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Prof. Andrew S. Pullin Centre for Evidence-Based Conservation Bangor University, UK The Nature of Evidence
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Andrew Pullin: The Nature of Evidence

Jun 19, 2015

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Presentation delivered by Professor Andrew Pullin, Centre for Evidence-Based Conservation, Bangor University, at Communicate 2012: Breaking Boundaries
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Page 1: Andrew Pullin: The Nature of Evidence

Prof. Andrew S. PullinCentre for Evidence-Based ConservationBangor University, UK

The Nature of Evidence

Page 2: Andrew Pullin: The Nature of Evidence

What is this talk about?

• Why create the Collaboration for Environmental Evidence (CEE)?

• What does CEE do?• What is the communication challenge?

www.environmentalevidence.org

Page 3: Andrew Pullin: The Nature of Evidence

Why create CEE?

• We need evidence to inform decisions when managing our environment.

• Data are ubiquitous and ever increasing.

• Primary scientific articles are published at faster rates than ever before, but are read by very few people.

• Wide range in quality of science• No reliable source of syntheses

to inform decision-making

Page 4: Andrew Pullin: The Nature of Evidence

Science informing decisions

Confounding factors in synthesis

1. Validity of evidence

2. Susceptibility to bias

Systematic review is the standard methodology in evidence synthesis

Page 5: Andrew Pullin: The Nature of Evidence
Page 6: Andrew Pullin: The Nature of Evidence
Page 7: Andrew Pullin: The Nature of Evidence

Evidence challenges

• Collecting evidence• Synthesising evidence• Communicating evidence

Page 8: Andrew Pullin: The Nature of Evidence

Working with commissioners

Page 9: Andrew Pullin: The Nature of Evidence

Simple messages are not necessarily appropriate

• Useful message may be complex• Complex messages tend to be burdened

with uncertainty

Page 10: Andrew Pullin: The Nature of Evidence

Communicating evidence

• Using appropriate language• Using appropriate media formats

Page 11: Andrew Pullin: The Nature of Evidence
Page 12: Andrew Pullin: The Nature of Evidence

Thanks to NERC

www.environmentalevidence.org