Anne Middleton & Louise Gordon: Northern Collaboration Learning Exchange

Northern Collaboration Learning ExchangeStrategic Marketing

“Popping up a library”Working with our customers to get service

delivery rightNewcastle University

Anne Middleton (Head of Customer Services)[email protected] @AnneMRob

&Louise Gordon (Faculty Liaison Librarian)

[email protected] @louiselib

3 current sites

Newcastle University Library Services

Our space problems • Historically one

study seat per 7.5 students

• In 2013/14 one study seat per 8.8 students

• More student growth planned over next 4 years

• Concern about exam time space provision.

National Student Survey free text and“Tell us what you think comments”

• Increasing the amount of students in the Law School when it doesn't have the capacity to increase in size means less library space, less chance of getting books out, less study spaces etc. (Law)

• More spaces in the library and computers. Needs to be bigger. (Geography)

• More study spaces in the library (Architecture)

• More seats in library (Law)

• Study Spaces are in high demand so put more of our £90000 fees into developing more - stop taking it out on the students - if I get to the lib at 8:30 to get a comp I am allowed / fully entitled to a 30 min lunch break. SORT IT OUT

• "It is a great library, but if we can have some more private study rooms

• I find it annoying in the Library that there is so few silent areas.

We collated research as

evidence as we were getting Bridge.

But were then given Pop up space.

Asking students

• Survey – Ball ballot box– Postcard– Online (Libguides from

Springshare)– Library Student

Communications Team

• Staff-Student committees• Faculty meetings with

Student Union Reps

Student voice

42%

27%

7%

23%

1%

Computer

Individual

Social

Group

Other

7 weeks to go

Campaign Objectives

1. Make students and staff aware of the alternative Library venue

2. Ensure good take up from day one

3. Reduce demand at all three libraries

4. Get a good return on investment

5. Evidence demand for more space

Getting Support

5 weeks and counting…

Student Voice

survey results

Achieved space

allocation

Visual Identity

Pop up banner Newcastle University

IT placed a message on the log on screen on all campus desktops

Getting the message out

Extending the brand

……..and in

Different visual logos

Daily Peak Headcount - Pop-Up Library

Combined (Pop-Up and Robinson Libraries) Peak Headcount Occupancies

Feedback

Feedback

• Headcounts

• Computer Log-ins

• RefAnalytics data

• Whiteboard

• Ball ballot poll

• Postcard

• Online survey

• Student communication team

• Social media

• Liaison

• Tell Us What You Think

Getting Feedback

“I think Pop Up library is a very great idea since the Robbo is very packed during the exams week. .. It is also very clean.”

“The pop up library is amazing! Thought I was going to have to walk all the way back to my cold student house and use my laptop - but there's loads of extra space and free computers and it's a really good working environment! Best thing to happen on campus for ages!”

“The pop up library is a dream! I'm never going back to the Robinson with this little baby here!”

Thank you so much!"

Impact

• Adoption of images

• Pop Art exhibition

• New social learning space

• National Student Satisfaction Score

What happened next? We won the Gold award at the PPRG CILIP Marketing Excellence Awards 2014

http://www.cilip.org.uk/publicity-and-public-relations-group/cilip-pprg-past-events-and-award-winners

What happened next?

Pop-Up Library, popped up again for Semester One

exam period this academic year

What happened next?

Real time availability using a traffic light system to advertise study areas on the Library website

New building bought in City centre;

Library given space to open in September 2015. Consultation begins again

What happened next?

Useful websites for additional information

• www.facebook.com/NULibraries

• twitter.com/nclroblib

• www.flickr.com/photos/newcastleunilibrary

• www.pinterest.com/newcastleunilib/pop-up-library-2014

• http://www.ncl.ac.uk/library/

• http://www.cilip.org.uk/publicity-and-public-relations/marketing-excellence-awards