REINVENTING VIDEO ADVERTISINIG Anil Lamba – Industry Director
REINVENTING VIDEO ADVERTISINIG
Anil Lamba – Industry Director
So how did we get here?
We have to go back to the beginning of it all….
1941: Bulova watches
1940 2017
1960’s
1940 2017
1990’s
1940 2017
2005
1940 2017
2007
1940 2017
Distribution
Content Viewer
Consumer PreferenceContent Viewer
Distribution
The TV linear push model of consumption
Digital consumption creates a user-driven push/pull model
2011: Teads invent Outstream
1940 2017
2016: Mobile comes of age
1940 2017
Source: Comscore, Teads analysis
74% 70% 65% 65% 60%
54%76%
24%46%40%35%35%30%26% Mobile only
Desktop only
Mobile is dominating publisher traffic
61%say that in the future they
would be interested in
advertising messages that
meet their personal interests
and preferences
(From Attitudes Towards from Internet
Users Accenture Chart)
of Ad Blocking Software users
installed Ad Blockers because
they felt that there were an
excessive number of ads
(Reasons for Installing Ad Blockers Chart)
35%
abandoned the customer journey because
there was an ad before the video that they
couldn’t skip.
(Reasons that Internet Users in Select Countries
Abandon Digital Video)
26.7%
Teads: Creators of Outstream
Premium publishers
500+
Videos served on multi-
platform
screens each month
2 Billion
25% R&D of overall
employees,
developing award-
winning formats
Using Teads Studio,
we can leverage the ad experience to
create greater affinity between the Lloyds
brand and target audiences
Starting a family
Getting Married
Starting a business
Bespoke to
regional
data
Direct to local branch
If news /
personal
finance
If home content
Dynamic Creative OptimisationAudience
Segment
Audience A:
ABC1 25-44
+ Many More
Dynamic
Factors
examples
Audience Type
Location
Content Type
‘Family’
‘Marriage’
‘Business’
Creative Iterations
Mobile videochallengesThe video ad will only fill 25% of a mobile
screen, and most people won’t flip the
screen around.
On mobile, horizontal videos get a 9x lower
completion rate than vertical videos.
*Snapchat May 2015 report
Should the user adapt to the format? Or the format to
the user?
Vertical
Attention User Experience Engagement
Turn on the audio and watch the
video in full
Experience the ad as respectful
or non-intrusive
Watch the video until the end
Source: Teads & Ipsos Research, “Born for mobile: vertical and square video ads” May 2016. Base: 2,184 respondents; USA, Latin America, Europe
Square
V+53% +66%
V+44% +34%
V+43% +192%
vs. TV repurposed ads
Vertical SquareVertical Square
Mobile first experiences matter
Turn any video into a vertical one with Teads Studio
Data Collection
Dynamic Hotspots
March 2016 research commissioned by Brightcove
66%
Higher
EngagementLonger
viewing time
44%
Increase in
purchase
intent
9%
Active member of
the
Teads are
championing
user
experience
Active
Participant
BRANDS MEDIA
USERS
USER FRIENDLY
100% VIEWABLE
PREMIUM
Best in market safety guarantees
Source : Integral Ad Science Audit, July 2016
Ad FraudTeads
Benchmark
<1%
10%
Advertising ClutterTeads
Benchmark
2%
6%
Impression Risk Teads
Benchmark
<1%
18%
Advertising Marketplace
Source: comScore Video Metrix July 2016 and Teads
Every month since December 2015
in the World
No.1 Premium Video
Adopted by the
leading publishers
of the world
Who do we work with?
How to win on mobile?
Think mobileWhy is your user there?
Understand the consumerAre they comfortable applying for finance on their mobiles?
Where are you delivering your
advertising?By utilising the correct publishers and our targeting solutions
Whats working?Interactive & dynamic creative