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1.Who you are 2.Where you’re from 3.What social media you use for your job 4.Why you’re here Introduction
33

Andy McGregor, JISC

May 08, 2015

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Andy McGregor, JISC, on using social media to add to your library service.
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Page 1: Andy McGregor, JISC

1. Who you are2. Where you’re from3. What social media you use for your job4. Why you’re here

Introduction

Page 2: Andy McGregor, JISC

Topics

1. Tagging + RSS = curated web2. Discussion of challenges3. Finding the right voice4. Feedback mechanisms5. Quick wins and larger projects

Page 3: Andy McGregor, JISC

• Why tag?• What can we tag?• How do we tag it?• What do we do next?

Tagging + RSS = curated web

Page 4: Andy McGregor, JISC

Activity

• Set up a delicious account• Bookmark some resources (bookmarklet)• Use the RSS• Think about a tag scheme• Set up netvibes (public page)• Gather relevant content to display• Other mechanisms e.g. Feed2js

Activity

Page 5: Andy McGregor, JISC

• Persuading people to tag is a behaviour change therefore it takes time and effort on an ongoing basis.

• Planning for this is important

The kicker

Page 6: Andy McGregor, JISC

Discussion of challenges

• Time• IPR• Institutional constraints• Authority• Appropriateness• Skills• Expectations• Picking the right places

Page 7: Andy McGregor, JISC

Finding the right voice

• Why blog?• What options?• How blog?• Who blogs?

Page 8: Andy McGregor, JISC

Examples

• Twitter (search/tweet/display)• Yammer• Posterous and tumblr• Wordpress (flexibility, jiscpress, buddypress,

archivepress, even a cms and opac http://about.scriblio.net/ http://library.plymouth.edu/)

Page 9: Andy McGregor, JISC

Activity

• Set up tumblr/twitter/posterous/wordpress• Write a post• Bookmark page on delicious using tag cilips10• Comment on someone else’s post• Use RSS e.g. set up tabbloid

Page 10: Andy McGregor, JISC

• Don’t agonise, it is not a journal article, it is meant to be quick and informal.– Often most useful are shortest– However, also room for longer how to guides

• It will take a while to find voice and style• Only way you’ll get anything out of it is to

engage:– Write often– Join conversation (comment, reply)

Tips

Page 11: Andy McGregor, JISC

Feedback mechanisms

• Idea sites– http://www.ideastorm.com/– http://openaustin.ideascale.com/– http://www.change.org/ideas– http://stackoverflow.com/

• Embedded polls– http://www.readwriteweb.com/cloud/2010/06/w

eekly-poll-why-are-open-apis.php– http://lifehacker.com/search/poll/

Page 12: Andy McGregor, JISC

• Idea sites:– Uservoice https://uservoice.com/– Ideascale http://ideascale.com/– Slinkset http://slinkset.com/ (my favourite as it is

the most customisable and has the most features for free)

• Poll sites– There are loads but the one I like is polldaddy:

http://polldaddy.com/

Feedback mechanisms

Page 13: Andy McGregor, JISC

• Set up uservoice, submit questions and vote• Set up polldaddy poll and vote

Activity

Page 14: Andy McGregor, JISC

• Twitter– Polls

• http://twitter.polldaddy.com/• http://twtpoll.com/

– Hashtag voting/comments

• Blogs– Jiscpress

• Digress.it - http://digress.it/ a plugin for wordpress• http://candide.nypl.org/text/• http://writetoreply.org/jiscstrategyreview/

Other Tips

Page 15: Andy McGregor, JISC

Quick wins and larger projects

• Quick wins– Simple things that one person in a library can do

with little effort as an experiment to see if they are useful.

• Larger projects– Projects that require more time and effort but are

more likely to be widely useful

Page 16: Andy McGregor, JISC

QR codes

Quick wins

http://blogs.bath.ac.uk/qrcode/2009/03/23/uni-of-bath-library-including-qr-codes-in-catalogue/ http://qrcode.kaywa.com/

Page 17: Andy McGregor, JISC

Skype (or similar) for chat https://www.library.ohiou.edu/ask/skype.html

http://libraryvoice.com/technology/so-maybe-this-is-why-no-one-uses-our-skype-reference-service

Quick wins

Page 19: Andy McGregor, JISC

Foursquare• http://www.libraries.iub.edu/index.php?pageId=280

&newsId=763• http://foursquare.com/

Quick wins

Page 20: Andy McGregor, JISC

Librarything• http://witcat.wit.ie

Quick wins

Page 21: Andy McGregor, JISC

Getglue• http://getglue.com/

Quick wins

Page 22: Andy McGregor, JISC

• Mobile• http://www.mannlib.cornell.edu/news/

there’s-app-culite-library-app-smart-phones-debuts

• http://www.washingtoncitypaper.com/blogs/citydesk/2009/02/05/hey-iphoners-download-the-dc-public-library-app/

• http://www.questia.com/questialibraryplus

Larger projects

Page 23: Andy McGregor, JISC

• Mobile

Larger projects

Page 24: Andy McGregor, JISC

• Mobile• JISC project – Mobile campus assistant

Larger projects

http://bit.ly/mca-jischttp://ie-repository.jisc.ac.uk/450/

Page 26: Andy McGregor, JISC

• Augmented reality• Museum of London

Larger projects

Page 27: Andy McGregor, JISC

• Augmented reality• JISC project• Walking through time http://walkingthroughtime.eca.ac.uk/?p=268

Larger projects

Page 28: Andy McGregor, JISC

• Podcasts– http://www.librarypodcasts.org/– http://www.loc.gov/podcasts/– http://libecast.library.cornell.edu/

Larger projects

Page 29: Andy McGregor, JISC

• Podcast equipment• A cheap voice recorder

• Free editing software – http://audacity.sourceforge.net/

• Time

Larger projects

Page 30: Andy McGregor, JISC

• Video examples• Brown

university library

– http://library.brown.edu/tutorials/

• How to casts – http://www.howcast.com/search?q=l

ibrary

Larger projects

Page 31: Andy McGregor, JISC

• Videos• A cheap video camera

• Imagination

Larger projects

Page 32: Andy McGregor, JISC

• Embedding of previous quick wins• Includes:

– Advocacy– Training– Persuasion– Engagement

• Takes time money and effort over a long period, never underestimate the amount of time and effort it takes to build a community online

Larger projects

Page 33: Andy McGregor, JISC

• All sites used in this session are bookmarked at: http://delicious.com/amcgregor/cilips10

• Contact details:– [email protected]– http://twitter.com/andymcg

Links and contact details