Angus Business Breakfast - Social Media for Business, Dec 2014

Alison Henderson

Social Media for business

www.dundeeandanguschamber.co.uk @dundeeandangus @alisonhendo

@dundeeandangus @alisonhendo

Stats

There are over 1.2bn people on Facebook 5,700 tweets are sent out every second Google+ is the second most actively used site – over 300m users 55 million photos are uploaded each day on Instagram (avg) 47% of US online consumers making purchase decisions based on

Pinterest recommendations Over 4bn hours of video watched each month on YouTube

@dundeeandangus @alisonhendo

Stats

63,395,574 population 54,861,245 Internet users 36,000,000 Facebook users 82,109,000 active mobile

subscriptions 45% using apps on phone 1h36m avg time per day

85% of UK use social media 78% Facebook 43% Twitter 35% Google+ 21% LinkedIn 13% Pinterest

@dundeeandangus @alisonhendo

Why do it?

Raise your profile

Get customer

feedback

@dundeeandangus @alisonhendo

Drive traffic to your websiteShowcase

your

products

Increase

business

reputationMake sales

Connect

with clients

Who uses what?

Facebook: large audience, suited to lots of different content. Young people are leaving…

Twitter: good for real-time engagement, bite-sized headlines 1.4bn business decision-makers

@dundeeandangus @alisonhendo

45% of Internet users aged 65+ use Facebook

46% of Twitter users are on daily

Twitter and Instagram: urbanites and younger adults

Who uses what?

LinkedIn: the “professional” social network for networking, job hunting, professional information and news

popular with the 30-49 group

@dundeeandangus @alisonhendo

Pinterest: rapid growth, 70% female, highly visual, very good for traffic generation, esp for retail

Instagram, photo & video sharing – many large brands, interesting integration with facebook

Who uses what?

Google+: 1bn enabled accounts

359 million monthly active users growing at 33% per annum. 45 to 54 year old bracket increased

usage on Google+ by 56% since 2012

@dundeeandangus @alisonhendo

YouTube: 1bn unique visitors per month Owned by Google Second largest search engine

Snapchat: 150million images per day

Track successes against objectives

Understand WHAT you are trying to do

Be clear on WHO you are aiming to reach

Know (& test) WHERE you will find them

How did it measure up?

@dundeeandangus @alisonhendo

Having a Plan!

Blog Posts Facebook Twitter LinkedIn Google+

YouTube Pinterest Instagram

@dundeeandangus @alisonhendo

Who will do it

Frequency

Outline

content

Stick to your plan!

Make sure you are consistently engaging

Be clear on WHEN & HOW you will post

Share a mixture of updates (text, photos, articles, interesting

news etc)

Keep it interesting!

@dundeeandangus @alisonhendo

Sharing other content

Know where to find it: LinkedIn Pulse News Apps & websites Other organisations:

DACC Dundee.com Mashable Business Insider/Entrepreneur magazines

Mix it up and make it interesting!

@dundeeandangus @alisonhendo

It’s a relatively cheap way to

engage & reach your audience There are plenty of options to mix

your updates and keep it interesting

It’s VERY accessible & easy to get going

It’s a massively growing industry Many, many people are

consuming social media several times a day

People DO buy on peer to peer recommendations

THE GOOD NEWS…

@dundeeandangus @alisonhendo

Pros & Cons

It will suck all of your time – if you

let it! You are at the mercy of a platform

which can change the rules AT

ANY TIME

There is a trend towards paid for

content – test it but don’t ignore

Don’t put all your eggs in one

basket

…THE NOT SO GOOD!

@dundeeandangus @alisonhendo

Pros & Cons

Let replies, comments, questions

& interactions go unanswered for

too long Only post pictures of your lunch

or drunk photos – unless it’s

relevant to your business!

Post in the middle of the night –

unless your audience is awake? Make silly spelling mistakes Get involved in grumbling,

moaning or arguments: EVER

PLEASE DON’T:

@dundeeandangus @alisonhendo

Do’s & Don’ts

Be engaging Post a mix of content Vary the times that you post Say thanks & acknowledge

followers

Be visible – check in at client

locations, raise awareness of your

offline activities Be consistent Seek out new contacts after

events & meetings

HAVE FUN!

@dundeeandangus @alisonhendo

Do’s & Don’ts