ANNUAL REPORT 2016 Mission Statement: “The DACVB’s mission is to promote the Decatur/Forsyth area. This, in turn, increases the number of day and overnight visitors; thus, contributing to the economic growth of the area.”
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ANNUAL REPORT 2016
Mission Statement: “The DACVB’s mission is to promote the Decatur/Forsyth area. This, in
turn, increases the number of day and overnight visitors; thus, contributing to the
economic growth of the area.”
TABLE OF CONTENTS
Contents
Letter from the Executive Director ______________________________________________________________________ 1
About Us_________________________________________________________________________________________________ 2-3
Valued Partnerships ______________________________________________________________________________________ 4
Community Profile _______________________________________________________________________________________ 5
DACVB by the Numbers __________________________________________________________________________________ 6
2015 Illinois Tourism Statistics _________________________________________________________________________ 7
New Groups/Events ______________________________________________________________________________________ 8
DACVB Assisted Groups/Events _________________________________________________________________________ 9
Advertisements ______________________________________________________________________________________ 10-12
Marketing ____________________________________________________________________________________________ 13-14
Looking for Lincoln _____________________________________________________________________________________ 15
Decatur Area Convention & Visitors Bureau
202 East North Street
Decatur, IL 62523
P: 217-423-7000/800-331-4479
F: 217-423-7455
www.decaturcvb.com
LETTER FROM THE EXECUTIVE DIRECTOR
Page 1
Letter from the Executive Director
ABOUT US
Page 2
About Us
HISTORY
Founded on April 13, 1981, the Decatur Area Convention & Visitors Bureau has stood ready to
help visitors make the most of their time in the Decatur and Forsyth area. Originally supported
solely by the City of Decatur, the Village of Forsyth has also generously supported the DACVB since
1993.
The DACVB is one of 40 Certified Tourism Bureaus in the State of Illinois.
FINANCES
The DACVB receives its funding from the following:
• City of Decatur Hotel/Motel Tax
• Village of Forsyth Hotel/Motel Tax
• Illinois Office of Tourism/Department of Commerce & Economic Opportunity
The DACVB serves a single county area encompassing all of Macon County.
The Total Annual Budget for 2016 was $471,699 with the city of Decatur contributing $240,000,
the Village of Forsyth contributing $65,000 and a 2016-2017 Local Tourism & Convention Bureau
Grant of $166,699.
The State’s grant is based on a formula of hotel-motel tax, food and beverage tax and local
population, which causes the amount to vary from year to year.
City of Decatur51%
Village of Forsyth14%
Grant35%
2016/2017 Funding
ABOUT US
Page 3
BOARD OF DIRECTORS
Executive Board
Kassie Landry, Homewood Suites, President (2012)
Kemper Willcut II, Del’s Popcorn Shop, Vice President (2012)
Mike Mandrell, State Farm Insurance, Treasurer (2012)
Phil Romano, Romano Company, Secretary (2015)
Board Members
Andrew Erickson, Richardson & Erickson (2015)
Evelyn Hood, African-American Cultural Museum (2012)
Jack Kenny, Decatur Park District (1995)
Caitlyn Mooney, Decatur Conference Center & Hotel (2014)
Dann Nelson, Decatur Blueprint, Inc. (2016)
Mirinda Rothrock, Greater Decatur Chamber of Commerce (2008)
Patrick Hoban, City of Decatur (2014)
Emily Prather, Village of Forsyth (2017)
DACVB STAFF
Teri Hammel, Executive Director Molly Heffernan, Director of Meetings & Conventions
Sarah Conley, Office & Services Manager Lynne Durham, Director of Sports & Marketing
Over 25 years combined experience!
*Picture by Bailey Broderick
VALUED PARTNERSHIPS
Page 4
Valued Partnerships
• ADM
• Area Attractions
• Birch Bus Service
• City of Decatur
• Cromwell Radio Group
• DACVB Registration Assistants
• Decatur Civic Center
• Decatur Leadership Institute
• Decatur Magazine
• Decatur Park District
• Decatur Public Library
• Decatur Public Transit System
• District 61 Schools
• Downtown Decatur Businesses
• Dynagraphics/Wood Printing
• Farm Progress Show
• First Student Charter
• Forsyth Youth League
• Grain Journal
• Greater Decatur Chamber of Commerce
• Herald & Review
• Heritage Network
• Horve Hospitality
• Illinois Council of Convention & Visitors
Bureaus
• Illinois Tourist Information Centers
• Looking for Lincoln Coalition
• Lutheran School Association
• Madden Arts Center
• Market Illinois
• Masonic Temple
• Meet Illinois
• Millikin University
• Mt. Zion Convention Center
• Neuhoff Media
• Peerless Cleaners
• Peoria Charter
• Progress City, USA
• Richland Community College
• Shelbyville Office of Tourism
• Sports Illinois
• Ticket-N-Trips
• Tour Illinois
• Village of Forsyth
• WAND-TV
Accommodations
Hotels
America’s Best Value Inn, Baymont Inn & Suites, Country Hearth Inn, Country Inn & Suites,
Decatur Conference Center & Hotel, Fairfield Inn, Hampton Inn, Hawthorn Suites, Homewood Suites,
Quality Inn, Ramada Limited, Residence Inn, Sleep Inn, Welcome Hotel & Suites
Motels
Decatur Inn, Intown Motel, Lakeview Motel, Sandy’s Motel, Soy City Motel, Tri-Manor Motel
Bed & Breakfast
Younker House B & B
COMMUNITY PROFILE
Page 5
Community Profile
DECATUR/FORSYTH AREA
• Population*
o Decatur - 73,254 (estimated)
o Forsyth - 3,493 (estimated)
o Macon County - 107,303 (estimated)
o Mt. Zion – 5,682 (estimated)
• 20 Hotels/Motels
o 2 new hotels opening in 2017 (193 additional rooms)
• 1 Bed & Breakfast
• Around 1,050 Tourism Jobs in Macon County (7.3% increase from 2014)**
• More than 1,425 Hotel/Motel Rooms
• More than 75 Locally-Owned Restaurants
• 5 Golf Courses (3 public/2 private)
• 2 Disc Golf Courses
• 7 Museums
• 8 Art Galleries
• 8 Performance Venues
• 8 Nature Areas
• 49 Public Parks (2,000 acres)
• 3 Bike Trails
• 1 Zoo
• 2 Bowling Facilities
• 1 Indoor Ice Rink
• 4 Sports Complexes (3 outdoor/1 indoor)
* According to the United States Census Bureau 2015 data (newest available)
DACVB BY THE NUMBERS
Page 6
DACVB by the Numbers
• 3 Trade Shows Attended
o Amateur Softball Association National Convention
o Greater Decatur Chamber of Commerce Business Expo
o IL Governor’s Conference on Travel & Tourism
• 3 Golf Shows Attended
o Chicago, St. Louis & Milwaukee
o 1,007 people registered at the Decatur Golf Booth
o 550 golf packages sold to participants from, Illinois, Indiana, Michigan,
Missouri, & Wisconsin
• Attended 520+ Meetings/Events
• 1,984 Total Facebook ‘Likes’
• 255 Visitor Guides Requested
• 3,792 Downloads of the Online Edition of the Visitor Guides (2 issues) 316/month average
• 21,505 Visitor Guides distributed (2 issues)
• Brochures/Visitors Guides placed at 8 Tourist Information Centers in Illinois
• Total Tourist Expenditures for Macon County: $45.3 Million*
• $690,076.79 generated in Hotel/Motel Tax in Decatur
• $504,023.85 generated in Hotel/Motel Tax in Forsyth
• 13,400 Total Hotel/Motel Room Nights Reported for an estimated Total Economic Impact of
$3,216,000
*State of Illinois Tourism Statistics based on most recently available data from 2015
2015 ILLINOIS TOURISM STATISTICS
Page 7
2015 Illinois Tourism Statistics
NEW GROUPS/EVENTS
Page 8
New Groups/Events
Conventions/Conferences/Workshops
• Computer Information Concepts
• Delta Kappa Gamma Society International
• EPL Bio Analytical Services
• IL Auctioneer Association
• Illinois Sister Cities Association
• Midwest Baptist Workshop
• Midwest Drone Conference
• Toastmasters, Int’l
Events
• Amazing Geocache Race (ROGUE)
• Bale Family Reunion
• Banks Family Reunion
• Currie Family Reunion
• Decatur High School Class of ’51 Reunion
• MacArthur High School Class of ’76 Reunion
• MacArthur High School Class of ’51 Reunion
Sports
• APA – Fall Singles Regional Tournament
• ASA Wooden Bat National Tournament
• Bassmaster Midwest Regional College & High School Tournaments
• Goathill Golf Tournament
DACVB ASSISTED GROUPS/EVENTS
Page 9
DACVB Assisted Groups/Events
• Amazing Geocache Race (ROGUE)
• APA – Fall Singles Regional
Tournament
• ASA Girls JO 12U A&B State
Tournament
• ASA Illinois Hall of Fame Inductee
Banquet
• ASA Men’s D&E Slow Pitch State
Tournament
• ASA Men’s C Fast Pitch State
Tournament
• ASA Wooden Bat National
Tournament
• Bale Family Reunion
• Banks Family Reunion
• Bassmaster Midwestern Regional
College & High School Tournaments
• Central Illinois Jazz Festival
• Churches of God Illinois State
Women’s Discipleship
• Computer Information Concepts
• Currie Family Reunion
• Decatur-Forsyth Classic
• Decatur High School Class of ’51
Reunion
• Delta Kappa Gamma Society
International
• Decatur Train Fairs – Spring & Fall
• East Central IL Highway
Commissioners
• EPL Bio Analytical Services
• Goathill Golf Tournament
• Health Occupations Students of
America
• IHSA Class A & AA Girls Golf
Tournament
• IHSA Cross Country Sectional
• IL Assn of Housing Authorities
• IL Auctioneer Association
• IL Baptist State Assn – Women’s
Missions
• IL Sister Cities Association
• IL Special Olympics
• IL Trappers Association
• IL Jaycees – Winter Conference
• IL Junior Academy of Science
• Illinois Moose Association
• Lions of Illinois, Inc.
• MacArthur High School Class of ’76
Reunion
• MacArthur High School Class of ’61
Reunion
• Mattoon Academy of Gymnastics &
Dance
• MidState Classic Cup Soccer
Tournament
• Midwest Baptist Workshop
• Midwest Drone Conference
• Midwest Slugfest (4 Tournaments)
• Midwest Taekwondo Tournament
• Millikin University Basketball Men &
Women
• Millikin University Commencements
– Spring & Winter
• Millikin University Homecoming
• Optimists International Jr. Golf
Tournament
• Penguin in the Park 5K
• Pride of the Prairie Marble Shows
– Spring & Fall
• Sheldon Heights Church of Christ
• Toastmasters, Int’l
• T.O.P.S. Club, Inc.
• USTA Ursula Beck Pro Tennis Classic
ADVERTISEMENTS
Page 10
Advertisements
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3
4 5 6
7
8 9
Page 11
10 11 12
13 14 15
16
17 18
ADVERTISEMENTS
Page 12
19 20 21
Publications
1. ASA Illinois Brochure & Yearbook
2. Capital City Visitor Guide
3. Central Illinois Golf Guide
4. Central Illinois Jazz Festival Guide
5. (Greater Decatur Chamber of Commerce) Welcome to Decatur Guide
6. Decatur-Forsyth Visitor Guide – Fall/Winter
7. Decatur-Forsyth Visitor Guide – Spring/Summer
8. Decatur Magazine – April/May
9. Decatur Magazine – December ‘15/January ‘16
10. Decatur Magazine – December ‘16/January ‘17
11. Decatur Magazine – February/March
12. Decatur Magazine – June/July
13. Discover Central Illinois Guide
14. Getaway Guide to Central Illinois (Herald & Review)
15. Golf Time
16. Illinois Antique Guide
17. Illinois Country Living
18. Lake Shelbyville Visitor Guide
19. Midwest Meetings (3 Issues) – Summer, Fall & Winter
20. Sports Destination Management (2 issues) – May/June & September/October
21. Travel Illinois
ADVERTISEMENTS
MARKETING
Page 13
Marketing
BROCHURE DISPLAYS
• America’s Best Value Inn
• Chevrolet Hall of Fame Museum
• Country Inn & Suites
• Decatur Area Convention & Visitors Bureau
• Decatur Civic Center
• Decatur Conference Center & Hotel
• Greater Decatur Chamber of Commerce
• Hawthorne Suites
• Quality Inn
• Ramada Limited
• Sleep Inn
• Welcome Hotel & Suites
RADIO
• Cromwell Radio Group: Scott Busboom & Doug Wolfe
• Neuhoff Media: Central IL Jazz Festival Advertisement
• Neuhoff Media: Holiday Greeting
MARKETING
Page 14
WEBSITE
Designed with visitors in mind, the DACVB website offers a glimpse of what our area has to offer!
Designed with Sports & Meeting Planners in mind, the website highlights the services the DACVB
offers free of charge as well as information on area venues.
• 8,225 User Sessions
o Desktop (68.50%)
o Mobile (24.73%)
o Tablet (06.77%)
• 6,917 Users
User Sessions - A session is the period of time a user is actively engaged with the website.
Users – Users, both new and returning, that have had at least one session within the year.
LOOKING FOR LINCOLN
Page 15
Looking for Lincoln
DECATUR’S LOOKING FOR LINCOLN COMMITTEE Paula Cross – Community Member Patrick McDaniel – Decatur City Council
Becky Damptz – Decatur Public Library Nathan Pierce – Macon County History Museum
Lynn Dixon – Greenwood Cemetery Mary Turner – Governor Oglesby Mansion
Griffin Enyart – City of Decatur Brent Wielt – Macon County Conservation District
Teri Hammel – Decatur Area Convention & Visitors Bureau
ABOUT LOOKING FOR LINCOLN
In 2013, a “working” committee of 9 people was formed. This committee works hard to ensure that the wondrous Wayside Exhibits donated to our community are maintained and promoted.
In 2016, the Looking for Lincoln Committee cleaned, touched up paint and put a fresh coat of wax on all of the exhibits. This will help preserve their appearance in the years to come.
In addition to the replaced/refurbished exhibits, three remain in good condition. The committee will continue to keep a close eye on all of the exhibits to ensure their quality and appearance.
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