Changing the engine when the plane’s in the air
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Changing the engine when the planes in the air
2
The YouGov challenge3
Great working modelHuge additional power within it
The YouGov challenge4
How to unleash the power without breaking the model
A 360 View of PollyPositive impression ofHeinzCadburyBootsDysonWalkersRecently watchedCasualtyBeing HumanFamily GuyThe Big Bang TheoryMagazines likedCompany Full HouseGood House BeautifulOK!Most visited news sitesdailymail.co.uktheguardian.comtelegraph.co.ukmirror.co.uk
Visits Vevo daily on YouTube during the dayVisits eBay dailyTop entertainment apps YouTubeGoogle MusicBBC iPlayer SoundCloud Netflix
Top journalists followed@CaitlinMoran@gracedent@GilesCoren@DAaronovitch
Describes self asEasy-goingDependableCompassionateFunnyProducts purchased on AmazonDSLR cameraRoman costumeGrease on DVD
Heavily exposed to HSBC online banners
Pins this to PinterestHeavily used #24LAD hash tag on Twitter
Searched online for holidays to Greece and Turkey
Long dwell time on Good House Biscuit Week articleRegularly shops at
And orders an online shop every 3 weeks for a Saturday morningJohn Mayer a current favourite
Favourite topicsCelebritiesFashionWeddings
Addicted
Searches Groupon and Wowcher for spa break dealsMOBILETVFACEBOOKECOMMERCEWEBSITES
PERSONALITYTWITTERBRANDSOur 4 million panellists share their opinions, behaviours and lifestyles with us over many years
6We had the engine, and the plane
7We had the engine, and the plane
How could we fit one to the other
8We had the engine, and the plane
Without cancelling flights
9Lets jump ahead
10How did we get there?
11We committed
12We isolated
13We isolated
14We planned
15We researched
16We took risks
17We resourced
18We made decisions
Time
Variables4 million+ panellists worldwideWe structured our data into the YouGov Cube19
Topic areas include
Demographics and LifestyleIssues and politicsBrand behaviour and perceptionMedia UsageAttitudes and opinions
We packaged it
Defining features of people against health privatisation (UK)21Source: (Answer Less to the statement More or Less private sector involvement in the NHS ). Base =
DemographyFemaleLow IncomeLow EducatedMiddle AgedRisk AdverseNHSThinking about the NHS, do you think it would be improved by MORE or LESS private sector involvement?*Based on the profiles of those who prefer less involvementVotes forLabourGreenSNPPersonality typeAnti CapitalistSocialistFeministActivistProgressiveNo CarTravels on busesShops atFarmfoodsCo-opAldiLidlBanks withThe Co-opBank of ScotlandTSBWatches BBCUses social mediaDoesnt read magazinesFavourite TVDoctor WhoQIHumansThe Wright StuffThe Last LegVisitsChange.orgGofundme.comSteamcommunity.comDoesnt notice advertisingOr get entertained by itOr influencedConsiders themselvesEthicalCompassionateAlternativeGeekyProcrastinatorsDisorganisedAnxiousUntidyFavourite CelebrityRussell BrandDavid TennantJohnny DeppEmma ThompsonMusic tastesSqueezeThe SmithsThe CureThe ClashFavourite PoliticiansJeremy CorbynEd MilibandJohn McDonnellNicola SturgeonBarack ObamaHilary Clinton
Customer of Virgin Media and Virgin MobileQ
22We incubated and we integrated
How did we get there?23CommitIsolatePlanResearchTake risksResourceMake decisionsIncubate & integrate
How did we get there?24CommitIsolatePlanResearchTake risksResourceMake decisionsIncubate & integrate
THANK YOU!25
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