Anjuman-I-Islam's Akbar Peerbhoy College of Comm. & … · The company operates 120 Big Bazaar stores, 170 Food Bazaar stores, among other formats, in over 70 cities across the country,

Project Subject :

Retail Management

Project Topic :

Study of a Retail Store ( Future Value Retail Ltd).

Prof. :

Ahtesham Ansari

Anjuman-I-Islam's

Akbar Peerbhoy College of Comm. & Eco.

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Retail Management

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Group Members

Names

• Balde Farhan

• Golpindi Shrikanth

• Naik Prasad

• Qureshi Amir

• Shaikh Asma

Roll No.

03

10

19

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Introduction to-

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Kishore Biyani is the Managing Director of PantaloonRetail (India) Limited and the Group Chief ExecutiveOfficer of Future Group.

He has led Pantaloon Retail’s emergence as theIndia’s leading retailer operating multiple retail formatsthat now cater to almost the consumption basket of alarge section of Indian consumers.

Kishore Biyani led the company’s foray into organizedretail with the opening up of the Pantaloons familystore in 1997. This was followed in 2001 with thelaunch of Big Bazaar, a uniquely Indian hypermarketformat that democratized shopping in India. It blendsthe look, touch and feel of Indian bazaars with aspectsof modern retail like choice, convenience and quality.This was followed by a number of other formatsincluding Food Bazaar, Central and Home Town.

The year, 2006 marked the evolution of FutureGroup, that brought together the multiple initiativestaken by group companies in the areas of Retail,Brands, Space, Capital, Logistics, Media & BrandFactory.

FOUNDER & GROUP C.E.O. – MR. KISHOR BIYANI

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FUTURE GROUP

PANTALOON RETAIL INDIA LTD.

HOME SOLUTIONS RETAIL INDIA LTD.

FUTURE BRANDS LIMITED

FUTURE MEDIA (INDIA) LIMITED

FUTURE SUPPLY CHAIN SOLUTIONS LIMITED

FUTURE AXIOM TELECOM LIMITED

FUTURE VALUE RETAIL LIMITED

PANTALOON FOOD PRODUCTS (INDIA) LIMITED

FUTURE KNOWLEDGE SERVICES LIMITED

FUTURE CAPITAL HOLDINGS LIMITED

FUTURE GENERALI INSURANCE COMPANY LIMITED

FUTURE BAZAAR INDIA LIMITED

STAPLES FUTURE OFFICE PRODUCTS PVT. LIMITED

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Future Group

The company operates 120 Big Bazaar stores, 170 Food Bazaar stores, among other formats, in

over 70 cities across the country, covering an operational retail space of over 6 million square

feet. As a focused entity driving the growth of the group's value retail business, Future Value

Retail Limited will continue to deliver more value to its customers, supply partners, stakeholders and communities across the country and shape

the growth of modern retail in India.

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LINE OF BUSINESS

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We shall deliver

Everything, Everywhere, Every time for,Every Indian Consumer

in the most profitable manner.

FUTURE GROUP’S VISION

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List of Stores of Future Group / Pantaloon

Big Bazaar

Food Bazaar

KB’s Fair Price

Pantaloon

Central & Brand Factory

E-zone

Hometown

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Types

Pantaloon Retail (India) Ltd. focuses on the lifestyle retail segment led by the Pantaloons and Centralformats.

Future Value Retail focuses on the value retail segment through the Big Bazaar, Food Right, Food Bazaarand KB’s FairPrice formats.

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ORG STURCTURE - FUTURE VALUE RETAIL LIMITED

FUTURE VALUE RETAIL

BIG BAZAAR

FOOD BAZAAR

FOOD RIGHT

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o Store Manager : Rohit Salaskar

o Store Timing : 9 am – 11 pm

o Peak Hour : Evening time between 4 pm – 8 pm.

o Average Footfall :

• 3500 – 4000 visitors / customers on a regular day.

• 5000 + customers on occasional days or on holidays.

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MD’S AND CEO’S

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STORE MANAGER, ASST. STORE MANAGER, DEPT. MANAGER, ASST. DEPT MANAGER

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TL/SUPERVISOR,STAFF.

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Logistics

Purchase Dept.

D.C. Stores

Purchase Dept.

D.C. Stores

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Warehouse

Bakery Meat Market

Food Food

Toys & Sports

Perishables Cosmetics

Home Appliance Fruit & Vegetables

Information Cash Counter

Entr

y

Exit

Ute

nsi

ls

C

rock

ery

Pla

stic

Elec

tro

nic

s

Lugg

age

Fa

shio

n

Fa

shio

n

St

aff

Off

.

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Store Management

• ARS (Average Replenishment Stock)

• MBQ (Minimum Base Qty)

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List of Product Categories

Electronics

Fashion

Food

Grocery

Beauty

Toys & Sports

General Merchandise

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Electronics

In-house Brands

• Koryo

• Sensei

• Coids

Out-house Brands

• Forbes

• Bajaj

• LG

• Onida

• Samsung

• Philips

• Usha

• Morphy

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Fashion

In-house Brands

• AFL

• Nighthood

Out-house Brands

• Levis

• Lee Cooper

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Food

In-house Brands

• Tasty Treat

• Bakery – Freshly Baked

Out-house Brands

• Kissan

• Dabur

• Pepsico

• Amul

• Britannia

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Beauty

• Himalaya

• Yardley

• HUL

• Garnier

• Lo’real

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General Merchandise

In-house Brands

• Dreamline

• Bharat

• Rak

• Bekker

• Luminarc

Out-house Brands

• Glen

• Crystal

• De’monte

• Prestige

• Bajaj

• Sunflame

• Scotch Brite

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Sections Under

Different Departments

1. General Merchandise

Cutlery

Gas Stove

Glassware

Utensils

Dinner Set

Plastic Containers

Home Appliances45

2. Food

Wine & Beer

Snacks

Farsan

Juice

Squash

Frozen Vegetable

Meat Market

Dairy

Dry Fruits46

3. Non-Food SectionHome Theatre IPodsCameraTelevisionLaptopLuggageHome FashionClothingStationary

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Products on Shelves & Bins

Bins

Bulbs

Batteries

Bottles

Hair-Brush

Toys

Neck Pillows

Biscuits

Soaps

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Counter Shelves

Magazines – Femina, Savy, Autocar, etc.

Chocolates – Snickers, Dairy Milk, Mars, Fallero, etc.

Toothbrush

Folders

Files

Pen Holders

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Retail merchandising is the process of developing, securing, supporting, pricing and communicating retailer’s merchandise offering.

It means offering the right product at the right time at the right price with a right appeal.

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There are different things which are used to hold the products like Bins, Shelves, Trolleys, Stacks etc.

The products at Food Right are managed in such a way that they can catch an easy view of their customers.

The merchandise which are more saleable or also known as HERO PRODUCTS are kept near the entrance and the cash counters.

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Hero Products

The Hero Products are those whose products are set by low prices to increase its sales by attracting the customers through displaying the ads of the product and by providing attractive offers.

The Hero products are mainly based on the nearing occasions, or on any seasonal time coming near by.

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• According to the supervisor we met, there are three types of customers:

1. The first one is completely sure what he wants to purchase.

2. The second one is he who is confused with the brand to be purchased.

3. And the third is the one who is not actually a buyer but he just visit the mall and has no intention to buy.

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• The main use of hero product is mainly seen in the last two option, as it is used to change the mind of the customer and motivate him to purchase the brand.

• To promote this they issue pamphlets, voice announcements, concentrate more on visual merchandise.

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IT Prospects

The IT department deals with Bar Code System, the CCTVs, New POS also known as the New

Price Setup.

Where as the Maintenance department sees to the CCTV recordings, the lightings, LAN

system, Shelf Talker and the Stack Cards.

The Shelf Talkers are placed on the shelves where as the Stack cards are displayed on the

Bins, Stacks and Trolleys.

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Shelf Talkers

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Stack Cards

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Pricing

The pricing of the products in Food Right is based on the Competitive Strategy, Bench Marking,

Market Surveys.

They set Special Pricing system which is based on special occasions and seasons.

They also provide regular discounts which ranges between 5% to 50%.

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Determination of Price

MAP (Minimum Average Price)

= CP + VAT

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CP MAP SP

Example

• Suppose if a product of has a MRP of Rs 1000 of which the CP is

Rs. 700. Then the price determination would be as follows:

AMOUNT

CP (Cost Price) 700.0

(+) VAT 12.5% 87.5

MAP (Minimum Average Price) 787.5

Profit 112.5

SP (Selling Price) [10% Discount on MRP] 900

• As we can see in the above calculation the SP (900) is below the

MRP (1000) with the discount of 10%65

Coupons

A coupon is a ticket or document that can be exchanged for a

financial discount when purchasing a product.

Coupons are issued by manufacturers of consumer packaged

goods or by retailers, to be used in retail stores as a part

of sales promotions.

They are issued to buyers in order to encourage them to buy

form them repeatedly and attract new customers.

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Coupons

PURCHASE RANGE BENEFITS

5000 – 10000 500

10000 – 20000 1000

20000 - 30000 2000

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Ethics

• LeadershipL

• OpennessO

• Values & Nurturing RelationshipsV

• Introspection & RenewalI

• Simplicity & PositivityS

• Flow of informationF

• AdaptabilityA

• IndianessI

• Respect & HumanityR

The staff at Food Right hast to follow certain ethical rules.

They have named it as LOV IS FAIR.

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Location

Nirmal Life Style

LBS Marg, Mulund (West)

Mumbai - 400080

Maharashtra

022 - 6765 6500

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Location

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