Anne Benoit-Renard Portfolio

Design & run digital media services• Brand sites• Social Media • Virtual World • Video/VOD• E-commerce• BtoB /BtoC markets

Design, implement & monitor E marketing• Online marketing plans • Online ad campaigns

ANNE BENOIT-RENARDDIGITAL MEDIA MANAGER

Define and manage proposals• Strategic plans • Business plans• Marketing plans

Plan, monitor & reviewdigital business indicators

Select, hire & manage digitaltalents

Negotiate value-added deals with trafic, content & technology partners

successful consumer web sites & social media services 11cost efficient on line ad campaigns 22profitable mobile services 3 3 innovative virtual world 44marketing and business development for high tech products 5 5 highly prized educational content 66high ROI on line marketing campaign 77digital business planning & monitoring 88project management using the best tools 99author of several best seller books and acclaimed articles 1010

ANNE BENOIT-RENARDDIGITAL MEDIA MANAGER

MANAGE

SUCCESSFUL CONSUMER

WEB SITES & SOCIAL MEDIA

SERVICES

11

Head of Content Managementorange.fr

Manage, design, develop and

run web contents and e-commerce services

7 years staff: 15

Content Manager Orange.fr 100% consumer

Launch of 40+ consumer online magazine� News � Entertainment � Finance� Videos� Virtual communities� Advertisers’magazines� E-commerce� Classified ad….

Negociation of strategic partnership

Leader in trafic on theEuropean ISP market

10,1 millionsUnique visitors

17 millionsvisits

42 millionsPage View

3.5 millions subscribersNewslettersSources : Nielsen NetRatings, Home&Work, avril 03, Weborama, avril 03, Smart,avril 03

Content Manager Orange.fr 100% consumer

Head of Digital MediaLagardere TV

Design, Develop,

Manage, Operate, Monitor

Make profitable digital

Rich Media and Social Media digital services

2 years staff: 15

Digital Media Manager Gulli.fr 100% rich media

Rich-Media Site for broadband families

�Catch up TV

�Intelligente search engine

�Casual Gaming

�Encyclopedia

�Daily Animation

�Exclusive Events

Strategic deals with the best partners in content, trafic & technology

743 000unique visitors

1.2 millionVisits

14.1 millionpage view

480 000 subscribersNewsletter

Sources : Nielsen NetRatings, Home&Work, avril 08, Weborama, avril 08Smart,avril 08

Leader in audience on the youthaudience under 25 :

Digital Media Manager Gulli.fr 100% rich media

Social media site for 7-14 kids

�Biggest community of hero fans

� Animated avatars

� UGC

� Music playlist

�Exclusive games, video

� One clic from any content

Strategic deals with the best partnersin content, trafic & technology

Digital Media Manager canalj.fr 100% social media

441 000Unique visitors

580 000visits

10,7 millionsViewed Pages

340 000 subscribers

Newsletter

Sources : Nielsen NetRatings, Home&Work, avril 08, Weborama, avril 08Smart,avril 08

45% of trafic come from virtualcommunities and UGC

Digital Media Manager canalj.fr 100% social media

Digital Manager Tiji.fr 100% multimedia&safe

A 100% safe & multimedia environment

for the little ones

� Creation

� Drawings

� Creations

�Fun design

� Graphical navigation

� E commerce

Strategic deals with the best partners in content, trafic & technology

271 000Unique visitors

360 000Visits

15,8 millionsViewed Pages

280 000Subscribers Newsletter

Leading data base in France to advertise to parents with young kids

Digital Manager Tiji.fr 100% multimedia&safe

Sources : Nielsen NetRatings, Home&Work, avril 08, Weborama, avril 08Smart,avril 08

Digital Manager Fillestv.fr 100% videos

Video Web Site for 15-24 women

� Fashion

� Beauty

� Castings

� People

� Social Media

VOD / SVOD service�Permanent download or rent

�Monthly fees

�Data mining for advertisers

�Exclusive videos

15

COST EFFICIENT ON LINE

AD CAMPAIGNS22

Display

Ad Campaign Strategist

Newsletters Editorial context for advertisers

EmailingData mining

Ad Campaign Strategist

Brand teasers

Video dedicated to the brand

Dedicated advertiser site

Play and win

Advertiser exposure on Home Page

Ad Campaign Strategist

News Discussions

Blog Quizz

Ad Campaign Strategist

Online surveyfor new products

OnlineSurveys

Ad Videocontent

Presentation of the advertisers’ videos

Dedicated video home

Ad Campaign Strategist

Games for Brands

Ad Campaign Strategist

Site for Brands

Ad Campaign Strategist

23

PROFITABLE MOBILE

SERVICES33

Marketer of profitable m obile servicesconsumer brands

• Launch Wap services associated with brand sites

• Development of « Web to Mobile»contents

• Design of Apps forIphones

25

INNOVATIVE VIRTUAL WORLD

44

Producer Gulliland 100% virtual world

A virtual world of creation & adventure

� 3D playground� Creative activities (drawings, music, dance,

cartoons, movies…)� Games (quest games and casual gaming )

A creative community � Sharing, voting, commenting on creations

� Discussions, blog

� Tips on the game, activities and level opening

� Download of the game

� Parental supervision

A TV program:� The best creations made in Gulliland are

advertised on Gulli TV

A BBC & Lagardère Media coproduction

Business plan based on recurring BtoC

revenue streams

Producer Gulliland 100% virtual world

28

MARKETING AND BBBUSINESS

DEVELOPMENT FOR HIGH TECH PRODUCTS

55

Marketing DirectorEverbee networks

Develop and Market High tech products

for BtoB & BtoC markets

internet start-up

2 years staff: 10

IntroducingZenbow Internet Protection Key

� The first USB key that provides a full suite of security services for families and professionals

� Available in retail in France and the UK

« This is the first time ever, we see a security solution that can go into the home »

David SullivanSenior Director, Consumer Services

Yahoo Inc.

Marketing Director 100% high tech

Designing business strategies to sustain growth

108

90% market coverage105102101

Semiconductorcompanies

buy

Software Platform+

Hardware BlockLicense

OEMsbuy

RetailersISP’s

End Users create pull by demanding

Child Protection, Surf Control, Performance,

Productivity

Marketing Director 100% high tech

32

HIGHLY PRIZED EDUCATIONAL

CONTENT66

Project manager of successful multimedia educational content

Bibliorom LarousseLinguistic Encyclopaedia

Bibliorom offers 6 linguistic dictionary in one CDROM.

Bibliorom include 5000 photographs, 200 maps et 100 videos and animations. More than 10 000 words are pronounced. All contents can be shared, voted and commented on

line.

Hundreds of thousand copies sold

Nathan EntrainementEducational programs series

More than 10 000 exercises and games in Maths and French to help students in school.

Project manager of successful multimedia educational content

35

HIGH ROI ON LINE

MARKETING CAMPAIGN

77

Expert in Digital Marketingfrom planning to reviews

E-advertising

Affiliation

SEM Sponsoring

Buzz marketing

ClientRecrutment

SEO

Social Media

Newsletter

Club Membership

Emailing

Rewards make also

excellent references!

Client Stickiness

Author acclaimed book 100% EMarketing

This book helps companies to take the right decision when designing their on-line marketing strategy .

•How to design an efficient website?

•How to be well positioned in the search engines?

•How to design an valuable E marketing plan?

•How the monitor the results?

This book brings answers to questions about on-line Marketing.

361 pages Publisher : Dunod

38

DIGITAL BUSINESS PLANNING &

MONITORING88

TiJi - VU NNR

94122 119

191170

0

50

100

150

200

250

janv-08*

févr-08

mars-08

avr-08 mai-08

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Gulli - VU NNR

235

341 337265

337

0

100

200

300

400

janv-08

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mars-08

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Canal J - NNR

190

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160 157

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févr-08

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Priorities� Back links with niche sites and portals � High value content improving SEO� SEM

+81% +44% -17%

Monitoring trafic Indicators

Trafic breakdown

PAP (en milliers)CA net net (en €) Sales revenues / PAP & Unique Visitor growth

Source : PAP = Smartadverver / UV = NielsenNetRatings

337

225

05 000

10 00015 00020 00025 00030 000

janv-07

mars-07

mai-07

juil-07

sept-07

nov-07

janv-08

mars-08

mai-08

-5050150250350

CA net net VU

VU (en milliers)CA net net (en €)

Monitoring Sales indicators

2 325

8 271

05 000

10 00015 00020 00025 00030 000

janv-07m

ars-07m

ai-07juil-07sept-07nov-07janv-08m

ars-08m

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-15005002500450065008500

CA net net PAP

0,77

1,95

3,74

0

1

2

3

4

Fillestv.com Elle.fr Auféminin

Fillestv.comElle.frAuféminin

Monitoring financial indicatorsP&L Total pôle jeunesse (Gulli + Canal J + Tiji + F illes TV + monde virtuel)

1267 1220

565

2051

2312

1863

-784

-1092-1298-1500

-1000

-500

0

500

1000

1500

2000

2500

EFA 1 BUDGET 2007

K€

CA

COUTS

RESOP

Gulli

CA inter net

26%

CA

télématique

74%

CA autr e

0%

CA pub/VU (€/an)

2007

Filles TV

0

5

10

15

20

25CA net régie-display

CA multimedia

Ventes contenus

Liens sponsoVente en ligne

Location f ichiers

Opé spéciales

Sales/UV

Revenues mapping

Costs, margins & Operating Results

Industry business ratios

Revenues breakdown

X 2.5

42

PROJECT MANAGEMENT

USING THE BEST TOOLS

99

Project documentation: VISIO

Other Project management apps

�WIKI shared by all team member

�Link monitoring

�Debugger

Project Planning : MS Project

45

AUTHOR of SEVERAL BEST SELLER BOOKS

AND ACCLAIMED ARTICLES

1010

Author

Plus de tonus

148 pages / Marabout, 2005

Un spa che soi

310 pages / Marabout, 2010

La Detox Attitude

des paresseuses

280 pages / Marabout, 2009

La zen Attitude

des paresseuses

350 pages / Marabout, 2007

Bons plans anti stress

150 pages / Marabout, 2004

Writer

See all Anne articles on www.greenzer.fr

A serie of news articles on sustainable growth initi atives in Asia

published on MSN.fr and greenzer.fr

Ayurveda medecine in IndiaWaste management in India

Forest restoration In ThailandOrganic farming in Laos

Mobile: 0415 449 509Email: [email protected]

Twitter: annebenoit

ANNE BENOIT-RENARDDIGITAL MEDIA MANAGER