Annual General Meeting 28 October 2009 Jayne Gallagher Program Manager Product and Market Development.

Annual General Meeting28 October 2009

Jayne GallagherProgram Manager

Product and Market Development

Program 2Product and Market

Development

Theme Highlights

Progress against CRC Milestones

Opportunities

Program 2 - Outcome

Increased access to premium markets through fulfilment of consumer demands for safe, high quality, nutritious Australian seafood

Consumers and Markets

Focus

Products and Supply Chain

Production

R&D THEMES

SellFish –Domestic and international market development Research on communication of risks and benefits

OzSeaValue –Product development, processing and supply chain

Highlights - Sellfish

• Paul Graham – Theme leader• Market development CST, SRL, • Seafood Market Access Forum (SAF)• Online Seafood Market Access Portal • Omnibus Consumer Survey • Wild Australian Abalone China Market

Highlights - OzSeaValue

• Bob Fleming – theme leader• Product and process development (SFM)• Supply Chain analysis (Oysters)• WRL Automated processing line (WAFIC)

Highlights – building capacity

• 6 Post Docs• 10 PhD students• Packaging Master Classes (SARDI)• Marketing Master Classes (UniSA) • WA Centre of Excellence for Seafood

Science and Health (Curtin)• Seafood Success Program (USC)

Progress on CRC OutputsProgram 2

Output 08 09 10 11 12 13 141. Traceability

2. Diagnostics ● ● ●3. Predictive tools ●

4. Market access ● ●5. Health benefits

6. Market Database

7. Seafood consumption ● ● ●8. Seafood processing ● ●

Program 2 Investment

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

SellFish OzSeaValue

2008/09

2009/10

Opportunities - SellFish

• ACA China Project • Seafood Trade Experts Panel• Consumer Survey 2nd wave• Export Market Intelligence• Retail Transformation Initiative (6 related

projects)

Opportunities - OzSeaValue

• Supply Chain/Value Chain projects• Processing Cluster initiative• Product development (YTK, SFM,

Barramundi, Prawns)

Opportunities – Capacity Building

• SA Food Centre• WA CoESSH• Recruitment• Master Classes• Honours, Masters and PhDs• Grimsby Institute

Someone is sitting in the shade today because someone a long time ago thought to plant it –

Warren Buffet

AND, Marine Scale Pilchard Fishermen’s Association and Southland Fish Supplies

Thank youParticipants - Board - Staff