Anne Guillaume - Short resume

ANNE GUILLAUME

Marketing & Communication Manager

15 years of experience in international B2B environment

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199920042010

VISUAL COM & BRANDING

CORPORATE COM & MARKETING

WEB & EBUSINESS

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2010VISUAL COM & BRANDING4 YEARSFREELANCE

• small & big companies (IT, Telecom, automobile cosmetics & perfume industry, art)

• agencies (web, communication, event)

VISUAL COM & BRANDING

CREATION

• logo design and brand promotion• web and print communication tools• digital communication consulting

WHAT

WHO

HOW• independently and collaboratively• long term projects• short interventions

2004CORPORATE COM & MARKETING6 YEARSEMPLOYEE

• marketing and communication strategy• online marketing campaigns• print communication tools• worldwide annual event (9000 visitors)

CORPORATE COM & MARKETING

WHAT

WHO

HOW

• europe and worldwide • end customers• business partners

• under high pressure and tight deadlines• managing different budgets• leading many types of agencies• accross multiple communication chanels

COMMUNICATION

1999

WEB & EBUSINESS

5 YEARSEMPLOYEE

WEB & EBUSINESS

• web project management• strategy, ergonomy, content, design• deployment and training sessions

WHAT

WHO

HOW

• europe and worldwide • end customers• business partners

• ensuring consistency with global strategic vision

• coordinating & collaborating with different teams (marketing, sales, IT)

• managing web agencies and internal virtual teams

• animating a core team

PROJECT MANAGEMENT

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Increase market share in Mid-Market segmentBUSINESS OBJECTIVE

PROGRAM Recuring lead genMid-Market launch programCarrier program

MAJOR ACTIVITIES Create a Sales Toolkit in order to: learn / build offer / inform customers / promote & sell

• end-user brochure• sales training and support tools• eLearning modules• Commercial incentives• eMailers, landing pages, web banners, videos

& animations, event, presentations

Launch central program in local worldwide teams

Read what I’ve done to develop Mid-Market product awareness at Alcatel-Lucent International Marketing

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LET’S MEET!

[email protected]

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