Miki Yasui, Hosei University Why social Innovation? =Something we need to change What was something people wanted to change? Our governance that many thing has been relied on government and traditional organizations.
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Miki Yasui, Hosei University
Why social Innovation? =Something we need to change
What was something people wanted to change?
Our governance that many thing has been relied on government and traditional organizations.
Japan in 1950~90s Era of constant economic growth.
More transport, housing, roads needed!!
It was effective that government and big corporations working together for achieve
economic growth.
Borrowed from Yomiuri online http://www.yomiuri.co.jp/homeguide/history/20110613-
OYT8T00621.htm
Population will start decreasing.
More elderly, fewer children every year.
Nowadays, Our local economy struggle to survive.
Globalization, standardalization
Unemployment
decline of traditional industries
Natural Disasters
Closed shops in town center
Poor public resources Needs for new & more
social Services
Above data comes from Department of Social Affairs,
Rise of New Public Advance of decentralization and public-private partnership
More local and community solutions got anticipated.
More participation seen in policy- making process More volunteers and civic
involvement
Community Innovators
Stick to community and creating new resources. Always challenge to market and never rely on public resources.
Innovative Social Services
• Social services (elderly, children, low-income etc..) in Japan used to be almost 100% public responsibility.
• Innovative social services are; business-minded, comprehensive and based on network.
• The points are; they have invented new and various volunteer style ~monetary, mentary…
• Examples) Japan Toy Museum, Gojikara-mura
Gojikara-Mura (meaning Village starting at 5pm)
• While providing various elderly care services on the basis of national elderly welfare system, they have tried to make a new community by introducing more youngsters into their community.
• They run kindergarten and college in the same area, run a restaurant using local vegetables, and brought a traditional Kominka from nearby area to use as their community salon.
• Their mission is “to create a community we can waste our time as we like.”
Business in Gojikara-Village
Socially right real estate business 1)Houses let to business women who can live in the same building with elderly. They choose the tenants based on the passion. 2) Houses sold to young families who can live in the same neighborhood with elderly. The price of houses are called “admission to the village.”
Tokyo Toy Museum, Yotsuya, Shinjuku
Using the old primary school building, they display various toys from all around the world and the original toys they made in collaboration with artists and communities and create a new types of play space where “toy curator,” a trained volunteers play with children.
The Business of Tokyo Toy Museum 1) Their original collection, hands-on museum management attract
people year by year, which makes them be financially independent . 2) Museum is supported by various types of volunteering spirits.
a. 200 volunteer staff, who paid for training to be “Toy curator.” b. “Museum director by contribution
3) They transfer their know-how all around Japan, providing variety
of training courses. Mental and monetary contribution can make a civil community, says
Tada, director of museum.
Rebirth of Local Economy ~ Cases of Both Urban and Village~
• How to cope with changing environment is always challenging.
• With limited resource, community innovators have
started new businesses utilizing
• The points here is they invented an underutilized or uneffective local resources, then, made businesses with this.
• We also have to understand that the process is both democratic and cost-conscious.
SHIMANTO DRAMA Shimanto, Kochi
•Marketing and selling local products in collaboration with local stakeholders. •Running a “Street Station”-- Shimanto-Towa •Creating variety of original goods (more than 60) which are purely made with local materials. •Developing a new approach of sightseeing and networking among areas. •Transfer of their business model to other areas.
The Business of Shimanto-Drama
• They are keen to be a company with identity while looking at business feasibility.
• Their concept is 3-LOs; Local, low technology and low inpact. With this 3LOs, they believe that can show a new life style of “low food and low life.”
•They are not only making new products but proposing new values to our society.
Low Tech
Low Impact Local
Kumamoto Castle-East Management
• Anew city center management organization in Kumamoto city, one of the major cities in Kyushu. Metropolitan population is 1.07million.
• There is a traditional city center organization like merchants association.
More strategic area management was expected.
Business of Kumamoto Castle-East Management
How they can invest in the district? Many city centers in the world are managed with Assessments collected by property owners, but they discussed if there are any other ways to collect money. They paid attention to
various payment that property owners do→rubbish collection, elevator Maintenance,etc. Collective contract left
money for area-based management without additional burden to property owners.
Marugamemachi Machidukuri Company, Takamatsu, Kagawa • This is a leading case of continuous city center redevelopment and management. • Marugamemachi is one of the city center district in Takamatsu, a capital of Kagawa prefecture.
• They have launched a new scheme of changing land owners into investors of new project.
• The land owners have bacome shareholders of the newly established Machdukuri company, that hired professionals from outside of their district.
All cases are something like Cinderella stories of under-utilized local resources, utilized by magical witches who are the community innovators. But this is not a trick. Real Stories.
Next step is how to transfer these successes to other communities.
Rise of New Community Fund
We see a lot of community funds, which collect indevisual donations/small investment and support various local challenges.
Case 1) Wajima Dozo Commitee To restore the mortar-wall storehouses which were hit by the Noto Big Earthquake, they introduced a fund, in which people can get a small Washima lacquer product in return with their donation.
Case 2) Hisaichi Support Fund, Music Securities
To support the rebirth of small companies hit by Tsunami and the East Japan Eathquake, they have started a fund in which they collect 10,500 donation+investment mixed contribution from all over Japan.
Area Innovation Alliance Their Mission is to establish an
alliance among different areas
and corporations for developing/
promoting new businesses for
regional economic renewal, thus,
to create an international new
industry of Area Innovation.
They are the national platform of
sharing/developing successful area
innovation business schemes.
Introduced today
Strategy 1) Area-Based Comprehensive Facility Development
Strategy 2)Modern Yamori Program, using abandoned vacant properties, they
aim to develop new middle-long term letting business in town center.
Strategy 3) Street Advertising/Networking of area-based
advertising (not only to make profit but also to make a new city brand.)
Strategy 4) Machidukuri-Salon (where alliance members gather and plan
collaborative events)
Strategy 5) Area Innovators Boot Camp as knowledge sharing opportunity.
The business of AIA
Recent Community Innovators change our society
into more democratic, more viable
and more networked one.
As a next step, we can get our energy together to show Asian community innovation model and
show it to the world.