ANDROID "When technology becomes commodity"

A N D R O I D ““wwhheenn tteecchhnnoollooggyy bbeeccoommeess ccoommmmooddiittyy””

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Social Computing Era

Use of computers to mediate social activity  messaging (email, chat, IM, etc.)

 sharing (music, photos, video, links, etc.)

 transactions (online shopping, banking, etc.)

 community (discussion, identity, etc.)

Trend on:

PEOPLE – PROCESS - TOOL

The Generation Cohort

Digital Immigrant vs

Digital Native

The Generation Cohort

Digital Immigrant vs

Digital Native

Drivers of Using ICT DDrriivvee

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The ICT Trend

The Phenomenal Sites TagWorld, MySpace, Facebook

- Create a personal profile to share random thoughts and content

Flickr, Buzznet, Zoto - Share digital photos

YouTube - Share personal videos

LinkedIn - Use business contacts as the roots for growing new ones

Catster, SnowboardGang, Zebo, Hamsterer

- Interest specific sites

Why join a networking site ?

78% To meet people 47% Find entertainment 38% Learn something new 23% Influence others

The Interaction Evolution 1st Wave 2nd Wave 3rd Wave: Social Computing

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The Second Wave of Web

The Web Evolution

The Web Evolution

The Web Evolution

Social Graph Representation

Android World

Motorola CliqHTC G1 HTC HeroSamsung i7500

Samsung MomentMotorola DroidHTC Magic HTC Tattoo

Sony X10

  A software platform and operating system for mobile devices

  Based on the Linux kernel   Developed by Google and later the Open Handset Alliance

(OHA)   Allows writing managed code in the Java language   Possibility to write applications in other languages and

compiling it to ARM native code   Unveiling of the Android platform was announced on 5

November 2007 with the founding of OHA

What is Android ?

Open Handset Alliance

It's a consortium of several companies Devoted to advancing open standards for mobile devices Develop technologies that will significantly lower the cost of developing and distributing mobile devices and services

Android Complete System Android is not a single piece of hardware; it's a complete, end-to-end software platform that can be adapted to work on any number of hardware configurations. Everything is there, from the bootloader all the way up to the applications.

Mobile Industry Trend

資料來源：DIGITIMES，2009/12

Gartner Prediction

Android currently runs on less than 2% of all smartphones.

v Predicted forecast for smartphone OS’s by 2012:§ Symbian, 203 million devices sold (39% of the

market) § Android, 76 million devices sold (14.5% of the

market) § iPhone, 71.5 million devices sold (13.7% of

the market) § Windows Mobile, 68.8 million devices sold

(12.8% of the market) § BlackBerry, 62.25 million devices sold (12.5%

of the market) § Palm’s WebOS, 11 million devices sold (2.1%

of the market)

Android UI and HCI

New Incoming Design

Thank You QQ aanndd AA