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3200 Rice Mine Road NE Established 1989 Tuscaloosa, AL 35406 Issues Per Year: 12 (205) 349-2990 (205) 349-4147 FAX Issues This Report: 12 www.equipmentworld.com
PUBLICATION DESCRIPTION
EQUIPMENT WORLD is the leading resource of information for heavy construction contractors with industry-relevant content, helping maintain and grow their businesses. Users of construction equipment, trucks, and related products rely on the editorial coverage of industry news, safety, technology, regulations, equipment, products, how-to’s, and auction and financial sales.
FIELD SERVED/DEFINITION OF RECIPIENT QUALIFICATION
EQUIPMENT WORLD serves construction contractors, construction materials producers, and other non-contractor users of construction equipment, products, and services. Also served are distributors/dealers of construction equipment, materials and supplies, equipment rental houses and others allied to the heavy construction field. Qualified recipients are titled and non-titled personnel including company copies in the above field served.
AUDIENCE REACH: APRIL 1, 2017 – MARCH 31, 2018
Magazine e-Newsletter Website Social Media
12 Issues per year
Average Monthly Qualified Unduplicated
Magazine Distribution: 100,000
Qualified Print: 93,701
Qualified Digital: 15,303
Equipment World Daily
Average E-Newsletter Recipients:
48,013
www.equipmentworld.com
Total Users: 2,262,352
Total Page views: 4,497,197
Average Monthly Users: 188,529
Average Monthly Page views: 374,766
Total Facebook
Lifetime Likes: 112,300
Total Twitter Followers: 8,605
Total LinkedIn Group Members: 2,320
*Combined print and digital may not equal total qualified unduplicated. Qualified print includes recipients who receive the print edition and the print and digital edition. Qualified digital includes recipients who
receive the digital edition and the print and digital edition.
Average Audience Reach is the sum of average qualified unduplicated magazine distribution, average newsletter recipients, average monthly users and total average monthly lifetime likes. Average total unduplicated magazine distribution calculated by dividing the total qualified unduplicated for the period April 1, 2017 – March 31, 2018 by 12. Total average monthly e-Newsletter recipients calculated by combining the newsletter monthly averages for the period of April 1, 2017 – March 31, 2018 and dividing by 12. Total average monthly users calculated by dividing the total users for the period April 1, 2017 – March 31, 2018 by 12. Total average monthly page views calculated by dividing the total page views for the period April 1, 2017 – March 31, 2018 by 12. Total Lifetime Likes verified through Facebook data obtained on March 31, 2018. Total Twitter Followers verified through Twitter data obtained on March 31, 2018. Total LinkedIn membership verified through LinkedIn data obtained March 31, 2018. Please see the following pages for Digital Activity Report: Web Activity, Audience Display Cookies, Facebook Activity, e-Newsletter Activity; Audited Data: Recipient Classification, Subscription Source, Recency of Renewal, Geographical Distribution, Qualified Circulation by Issue, Explanation, Audit of Internal Records and Affidavit.
a. Highway and heavy construction: Contractors primarily engaged in construction of highways, streets and roads, bridges/overpasses and airports, underground construction, excavating, marine construction, demolition, water/sewer related utilities, drilling and/or the construction of projects other than building erection
This is a supplementary analysis of 50,729 qualified subscribers of the March 2018 issue who’s company has transactions of purchased and/or leased equipment within the defined categories from April 1, 2013 – March 31, 2018 according to the EDA UCC-1 database. Since one company may have more than one transaction from the categories listed, the totals for each of each category should not be added together and may exceed the total circulation. This data is presented for statistical and marketing purposes only.
Crawlers include Crawler Dozer, Cable Layer, LGP Dozer, Crawler Loader, Pipelayer and Crawler Tractor. Off-Road Trucks include Rigid-Frame Truck, Articulated Truck, Bottom Dump truck and Carrier Dump. Excavators include Crawler Excavator, Front Shovel Excavator, Mini-Excavator, Rubbed tired Excavator and Crawler Feller Buncher. Skid Steeler Loaders include Compact Utility Loader, Logging Skid Steer Loader, Tracked Skid Steer Loader & Logging Tracked Skid Steer Loader. Wheel Loaders include Wheel Tractor, Wheel Loader, Toolcarrier and Wheel Dozer. Cranes include Truck Mounted Crane, Crawler Crane, Truck Crane, Rough Terrain Crane, tower Crane, All-Terrain Crane and Dragline Crane. Paving Equipment include Asphalt paver and Pot Hole Patcher. Graders include Elevating Scraper, Conventional Scraper, Tractor Drawn Scraper and Water Wagon. Graders include Motor Grader and Grader Attachment. Compactors include Vibratory, Compactor Attachment, Vibrator (single and double drum), Static, Embankment, Landfill and Walk-Behind Compactor. Industrial Tractors include Bar Tractor, Utility Tractor, Tractor Loader, Bucker/Loader Attachment and Tractor Loader Backhoe. Rough Terrain Forklifts include Mason Tender, Straight mast Forklift, Truck Mounted Forklift and Shooting Boom Forklift. Trenchers include Chain Trenchers, Plows, Asphalt Cutter, Cable Layer, Cable Plow, Concrete Cutter, Rock Cutter, Wheel Trencher, Trencher Attachment, Underground Borning Equipment (Pipe Pusher, Lawn Plow), Rod Borning Tool, Piercing Mole, Directional Borning Tool, Pipe Pusher, Tunneling Machine and Vacuum Excavator. Aggregate Equipment include Conveyor, Crushing Plant, Screening Plant, Crusher, Batch Plant (non-specific), Concrete Batch Plant, Concrete Dispenser, Concrete Pump and Pug Mill. Engines/Generators include Engine, Generator Set and Light Plant. Miscellaneous Attachments include Hydraulic Breakers/Hammer, Compaction Wheel, Demolition Grapple, Construction Laser, Plate Compator Attachment, Scrap Shear and Global Position System. Class 6, 7, 8 include trucks and service vehicle bodies. Lifting Equipment includes Lift Trucks, Personnel Lifts and Ladder. Drills include Drill – (NEC) Drilling Rig (gas/oil), Blasthole Drill, Water Well Drill, Auger/Drill (foundation work, fencing, telephone pole), Digger Derrick and Core Drill (core sampling-engineering, etc.). Other Equipment include agriculture equipment, GPS units, machine tools, air compressors, logging equipment, pneumatractor, and gas compressor.
31,607
11,559
87,102
45,161
26,880
8,391 13,811
5,002 6,965 19,139 20,008
7,066 11,110 3,489 8,142 5,560 8,768
40,429
10,532 16,591
4,761 3,884 15,100
9,701
63,105
EDA UCC-1 Database Transaction of Purchased and/or Leased Equipment
DIGITAL ACTIVITY REPORT APRIL 1, 2017 – MARCH 31, 2018
E-NEWSLETTER DELIVERY
EQUIPMENT WORLD DAILY: APRIL 1, 2017 – MARCH 31, 2018
MONTHLY AVERAGE Sent Net Delivered
April 2017 51,711 51,097
May 2017 53,134 52,431
June 2017 54,044 53,281
July 2017 53,642 52,815
August 2017 52,872 51,935
September 2017 47,398 46,719
October 2017 43,403 42,852
November 2017 43,389 42,801
December 2017 43,315 42,713
January 2018 46,486 45,773
February 2018 47,575 46,871
March 2018 47,498 46,865
AVERAGE 48,706 48,013
Information obtained by a review of publisher’s reports for the period April 1, 2017 – March 31, 2018.
Definitions: Monthly Average calculated by combining the total sum of daily newsletters delivered during a single month. Average Net Delivery calculated by subtracting undelivered messages from sent messages. Monthly average calculated by dividing total net delivered by number of newsletters delivered during a single month. Average calculated by combining the sum of all newsletters delivered within the audit period April 1, 2017 – March 31, 2018 divided by 12.
DIGITAL ACTIVITY REPORT APRIL 1, 2017 – MARCH 31, 2018
SOCIAL MEDIA ACTIVITY
FACEBOOK ACTIVITY – EQUIPMENT WORLD
VISITOR ACTIVITY
Total Lifetime Likes 112,300
Information for Facebook activity was obtained by a review of publisher’s Facebook likes on March 31, 2018. The review was done independently. In Verified’s opinion, the Facebook activity is fairly stated in this report.
Definitions: Lifetime Likes The total number of Likes a Facebook Page received, as of the end of a specified date range.
TWITTER ACTIVITY: @EQUIPMENT_WORLD
ACTIVITY
Tweets 31,900
Followers 8,605
Information for Twitter activity was obtained by a review of publisher’s Twitter handle (@Equipment_World) as of March 31, 2018. The review was done independently. In Verified’s opinion, the Twitter activity is fairly stated in this report.
Definitions: Tweets A message posted via Twitter containing 140 characters or fewer.
Follower A follower is another Twitter user who has opted in to receive Tweets from the publisher’s Twitter account.
LINKEDIN GROUP EQUIPMENT WORLD MAGAZINE
Information for Facebook activity was obtained by a review of publisher’s LinkedIn likes on March 31, 2018. The review was done independently. In Verified’s opinion, the Facebook activity is fairly stated in this report.
AUDIENCE DISPLAY COOKIES
REMARKETED COOKIES
Audience Display Network (Cookies) 2,120,000
AdWord data is for the period of July 12, 2017 – March 26, 2018. The review was done independently. In Verified’s opinion, audience display cookies are fairly stated in this report.
DIGITAL ACTIVITY REPORT APRIL 1, 2017 – MARCH 31, 2018
WEB VISITOR ACTIVITY – www.equipmentworld.com
VISITOR ACTIVITY- April 1, 2017- March 31, 2018
Sessions 3,246,481
Users 2,262,352
Page views 4,497,197
Average Pages per Session 1.39
Average Session Duration 00:00:52
Information for web visitor activity was obtained by a review of publisher’s Google Analytics for the period April 1, 2017 – March 31, 2018. The review was done independently. In Verified’s opinion, the web visitor activity is fairly stated in this report.
ANNUAL AUDIT REPORT APRIL 1, 2017 – MARCH 31, 2018
EXPLANATION
Publisher is not required to submit data for all paragraphs/tables. Association/Group/Directory distribution is sourced from Equipment Data Associates. EDA is a company who manages a database of equipment owner/operators and owners serving the construction and other industrial marketplaces. The database is compiled and updated using Uniform Commercial Code transactions supplied by individual state governments in the U.S. Digital Activity Report contains data that has not been audited.
Verified has conducted an audit of printing, distribution, and financial records, as well other data to substantiate circulation data submitted to Verified. This audit followed guidelines prepared in conformity with generally accepted circulation auditing procedures involving records covering all distribution methods utilized for qualified circulation during the period(s) covered by the reports. The results of this audit warrant the issuance of this audit report as a true and accurate statement of the qualified circulation of the client publication. Verified Audit Circulation swears that to the best of its knowledge, all statements contained in this report are true and accurate.