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• Pulmonary Diseases• Cardiovascular Diseases• Mind Disorder Diseases• Oncology• High blood pressure• Osteoporosis / Osteopenia• Restless Leg Syndrome• Asthma• Diabetes• Anti-infective• Anti Viral• Pain and analgesic• Over active bladder• Chronic hepatitis B (CHB)• Men and Women Health
Understanding and building patient flow or pathway through the health system to identify critical elements in buying process or prescribing decision. This helps identify opportunities for products, points of patient segmentation, points of promotions and other valuable pieces that contribute to understanding of landscape.
Correspondence Analysis
Questions we help address: How are we perceived relative to our competitors in the marketplace? What are our brand image strengths and weaknesses? Does our brand image reflect key elements of our brand communications strategy?
Price sensitivity and market share
(Conjoint Analysis)
Help answer the questions:• What prescription share will I lose on the arrival of a new competitor?• How price-sensitive is my market?• How will my new product cannibalize share of existing products?• How can I segment the market in terms of benefits/products/service needs?`
Helps in understanding what physicians say is important, is consistent with what motivates them to prescribe.
By plotting attributes on a quadrant according to their relative stated importance and the degree to which the marketplace perceives the need as met by current agents, opportunities and gaps in the market can be identified.
Need Gap Analysis
Market Segmentation
Helps in:• Classifying the market according to need and behavior• Understanding the characterization of different market segment • Identifying immediate target market and long term prospect
How does the launch of a new product influence the patients behavior and physicians prescription behavior towards the other brands?What is the switching to competitive brands?Why is the switch happening?
Brand Switching Analysis
Business Analytics - Glimpse of analytics (cont’d)
The client was evaluating the potential development of compounds for the treatment of hypertension.
The client was interested to determine the most effective launch position for two composition of hypertension drugs among physicians who prescribe antihypertensive medication.
The study was designed to give a complete understanding of : • Mapping hypertension patients• New product receptivity• Attribute importance and performance• Dose algorithm with first, second and
third level titration for different cases
The study covered 160 interviews divided upon General Practitioners, Cardiologists and Nephrologists.
• Appeal and likeability of new product• Relevance of launching new product
under present circumstances• Where the new product stands vis-à-
vis competition• Drivers and motivational factors of
doctors to prescribe antihypertesion drugs
• Patient flow and dose algorithm for different level of titration
• Maxdiff analysis
• Correspondence analysis
• Multiple regression analysis
• Need gap analysis
• Patient flow analysis
Questionnaire design catering the study objective
Sample design & procurement through panel
On line survey programming
Coding, Data processing and analysis
Advanced Statistical analysis
Report writing & strategic recommendation
4 Blocker
Case study - Patient flow analysis for a hypertension product
Clients brand was experiencing some penetration and volume declines as competitive brand grows. Client wants to test health and packaging claims nationally to understand which claims or combination of claims have the most effect on choice and which will be most able to arrest brand share loss to competitive brand.
The study was designed to give a complete understanding of :
Which elements of the brand proposition most effectively drive purchase interest across client brand and competitive brands. This identifies the “hot buttons” that need to be effectively managed.
The study covered 1200 interviews Canadian, nationally representative excluding territories with an emphasis on Quebec, which account for more than 50% of client brand volume
• Identify, within each of the claim types which claims are strongest.
• Generate the combination of claims that will strengthen client brand purchase interest.
• Understand the strength of current competitive claims vs. the potential claims
• Conjoint Analysis
• TURF
4 Blocker Research Solution Architecture
Questionnaire design catering the study objective
Sample design
Data collection
Coding, Data processing and analysis
Advanced Statistical analysis
Report writing & strategic recommendation
Case study - Product mix optimization, effect on choice
The client was evaluating the potential development of INCS product for the treatment of allergic rhinitis .
The client was interested to explore physicians treatment algorithm, attitudes and behaviors when it comes to managing allergic rhinitis
The study was designed to give a complete understanding of : • Current Rx patterns for the patients• Current unmet needs• New product receptivity• Impact of insurance coverage
The study covered 225 interviews divided upon General Practitioners, Respirologists , Immunologists and Otolaryngologists
• Appeal and likeability of new product• Relevance of launching new product
under present circumstances• Where the new product stands vis-à-
vis competition• Drivers and motivational factors of
doctors to prescribe INCS drugs• Insurance coverage pattern and
impact on prescription
• Maxdiff analysis
• Correspondence analysis
• Multiple regression analysis
• Need gap analysis
Questionnaire design catering the study objective
Sample design & procurement through panel
On line survey programming
Coding, Data processing and analysis
Advanced Statistical analysis
Report writing & strategic recommendation
4 Blocker
Case study - Physician treatment algorithm for new product development