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Mobile May Be the Answer but What is the Question?
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Page 1: Andy Choy

Mobile May Be the Answer but What is the Question?

Page 2: Andy Choy

Las Vegas Visitor ProfilePrimary Purpose of Visit

Vacation/Special Event72%

Convention/Business16%

Gambling9%

Other3%

Source: Las Vegas Visitor Profile Study 2012, Las Vegas Convention and Visitors Authority

Page 3: Andy Choy

Las Vegas Visitor ProfileAverage Trip Expenditures/Budget

Source: Las Vegas Visitor Profile Study 2012, Las Vegas Convention and Visitors Authority

$348.98

$307.33

$265.11

$149.29

$57.77 $42.89 $9.63

Gambling

Food & Drink

Shopping

Lodging

Local TransportShows

Sightseeing

Non-Gaming 70%

Gaming 30%

Page 4: Andy Choy

Myth of First Mover AdvantageExamples of First Movers that Were Subsequently Overtaken and Dominated

Source: Why Fast Followers Beat First Movers, Don Dingle (http://vator.tv/n/91a)

Dominate PlayerGoogle

iTunes

Excel

Word

Internet Explorer

iPhone

Dell

Google Ad Sense

Flickr

Comcast & Verizon

Xbox

Facebook

Page 5: Andy Choy

Myth of First Mover AdvantageExamples of First Movers that Were Subsequently Overtaken and Dominated

Source: Why Fast Followers Beat First Movers, Don Dingle (http://vator.tv/n/91a)

First Movers Dominate PlayerAltaVista Google

Napster iTunes

VisiCalc Lotus 123 Excel

Word Perfect Word

Netscape Internet Explorer

Apple Newton Palm Pilot Blackberry iPhone

IBM PC Compaq Dell

Double Click Google Ad Sense

Ofoto Flickr

Compuserve AOL @Home Comcast & Verizon

Nintendo Xbox

Friendster Facebook

Page 6: Andy Choy

Risk-Adverse Industry…Gaming is a HIGHLY regulated industry

Page 7: Andy Choy

…with Suspect Journalistic CoverageIt happens to the best of them

Page 8: Andy Choy

Old Vulcan ProverbI founded mobile app development company targeting casino operators

Page 9: Andy Choy

5 Step Process or:How I Learned to Stop Worrying and Love the Mobile App

1. Write down undeniable facts about the industry

2. Envision what the future should look like

3. Devise method to transition from today to tomorrow

4. Demonstrate arbitrage

5. Why you and not someone else?

Page 10: Andy Choy

5 Step Process or:How I Learned to Stop Worrying and Love the Mobile App

1. Write down undeniable facts about the industry

2. Envision what the future should look like

3. Devise method to transition from today to tomorrow

4. Demonstrate arbitrage

5. Why you and not someone else?

Page 11: Andy Choy

5 Step Process or:How I Learned to Stop Worrying and Love the Mobile App

1. Write down undeniable facts about the industry

2. Envision what the future should look like

3. Devise method to transition from today to tomorrow

4. Demonstrate arbitrage

5. Why you and not someone else?

Page 12: Andy Choy

5 Step Process or:How I Learned to Stop Worrying and Love the Mobile App

1. Write down undeniable facts about the industry

2. Envision what the future should look like

3. Devise method to transition from today to tomorrow

4. Demonstrate arbitrage

5. Why you and not someone else?

Page 13: Andy Choy

5 Step Process or:How I Learned to Stop Worrying and Love the Mobile App

1. Write down undeniable facts about the industry

2. Envision what the future should look like

3. Devise method to transition from today to tomorrow

4. Demonstrate arbitrage

5. Why you and not someone else?