips/Day) +
(New Members * 7.2% R8 Transit Placement Rate * 15 Round Trips/Month * 2 Trips/Day) + (New
Members * 2.7% R8 Bicycling Placement Rate * 12 Round Trips/Month * 2 Trips/Day) + (New Members
* 7.2% R8 Walking Placement Rate * 12 Round Trips/Month * 2 Trips/Day) + (Trips Averted from the
Previous 11 Months)
R7: (New Members * 12.8% R8 Rideshare Placement Rate * 13 Round Trips/Month * 2 Trips/Day) +
(New Members * 7.2% R8 Transit Placement Rate * 15 Round Trips/Month * 2 Trips/Day) + (Trips
Averted from the Previous 11 Months)
R8: (New Members * 12.8% R8 Rideshare Placement Rate * 13 Round Trips/Month * 2 Trips/Day) +
(New Members * 7.2% R8 Transit Placement Rate * 15 Round Trips/Month *2 Trips/Day) + (New
Members * 2.7% R8 Bicycling Placement Rate * 12 Round Trips/Month * 2 Trips/Day) + (New Members
* 7.2% R8 Walking Placement Rate * 12 Round Trips/Month * 2 Trips/Day) + (New Members * 3.8% R8
Telework Placement Rate * 4 Round Trips/Month * 2 Trips/Day) + ((Total Vanpool Riders Including
47
Drivers – Total Vanpools) * Working Days/Month * 2 Trips/Day) + (R8 Park and Ride Spaces * 13 Round
Trips/Month * 2 Trips/Day) + (Trips Averted from the Previous 11 Months)
R9: (New Members * 12.8% R8 Rideshare Placement Rate * 13 Round Trips/Month * 2 Trips/Day) +
(New Members * 7.2% R8 Transit Placement Rate * 15 Round Trips/Month *2 Trips/Day) + (New
Members * 2.7% R8 Bicycling Placement Rate * 12 Round Trips/Month * 2 Trips/Day) + (New Members
* 7.2% R8 Walking Placement Rate * 12 Round Trips/Month * 2 Trips/Day)
R10: (New Members * 14.3% R10 Rideshare Placement Rate *13 Round Trips/Month * 2 Trips/Day) +
(New Members * 5.4% R10 Transit Placement Rate * 15 Days/Month *2 Trips/Day) + (New Members *
1.4% R10 Bicycling Placement Rate * 12 Round Trips/Month * 2 Trips/Day) + New Members * 6.7% R10
Walking Placement Rate * 12 Round Trips/Month * 2 Trips/Day) + (New Members * 4.4% R10
Telework Placement Rate * 4 Round Trips/Month * 2 Trips/Day) + ((Total Vanpool Riders Including
Drivers – Total Vanpools) * Working Days/Month * 2 Trips/Day) + (Trips Averted from the Previous 11
Months)
R11: (New Members * 8.7% R11 Rideshare Placement Rate * 13 Round Trips/Month * 2 Trips/Day) +
(New Members * 11.6% R11 Transit Placement Rate * 15 Round Trips/Month * 2 Trips/Day) + (New
Members * 0.6% R11 Bicycling Placement Rate * 12 Round Trips/Month *2 Trips/Day) + (New
Members * 5.0% R11 Walking Placement Rate * 12 Round Trips/Month * 2 Trips/Day) + (New
Members * 2.0% R11 Telework Placement Rate * 4 Round Trips/Month * 2 Trips/Day) + ((Total
Number of Vanpool Riders Including the Driver – Total Vanpools) * Working Days/Month *2 Trips/Day)
+ (Trips Averted from the Previous 11 Months)
Vehicle Miles Traveled Reduced/Averted
R1: (SOV Trips Averted from Rideshare, Transit * R8 Trip Distance of 19.2 Miles) (SOV Trips Averted
from Bicycling, Walking * Bicycle/Walk Trip Distance of 1.9 Miles) + (VMT Reduced from the Previous
11 Months)
R2: (SOV Trips Averted from Rideshare, Transit * R8 Trip Distance of 19.2 Miles) + (VMT Reduced from
the Previous 11 Months)
R3: (SOV Trips Averted from Rideshare, Transit * R8 Trip Distance of 19.2 Miles) + (VMT Reduced from
the Previous 11 Months)
R4: (SOV Trips Averted from Rideshare, Transit * R10 Trip Distance of 13.9 Miles) + (VMT Reduced
from the Previous 11 Months)
R5: (SOV Trips Averted from Rideshare, Transit * R8 Trip Distance of 19.2 Miles) + (SOV Trips Averted
from Bicycling, Walking * Bicycle/Walk Trip Distance of 1.9 Miles) + (VMT Reduced from the Previous
11 Months)
R6: (SOV Trips Averted from Rideshare, Transit * R8 Trip Distance of 19.2 Miles) + (SOV Trips Averted
from Bicycling, Walking * Bicycle/Walk Trip Distance of 1.9 Miles) (VMT Reduced from the Previous 11
Months)
48
R7: (SOV Trips Averted from Rideshare, Transit * R8 Trip Distance of 19.2 Miles) + (VMT Reduced from
the Previous 11 Months)
R8: ((SOV Trips Averted from Rideshare, Transit, Telework) *R8 Trip Distance of 19.2 Miles) + (SOV
Trips Averted from Bicycling, Walking * Bicycle/Walk Trip Distance of 1.9 Miles) + (Vanpool SOV Trips
Averted * Actual Vanpool Miles Traveled) + (R8 Park and Ride SOV Trips Averted * R8 Trip Distance of
19.2 Miles) + (VMT Reduced from the Previous 11 Months)
R9: (SOV Trips Averted from Rideshare, Transit * R8 Trip Distance of 19.2 Miles) + (SOV Trips Averted
from Bicycling, Walking * Bicycle/Walk Trip Distance of 1.9 Miles) + (VMT Reduced from the Previous
11 Months)
R10: ((SOV Trips Averted from Rideshare, Transit, Telework * R10 Trip Distance of 13.9 Miles) + (SOV
Trips Averted from Bicycling, Walking * Bicycle/Walk Trip Distance of 1.9 Miles) + (Vanpool SOV Trips
Averted * Actual Vanpool Miles Traveled) + (VMT Reduced from the Previous 11 Months)
R11: ((SOV Trips Averted from Rideshare, Transit, Telework * R11 Trip Distance of 11.17 Miles) + (SOV
Trips Averted from Bicycling, Walking * Bicycle/Walk Trip Distance of 1.9 Miles) + (Vanpool SOV Trips
Averted * Actual Vanpool Miles Traveled) + (VMT Reduced from the Previous 11 Months)
CO2 Emissions Averted
400 Grams * Total VMT Reduced/1,000,000 = Metric Tons of CO2 Emissions Averted
49
APPENDIX B: REGIONAL PERFORMANCE METRICS
Region 8, Hudson Valley
Task 3 Activities Performance Metrics YTD Total Yearly Target
% of Target
Task 3A – Employer Outreach
Employer Database Size
Total 541
Track /
Set
Baseline
N/A
Employers Added in Current Program Year
22
Track /
Set
Baseline
N/A
Conduct Employment Site Outreach
# Employers Contacted 2,910 6,384 46%
# Employer Meetings 192 658 29%
# Transportation Day Events 122 133 92%
Technical Assistance Provided (# Transportation topics/challenges for which technical assistance and information was provided)
229
Track /
Set
Baseline
N/A
Employer Portals # New employer portals developed 9 12 75%
# Support existing employer portals 56 N/A N/A
Onsite Transportation Programs # Employers/partners offering onsite transportation programs
3*
Track /
Set
Baseline
N/A
*The number of employers offering transportation programs to their employees is falsely low, as these are not data that
were collected prior to the establishment of the Employer/Partner CRM. This number will continue to grow as these data are
proactively collected.
Task 3B – Commuter & Traveler Outreach
Form and Administer Vanpools # New Vanpools 0 1 0%
# New Vanpool Riders 0 6 0%
Promote Rideshare, Transit, and Other Sustainable Modes
# New Members 6,050 2,380 254%
# of New Members, by Preference:
Carpool: 5,527
N/A N/A
Transit: 324
Transit Trip Itineraries: 17
Bicycling: 38
Match‐Me‐in‐Emergencies: 16
Clean Air NY: 191
Distribute Transportation Information and Answer Transportation Requests
# Information requests fulfilled 858 Track N/A
Promote and Manage Park and Ride # Lots managed 6** 7 N/A
# Spaces managed (existing lots) 174 212 82%
50
Task 3 Activities Performance Metrics YTD Total Yearly Target
% of Target
# New lots managed 0 1 0%
# New spaces managed 0 100 0%
Support Implementation of Active Transportation Demand Management (ATDM) During Events
# ATDM events supported, by type:
Transit emergency
Weather emergency
Construction emergency
Planned construction
5 Track N/A
Promote and Administer Guaranteed Ride Program
Total GRP Members 361 Track N/A
# New GRP Members 302 Track N/A
**One Park and Ride lot was closed during the fourth quarter.
Region 8 Outcome Measures (Tasks 3 and 10)
VMTs Reduced Trips reduced * 19.2 miles 87,707,389 599,960 146.2%
Trips Reduced Commuters switching modes * 21 (working days per month) * 2 (trips per day)
2,719,849 21,248 128%
GHG Emission Reduced (metric tons) VMT reduced * 0.000411 35,083 247 433%
Commuters Switching Modes
(Rideshare applications * 0.128 (carpool and vanpool placement rate)) + (transit applications * 0.072 (bus, train, and subway placement rate)
650 248 262%
Average Cost per Rideshare Application from Outreach Events
Total spent on outreach events/total applications received at outreach events
$9.39 <$21.16 N/A
Task 7 Activities Performance Metrics YTD Total
Yearly Target
% of Target
Task 7A – Local Marketing
Develop and Implement Commute Challenge Events
# Challenges conducted 2 8 25%
# New Members from Commute Challenges 165 Track
Develop and Implement Transportation Coordinator Challenge(s)
Develop and implement transportation coordinator challenge(s)
0 Track N/A
# New Members from Transportation Coordinator Challenges
0 Track N/A
Promote and Support the Implementation of Seasonal Events (e.g., Car Free Day, Earth Month, Clean Air NY, Bike to Work, Green Your Commute, Dump the Pump)
# Employers promoting seasonal event 236 50 472%
# Members from Seasonal Events 732 100 732%
51
Region 10, Long Island
Task 3 Activities Performance Metrics YTD Total Yearly Target % of Target
Task 3A – Employer Outreach
Employer Database Size
Total 414 Track / Set
Baseline N/A
Employers Added in Current Program Year
74 Track / Set
Baseline N/A
Conduct Employment Site Outreach
# employers contacted 5,606 3,784 102%
# employer meetings 95 788 12%
# Transportation Day Events 197 340 58%
Technical Assistance Provided (# Transportation topics/challenges for which technical assistance and information was provided)
247 Track / Set
Baseline N/A
Employer Portals # New employer portals developed 5 16 31%
# Support existing employer portals 39 N/A N/A
Transportation Programs # Employers/partners offering transportation programs or benefits
27 Track / Set
Baseline N/A
*The number of employers offering transportation programs to their employees is falsely low, as these are not data that
were collected prior to the establishment of the Employer/Partner CRM. This number will continue to grow as these data are
proactively collected.
Task 3B – Commuter & Traveler Outreach
Form and Administer Vanpools # New vanpools established 1 2 0%
# New vanpool riders 7 14 0%
Promote Rideshare, Transit, and Other Sustainable Transportation
# New members 6,178 4,784 129.14%
Distribute Transportation Information and Answer Transportation Requests
# Information requests fulfilled 311 Track N/A
Support Implementation of Active Transportation Demand Management (ATDM) During Events
# ATDM events supported, by type:
Transit emergency
Weather emergency
Construction emergency
Planned construction
0 Track No events to
support
Promote and Administer Guaranteed Ride Program
# New Users 281 Track N/A
Region 8 Outcome Measures (Tasks 3 and 10)
New VMTs Reduced SOV trips reduced * average trip (19.2 miles one way)
26,857,585 1,197,956 2,241.95%
New SOVs Reduced Commuters switching modes * 21 (working days per month) * 2 (trips per day)
979,743 86,184 1,136.8%
52
Task 3 Activities Performance Metrics YTD Total Yearly Target % of Target
New GHG Emission Reduced (metric tons)
VMT reduced * 0.000411 (to convert to metric tons)
10,743 492.32 2,182.12%
New Commuter Switching Modes
(Rideshare applications * 0.128 (carpool and vanpool placement rate)) + (transit applications * 0.072 (bus, train, and subway placement rate)
1,989 248 802%
Task 7 Activities Performance Metrics YTD Total Yearly Target
% of Target
Task 7A – Local Marketing
Develop and Implement Commute Challenge Events
# Challenges conducted 2 10 20%
# New members 0 Track
Develop and Implement Transportation Coordinator Challenge
Develop and implement commute challenge events
0 Track
# New applicants to database 0 Track
Promote and Support the Implementation of Seasonal Events (e.g., Car Free Day, Earth Month, Clean Air NY, Bike to Work, Green Your Commute, Dump the Pump)
# Employers promoting seasonal event, by event
30 TBD
# Members from seasonal events 1,536 TBD
53
Region 11, New York City
Task 3 Activities Performance Metrics YTD Total Yearly Target
% of Target
Task 3A – Employer Outreach
Employer Database Size
Total 198 Track / Set
Baseline N/A
Employers Added in Current Program Year
37 Track / Set
Baseline N/A
Conduct Employment Site Outreach
# employers contacted 4,040 5,800 70%
# employer meetings 317 360 88%
# Transportation Day Events 243 200 122%
Technical Assistance Provided (# Transportation topics/challenges for which technical assistance and information was provided)
355 Track / Set
Baseline N/A
Employer Portals
# New employer portals developed
6 15 40%
# Support existing employer portals
31 N/A N/A
Onsite Transportation Programs
# Employers/partners offering onsite transportation programs
151 Track / Set
Baseline N/A
*The number of employers offering transportation programs to their employees is falsely low, as these are not data that
were collected prior to the establishment of the Employer/Partner CRM. This number will continue to grow as these data are
proactively collected.
Task 3B – Commuter & Traveler Outreach
Form and Administer Vanpools # New vanpools established 1 1 100%
# New vanpool riders 6 7 214.3%
Promote Rideshare, Transit, and Other Sustainable Commute Modes
# New members 8,881 8,000 111%
Distribute Transportation Information and Answer Transportation Requests
# Information requests fulfilled 20,242 Track N/A
Promote and Manage Park and Ride
# Lots managed N/A N/A N/A
# Spaces managed (existing lots) N/A N/A N/A
# New lots managed N/A N/A N/A
# New spaces managed N/A N/A N/A
Support Implementation of Active Transportation Demand Management (ATDM) During Events
# ATDM events supported, by type:
Transit emergency
Weather emergency
Construction emergency
Planned construction
5 (Planned Construction
events throughout the
Bronx)
Track N/A
# New users 208 Track N/A
54
Task 3 Activities Performance Metrics YTD Total Yearly Target
% of Target
Promote and Administer Guaranteed Ride Program
Region 8 Outcome Measures (Tasks 3 and 10)
New VMTs Reduced SOV trips reduced * average trip (19.2 miles one way)
21,145,851 838,823 2,520.9%
New SOVs Reduced Commuters switching modes * 21 (working days per month) * 2 (trips per day)
941,231 75,096 1,253.37%
New GHG Emission Reduced (metric tons)
VMT reduced * 0.000411 (to convert to metric tons)
8,458 344.76 2,453.3%
New Commuter Switching Modes
(Rideshare applications * 0.128 (carpool and vanpool placement rate)) + (transit applications * 0.072 (bus, train, and subway placement rate)
2,860 596 479.9%
Task 7 Activities Performance Metrics YTD Total Yearly Target
% of Target
Task 7A – Local Marketing
Develop and Implement Commute Challenge Events
# Challenges conducted 1 4 25%
# New members 0 Track
Develop and Implement Transportation Coordinator Challenge
Develop and implement commute challenge events
4 6 67%
# New applicants to database 378 550 69%
Promote and Support the Implementation of Seasonal Events (e.g., Car Free Day, Earth Month, Clean Air NY, Bike to Work, Green Your Commute, Dump the Pump)
# Employers promoting seasonal event, by event
31 TBD
# Members from seasonal events 1136 TBD
55
APPENDIX C: PORTALS
Portal R1 R5 R6 R8 R9 R10 R11
1‐800 Flowers
295 Madison Ave
ACCESS Allegany Rideshare
Adelphi University
Albert Einstein School of Medicine
Anthem Rideshare
API
Arc of Chemung
ARC of Rockland
Arc of Schuyler
Arc of Steuben
Arc of Westchester
Bard College
BE Aerospace
Bedford 2020 Climate Action Summit
Bedford 2020 Food Forum
Brooklyn College
Brooklyn Navy Yard
Broome‐Tioga Rideshare
Buffalo‐Niagara Medical Campus
Campbell Hall Rehabilitation
Chemung County
City of Kingston
City of Long Beach
City of New Rochelle
City of White Plains
City of Yonkers
56
Portal R1 R5 R6 R8 R9 R10 R11
Clearwater Festival
CPP Area School District
CUNY
CVS Chemung Distribution Center
Danny's Cycles
DePuy Synthes
Disney
Dominican College
East End Disabilities
Elcor Nursing and Rehabilitation Center
Ellenville Regional Hospital
Etsy
Farmingdale State College
Five Towns College
Franklin First Financial
Fulton County Sheriff's Association Rideshare
GO Buffalo‐Niagara
Golden Hill Nursing Home and Rehabilitation Center
Hardinge
Hospital for Special Surgery
HSS
Hunt Engineers Architects Surveyors
Iona College
iPool2
Jamaica Hospital Medical Center
Jamestown Green
Jawonio Inc.
JFK Airport
57
Portal R1 R5 R6 R8 R9 R10 R11
Keystone Electronics
Lafayette 148
LaGuardia Airport
Lamont‐Doherty
Long Island Equal Opportunity Center
Long Island Plastic Surgical Group
Long Island University
Lourdes Hospital
Maimonides Medical Center
Manhattan College
Manhattanville College
Mattress Firm
Melville Chamber of Commerce
Memorial Sloan Kettering Cancer Center
Montefiore Medical Center (Manhattan locations)
Montefiore Medical Center, Mount Vernon
Montefiore Medical Center, New Rochelle
NBTY
New York Methodist Hospital
New York Power Authority
New York‐Presbyterian Hospital
New York State Departments of Energy Conservation & Health
Normann Staffing
Northern Westchester Hospital
Northwell Health
NY Times
NYC GoSmart
NYU Langone Medical Center
58
Portal R1 R5 R6 R8 R9 R10 R11
NYU Langone Medical Center – Huntington
Ossining Union Free School District
Oyster Bay Manor
Patchogue Chamber of Commerce
Pathways, Inc.
Pepsi
Phelps Memorial Hospital
Phoenicia International Festival of the Voice
Port Chester Car Free Day
Port Chester Village Hall
Regeneron
Riverhead Building Supply
Rockland County
Schuyler County
Schuyler Hospital
Sitel
SIUH
Skanska Walsh
Sodexo Westchester Medical Center
Splish Splash Waterpark
St Barnabas Hospital
St John's University
St. James Mercy Hospital
St. Joseph's College
St. Mary’s Hospital
St. Thomas Aquinas College
State University of New York Institute of Technology at Utica/Rome Rideshare
59
Portal R1 R5 R6 R8 R9 R10 R11
Staten Island University Hospital
St. Barnabas
Steuben County
Stewart International Airport
Suffolk County Government
SUNY New Paltz Faculty and Staff
SUNY New Paltz Students
SUNY Orange Students
SUNY Orange Faculty and Staff
SUNY Purchase
SUNY Rockland Community College
SUNY Fredonia (FredRide)
Sysco Long Island
T. Weiss Realty
The Research Foundation for SUNY
Touro Law Center
Town of Babylon
Town of Brookhaven
Town of Southold
Ulster County Greener Commuting
Underwriters Laboratories
United Methodist Homes
United Nations Federal Credit Union Portal
University at Albany
University at Buffalo
VA Medical Centers – Downstate
Vassar College
Village of Bayville
60
Portal R1 R5 R6 R8 R9 R10 R11
Viscardi Center
Walkway Marathon
Watkins Glen Central School District
Westchester Community College Staff
Westchester Community College Students
Westchester County
WestRock
White Plains Hospital
Whittier
World Trade Center
Wyckoff Medical Center