Annaleena Portfolio

portfolio - Annaleena Hämäläinen 20121

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4 -78

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furniture design

spatial design

textile design

ba thesis

projects

commercial products

styling

content

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1Project / StoolMaterials / 4 x 25 mm birch, glueCourse / Furniture Design Instructors / Mikko Paakkanen & Timo Ripatti/ Autumn 2011/ 46 cm x 40 cm

“Aim was to found how to get construction as hard as possible just by using wood and glue

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2Project / Coat rack “Piilo”Materials / Finnish birchCourse / Furniture Design Instructors / Mikko Paakkanen & Timo Ripatti/ Autumn 2011

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/ 152 cm x 54 cm


“My textile designer background

can be seen in this piece of wooden furniture

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“For me design is something not to take too seriously. That´s

why I made this playful table

3Project / Coffee table “Play”Materials / 4 mm plyfood, 5 mm steel wireCourse / Furniture Design Instructors / Mikko Paakkanen & Jouko Järvisalo/ Spring 2012/ Hakola Huonekalu Oy manufac-tures and sales the table



54Project / Collection of hand woven fabricsCourse / Weaving Instructor / Maarit Salolainen/ Autumn 2008/ Idea was to explore basic weaving struc-tures and materials

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I made two collections:white and cosy “Easy Like Sunday Morning” andrough “Hard Day´s Night”


5Project / Carpet collection “Saaga”Course / Weaving Instructor / Maarit Salolainen/ Autumn 2009

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“my colourful collection is inspired by

autumn in finnish lapland


6Project / Bachelor thesisSubject/ Brand identity and marketing plan for ecological dog clothes label “Pikkuhaukku”Instructors / Pirjo Kääriäinen/ Spring 2011

“In my BA thesis I got an oppor-tunity to learn more about things

I have been interested of: creating a visual looks, marketing,

brands and of course, dogs!


Logo, business cards and dog illustrated cards for Pikkuhaukku

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“I had real products which I sold on internet and in various happen-ings. Most popular prod-ucts were sweaters for dogs which were made from second hand knits.I also explored how to do marketing in social media: I created a blog and Facebook group for my small company called“Pikkuhaukku”


7Project / Helsinki - Kobe Eating in Open Air, TorikojuA design co-operation between Aalto University School of Arts, Design and Architecture and Kobe Design University, JapanExhibitions / Helsinki, Habitare Ahead! 12.9. - 16.9.2012 Tokyo, Tokyo Designers Week 28.10. - 31.10.2012 Kobe, Design Creative Center 8.11. - 11.11.2012Instructors / Martin Relander & Nathalie Lahdenmäki/ Responsible for textiles/ Spring 2012 - Autumn 2012


“As a part of our collabo-ration with Kobe Design Uni-versity, we presented Torikoju, our take on Eating in Open Air.

We designed and built a com-plete pop-up cafeteria in-cluding the tableware, coffee percolators, tables and stools, textiles, clothing and even the cafeteria tent itself.

Our cafe was open for every-body in Helsinki on May 19th as a part of the famous food carnival, called the Restaurant Day. On that day, anyone can open up a restaurant in the streets of Helsinki. After that we had three exhibitions, first in Habitare, then in Tokyo and Kobe.

www.torikoju.fi


8Project / Homework, exhibition in Habitare fur-niture fair in Helsinki 2011/ Responsible for textiles with Roosa Lehtinen and Tiina Uimonen/ We made towels in collaboration with Jokipiinpellava, carpet and acoustic space dividerInstructors / Simo Heikkilä, Martin Relander, Timo Salli, Pentti Kareoja and Pirjo Kääriäinen/ Spring-summer 2011

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“Design students of Aalto University School of Art and Design created their own vision of the home of the future at Habitare fair. The Homework project was created using high-quality mate-rials and comprises space, furniture, textiles and objects. Homework also presents the students’ perspective on what is important in a home.

What is a home? What does home mean today? Home is where we spend most of our time; it is where we eat and sleep. However, there is no simple answer to the question, as everyone cre-ates their own home.

The aim of the project was to leave behind traditional notions and create new ways living. To grasp the essence of home, students considered and ob-served daily routines and lifestyles as well as cultural differences. The studies on eating, cooking, rest, sleep, washing, coming and going – life itself - served as the basis for designing the home of the future. Homework is a starting point for the functions related to lifestyle and liv-ing that truly make a house a home.

Modern times are strongly marked by various phenomena merging into a seamless continuum, and this feature is also reflected in the perspective of architecture on the present day.

“A conventional room division and spa-tial borders become blurred. The new intermediate spaces are where the most fascinating transformations and experi-ments of new technology, spatial think-ing and social dimensions take place. Furniture and space become blended into one. New aesthetics emerge in this field.”, as Pentti Kareoja, Professor in Spatial Design, describes the transition.

The design of the Homework exhibition space brings together all of the related educational fields, including Spatial and Furniture Design, Industrial Design, and Textile Art and Design. The exhibition space was created as a joint effort of 34 students under the guidance of five professors; Simo Heikkilä, Pentti Kareoja, Timo Salli, Martin Relander and Pirjo Kääriäinen.

The Homework home was open to visi-tors at the Habitare fair at Helsinki Ex-hibition and Convention Centre on 1 – 5 September 2010. Habitare is the leading furniture, interior decoration and design event in Helsinki. 25


9Project / Home textile collection / patterns for Adora Oy/ Summer 2010

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10Project / “Fokus” modular sofa for Hakola Huonekalu Oy/ Spring 2012

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“This sofa is designed for Hakola Huonekalu Oy to be sold in Kodin1 department stores. I was inpired by 1950’s furniture design.


11Project / “Filippa” convertible sofa for Hakola Huonekalu Oy/ Autumn 2012

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12Styling and interior design/ Spring 2012


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“This house was built on 1937 so I designed functional interior with a modern twist.


thank you!

kiitos!

[email protected]

Annaleena Portfolio

Documents

kobe design university

project helsinki kobe

kobe design university

torikojua design cooperation

design creative center

project stoolmaterials

open air

textiles spring