Android

1Android Applications

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Presentation Roadmap

Android Applications

•Introduction

•Mobile Applications

•Google Play Store

•Major Players

•Developing an Application

•How it has changes our lives?

•Future of Applications

•Conclusion

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IntroductionBased on the Linux kernel.

HTC Dream in 2008.

Android Applications

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Mobile Applications

Platforms - Apple App Store, Google Play Store, Windows Phone Store and Blackberry App World.

Term ‘app’ - “Word of the Year” by American Dialect Society in 2010.

Android Applications

5Android ApplicationsSource: Gartner.com

6Android Applications

Source: Canalys.com

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Google Play Store

Android Market and Play Store.

Services - Play Music, Play Books, Play Newsstand, Play Movies & TV andPlay Games.

Android Applications

8Android Applications

Source: Gartner.com

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Major Players

Android Applications

Android

AppleWindows

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ANDROID

PROS• Java language.• Open-source platform.• Largest market share.• Google Play Store, benefits from Google’s dominance.

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CONS• Lot of malware in the system. • Pay-per-download is relatively less.• Any phone manufacturer can make an Android phone.

Android Applications

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WINDOWS

PROS• Familiar platform.• Growing user base - Emerging markets.• Experience and expertise as compared to its competitors.

Android Applications

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CONS• Market share is third to Android and iOS.• Poor technical support.• Struggling to generate developer interest.• The number of apps is less.

Android Applications

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APPLE

PROS• Closed OS - more secure and less prone to malware.• Higher revenue.• First company to launch such a technology.• Exclusive.

Android Applications

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CONS• Closed – No third-party tools.• Losing some market share to Android.• Publishing is relatively costlier.• Publishing requires a strict review process.

Android Applications

16Android Applications

Source: ABI Research

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Development of an App

Android software development.

Java programming language.

Websites like ‘mobincube’.

Android Applications

18Android Applications

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How Apps have changed our lives?

From social networking to

personal health.

Everything is in our pocket.

Offer general productivity

and information retrieval.

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Future of Apps

Each customer is different.

Personalization, based on customers’ past

usage.

Meet the needs of the consumer in their work, leisure or entertainment

contexts.

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Conclusion

Greatly changed our lives and we are now quite

used to it.

Android Applications

22Android Applications

ThankYou