Top 10 Concepts Developing Marketing Strategies and Plans Bernadette C. Angustia Ateneo School of Medicine and Public Health
Top 10 Concepts
Developing Marketing Strategies and Plans
Bernadette C. Angustia
Ateneo School of Medicine and Public Health
Outline:
1. Core Compitencies
2. Strategic Marketing Plan
3. Defining Corporate Mission
4. Marketing Definition vs. Product Definition
5. Strategic Business Unit (SBU)
Outline:
6. Assessing Growth Opportunities
7. SWOT
8. Goal Formulation
9. Strategic Formulation
10. Program Implementation
Concept 1: Core Competencies make up the essence of business
Kotler: Nike
Local: Bench
Medical: GSK Meds
Concept 2:
Strategic Marketing lays out the value proposition the firm will offer
Kotler: Intel microprocessor
Local: Mr.Quikie
Med: Unilab
Concept 3:
Define Corporate Mission
Kotler: Sony
-Personal portable sound
Local: AYALA
- Pioneering the FutureMedical: PhilHealth
Concept 4:
Marketing Def’n of a business is superior to Product Def’n
Kotler: Xerox
We help improve office productivity
Local: Jolibee
Happiness in every moment
Medical: Pfizer Help people improve their health
Concept 5:
Establishing Strategic Business Units
Kotler: General Electric
Proctor&Gamble
Sanofi Phils
Concept 6:Assess growth opportunities to come up with new strategies.Kotler: Starbucks
Local: CDO ulam burger
Medical: Viagra
Concept 7:SWOT Analysis
Kotler: Loan Bright
Local: PLDT
Medical: Siemen’s
Concept 8:
Goal Formulation- developing specific goals for the planning period.Kotler: Compaq
Local: Knorr Soup
Medical: GE Medical
Concept 9:
Strategic formulation, a game plan for getting thereKotler: Belkin corp.
Local: Kenny Rogers
Medical: Belo medical
Group
Concept 10: Program Implementation requires a dynamic relationship among stakeholders.International: Google
Local: Rustan’s Starbucks
Medical: The Medical City
Summary: Developing Marketing Strategies and Plans1. Core Compitencies
2. Strategic Marketing Plan
3. Defining Corporate Mission
4. Marketing Definition vs. Product Definition
5. Strategic Business Unit (SBU)
Summary: Developing Marketing Strategies and Plans
6. Assessing Growth Opportunities
7. SWOT
8. Goal Formulation
9. Strategic Formulation
10. Program Implementation
My Conclusion: Developing Marketing Strategies and Plans
Developing Marketing Strategies and plans is not all about what looks good and fun.
It takes proper attention to detail and a bit of pnash!
Top 10 Concepts
Developing Marketing Strategies and Plans
Bernadette C. Angustia
Ateneo School of Medicine and Public Health