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▸ Evidon allows web users to view information about the company who is advertising to them and any additional tracking that is also being used to serve the ad as well as other 3rd party tracking partners. Users then have the choice to select which information is collected about them.
▸ Evidon tags can also be applied to websites so that the site owners can see which companies are also collecting information off of their pages
▸ Agency users should provide the MM Account Manager with the Evidon Tags. Evidon tags do not get applied directly into our system. They need to be altered and applied to a custom script Tier 2 developed.
Evidon Tag from Agency: <script type="text/javascript" src="http://c.betrad.com/surly.js?;ad_w=728;ad_h=90;coid=279;nid=1436"></script>