ANNEXURE 7 CHOICE BASED CREDIT SYSTEM · PDF file213 annexure – 7 choice based credit system – structure for those who have joined from the academic year 2014–15 onwards m.b.a

213

ANNEXURE – 7

CHOICE BASED CREDIT SYSTEM – STRUCTURE

FOR THOSE WHO HAVE JOINED FROM THE ACADEMIC YEAR 2014–15 ONWARDS

M.B.A

Sem

Subject Hrs. Cr. Adl. Cr.

Exam [Hrs]

Marks

Allotted

Int. Ext.

I

01 Core Management Theory and

Practice 4 3 3 25 75

02 Core Managerial Economics 4 3 3 25 75

03 Core Statistics for Management 5 4 3 25 75

04 Core Organizational Behaviour 5 4 3 25 75

05 Core Management Accounting 4 3 3 25 75

06 Core Written communication 4 3 3 25 75

07 Core Business Environment and

Law 4 3 3 25 75

08 Core Comprehensive Viva Voce – 1 – 100

09 Add.Cr.

Course

Communicative English

Paper–I [5]

1 3 25 75

10 SLC Indian Ethos and Values –

3 3 – 100

II

01 Core Marketing Management 4 4 3 25 75

02 Core Financial Management 4 4 3 25 75

03 Core Production and Operations

Management 4 3 3 25 75

04 Core Human Resource

Management 4 4 3 25 75

05 Core Management Information

System 4 3 3 25 75

06 Core Research Methodology 4 2 3 25 75


08 Core Summer Training

*Report;@Viva – 1

40

[*30:@10]

60

[*50:@10]

09 NME Managing an Enterprise 6 4 3 25 75

10 Add.Cr.

Course

Communicative English

Paper–II [5]

1 3 25 75

11 SLC Retail Management 3 3 – 100

214

Sem Part Subject Hrs. Cr. Adl. Cr.

Exam [Hrs]

Marks

Allotted

Int. Ext.

III

01 Core Operations Research 5 4 3 25 75

02 Core Entrepreneurship 5 4 3 25 75

03 Core Decision Analysis and

Decision Support Systems 5 4 3 25 75


05 *Elect.-I Paper – I 5 2 3 25 75

06 *Elect.-II Paper – II 5 2 3 25 75

07 *Elect.-III Paper – III 5 2 3 25 75

08 Add.Cr.

Course Soft Skill – I [5]

1 3 25 75

09 SLC Basics of Insurance

Management – – 3 3 – 100

IV

01 Core Strategic Management 6 5 3 25 75

02 Core Software Engineering and

Quality Management 6 5 3 25 75

03 Core Comprehensive Viva Voce

1 – 100

04 *Elect.-I Paper – I 6 2 3 25 75

05 *Elect.-II Paper – II 6 2 3 25 75

06 *Elect.-III Paper – III 6 2 3 25 75

07 Elective Project

*Report;@Viva – 4 –

40

[*30:@10]

60

[*50:@10]

08 Add.Cr.

Course Soft Skill – II [5]

1 3 25 75

09 SLC Hospital Management 3 3 – 100

TOTAL 120 90 16

* Elective I – Marketing

Elective II – Finance

Elective III – Human Resource Management

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ELECTIVES - III SEMESTER

Marketing

Finance

Human Resource

Management

1. Product and Brand

Management

2. Sales and

Distribution

Management

3. Logistics and

Supply Chain

Management

4. Advertising and

Sales Promotion

5. Relationship

Marketing

6. Marketing

Research

1. Indian Capital

Market

2. International Trade

Finance and

Documentation

3. Strategic Financial

Management

4. Cost Systems and

Cost Control

5. Fundamental and

Technical Analysis

6. Project Finance

1. Human Resource

Development

2. Labour Legislation

and Administration

3. Industrial

Relations and

Industrial

Democracy

4. Strategic Human

Resource

Management

5. Organisational

Design for

Excellence

6. Recruitment &

Selection

216

ELECTIVES - IV SEMESTER

Marketing

Finance

Human Resource

Management

1. Marketing of

Services

2. Consumer

Behaviour

3. Retail Marketing

4. Business to

Business

Marketing

5. International

Marketing

6. Rural Marketing

1. International

Finance

2. Management of

Financial Services

3. Industrial

Finance

4. Insurance

Management

5. Principles &

Practices of

Banking

6. Financial

Derivatives

1. Performance

Management

2. Compensation

Management

3. Organisation

Development

4. Stress Management

5. International Human

Resource

Management

6. Managing

Interpersonal

Effectiveness

217

M.B.A.: Those Who Have Joined From The Academic Year 2014–15 Onwards Under CBCS System

Core Subject OPERATIONS RESEARCH Code: 14184301 SEMESTER III

5 Hrs/Week Credits 4

Objective:

This course is intended to introduce the methods of Operations

Research and emphasize the mathematical procedures of nonlinear

programming search techniques in management related problems.

UNIT – I: [15 Hrs]

Introduction to Operations Research – Definition and application

of operations research – Mathematical models– deterministic and

probabilistic – simple business examples – linear programming –

formulation – graphical solution – simplex method – duality.

UNIT – II: [15 Hrs]

Transportation Problem – Initial Basic Feasible Solution – North

West Corner Rule, Lest Cost Method and Vogal’s Approximation

Method – Optimal solution using Modi Method –Degeneracy,

Unbalance transportation problem – Assignment problem – travelling

salesman problem

UNIT – III: [15 Hrs]

Concept of Network Analysis – Critical Path – PERT – Project

Crashing – Resource Allocation.

UNIT – IV: [15 Hrs]

Decision Theory – Decision Making under Certainity – Under

Uncertainity, – Pay Off Tables – Expected Value of Perfect Information

– Game Theory – Pure and Mixed Strategies , Dominance Rule –

Graphical Solution.

UNIT – V: [15 Hrs]

Queuing Theory – Single Channel Models. Simulation – Monte

Carlo Method. TEXTBOOK:

01. Sharma J.K., Operations Research Theory and Application,

Macmillan, 2006. REFERENCES:

01. Handy A. Taha, Operations Research – An introduction, Pearson,

2002. 02. Hillier and Lieberman, Introduction to Operations Research,

McGraw – Hill, International Edition, 2005.

03. Kanti Swarup, Gupta and Man Mohan, Operations Research, S.Chand, 2001.

04. Panneerselvam R., Operations Research, Prentice Hall of India, 2002.

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05. Kanti Swarup, Gupta and Man Mohan, Operations Research, S.Chand, 2001.

06. Panneerselvam R., Operations Research, Prentice Hall of India, 2002.

Core Subject ENTREPRENEURSHIP Code: 14184302

SEMESTER III

5 Hrs/Week

Credits 4

Objective:

To expose the concepts of entrepreneurship and motivated to be self –

styled entrepreneurs. To develop entrepreneurial skills and to

focus the problems, Prepare feasibility reports, Various facilities

services offered and prospects of small business.


ENTREPRENEURIAL PERSPECTIVE: Concept of

entrepreneurship, nature and importance of entrepreneurship, role of

entrepreneurship in economic development, ethics and social

responsibilities of entrepreneurs, future of entrepreneurship and

development of women entrepreneurs. Entrepreneurial traits,

competing theories of entrepreneurship and entrepreneurial

motivation.


CREATING AND STARTING A VENTURE: Identifying and

evaluating the opportunity, Identifying the sources of new ideas,

methods of generating ideas and creative problem solving techniques.

Designing and building the successful organization. Entrepreneurial

careers, education and training. Strategic orientation, commitment to

opportunity.


PRODUCT PLANNING AND DEVELOPMENT PROCESS:

Developing a business plan– scope and value of business plan,

resources required and managing the enterprise. Purposeful

innovation and principles of innovation. Group innovation. Business

innovation with a purpose, vision and strategy. Human values in

innovation. Institutionalisation of innovation at workplace and

rejuvenating workplace through planned change.


FINANCING THE NEW VENTURE: Sources of capital,

commercial banks, government grants. Informal risk capital and

venture capital. Managing early growth of new venture; Strategies for

growth and implication for growth and information planning and

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control. New venture expansion strategies and issues. Critical aspects

in the marketing, financial and organizational plans.


SPECIAL ASPECTS IN ENTREPRENEURSHIP: Entrepreneurship,

International entrepreneurship. International Vs domestic

entrepreneurship problems and opportunities in rural sectors and

international. Future of entrepreneurship. Entrepreneurial careers,

education and training .Various Institutional Support for

entrepreneurs.

TEXT BOOK: 01. Robert D.Hisrich, Michael P.Peters, Entrepreneurship, Tata

McGraw – Hill, New Delhi, 2009. REFERENCES:

01. Dr. C.B.Gupta, Dr. N.P.Srinivasan, Entrepreneurship

Development in India, Sultan Chand and Sons, 2000. 02. Hisrich and Peters – Irwin, Entrepreneurship – Starting,

Developing and Managing A New Enterprise, Tata McGraw –

Hill, 1992 03. Peter F.Drucker, Innovation and Entrepreneurship – Practice

and Principles; Affliated – Affliated East – West Press Ltd, 1992.

Core Subject DECISION ANALYSIS AND DECISION SUPPORT SYSTEMS

SEMESTER III Code: 14184303

5 Hrs/Week

Credits 4

Objective:

To introduce the technologies, fundamentals of decision making which

helps in decision making. To enhance the capabilities of decision

making for individuals, groups and for enterprise in the unstable

business scenario.


Managers and Decision making – Managerial decision making

and information systems – managers and computerized support –

framework for decision support – concept of decisions support systems

– group support systems – Executive information support systems –

introduction to Expert systems and Intelligent agents – knowledge

management systems – supporting ERP and SCM.


Decision making: introduction and Definitions – systems –

models – preview of modelling process – Decision making phases:

intelligence, design, choice – evaluation – implementation phase –

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alternative models. Introduction to DSS –– Characteristics and

capabilities of DSS and DSS components –Classifications of DSS.


Group decision support systems –– Decision–making in groups,

its characteristics and challenges, the technology of GDSS, the GDSS

meeting process, creativity and idea generation – GSS and

collaborative computing issues and research.


Enterprise decision support systems – concepts and definitions –

evolution – executive’s roles and their information needs –

characteristics and capabilities of ESS – comparison of EIS and DSS –

supply and value chains and decision support – problems and

solutions.


Introduction to knowledge management – knowledge –

organizational learning and organizational memory – knowledge

management – knowledge management development – methods –

technologies and tools – Knowledge management and AI – electronic

document management.

TEXT BOOK:

01. Efrain Turban, Jay E. Aronson, Decision Support Systems and

Intelligent Systems, 6th Edition, Pearson Education, 2001.

REFERENCE:

01. George M. Marakas, Decision Support System, Prentice Hall,

India, 2003.

Core Subject COMPREHENSIVE VIVA VOCE Code: 14184304

SEMESTER III

Credits 1

A Comprehensive subject viva voce covering all the subject

taught in that semester will be conducted at the end the semester.

External Experts will be invited as panellists and they will do the

assessment.

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Elective PRODUCT AND BRAND MANAGEMENT Code: 14184351

[ELECTIVE – MARKETING] 5 Hrs/Week

SEMESTER III Credits 2 Objectives:

To enhance the basic Marketing Management concepts in the area of

products and brand management and assist the students in making

decisions for innovative products in competitive market.


Business objectives and product planning– Demand and Product

planning– Product life cycle– Different stages of Marketing mix during

PLC. Branding– Packaging– Related planning to other elements of the

marketing mix, physical distribution and promotion.

UNIT – II: [13Hrs]

Organisation of the Product Management–Product Innovation–

Developing Product plans, product policy– product positioning –

Product modification– product elimination– product appraisal systems.


New product management– Nature and importance of organizing

for new product planning and development– product planning and

development process– Explorations.

Search for new product ideas– Business analysis Product

development– product testing – Market testing– commercialization–

Follow up requirements– Effective management of new product

planning and development.


Brand, Brand identity– brand image and building, Brand

personality and Brand loyalty. , Brand Extension., Brand positioning–

Repositioning, Brand equity– Conceptualization and measurement of ,

Brand equity.


Marketing strategies for Indian Brands. Brand Portfolio

Management – Brand Audit– Brand management plan– Role of product

managers and Brand managers – Organising the Brand management

system. Brand Rejuvenation and Relaunch.

TEXT BOOK:

01. Moorthi Y.L.R., Brand Management – The Indian Context, Vikas Publishing House, 2004.

REFERENCES:

01. Donald R., Lehman and Russel S., Product Management, Tata McGraw – Hill, 2002.

02. Keller, Strategic Brand Management, Pearson Education, 2007.

03. Ramanuj Majumdar, Product Management in India, Prentice – Hall in India, 2005.

222

Elective SALES AND DISTRIBUTION MANAGEMENT [ELECTIVE – MARKETING] Code: 14184352

SEMESTER III 5 Hrs/Week Credits 2

Objectives:

To inculcate the knowledge about salesmanship among students and to

teach them on intricacies of sales Management, this subject is being

taught to the students.


Introduction to sales management: Evolution, nature and role of

sales management– Difference between marketing and selling;

Marketing management process – Emerging trends in sales

management, selling skills and selling strategies.


Selling process– Sales presentation, handling customer

objections. Closing the sale and follow up action. Forecasting market

demand– factors affecting selection of a forecasting method.


Sales organization– Organisational design, sales process

automation, emerging organisational design. Management of sales

territory– Designing a sales territory– use of information technology.

Management of sales quota– types of sales quota– Methods and

problems in setting quota.


Recruitment and selection of sales force. Training the sales

force– objectives and challenges. Training process – Training methods–

Role of trainer. Sales force motivation– Importance, process and

theories of motivation. Factors influencing the motivation of sales

person and evaluation of sales force.


Distribution channel– Activities of distribution channel;

distribution channel strategy and distribution channel management.

Designing customer oriented marketing channels, customer oriented

logistics management; managing channel member behaviour–

Managing the international channels of distribution.

TEXT BOOK: 01.Tapan K. Panda and Sunil Sahadev; Sales and Distribution

Management, Oxford Publications, 2005.

223

REFERENCES: 01. Eugine M. Johnson, David L. Kurtz and Eberhard E. Schewig,

Sales Management; Concepts, Practices And Cases, Tata McGraw – Hill, 1986.

02. Geoffery Lancaster and David Jobber; Selling And Sales

Management; 3rd Edition, Prentice Hall, 1998

Elective LOGISTICS AND SUPPLY CHAIN MANAGEMENT Code: 14184353 [ELECTIVE – MARKETING] 5 Hrs/Week SEMESTER III Credits 2

Objectives:

Achieve a good foundation in Logistics and supply Chain Management.

Develop Capability and Skills in handing of decision making in

design, Planning and control of logistics Management


Understanding the supply Chain: Basic concept &

philosophy; Essential Features, Infrastructure, flows (Cash, Value and

information). Key issues in SCM, benefits.


Supply Chain performance, Drivers and metrics, Designing

Distribution networks, Network design in Supply Chain, Demand

forecasting and aggregate planning in supply chain.


Concept, Various costs associated with inventory. Planning

supply and demand in SCM, Economies of scale: Cycle inventory,

Safety inventory. Determining optimum level of product availability.


Logistics as part of SCM, Logistics costs, different models,

Logistics sub- system, inbound and outbound logistics, Vehicle

loading, Vehicle Routing methods, Cross clocking, Carrier Selection,

Bullwhip effect in logistics, out bound logistics – distribution and

warehousing management.


Sourcing decision, pricing and revenue management in SCM,

Co-ordination in a supply chain, Recent issues in SCM: Information

Technology, CRM Vs SCM, Bench Marking, Out sourcing and Value

addition in SCM.

TEXT BOOK:

01. Sunil chopra, Peter Meindl and D.V.Kalra, Supply Chain

Management: Strategy Planning and operation , Pearson

Education, 3rd Edition 2007.

02. Supply Chain Management: Sarikakulkarani and Ashok

Sharma – Tata Mcgraw hill 2004.

224

REFERENCES:

01. G.Raghuram(I.I.M.A), Logistics and Supply Chain Management,

Macmillan, 2000.

02. B.S.Sahay , Supply Chain Management, Macmillan,

2000.Emiko Boanafield – Harnessing value in the Supply

Chain, Johnwiley: Singapores.1999.

03. Logistics Management – S.K. Bhattacharya – S.Chand 2008.

Elective ADVERTISING AND SALES PROMOTION

[ELECTIVE – MARKETING] Code: 14184354

SEMESTER III

5 Hrs/Week

Credits 2

Objective:

To equip the students with techniques and methods of advertising and

sales promotion and make them suitable for real world marketing

trends.


Nature and scope of advertising–Types of advertising–functions

of advertising. Advertising planning and decision making, Environment

of advertising, advertisement and economy; advertising and the

society. Advertising’s role in the marketing process: Legal, ethical and

social aspects of advertising: Elements & Process of communication.


Advertising agencies– Structure and Functions of ad agencies,

selection of ad agency. agency partnership. Profile of top ten

advertising agencies in India. Organisation of advertising department


Media – Meaning – Definition – types – Media Planning – factors

involved in Media planning – Campaign planning process – Budgeting

in Advertising – Advertising research Evaluation – Advertising Vs

Consumer behavior


Advertising & creativity: Creative brief in advertising copywriting

for print media– principles, styles, advertising visualization and

Design, Production of print, broadcast and other advertisements,

Layout different types of layout s – pulsing – jingles


Scope and importance of sales promotion– objectives, - Push &

Pull strategy and its relevance in sales Promotion - tools of sales

promotion.

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TEXT BOOK: 01. Advertishing Management by Jaishri Jethwaney & Shruti Jain –

Oxford University Press, 2007.

02. Advertishing and Sales Promotion Management by

S.A.Chunawalla - Himalaya Publishing House 4th revised

Edition, 2009.

REFERENCES:

01. Advertising and Sales Promotion Management – S.H.H. Kazmi

& Sathish K.Batra – Excel Broks – 3rd Edition, 2009.

02. Advertising Management – Rajeev Batra , John G Meyers, David

A Aakar – Prentice Hall India – 5th Edition, 2005.

03. Advertising and Sales Promotion Management – George E.Belch

and Micheal A bech – Tata Mc Graw Hill – 5th Edition, 2010.

04. Monle – Lec – Carla Johnson, Principles of Advertising – A

Global Perspective -2nd Edition, 2009.

Elective RELATIONSHIP MARKETING Code: 14184355


SEMESTER III Credits 2 Objective:

Relationship marketing course intended to bring the necessity of

retention and creating relationship with customer and its implication

in general marketing practices and sales and overall image of the

company.

UNIT – I: [13Hrs]

An overview of Relationship Marketing: Paradigm shift in

Marketing– Themes for New Marketing– Integrating Relationship

strategies with Information Technology. Fundamental concepts in

Relationship Marketing: Defining relationship marketing concepts.

Relationship marketing programmes – Types of Relationship marketing

programmes.


Customer acquisition strategies: Customer Life cycle–

Acquisition Tactical Management– Profiling, Regression scoring, NPV of

a customer – Estimating future value of acquired customers. Customer

Retention strategies, Changing retention rates and measuring

customer retention.


The Add–on selling strategies: Managing and delivering on

customer Expectations. Customer loyalty ; Degree of loyalty, Devising a

Loyalty based Relationship building strategy and loyalty economics.

Key economic measures that are central to relationship marketing,

226

including lifetime value of a customer, acquisition cost per customer,

pocket price, and cost–to–serve.


Analyzing Profitability of Customers – Value chain analysis;

customer defections; Redefining Business performance through

customer– centric marketing. Information Technology Enabled –

Database marketing, Measurement in data base marketing,

Technological ship marketing; Cost Effectiveness of Making offers

Through Data–driven Marketing.

UNIT – V: [18Hrs]

Overview of CRM and web based technologies: Evolution of

Relationship concept; CRM and Relationship marketing. Integrated

Relationship Marketing Strategy; Strategy for improvement. Guidelines

for implementation. Organizational design and implementation

barriers and strategies.

TEXT BOOK:

01. Sajahan S., Relationship Marketing – Text and Cases, Tata

McGraw – Hill, 2004.

REFERENCES:

01. Aino Halinen, Relationship Marketing in Professional Services,

Routledge Publications, 1996.

02. Merlin Stone, Bryan Foss; Successful Customer Relationship

Management, Kogan Page, 2002.

03. Richard Batterley, Leading Through Relationship Marketing,

Tata McGraw – Hill, 2007.

Elective MARKETING RESEARCH Code: 14184356

[ELECTIVE – MARKETING]

SEMESTER III

5 Hrs/Week

Credits 2

Objective: The course is designed to inculcate the analytical abilities and research

skills among the students.


Introduction to marketing research – evolution – Definition –

nature and scope – Basic and Applied Research – Types of Research –

Marketing Research Process.


Defining the Marketing Research Problem and developing an

approach – importance of defining the problem – Research design –

definition and classification.

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Primary and secondary data sources – designing of data

collection tools – Questionnaire and form design – Data Collecting

Methods – Sampling – Probability and Non–Probability Sampling –

Sample Size – The nature of field work.


Frequency distribution – cross–tabulation– Data Analysis –

Univariate, Bivariate, Multivariate –Hypothesis Testing – Descriptive

and Inferential Statistics – Anova, Ancova, Manova, Factor, Cluster,

Discriminant Analysis.


Report Writing – Presentation of Data – Application of Marketing

Research– Advertising Research, Sales analysis and Product testing

TEXT BOOK:

01. Naresh K. Malhotra, Marketing Research: An Applied

Orientation, 6th Edition, Pearson Education, 2009.

REFERENCES:

01. Aaker, Kumar, Day – John Wiley, Marketing Research, 9th

Edition, John Wiley and Sons.

02. Kinnear and Taylor, Marketing Research, McGraw – Hill, 10th

Edition 2000.

03. Paul E. Green and Donald S. Tull, Research for Marketing

Decisions, 5th Edition, Prentice Hall of India, New Delhi, 2008.

04. Richard D Irwin Inc, Marketing Research: Text And Cases –

Boyd, Westfall and Stasch, AITBS, Home Wood, Illinois, 2005.

Elective INDIAN CAPITAL MARKET Code: 14184361

[ELECTIVE – FINANCE] 5 Hrs/Week

SEMESTER III Credits 2

Objectives:

To empower the students in stock market operation, primary market,

secondary market, mutual funds, debt market and security market

indicators. It helps them to invest in stock market and they can advice

others to invest in stock market.


Introduction, Meaning, Historical Development of stock

exchanges in India –NSE–OTCEI–Committee recommendations–Rules

in stock exchanges by SEBI.

UNIT – II : [18 Hrs] Primary Markets– Public issues management–Role of OTCEI,

Listing of securities–Credit rating agencies, Marketing of issues–New

228

dimensions. Secondary markets– share quotations–different methods–

stock market returns and Vallen effect.

UNIT – III : [13 Hrs]

Mutual funds– UTI, LIC, GIC, and other institutions, various

schemes, money market–Types of funds –Evaluation of different funds

and schemes.

UNIT – IV : [13 Hrs]

Debt Markets–features –Types of Debt financing– Rating of debt

securities–Secondary markets for debt securities.

UNIT – V : [ 15Hrs]

Security Market Indicato rs– Types of Index–Maintenance

problems with indices–Warrants, Convertible securities, Exchangeable

debt, Management of interest rate fluctuations– Types of Derivatives.

TEXT BOOKS: 01. Donald E. Fisher Ronald J.Jordan, Security Analysis and

Portfolio Management, 6th edition, Prentice Hall of India, 2007. 02. Jack Clark Francis, Investment – Analysis And Management,

McGraw – Hill,1991.

03. Jack Clark Francis, Management of Investments, McGraw – Hill, 1993.

REFERENCES: 01. How the Bond Marketing Work, New York, Institute of Finance,

Prentice Hall.

02. James C.Van Horne, Financial Management and Policy, Prentice Hall.

03. Kolb, Understanding Futures Markets, Prentice Hall of India, 1997

Elective INTERNATIONAL TRADE FINANCE AND DOCUMENTATION

[ELECTIVE – FINANCE] Code: 14184362

SEMESTER III

5 Hrs/Week

Credits 2

Objective:

To enrich students knowledge and understanding various operations,

documentations, executing Export and Import orders and promotional

measures which emphasis on developing systematic approach to do

International Business.

UNIT – I: [8Hrs]

FOREIGN TRADE AND TRANSACTION: Meaning–Export–

Import–Scope–Functions– Types of imports and exports Balance of

Trade –Balance of Payments–Theories of Foreign Exchange

mechanism.

229


Export contract, Export Procedures – Registration, Pre shipment

Shipment and Post Shipment. Shipping documents in Foreign Trade,

Marine Insurance Policy, INCOTERMS and Export Finance.


Methods of payments used in foreign trade, Letter of credits –

Procedure and types. Export promotion measures : Duty Drawback ,

EPCG, Market Development Assistance(MDA),Market Access Initiative

( MAI), Deemed exports. Deferred Payment Guarantee.


Export Promotion Institutions: Export Promotion Councils,

Commodity Boards, Export Inspection Council, Indian Trade

Promotion Organization, Indian Institute of Foreign Trade, Indian

Institute of Packaging , Export Processing Zones, EOUS & Chamber of

Commerce.


INTERNATIONAL FINANCIAL INSTITUTIONS: EXIM Bank, Asian

Development Bank(ADB), Export Credit Guarantee

Corporation(ECGC), World Bank, International Development

Association, Bank of International Settlement, Multinational.

Investment Guarantee Agency, International Investment Bank,

Industrial Credit and Investment Corporation of India (ICICI).

TEXT BOOKS:

01. Foreign Trade & Foreign Exchange - B.K. Chaudhuri, O.P.

Agarwal Himalaya Publishing House, 2007. 02. Export & Import procedures & Documentation – Acharya Jain,

Himalaya Publishing House, 2008. REFERENCE:

01. Francis Cherunilam, International Trade and Export

Management, Himalaya Publishing House, 2007. 02. Jeevanandam, Foreign Exchange – Practice and Concepts and

Control, S.Chand, 2008.

Elective STRATEGIC FINANCIAL MANAGEMENT


SEMESTER III

5 Hrs/Week

Credits 2

Objective:

To know the advanced concept in financial management and costing.

To improve the student’s knowledge in merger, acquisition, break even

exchange ratios, corporate takeovers, activity based costing etc.

230


Financial planning and forecasting – Use of financial models,

simulation, Probabilities in financial forecasting –Advanced problems

in Cash–Fund flow analysis, Ratios, Cost of Capital–Capital Structure

theory.

UNIT – II: [ 18 Hrs]

Quantitative Techniques in Working Capital Management–

Different models–Miller–Orr–Baumal –EOQ–Mergers and Acquisitions –

Break even exchange ratios–Corporate Takeovers– Tax and other legal

aspects –MRTP, FEMA.


Negotiations – Term loans –Hire–purchase –Leasing –Mergers

and Acquisitions negotiations –Capital Budgeting and Risk–Using

Betas for capital budgeting decisions–Sensitivity analysis –Monte Carlo

simulation–Decision tree.


Interaction of Investment and financing Decision–Empirical

Studies in Capital Structure and Dividend policies.


Activity Based Costing. – Benefits and Limitations–Classification

of activities–Activity based profitability analysis–Activity based cost

systems.

TEXT BOOK:

01. Vedpuriswar A.V., Strategic Financial Management, Vision

Books.

REFERENCES:

01. George. E. Picha, Essentials of Financial, Haper and Row.

02. James Van Horne, Financial Management and Policy, Prentice

Hall.

03. Prasanna Chandra, Financial Management, Tata McGraw – Hill.

Elective COST SYSTEMS AND COST CONTROL Code: 14184364


SEMESTER III Credits 2 Objective

To understand cost audit, rights and responsibility of auditor,

various budget, cost audit rules, marginal costing and its application

in business.

UNIT – I: [18 Hrs] Cost Audit Organisation of costing department–Role of Auditor–

His rights–Responsibilities–Liabilities–both under companies Act 1956

–Cost and works accountants Act 1959.

231


Cost Audit rules–cost accounting records rules u/s20 (1) (d) cost

audit reports u/s233 (B) of companies Act 1956.


Budgeting – Functional budges–Master budgets–Flexible

budges–Budgeting with Network analysis–Zero based budgets–

Performance budgets.


Pricing – role of costing in pricing joint products–Multiple

product pricing.


Marginal costing –Techniques in decision making–significance of

relevant costs–Stock valuation–cost accounting for service industries–

Organizational structures and cost control systems.

TEXT BOOK:

01. Jain and Narang, Cost Accounting, Kalyani Publishing.

REFERENCES:

01. Khan and Jain, Management and Cost Accounting, Tata

McGraw – Hill.

02. Robert Kaplan, Advanced Management Accounting, Prentice

Hall.

Elective FUNDAMENTAL AND TECHNICAL ANALYSIS Code: 14184365


SEMESTER III Credits 2

Objective:

To understand how to analyze the share price movements and company

performance through fundamental and technical analysis

UNIT – I: [13 Hrs] Introduction to investment – Objectives of Investment – Process

of Investment - Sources of Investment information – Investment

Activity – Modes of Investment -Risk – Return relationship.


Meaning of Risk – Types of Risk – Systematic Risk- Unsystematic

risk – Risk Measurement - Minimizing Risk exposure – Valuation of

fixed income bearing security and equity share.

UNIT – III: [18Hrs] Economy Analysis – Factors considered in Economic Analysis –

Economic Forecasting – Industry analysis – Classification of Industry –

Industry life cycle – Factors to be considered in Industry Analysis . Key

232

factors – Indices- Regression Analysis- Importance of Government

policy - Policy on foreign Direct Investment.


Company Analysis – factors considered in Company Analysis –

Analysis of financial position –Input–Output analysis–Annual report -

Decision trees- Simulation – Economic value added concept- generally

accepted accounting principle -Blue ship Company – Investment

Decision.

UNIT –V: [18 Hrs] Technical Analysis –– Assumptions – Tools – Contrary opinion

theory – Dow theory – Primary Trend - Secondary trend – Minor Trend

– Support & Resistance level – Indicators – Odd lot Trading – Moving

Average oscillators – RSI – ROC – MACD – Chart – Point & figure Chart

– V formation – Head & Shoulders – Triangles - Technical analysis Vs

Fundamental Analysis.

TEXT BOOKS:

01. Donald E. Fisher Ronald J. Jordan, Security Analysis and

Portfolio Management, 6th Edition, Pearson.

02. Punithavathy Pandian – Vikas Publishing House Pvt.Ltd.

Investment Analysis and Portfolio Management – Prasanna

Chandra – Tata Mc.Graw- Hill 2nd Edition.

03. Jack Clark Francis, Investment – Analysis And Management,

McGraw – Hill.

04. Jack Clark Francis, Management of Investments, McGraw –

Hill. REFERENCES:

01. Bhalla V.K., Investment Management, S.Chand, 2008.

02. Dixit R.K., Behviour of Share Prices and Investment in India,

Deep and Deep Publications.

Elective PROJECT FINANCE Code: 14184366

[ELECTIVE – FINANCE]

SEMESTER III


Objectives:

This syllabus main purpose to enrich the student’s knowledge and

understanding from the following concept:

a) Project planning

b) Financial analysis

c) Social cost benefit analysis

d) Financial feasibility study


Introduction, Project planning, objectives and steps in capital

budgeting, Level of decision making, understanding resource allocation

framework, Generation and screening of project ideas.

233


Financial analysis of the project, Time value of Money, Cost of

capital and projected cash flow statements, Projected Balance sheet,

relevance of CAPM Model in project finance, Analysis of Risk in

finance.


Social cost benefit analysis, NPV method.


Financial Feasibility Analysis, Preparation of project report.


Project financing in India.

TEXT BOOKS: 01. Prasanna Chandra, Project Planning Analysis, Selection and

Implementation, Tata McGraw – Hill, 2002. 02. Vasant Desai, Project Management, Himalaya Publishing

House.

REFERENCES: 01. Choudhury, Project Management, Tata McGraw – Hill, 2004. 02. Nagarajan K., Project Management, 2nd Edition, New Age

International Publishers.

Elective HUMAN RESOURCE DEVELOPMENT Code: 14184371

[ELECTIVE – HUMAN RESOURCE MANAGEMENT]

SEMESTER III

5 Hrs/Week

Credits 2

Objective:

To enhance the knowledge from the basics of Human Resources

Management to Human Resources Development and to understand the

methods of development and appraisal of Individuals as well as the

organization in the competitive world.

UNIT – I: [8 Hrs]

Introduction to the concept of HRD – meaning and importance.

Strategic framework for HRM, HRD, human Factor

characteristics, HRD functions & Need for HRD in the Indian Context,

Role of HRD professionals & Functions HRD systems.


Performance appraisal and performance development –

objectives of performance appraisal – process – methods – feedback

interviews – giving and receiving feedback – developing relationship

through effective counseling.


Potential appraisal and development – career planning and

development. Career concepts – Roles – Career stages – Career

234

planning & Process, c development models, career motivation &

Enrichment, designing effective career development system.


Training – meaning – Identifying training needs – learning

Principles – Training Methods.


Management development – Objectives – Identifying

Development needs– Development methods – Evaluation of

development effectiveness – Organizational Development and

Management development – Steps in implementing OD programme.

TEXT BOOK:

01. Cynthiya D, Fischer, Human Resource Management, Biztantra Aswathappa, Subba Rao, 2004.

REFERENCES:

01. Kandula S.R., Strategic Human Resource Development, PHI, 2001.

02. Moddie A.D., Explorations in Management Development, !New

Delhi AIMA, 1976. 03. Pareek Udai and Rao T.V., Designing and Managing Human

Resource Systems, Oxford and IBH, 2003.

Elective LABOUR LEGISLATION AND ADMINISTRATION [ELECTIVE – HUMAN RESOURCE MANAGEMENT]


5 Hrs/Week

Credits 2 Objective:

The course deals with the statutory framework of Human Resource

Environment to equip with legal formalities which should follow in

managing Human Resources.

UNIT – I: [13 Hrs] Human Rights and ILO: Human Rights and Labourers –

Recommendations of National Commission of Labour– International

Labour organization – Objectives, Structure and Functions


Welfare of Labour and Special category Labour: Role of Labour

welfare officer– Factories Act 1948: Health, Safety and Welfare

measures– Powers of Inspectors – Working Hrs – Leave affairs.

Payment of wages Act 1936, The Minimum wages Act 1948


Social Security: Social Security legislation in India: Workman

compensation act 1923, Employees state Insurance Act 1948,

235

Employees provident Funds Act 1952, Payment of Gratuity Act 1972

and Payment of Bonus Act 1965, Contract Labour (RandA) Act 1970.


Industrial Disputes and Employment Standing Orders Act 1936:

Industrial Disputes Act 1947 –Industrial Employment and Standing

orders Act, 1936, Trade Unions in India – Objectives, Nature and

Scope, Growth, Problems of Trade Unions. The Trade Unions Act 1926.


Industrial Relations: Collective Bargaining – Process – Issues –

Problems, Industrial Peace, Harmony, Industrial Conflicts, Grievance

Machineries – Discipline, Industrial Democracy , Quality of Work Life,

Workers Participation Methods.

TEXT BOOKS:

01. Arun Monappa, Industrial Relations, McGraw – Hill. 02. Kapoor N.D., Elements Of Industrial Law, S.Chand. 03. Labour Laws India (5 Vols.), Madras Book Agency.

REFERENCES: 01. Mamoria C.B., Dynamics Of Industrial Relations In India,

Himalaya Publication. 02. Sharay H.K., Industrial and Labour Laws Of India, Deep and

Deep Publication.

03. Srikanta Mishra, Labour Laws and Industrial Relations, Deep and Deep Publication.

04. Tripathi P.C., Personnel Managementand Industrial Relations,

S.Chand, 2006.

Elective INDUSTRIAL RELATIONS AND INDUSTRIAL DEMOCRACY



5 Hrs/Week

Credits 2

Objectives:

To provide adequate knowledge and critical understanding of

Industrial Relations for the betterment of the employer-employee

relations.

UNIT – I: [13Hrs]

Introduction to Industrial relations – Industrial relations

environment – Changing profile of industrial workers – ILO – ILO

conventions and recommendations – Role of Functions of ILO


Trade Unionism – Trade union movement in India – Employers

Association in India


Collective bargaining – Process –– Issues – Problems.

236


Industrial peace, harmony – industrial conflicts – Machineries _

grievance – discipline.


Industrial Democracy – worker participation methods – Quality

circles – Quality of work life – Participation in TQM – Employee

participation in Management – Indian experience including TISCO

experience.

TEXT BOOK: 01. Arun Monappa, Industrial Relations, Tata McGraw – Hill, 1995.

REFERENCES: 01. Mamoria C.B Dynamics of Industrial Relations, Himalaya

Publishers, 1999. 02. Srivatsava, Industrial Relations And Labour Laws, Vikas

Publishers, 2009.

Elective STRATEGIC HUMAN RESOURCE MANAGEMENT [ELECTIVE – HUMAN RESOURCE MANAGEMENT]


5 Hrs/Week

Credits 2 Objective:

The Primary concern to this course is to develop in depth

understanding of the strategic role performed by HR in business

organisation and to gain insight of the alignment between different HR

systems and practices and organisation outcomes.


Introduction to SHRM – Meaning and Model – An investment

perspective of HR – Investment in Training and development,

Investment for improved retention – Investment in Job secure

workforces – Non traditional investment approaches.


The HR Environment: Technology and Organizational Structure,

worker values and attitudinal trends, Management trends,

demographic Trends, Trends in utilization of HR, International

Developments – Legal environment


Strategy formulation – Importance of HR strategy – HR

Contributions to Strategy – Integration of strategy and Human

resource planning – The HR Manager and strategic planning –

Strategic role of HRP – Workforce utilization and employment practices

Reward Systems – Strategically oriented performance systems –

237

Strategically oriented performance management systems – Employee

development


The Performance Impact of HR practices – Compensation –

diversity – employment – Industrial relations – motivation –

Performance management – Staffing – training – People Capability

Maturity Model.– an experiential learning.


HR Evaluation – Over View – Scope – strategic Impact – Level of

analysis – criteria – Level of constituents – ethical dimensions –

Approaches – evaluating strategic contributions in traditional and

emerging areas.

TEXT BOOK: 01. Charles R Greer, Strategic Human Resource Management,

Pearson Education, 2007. REFERENCES:

01. Cynthia Fisher Biztantra, Human Resource Management, South

Western College Publication, 6th Edition, 2005. 02. Olive Lundy and Alan Cowling, Strategic Humana Resource

Management, Rout Ledge, 1996

Elective ORGANISATIONAL DESIGN FOR EXCELLENCE



5 Hrs/Week

Credits 2

Objective:

The aim behind this paper is to give an overview about organisation, its

structure and designing of the structure based on its culture. It

provides framework of different management philosophies prevailing

globally and nationally, and give impetus for revitalization of

organisations.


Organizational and Systems: Definition and Concepts in general

systems approach – System, Sub System, open – closed system,

Characteristics of open system - the organization as a system;

advantages and disadvantages of a system approach; Important

considerations in system design


Organization Design: Nature of organization design, Design

versus structure, organic & mechanistic structures; Differentiation

and integration: types - Key elements in the structure, Role of

differentiation and role of integration, Results of effective design.

238


Organizational Excellence: The concept of organizations

excellence; Forms of organizational excellence – Competitive

excellence, Institutional excellence, creative excellence, Missionary

excellence, versatile excellence; organizational structures and designs

for different excellences.


Management Modes and Functions of Management: Modes of

management – Conservative mode, entrepreneurial mode, professional

mode, bureaucratic mode, organic management mode, authoritarian

mode, participatory mode, interactive mode, familial mode, altruistic

mode; management modes and their relationship with excellence

indicators.


Revitalization Process and Mechanisms: Organizational learning

for revitalization, Behavioural science approaches to organizational

renewal; revitalization through leadership. Some future challenges for

the designers of the organizations.

TEXT BOOK: 01. Pradip N. Khandwalla, Organizational Designs for Excellence,

New Delhi, Tata McGraw – Hill, 2007.

REFERENCES: 01. Hanna D.P., Designing Organizations for High Performance,

Addison Wesley Publications Co., New York, 1999. 02. Hodge B.J., and Anthony W.P., Organisation Theory, Allyn and

Bacon Inc., 2005.

03. Nystrom P.C., and Starbuck W.H., (eds), Handbook of Organizational Design, Oxford University Press, London, 2004.

Elective RECRUITMENT & SELECTION




Objectives:

To orient students about the demand and supply of Labour in the

Labour market. To give idea about how to recruit prospective

candidate, at the right place, at the right time.

UNIT - I : [13 Hrs]

Labour Market Trends – Demand and supply analysis External

assessment of Workforce, External Environment forces – Economic

Conditions – Geographic and Competitive concerns – Internal

Assessment of organizational workforce – Balancing demand & Supply

239

consideration. Turnover / attrition – implications – downsizing, Right

sizing, Lay off, early retirement programs, outsourcing and off shoring.

UNIT - II : [13Hrs]

Human Resource Planning – definition – objectives – process –

Need and importance – Levels of HR Planning – HR demand

forecasting techniques – factors affecting human Resource planning –

Barriers to HRP.

UNIT - III: [13 Hrs]

Job analysis – Nature – Objectives – significance & Purpose- Process –

Job Specification & Job description – Sources of Collecting Job data –

Problems in Job analysis .

UNIT - IV: [18 Hrs]

Recruitments – Meaning – Process – policy – Importance – Factors

Governing Recruitment ( Internal & External Factors )- Recruitment

strategy – Internal – External – Methods – Direct, Indirect, Third party

– E- Recruitment merits demerits – Job Portals – Realistic Job

Preview(RJP) – Job Compatibility Questionnaire ( JCQ). Alternatives to

recruitment, overtime, Employee leasing, Temporary employment.

UNIT - V: [18 Hrs]

Selection – Nature of Selection – Need for scientific selection –

Selection process - Preliminary Interview – Application blank – Tests-

Interview – Group Discussion – Reference and back ground checks –

physical examination – Final interview – Job offer – Psychological

contract – Induction – Orientation – Placement – Evaluation of

selection process.

TEXT BOOK:

01. Human Resource Management – K.Aswathappa – 6th Edition – Tata Mc Graw Hill – ISBN – B- 978 – 0- 07-068213 (2013).

02. Human Resource Management – Dr.S.S.Khanka – 2009 –

edition – ISBN – 81- 219-2300-X code – 0738 – S. chand & company Ltd.

REFERENCES: 01. Human Resource Management by Robert L.Mathis, John

H.Jackson – India Edition – (Engage Learning) India Private

limited – ISBN – B. 978 – 81-315-1372 – 9. 02. Human Resource Management – Gaining a competitive

advantage – 5th Edition – Raymond A Noe, John .R.Hollenleck,

Berry Gerhart , Patrick M.wright – Tata Mcgraw hill – ISBN – 0-07-062010-5.

03. Managing Human Resources by Bohlander, Snell 13th Edition – ISBN – 981 – 243 – 509 – 3 – Thompson learning.

240

Self–Learning Course BASICS OF INSURANCE MANAGEMENT SEMESTER III Code: 14804318

Addl. Credits 3

Objectives:

It main aim to create awerness among the students, Because it is

untapped market. Then more scope for students can get job. Through

students have knowledge on;

a. Life insurance

b. General insurance

c. Health insurance

d. Cattle insurance etc.,

UNIT – I:

Introduction to Insurance –Historical Background –Purpose and

Need of Insurance –Insurance and social security and finance security

–Insurance and Economic Development –Private sector in insurance ,

Re–insurance, IRDA Act.

UNIT – II:

Life Insurance –Fundamentals /Principles of Life Insurance, Life

Insurance Products, Types of Insurance Policies, Jantha Gramin

Policies, Key –man Policy.

UNIT – III:

General Insurance –Fire, Marine, Theft, Machinery Breakdown,

Loss OF Profit, Motor insurance, shopkeeper’s insurance –special

Policies. Ratings, tariffs, Role of TAC.

UNIT – IV:

Health Insurance, Third party administration, Personal

accidents–Cattle, Crop Insurance.

UNIT –V:

Insurance Documentation– Proposal, cover note, endorsement,

renewal. Claim Procedures –documentation–surveyors and loss

assessor.

TEXT BOOK:

01. Nalitu Prava Tripating and Prabirpal, Insurance Theory and

Practice, Prentice Hall of India, New Delhi.

REFERENCES:

01. Anand Ganguly, Insurance Management, New Age International

Publishers.

02. Harrington Niehaus, Risk Management and Insurance, McGraw

– Hill.

241

Core Subject STRATEGIC MANAGEMENT Code: 14184401

SEMESTER IV

6 Hrs/Week

Credits 5

Objective :

To enrich the students an integrative and analytical in all functional

areas of management to make strategic decisions and to understand

the various components of environment,which devices strategies to

face global competition.


Nature and scope of strategic management; Importance,

characteristics, benefits and pitfalls in strategic management, Role of

strategists in strategic decision making Overall view of strategic

management process;


Strategic Management Elements: Intent and vision, Mission,

evaluation of Mission statements. Objectives; Different levels of

strategy.

Concept of core competence. Capability and Organizational

learning; Methods and techniques of organizational appraisal, Social

responsibilities of business.


External And Internal Environment Factors: Gathering of data

on political, legal, socio–cultural, economic, technological, competitive

and global Multinational environment.. Environmental threats and

opportunities profile, Sources of data on internal environmental

factors, Environmental forecasting.


Strategic Analysis and Choice: Grand strategies and Business

level strategies:

Strategic analysis at the corporate level: BCG growth/ share

Matrix; The GE Nine–cell planning grid; Hofers analysis, SWOT

analysis.

Grand strategy selection at the Business level: Product life cycle

analysis, Michael Porter’s model, Industry analysis, Contingency

approach to strategic choice.


Strategic Implementation and Evaluation: Institutionalizing the

strategy: Structure, Leadership and Culture and other implementation

242

aspects of strategies. Evaluation of strategic choice in terms of

qualitative and quantitative aspects.

Strategic management in an International, multinational, public

sector companies.

TEXT BOOK: 01. Azhar Kazmi, Business Policy and Strategic Management, TATA


02. William Glueck and Jaunch, Business Policy And Strategic Management, Tata McGraw – Hill, 2004.

REFERNCES: 01. Richard B. Robinson Jr., John A. Preace II, Strategic

Management, Printice Hall of India, 2007.

02. L.M.Prasad Strategic Management, Himalaya Publishing House.

Core Subject SOFTWARE ENGINEERING AND QUALITY MANAGEMENT SEMESTER IV Code: 14184402

6 Hrs/Week

Credits 5

Objective :

To know and understand the process of software development in the

field of Information Technology and Quality concepts involved in all

stages of Software Development


Introduction to Software Engineering – Definitions – Size factors

– Quality and Productivity factors – Planning a software Project –

Defining the problem – Planning the development process – life cycle

models (water fall, incremental, spiral, WINWIN spiral, evolutionary,

prototyping, object oriented) – Planning an organizational structure.

UNIT II: [13 Hrs]

Software cost estimation – cost factors – Estimation techniques –

Expert Judgment – Delphi cost estimation – work break down

structures – Algorithmic cost models – Staffing level estimation.


Software Design – Fundamental design concepts – Modules &

modularization criteria – Design notations – Testing strategies –

Approach to Software testing – Strategic issues – validation testing –

system testing – The art of debugging.


Quality Assurance Framework – components of Quality

Assurance – overview of testing techniques – Quality through

Continuous Improvement Process

243


Taxonomy of software testing – levels – test activities – types of

s/w test – black box testing – testing boundary conditions – structural

testing – Test project Management – overview – managing people.

TEXT BOOKS:

01. Richard Fairley, Software Engineering Concepts, McGraw –

Hill International Edition, 2004.

02. Roger S.Pressman, Software Engineering – A Practitioner’s

Approach, McGraw–Hill International Edition, 5th Edition, 2001.

03. William E.lewis, Software Testing and Continuous Quality

Improvement, Auerbach Publications, 2008.

REFERENCE:

01. Paramasivam S., Software Engineering – A Practioner

Approach, 3rd Edition, McGraw – Hill International, 2004.

Core Subject COMPREHENSIVE VIVA VOCE Code: 14184403

SEMESTER IV

Credits 1

A Comprehensive subject viva voce covering the entire subject

taught in that semester will be conducted at the end the semester.

External Experts will be invited as panellists and they will do the

assessment.

Elective MARKETING OF SERVICES Code: 14184451

[ELECTIVE – MARKETING]

SEMESTER IV

6 Hrs/Week

Credits 2

Objective :

To enhance the basic marketing management concepts ,service mix and

its application in various service industries, which enrich the students

to face managerial challenges in marketing of services.


Services Marketing: Introduction – The nature of services

marketing – An overview of the service economy – characteristics of

service, Classification of services

244


Services marketing mix– Inadequacy of the 4P's – modified

marketing mix for services – What is a product? – Pricing of services –

place in services, services promotion – physical evidences in services –

process services – Barriers to marketing of services.


Managing service quality: Introduction, Dimensions in Service

Quality control- Measurement of Service Quality – Gap Analysis -

Benefits of Service Quality Initiative - Service Quality Management –

Problems in Service Quality Control – Managing Quality Improvement.


Services Market Segmentation – The Process of Market

Segmentation. Positioning and differentiation of services – evolution of

positioning – competitive differentiation of services – Positioning &

Services - levels of positioning – the process of positioning – the

importance of positioning.


Marketing of some selected services in the Indian context:

Personal care marketing – entertainment marketing – education

marketing – communication marketing – bank marketing – hotel

marketing hospital marketing - Insurance Marketing – Tourism. TEXT BOOK:

01. Adrian Payne, The Essence of Services Marketing, Prentice

Hall, 1998.

REFERENCES:

01. Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee,

Services Marketing, 7th edition, ISBN:9788131759394, Pearson

Education, 2011

02. Valerie Zeitha,–nl and. Mary J Bitner, Services Marketing, Tata


03. Services Marketing: Concepts and Practices 2010 by Ramneek

Kapoor Justin Paul Biplab Halder McGraw Hill Education (India)

Private Limited ISBN-13: 978-0070700697.

04. Services Marketing, 2/e K. Rama Mohana Rao,

ISBN:9788131732250, Pearson Education, 2011.

05. Services Marketing: Text and Cases, 2/e Harsh V. Verma ISBN

: 788131754474 Pearson Education2011

http://www.amazon.in/s/ref=dp_byline_sr_book_1?ie=UTF8&field-author=Ramneek+Kapoor&search-alias=stripbooks

http://www.amazon.in/s/ref=dp_byline_sr_book_1?ie=UTF8&field-author=Ramneek+Kapoor&search-alias=stripbooks

http://www.amazon.in/s/ref=dp_byline_sr_book_2?ie=UTF8&field-author=Justin+Paul&search-alias=stripbooks

http://www.amazon.in/s/ref=dp_byline_sr_book_3?ie=UTF8&field-author=Biplab+Halder&search-alias=stripbooks

http://www.pearsoned.co.in/web/authors/1849/K-Rama-Mohana_Rao.aspx

245

Elective CONSUMER BEHAVIOUR Code: 14184452


SEMESTER IV Credits 2 Objective:

The aim of this course is to make the students understand the

importance of consumer behavior and also its implication in sales and

marketing.


Introduction to consumer behaviour – Definition and scope of

consumer behaviour – the dark side of consumer behaviour –

Consumer behaviour as a filed of study – consumer behaviour and

marketing strategy.


The consumer as an individual – Consumer motivation – the

dynamics of motivation – measurement of motives – Personality and

consumer – personality and understanding consumer diversity –

consumer perception – elements and dimensions of perception –

Consumer attitude formation and change – structural models of

attitudes.


Consumer in their social settings – Reference group influence –

Celebrity and other reference group appeal – Factors affecting

reference group influence – Family influence – the changing Indian

family – Family decision making and consumption related roles – the

family life cycle– Social class and consumer behaviour – measurement

of social class.


Consumer in their cultural settings – the influence of culture on

consumer behaviour – measurement of culture – Sub–culture and

consumer behaviour – Cross cultural consumer behaviour –

Alternative multinational strategy – cross cultural marketing mistakes.


Consumer decision making process – The process of problem

recognition – marketing strategy and problem recognition –

Information search – types of information sought – sources of

information – Alternative evaluation and selection – decision rules for

attribute based choices – Post purchase process.

TEXTBOOK: 01. Leon G.Schi ffman – Pearson, Consumer Behaviour, 2010 –

ISBN – B : 978-8131731567.

246

02. Satish Batra – SHH Kazmi, Consumer Behaviour, Excel book – 2nd revised edition, 2008 – ISBN – 978 – 8174466440.

REFERENCES: 01. Schiffman and Leslie Lazar Kanuk – Pearson, Consumeer

Behaviour, ISBN – 2010 – 9788177589993. 02. Ramanuj Majumdar, Consumer behavior : Insights from Indian

Market, PHI Learning Pvt.Ltd, 2011 – ISBN – 9788120339637 –

2011 edition. 03. Wayne D Hoyer, Deborah J.Macinnis , Pinaki Das Gupta –

Bizantra, Consumer behavior, 2008 – edition

Elective RETAIL MARKETING Code: 14184453

[ELECTIVE – MARKETING] 6 Hrs/Week SEMESTER IV Credits 2 Objective:

This course intended to make the students to understand the retail

business operations in India. Address the key issues in Retailing

Industry. Delve into the intricacies of the retailing system in India.


An overview of retailing – Types of stores – Functions performed

by Retailer–Retailing environment – legal, social, economic,

technological, issues – Challenges and Opportunities in Retailing –

Trends in the Indian Retailing Industry.


Retail Market Segmentation and Positioning , Location Analysis –

Site Selection – Layout Design – Atmospherics.


Merchandise Management – Philosophy – Merchandise Buying

System – Devising Merchandising Plans – Implementing M Plans –

Category Management – Logistics – Inventory Management .


Retail Pricing – Factors – Developing Retail Price Strategy –

Consumer Responsiveness To Prices – Retail Promotion Strategy –

Retail Communication Methods – Process.


Retail Channels – Retail Market Strategies – Customer Service

Strategies – Advantages – Customer Relationship Management process

– Developing CRM programs – Retail Audit.

TEXT BOOK: 01. Chetan Bajaj, Tuli , Srivastava, Retail Management, Oxford

University Press, 2010. REFERENCES:

01. Robert Bush and Larry Gresham, Retailing Lucas, Hononghton Miffin, AIPD, India, 1997.

247

02. Ron Hasty, James Reardon, Retail Management, McGraw – Hill, 1997.

Elective BUSINESS TO BUSINESS MARKETING Code: 14184454


SEMESTER IV Credits 2 Objectives:

The purpose of this course is to develop an understanding among the

students about the various concepts of Industrial Marketing, which are

helpful in developing sound marketing policies for industrial goods.


Dimensions Of Industrial Marketing: Nature of industrial

marketing– understanding of industrial markets and industrial

marketing environment. Nature of industrial buying and assessing

market opportunities.


Buyer Behaviour And Strategy Formulation In Industrial

Marketing: Industrial market segmentation, Target marketing and

positioning. Formulating product planning– Developing product

strategy and new product development. Marketing channel

participants and Marketing logistics.


Formulating Communication Planning: Developing industrial

sales force, planning, organizing and controlling the selling function.

Managing, advertising, sales promotion and publicity strategy for

industrial marketing.


Formulating Pricing Policies: Price determinants: customers,

competition and costs, pricing decision analysis. Industrial marketing

in the international environment.


Distribution Of Industrial Products And Services: Customer

satisfaction, loyalty and retention. Industrial marketing research–

Business to business marketing.

TEXT BOOK:

01. Robert R.Reeder, Edward Betty H. Reeder, Industrial

marketing–Analysis, Planning and Control, Prentice Hall, 1991.

REFERENCES:

01. Alexander and Cross, Industrial Marketing, Hill, All India

Traveller Book Society, 1976.

248

02. Gosh P.K., Industrial Marketing, Oxford Publications, 2003.

03. Peter M. Chisnall, Strategic Industrial Marketing, Prentice Hall

International, 1985.

Elective INTERNATIONAL MARKETING Code: 14184455


SEMESTER IV Credits 2

Objective:

This course is intended for the ability and enhancement in

understanding concept of International marketing Process

,International Dimensions of Marketing, Domestic vs. International

Marketing, Applicability of Marketing and Characteristics of MNC and,

International Marketing strategy


International marketing – concepts – Benefits of international

marketing – challenges and opportunities – domestic marketing Vs

international marketing – Theories of international trade –

Internationalisation of Indian firms – Process of international

marketing – trends in world Trade – an overview of India’s foreign trade


International marketing environment – social, political and

demographic environment technological environment – trade barriers –

trading blocs and growing inter–regional trade – World Trade

Organisation – from GATT to WTO – principles of multilateral trading

system under WTO – an overview of WTO agreements.


International marketing research – Emic Vs. Etic dilemma in

international marketing research – International marketing intelligence

– Identification and selection of international markets – Modes of

international market entry.


Product strategy for international markets – standardization vs.

adaptation in international markets – packaging and labelling in

international markets – Product Life Cycle in international markets –

International branding strategy – Pricing decisions for international

markets – factors affecting pricing decisions in international markets –

dumping, counter trade and grey marketing.


International logistics and distribution – channels of

international distribution –selecting channels of international

249

distribution – International franchising – International retailing –

Communication decision for international markets – process of

international marketing communication – tools for international

marketing communication – framework of international product

promotion strategies.

TEXT BOOK:

01. Rakesh Mohan Joshi, International Marketing, Oxford

University Press, 2005.

REFERENCES:

01. Francis Cherunilam, International Marketing, Himalaya

Publishing House, 2004.

02. Warran J. Keegan, Mark C. Green, Global Marketing, 4th

Edition, Pearson Education, 2008.

03. Sakonk Visit. John J. Shaw, International Marketing, Pearson

Education.

Elective RURAL MARKETING Code: 14184456 [ELECTIVE – MARKETING] 6 Hrs/Week

SEMESTER IV Credits 2

Objective:

To provide conceptual understanding on the Rural Marketing with

special reference to Indian context


Defining rural markets– understanding rural consumers– Rural

distribution –Rural communication. Evolution of rural marketing–

defining rural marketing, rural market structure, size and nature of

rural market. Economic scenario in Rural India– changing

consumption patterns– Rural infrastructure.


Rural market research– planning the rural research, Do’s and

Don’ts in Rural market research. Locations for conducting research

and limitations for rural research. Targeting, segmenting and

positioning. Basis for segmentation and approaches to rural

segmentation.


Targeting and positioning – product strategy, Marketing mix

challenges– product concepts and classification. Rural product

categories and new product development. Branding in Rural India.

Pricing strategy– Internal and external factors. Market entry

strategies– special event pricing.

250


Distribution strategy– introduction. Channels of distribution and

behaviour of channel. Prevalent rural distribution models– distribution

models for FMCG, durables. Rural communication strategy– direct

marketing. Rural media – Mass media, Influence of consumer behavior

on communication strategies.


Innovation in rural markets– Emergence of organized retailing.

Need for credit in rural area– sources of credit and Innovative credit

delivery systems. Future of rural marketing– Focused marketing

strategies and glamorization of rural marketing.

TEXT BOOK:

01. Pradeep Kashyap, Siddhartha Raut, The Rural Marketing,

Bizantra.

REFERENCES:

01. Krishnamacahryalu C.S.G., and Lalitha Ramakrishna, The

Rural Marketing–Text and cases, Pearson Education, 2007.

02. Ruchika Ramakrishnan, Rural Marketing in India, Strategies

and Challenges, New Century publication, 2006.

03. Srinivas Rao G., Rural Marketing in India: A case study; Anmol

Publications, 2002.

Elective INTERNATIONAL FINANCE Code: 14184461


SEMESTER IV

6 Hrs/Week

Credits 2

Objective:

To introduce the environment of international finance and its

implications on international business. To analyze the nature and

functioning of foreign exchange markets, determination of exchange

rates and interest rates and their forecasting. To define and measure

foreign exchange risks and to identify risk management strategies. To

integrate the global developments, with the changing business

environment in India.


INTRODUCTION: Meaning, scope, International monetary

system – Internationalization process.

UNIT-II: [18 Hrs]

FOREIGN EXCHANGE: Balance of payments, exchange rates,

the basic equations, foreign exchange markets, theories and

empiricism on exchange rate movements, definitions of foreign

exchange risk, financial accounting and foreign exchange.

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UNIT – III: [18Hrs]

HEDING AND DERIVATIVES: Principles of exposure

management, internal techniques of exposure management, external

techniques of exposure management. Swaps, Financial futures and

foreign exchange, currency options, interest rate risk, financial

engineering.


INTERNATIONAL PARITY CONDITIONS: Fundamental principles,

purchasing power parity theory, Euro currencies and instruments.


INTERNATIONAL FINANCING: International debt instruments,

financing the multinational and its overseas subsidiaries, project

finance, financing international trade and minimizing credit risk, other

issues in international finance.

TEXT BOOKS:

01. Adrian Buckley, Multinational Finance, Prentice Hall of India.

02. Maurice Levi, International Finance, Tata McGraw – Hill.

REFERENCES:

01. Apte P.G., International Financial Management, Tata McGraw –

Hill.

02. Robert Kolb, Financial Derivatives, New York Institute of

Finance, New Jersey.

03. Eun Resnick, International Financial Management, McGraw –

Hill Irwin.

04. Joshi P.R., Global Capital Markets, Tata McGraw – Hill.

05. Adrian Buckley, International Capital Budgeting.

06. Taeho Kim, International Money and Banking Routledge,

London, New York.

07. Alan Shapiro, International Financial Management Prentice Hall

of India, New Delhi.

08. Bhole L.M., Financial Institutions and Markets, Tata McGraw –

Hill.

09. Julian Trans, Corporate Finance Company, Kent Publishing.

10. Rajwade A.V., Foreign Exchange International Finance And Risk

Management Academy Of Business Studies, New Delhi.

11. Bhardwaj H.P., Foreign Exchange, AH.Wheeler, New Delhi.

12. Robert Kolb, Financial Derivatives, New York Institute of

Finance, New Jersey.

13. Market Khan Masood Ahmed, Euro Currency, Indus Publishing

Company, New Delhi.

252

Elective MANAGEMENT OF FINANCIAL SERVICES


SEMESTER IV 6 Hrs/Week

Credits 2

Objective:

To understand the financial services available in India and how it will

stimulate the economic growth and development.


Indian Financial System - Financial Markets – Money Market

Instrument – Financial Service Institution – features – regulating

authorities - Financial Services in India.


Introduction to stock exchange – Function of Stock exchange –

Meaning of Merchant Banking – Functions of merchant Banker – SEBI

Guidelines on merchant Banking – Factoring – Concept – Types –

Advantages – Forfeiting - Definition – Advantage – Factoring Vs

forfeiting.


Mutual Fund – Meaning – Schemes – Advantage of Mutual fund

organization – Performance measure- ETF – Advantage – Leasing –

Types – Accounting Treatment of leasing.


Hire Purchase - Meaning – features – requirement of a valid hire

purchase agreement – Securitization – Meaning – Process of

Securitization- Reasons – Securitization in India -Credit cards – Types

of credit card – Cost of Credit card payment – Venture Capital –

Meaning- Mechanism of Venture capital – Types – Problems with Vc’s

in India.


Insurance – Meaning – Principle – Types of policies – Regulation

of Insurance companies – Housing Finance – Types – Innovative home

Loan Scheme – Derivatives – Future – forward contract – types of

future – Swap – option contract.

TEXT BOOK: 01. Gordon and Natarajan, Financial Services, Himalaya Publishing

House.

02. D.Joseph Anbarasu, V.K.Boominalliem, P.Manoharan, G.Gnanaraj, Financial Services – Sultan Chan& Sons, 3rd Edition.

REFERENCES: 01. Khan M.Y., Financial Services, Tata McGraw – Hill.

02. Machiraju, Indian Financial System, Vikas Publishing House.

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Elective INDUSTRIAL FINANCE Code: 14184463


SEMESTER IV

6 Hrs/Week

Credits 2

Objective:

To know availability of Industrial finance, basic problem in

availability of finance, long term sources of finance, how to appraise

the project, availability of rehabilitation finance to sick unit and

finance for working capital requirement.


Finance and Development: Indian financial System –Basic

problem of Industrial Finance in India.


Long term Finance: Debt finance–Institutional arrangements–

Role of all India Financial Institutions, Reserve Bank of India,

Investment Institutions, Mutual Funds, Indigenous Bankers.


Appraisal of Projects – Different schemes of finance Components

of loan arrangements.


Guidelines form SEBI procedures, advantages and

disadvantages and cost of each. Finance for rehabilitation of sick

units.


Lease financing, Hire Purchase financing and working capital

finance.

TEXT BOOK: 01. Kuchal M.C., Industrial Finance, Sahitya.

REFERENCES:

01. Machiraju, Indian Financial System, Cikas Publishing House Pvt., Ltd.,

02. Machiraju, Introduction to Project Finance, Vikas Publishing House Pvt., Ltd.,

Elective INSURANCE MANAGEMENT



Credits 2

Objective:

This course aims to confer adequate knowledge in the field insurance

sector. At the end of the course the students will be able to understand

the role of Modern insurance Manager in the sunrise sector.

UNIT - I: [25 Hrs]

Introduction:

Definition of Insurance, Nature of Insurance, Principle, Purpose

254

and need of Insurance, Mechanism of Insurance, Double Insurance

and Reinsurance, Insurance as Social Security tool, role of Insurance

in economic development of a country. Contract of Insurance –

Distinguishing features of Insurance contract, Principle of Indemnity,

Principle of utmost good Faith, Principle of insurable interest.

Requisites of Insurable risks, Principle of Subrogation, Principle of

Contribution, Insurance Regulatory and Development Authority Act

1999 (IRDA), Consumer Protection Act 1986.

UNIT - II: [20 Hrs]

Insurance companies and types of Insurance:

Organization of Insurance Company – Life Insurance Co.,

General Insurance Cos., Functions of Insurance Companies, Types of

Products of Insurance Companies, Insurance underwriting, Prospect of

Indian Insurance Industry. Introduction to different types of

Insurances, Fire Insurance, Marine Insurance, Cargo Insurance and

Hull Insurance, Motor Insurance, Health Insurance, Liability

Insurance.


Claims:

Introduction, Legal aspects, Preliminary procedures,

Investigation and Assessment, surveyors and Loss Assessors, Claim

Documents Arbitration, Limitation, Settlement, Post settlement action.


Risk Management:

Definition of Risk, Concept of Risk, Concept of pure Risk in

Insurance, Management of Risk, insurance as a Risk Transfer tool,

Risk Manager vs. Insurance Manager.

UNIT – V [15 Hrs]

Insurance manager:

Role of insurance manager, Product Knowledge, Customer

orientation, Business target, Records and Review, Trustworthiness,

Target market, Long – term relationship; Behavioral aspects of

insurance manager – Motivation, Morale, Communication skills,

Persuasive skills and Analytical ability.

TEXT BOOK: 01. M.N Mishra& S.B. Mishra, Insurance Principle and practice,

14th Edition, Sultan Chand & company ltd. Delhi 2007.

02. Tripathy & Pal, Insurance theory and practice, Prentice – hall India 3rd edition – 2007.

255

03. Trieschamann hoyt sommer, Risk Management and Insurance, Thomson – South Western – 12th Edition 2007.

REFERENCE: 01. Harrington niehaus, Risk Management & Insurance, Tata Mc

Grawhill – 2nd edition – 2005. 02. Life & health insurance – Kenneltu black, Jr Haold D.Skipper

JR. Pearson Education – 13th edition.

Elective PRINCIPLES & PRACTICES OF BANKING



Credits 2

Objective:

This course aims to confer adequate knowledge in the banking sector.

At the end of the course the students will be able to understand the

role of bank manager.

UNIT - I [20 Hrs] Indian Financial System: Recent developments in the Indian

Financial System; market structure and financial innovation, RBI,

SEBI, IRDA etc., their major functions Role and Functions of Banks -

Regulatory provisions / enactments governing banks - Whole sale

banking - Retail banking - international banking, Bank assurance - -

Alliances / Mergers / Consolidation -, ADR, GDR Off-balance sheet

items, Participatory notes, CIBIL, Banking Codes and Standard

Boards.

UNIT - II [25 Hrs] Functions of Bank: Banker-Customer Relations, KYC guidelines

- Different deposit products - Mandate and Power of Attorney,

Banker’s Lien, right of set off - garnishee order, attachment order

etc. - Payment of collection of Cheque - duties and responsibilities of

paying and collecting banker - protection available to them under NI

Act - Endorsements, forged instruments - bouncing of Cheques and

their implications. Opening of accounts for various types of customers

- Principles of Lending - various credit products / facilities - working

capital and term loans - credit appraisal techniques - approach to

lending - credit management, credit monitoring, NPA management .

UNIT - III [15 Hrs] Types of Documents & Procedure: Different types of documents

- Documentation procedure, Stamping of documents, securities -

different modes of charging - types of collaterals and their

characteristics - Priority sector lending - targets, issues, problems -

Financial Inclusion. Agriculture / SMEs / SHGs / SSI /Tiny sector

256

financing - New products and services, Credit cards / Home loans

/personal loans / consumer loans - Ancillary Services - Remittances,

Safe Deposit Lockers etc.

UNIT - IV [15 Hrs]

Banking Technology - E-Banking - Core Banking –Plastic Money

– Mobile phone Banking - Electronic products - Electronic payment

system - Online Banking - Electronic fund transfer system: RTGS,

NEFT & SWIFT etc.- Information Technology - Current trends -

Global developments in banking technology - Computer audit -

information system audit - Information system security and

Disaster Management.

UNIT - V [15 Hrs]

Credit Monitoring and Importance of Risk Management - Need

for credit monitoring, Signals of Borrowers’ financial sickness,

Financial distress prediction models – Rehabilitation process, Risk

Management – Interest rate, liquidity, Forex, Credit, Market,

Operational and solvency risks – risk measurement process and

mitigation, Basic understanding of NPAs and AlM - Marketing of

services - Pricing of bank products - direct and indirect channels of

bank products - Role of DSA /DMA in Bank marketing - selling

function in a bank.

TEXT BOOK: 01. Dr.Gurusamy, Banking Theory law and practices, The McGraw

Hill, 2nd Edition - 2009.

02. C.Jeevanandam, Banking theory law and practices, Learn tech Trichy, 2008.

REFERENCES :

01. Amit Singh sisodiya, Indian Banking in the 21st century – Emerging perspectives, The ICFAI university.

02. Gordon, Natarajan, Banking theory, Law and practice, Himalaya Publishing house, 18th Edition.

03. A.K. Jeganathan, Jwalamukhi, Banking finance, Mudranalaya

Pvt ltd. Bangalore 1st edition – 2013.

Elective FINANCIAL DERIVATIVES Code: 14184466


SEMESTER IV

6 Hrs/Week

Credits 2

Objective:

The course aims to develop an understanding of the importance of

financial derivatives and the institutional structure of the markets on

which they are traded as well as developing the analytical tools

necessary to price such instruments.

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Forward contract, Future Contracts, Other derivative securities.


Types of traders, Futures markets and the use of futures for

Hedging: Forward and Futures Prices: Interest Rate Futures:


Swaps; Options Markets; Properties of Stock Option Prices;

Trading Strategies involving options.


Options; Block–scholes Option Model, Binomial Model; Options

on Stock Indices


Currencies and Futures Contract; General Approach to Pricing

Derivatives Securities; Interest Rate Derivative Securities; Derivatives

Market in India.

TEXT BOOK: 01. Bhalla V.K., Investment Management Security analysis and

Portfolio Management, S. Chand, New Delhi. REFERENCES:

01. Brennet M., Option Pricing Theory and Applications, Toronoto,

Lexington Books. 02. Cox, John C and Rubinstein, Mark Options Markets, Englewood

Cliffs, New jersey, Prentice Hall inc, 1985.

03. Financial Derivatives, S.Chand, New Delhi, 2001. 04. Huang, Stanley S.C., and Randall, Maury R., Investment

Analysis and Management London, Allyn and Bacon, 1987. 05. Sharpe, William F., etc., Investment, Prentice Hall of India, New

Delhi, 1997.

Elective PERFORMANCE MANAGEMENT Code: 14184471


SEMESTER IV

6 Hrs/Week

Credits 2

Objective:

To enrich the understanding of improved skill in managing

performance and to provide the conceptual understanding in the

various techniques of appraisal.


Introduction to Performance Management – Basics– Definition –

Aims– Characteristics –Developments – concerns – guiding principles –

views – Performance appraisal and Performance management –

Process –cycle – working – activities.

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Performance planning and agreements – role profiles – objective

setting – performance measures and assessment – performance

planning – development – agreement – checklist. Managing

performance throughout the year – updating objectives and work plans

– managing continuous learning.


Reviewing Performance – review meeting – difficulties – issues –

performance review skills – review problems – evaluation – analysis–

self assessment – Assessing performance – approaches – factors

affecting – methods of assessment – overall analysis – narrative

assessment – rating – visual methods.


Improving Performance – at managerial level – organizational

level – overall strategy – HR improvement – improving team

performance – improving individual performance – managing

underperformers – Performance management administration – purpose

– Performance management forms – web–enabled performance

management.


Performance management and learning – opportunities –

personal development planning – coaching – Performance management

and non–financial rewards – pay – 360 degree feedback – uses –

rationale – methodology – development and implementation – feedback

– merits and demerits – criteria for success – introducing and

developing performance management – learning about performance

management and evaluation.

TEXT BOOKS: 01. Michael Armstrong, Performance Management – Key Strategies

and Practical Guidelines, 3rd Edition, Kogan Page Publishers,

2004.

02. Srinivas R. Kandula, HRM in Practice, PHI, 2005.

REFERENCE:

01. Bohlander Snell, Managing HR, Thomson Southwestern, 2005.

259

Elective COMPENSATION MANAGEMENT Code: 14184472


SEMESTER IV

6 Hrs/Week

Credits 2

Objective:

The aim behind this elective is to make the student understand basic

concepts of compensation management, calculation of compensation

at various levels of employees and legal framework governing

compensation management.

UNIT –I: [18 Hrs]

Introduction to Compensation Management – Meaning and

Importance – Objectives of compensation – Equity Theory –

Determinants Compensation – Compensation Management – Process –

Compensation Policies – Types and methods of Compensation –

Components of Compensation – Computation of DA.


Wage and Salary Meaning – Definition Wage Levels, Wage Rates

– Wage differentials – Introduction to theories of wages – Minimum

wage – Living Wage – Fair Wage – Factors of affecting wages – Wage

determination process – Principles of wage and salary administration –

Wage Boards – Pay Commission – National Wage Policy – Labour

Market and its impact in wage fixation.


An Introduction to Job Evaluation – Scope and objectives of Job

Evolution – Principles of JE – Advantages and limitation of JE –

Process of JE – Methods of JE, Ranking, Classification, Factor

Comparison and Point Rating methods – description, Advantages and

Limitations.


Legal Framework in Compensation Management – Salient

features of Minimum wages Act 1948, payment of Wages Act 1936,

Payment of Bonus Act 1965, Payment of Gratuity Act 1972, ESI Act

1948, Employees Provident Funds and Misc. Provisions Act 1952. –

Executive Compensation – Components of Remuneration –

Remuneration for special groups like CEOs, Executive – Determining

Executive Compensation – Executive Bonus Plan, Perquisites.


Incentives – Linking pay to performance – Variable Pay – Types

and classification of Incentives – Wage incentive Plans – Merits and

260

Demerits of Incentives – Time and output based plans Individual and

Group incentive Plans – Profit and gain sharing plans – ESOP. Fringe

benefits – Kinds – Meaning and importance – Role of Benefits and

reward systems – Types of Benefits Security, Retirement, Health care,

time –off benefits.

TEXT BOOK: 01. Milkovich and Newman, Compensation, TMH, 2003.

REFERENCES: 01. Compensation and reward management by Biswanath Ghosh –

Dec 2012 – Sterling Publishers Pvt Ltd – ISBN – B -

9788120777422. 02. Compensation: Special Indian Edition by Georage Milkovich,

Jerry Newman, C.S.Venkataratnam – 2009, Mc Graw hill

Education (India) Pvt Ltd – ISBN – B – 978 - 0070151581. 03. Book on Compensation System and Performance Management –

AM Sharma, N.Sambasiva Rao – Himalaya Publishing House – Edition 2014 ISBN – 978 – 935742 – 967 -8

04. Understanding wage and Compensation system – A M Sharma

10th revised edition – 2010 – Himalaya Publishing house ISBN – B 978 – 93- 5021 -440 – 1

05. Compensation Mangement text & Cares – Tapomoy deb – Excel

Book – 2009 Edition – ISBN – 978 – 81 – 7446 – 690 -7. 06. Compensation Management – Mousmi S.Battacharaya Nilanjan

Sengupta – Excel Books – 2009 edition – 978 – 81 – 7446 – 696 – 9.

Elective ORGANISATION DEVELOPMENT Code: 14184473


SEMESTER IV

6Hrs/Week

Credits 2

Objective:

This course is designed to provide I depth understanding of

behavioural interventions and enable the students to apply these

intervention for building individual, team, system, systems and

process related competencies and helping organizational to achieve

peak performance and become self sustaining.


An introduction to OD – History – Concept. Nature and scope –

Value and Assumptions – Characteristics.


Organizational change – Characteristics – The Nature of planned

change – Strategy for managing change – OD as change Agent.


Operational components of OD – Diagnostics, Action process –

Action Research and OD – OD Interventions – Team interventions –

Inter group interventions – Personal, interpersonal – Group process

261

interventions – Comprehensive interventions – Structural

interventions.


Implementation and Assessment of OD – The impact of OD –

Issues in consultant – Client relationships – Mechanistic and organic

systems and the contingency approach.


The future of OD – Some Indian experience – Case study for

understanding OD efforts in Indian context.

TEXT BOOK:

01. Wendell I French, Cecil H Bell Jr. Organisation Development,

PHI, 4th Edition, 2009.

REFERENCES:

01. Arthur Kivuloff, Organisation Development for Survival, AMA,

72.

02. French, Bell and Zawacki, Organisation Development Theory,

Practice and Research, Universal Book Stall, 3rd Edition, 2002.

03. Paul S.Goodman, Assessing Organisational Change, John Wiley

and Sons, 79.

Elective STRESS MANAGEMENT Code: 14184474


SEMESTER IV

6 Hrs/Week

Credits 2

Objectives:

To educate the HR force all about stress management and the ways

and means of coping stress in organisations and effect of it in

retention of work force.


Understanding Stress: Meaning–Symptoms–Work related Stress–

Individual Stress– Reducing Stress– Burnout.


Common Stress Factors Time And Career Planning: Time

Management – Techniques – Importance of planning the day, Time

Management schedule – developing concentration – Organizing the

work area– Prioritizing – Beginning at the start – techniques for

conquering procrastination – sensible delegation– taking the right

breaks – Learning to say No.

262


Career Plateauing: Identifying career plateaus – structural and

content plateauing – making fresh start – importance of sabbaticals –

counseling out – executive leasing – Sustaining a marketable career.


Crisis Management: Implications – people Issues – Structure

issues – Environment issues – psychological fall outs – learning to

keep calm – Preventing interruptions – Controlling Crisis – importance

of good communication – Taking advantage of crisis – Pushing new

ideas – Empowerment.


Work Place Humour: Developing a sense of Humour – Learning

to laugh – role of group cohesion and Team spirit – using humour at

work – reducing conflicts with humour.

Self Development: Improving personality – leading with integrity

– enhancing Creativity – effective decision making – Sensible

communication – the listening game – managing self – meditation for

peace – yoga for life.

TEXT BOOK: 01. Bhatia R.L. The Executive Track: An Action Plan For Self

Development, Wheeler publishing, New Delhi, 1996.

REFERENCES: 01. Charavathy S.K., Human Values for Managers, Mc Graw Hill,

Henely Management Series, 2003.

02. Jeff Davidson, Managing Stress, Prentice Hall of India, New Delhi, 2004.

03. Swami Ranganathananda, Elternal Values For A Changing Society, Bharatia Vidya Bhavan, 2001.

Elective INTERNATIONAL HUMAN RESOURCE MANAGEMENT


SEMESTER IV Code: 14184475

6 Hrs/Week

Credits 2

Objective:

The aim behind this course is to introduce the HR students the need to

know about People Management in MNCs in different countries and the

effect of socio cultural influences in HR management.

UNIT – I: [18 Hrs] Introductions to international Human resource management –

MNCs in our time – MNCs and people management – International

Human Resource Management in Socio Cultural context – Institutional

context.

263


Human resource management in Different Countries – Japan –

USA – UK– Turkey – Arab Middle east – India – China.


Going international – Managing HR across the world – Parent

subsidiary relationship – the relevance of integration and

differentiation dilemma – mechanisms to achieve integration in highly

differentiated global companies.


Human resource management in International Joint ventures –

Foreign assignment.


Human Resource Management in Global Village.

TEXT BOOK: 01. Monir. H. Tayeb 2004, International Human Resource

Management, Oxford Derek Torrington, International Human

Resource Management PHI 1994. REFERENCES:

01. Change Management – Altering Mindsets in a Global Context,

“V Nilakant University of Canterbury, Christchurch, S Ramnarayan, Indian School of Business, Hyderabad and

Director (Change Management), Centre for Good Governance”, Response Books [2006], ISBN:0761934685.

02. Daniels John D., Radebaugh Lee H., Sullivan Daniel P.,

Globalization And Business, ISBN:81–203–2223–1, 1999. 03. Farid and Philip, Multi Cultural Management Synergy Books

International, 1996. 04. International Business: Text and Cases, “Cherunilam Francis”,

Prentice Hall India, 3rd Edition, 1999.

05. Management by Consciousness – A value–oriented spiritual approach, “By Anastasia Bibikova and Vadim Kotelnikov”, Sri Aurobindo Ashram Press, 2001.

Elective MANAGING INTERPERSONAL EFFECTIVENESS

[ELECTIVE – HUMAN RESOURCE MANAGEMENT] Code: 14184476


Credits 2

Objective:

The aim of this course is to familiarize the students the importance

and need of understanding interpersonal skills in work organisations

and its effect in their and organizational productivity.


Self Perception and Self–Presentation: Defining and perceiving

self, gaining self–knowledge, self effectiveness, self–presentation, self–

presentation motives and strategies, impression management, self–

monitoring.

264


Communication: Communication and language, Non–verbal

communication: proximics, paralanguage, kinesics, deception,

detection deception, non–verbal leakage.


Attitude and Attitude Change: The nature of attitudes, changing

attitudes – theoretical perspectives, is changing attitudes through

persuasion, Avoiding measurement pitfalls, conditions promoting and

reducing consistency.


Environmental Influence: Territoriality, crowding, environmental

quality and social behaviour, the impact of our surroundings.


Quality Of Life : Quality of Life : Working and well being, The

working woman and the stress on working women, Advertising and

consumer behaviour, public health, aging and life quality, using social

psychology to improve quality of life.

TEXT BOOK:

01. Haney W.V., Communication And Organizational Behaviour,

Homewood III, Ierwin, 1979.

REFERENCES:

01. Altman I., Environment And Social Behaviour, Privacy, 1975.

02. Calif: BrookeCole, Personal Space, Territory And Crowding,

Monetary, Paafic Grove, 2009.

03. Steven Penrod, Social Psychology, 2nd Edition, Prentice Hall,

New York, 1986.

Core Subject PROJECT Code: 14184404

SEMESTER IV

Credits 4

The student will undertake their main project in their

specialisation for a period of 45 days in business organisations art the

commencement of fourth semester.

The student will be allotted a faculty for guiding the project, he /

she has to document the work and submit the confirmation letter to

the department from the organisation after getting the project.

265

After the completion of the project, he / she has to document the

work and submit the work and submit the report ( 4 Copies – one to

the Controller’s office, one to the Department library, one to the

student and one to the company/organisation).

Evaluation of Project Work:

The project work during the fourth semester has been made

evalutory. The evaluation of the performance of the candidate will be

done through the viva voce conducted at the completion of the training

by a panel of internal / external examiners as recommended by the

Head of the Institution and approved by the Controller of Examination.

Self–Learning Course HOSPITAL MANAGEMENT Code: 14804418

SEMESTER IV

Addl. Credits 3

Objectives:

To learn about Hospital standards and design, Pricing of health

services, Clinical services, Nutrition and Dietary services.

UNIT – I: Hospital as a system: Definition of hospital – classification of

hospitals – changing role of hospitals – role of hospital administrator –

hospital and community. Technical analysis: Assessment of the

demand and need for hospital services – factors influencing hospital

utilization – bed planning – land requirements – project cost – space

requirements – hospital drawings and documents – preparing project

report.

UNIT – II:

Hospital standards and design: Building requirement – entrance

and ambulatory zone – diagnostic zone – intermediate zone – critical

zone – service zone – administrative zone – list of utilities –

communication facility – biomedical equipment. Voluntary and

mandatory standards – general standards – mechanical standards –

electrical standards – standard for centralized medical gas system –

standards for biomedical waste – Facilities planning: Transport –

communication – food services – mortuary – information system –

minor facilities – others.

266

UNIT – III:

Pricing of health services: Definition of price–cost–value – factors

to be considered for pricing of services – pricing objectives – profit

oriented – market skimming – market penetration – operations and

patronage oriented objectives – pricing strategies – cost based pricing –

competition based pricing – demand based pricing – price discounting

– odd pricing – place differentiates – quantity differentiates –

penetration pricing – value pricing – complementary pricing – price

bundling – market segmentation and pricing.

UNIT – IV:

Clinical services: outpatient services – inpatient services –

accident and emergency services – billing services – laboratory services

– blood bank services – radiology and imaging services – telemedicine –

rehabilitation services – operation theatre – intensive care units –

hospital acquired infections – sterilization – nursing services – ward

management.

UNIT – V:

Nutrition and Dietary services – pharmacy services – medical

records services – facilities engineering – maintenance of civil assets –

electrical supply and water supply – medical gas pipeline – plumbing

and sanitation – air conditioning system – hot water and steam supply

– communication systems – need and scope of biomedical engineering

departments in modern hospitals. Laundry services – house keeping

services – CSSD–energy conservation methods –AMC. Ambulance

services – mortuary services – hospital security services.

TEXT BOOKS:

01. Andrew, Introduction to Tourism and Hospital Industry, Tata


02. Gupta P.K., Legal Aspects of Insurance, Himalaya Publishing.

REFERENCES:

01. Charloue Albiena Alkeris, Hospital Management, Saunders

Publications, 2005.

02. Jha S.M., Services Marketing, Himalaya Publishers.

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Note for Elective

1. During III and SEMESTER IV, students have to choose one

elective branch –

Marketing

Finance

Human Resource Management

Our college offers only 3 electives among the above 4.

2. If one student selects Marketing as elective in III semester, he

has to study 3 elective subjects out of 6 under marketing. The

same thing applies to other electives also.

3. The Department will decide the 3 elective subjects under

Marketing, Finance, HR.

4. Elective branch can not be changed, once chosen.

5. Points 2 and 3 applies to SEMESTER IV also.

268

MBA : Those who have joined from the academic year

2014–15 onwards under CBCS System

EVALUATION PATTERN

Internal : 25 Marks

External : 75 Marks

INTERNAL:

Test –15 (average of the better two of the three tests conducted)

Assignment – 5

Seminar – 5

Question Paper Pattern:

INTERNAL EXTERNAL

Part – A : 4 1 = 4

Part – B : 3 4 = 12

(Either/ Or)

Part – C : 2/3 7 = 14

*30

Part – A :5/7 2 = 10

Part – B : 5 7 = 35

(Either /Or)

Part – C : 3/510 = 30

75

* Internal test mark 30 will be converted to 15.