Andrew K Ito Design Portfolio

Education

California State University, Long BeachLong Beach, CaliforniaBachelor of Fine Arts, PhotographySeptember 1987 to June 1995

Art Center College of DesignPasadena, CaliforniaExtension courses in Graphic DesignJanuary 1996

EmploymentPacific Sunwear of California, Inc.Anaheim, CaliforniaSenior Graphic DesignerMay 2007 to January 2009

Responsible for design of internet and printed materials including: Advertising, point of purchase displays, signage, packaging, store windows, website layout & landing pages, banner ads, logotypes, stickers, posters.

Ocean Pacific Apparel Corp.Irvine, CaliforniaSenior Graphic DesignerSeptember 1998 to February 2007

Responsible for design of printed materials including: Advertising, point of purchase displays, T-shirt graphics, skate deck graphics, catalogs, line sheets, logotypes, hangtags, signage, labels, stickers, posters, multimedia visual presentations. Photography responsibilities include: Athlete/musician studio shoots, product shoots, and sports photography of sponsored athletes.Also responsible for purchasing, calibration & maintenance of design workstations, network printers, studio photography equipment. Operated company multimedia center.

Sideout Sport, Inc.Monrovia, CaliforniaArt DirectorDecember 1994 to March 1997

Responsible for design of printed materials including: Magazine advertisements, company letterhead, T-shirt graphics, catalogs, line sheets, logotypes, hangtags, point of purchase displays, signage, labels, posters.Photography responsibilities include: Model shoots, product shoots, and sports photography of sponsored athletes.Other Related Business Skills include:Ability to do color separations (4-color process, indexed color & spot color) technical and freehand drawing ability, ability to design story boards, sourcing ability, ability to produce spec sheets, ability to produce spread sheets.

Joey Ikemoto Photography, Inc.Torrance, CaliforniaStaff PhotographerSeptember 1990 to June 1995

Responsible for setting up and photographing studio & location shots. Trained assistant photographers. Experience in Fashion Photography, Commercial Photography, Product Photography, Architectural Photography & Portraiture.Knowledge of current Canon digital photography systems. Knowledge of Hasselblad, Mamiya, and Pentax

Medium Format Cameras, Nikon & Canon 35mm Cameras, and Sinar & Ebony Large Format Cameras. Knowledge of Lighting Systems and Techniques.

Computer SkillsAdobe CS package including Photoshop, Illustrator, InDesign & Bridge, Freehand, Quark XPress,

Adobe Lightroom, Apple Aperture, Microsoft Excel, Word & Powerpoint, MAC OSX

Online Portfoliowww.akivisuals.com/AKIportfolio

Andrew Koki Ito

18413

Haas Avenue

Torrance

California

90504

Tel. 310.323.1873

Cell. 310.617.9655

Email. [email protected]

Andrew Koki Ito18413 Haas Avenue, Torrance, California 90504 Cell. 310.617.9655 Email. [email protected]

AdvertisingUSASA National Snowboard TeamThe USA Snowboard Association needed advertisements in Snowboarder and Transworld Snowboarding magazines to showcase the talent of their team members. I was asked to design a campaign that showed nationalistic pride in a fresh and current style that would appeal to today's alternative sports culture. The design is an abstraction of the stars and stripes in concert with photographs of the team members at work.

AdvertisingUSASA National Snowboard TeamThis ad introduced the snowboarding culture to the new USASA National Snowboard Team. It was designed to convey a fresh new partnership with PacSun and the team.


AdvertisingPacSun USA Surf TeamThe PacSun USA Surf Team needed advertisements to showcase the talent of their team members. This ad campaign continued the stars and stripes theme developed for use with the USA snowboard team to form a cohesive nationalistic message.


AdvertisingPacSun USA Surf TeamThe PacSun USA Surf Team needed advertisements to showcase the talent of their team members. This ad campaign evolved into a cleaner look and added lifestyle imagery to give a more personalized profile of the athletes.


AdvertisingSurfing America/PacSun USA Surf TeamSurfing America needed advertising to work in tandem with the existing PacSun USA Surf Team campaign. The ads were designed to announce upcoming events or to represent the accomplishments of the new team.


AdvertisingUSASA National Snowboard TeamThis ad campaign was a fresh new update for the USASA National Snowboard Team. The concept and design were updated to reflect the current trends happening in the snowboarding industry. Lifestyle imagery was also added to give the ads a more personal touch.


Web PagesPacSunThis project required new illustrations and layouts to announce that PacSun had begun selling snowboard softgoods. We needed to incorporate photographs in a fresh, creative way to increase response on the website and create interest in the new category.


Web PagesPacSunThe PacSun website required artwork that tied back to the in-store signage and promotions. The site also required design for editorial features including the style guide on the bottom right.


SignagePacSunThe project on the left entailed creating a concept for the "PacLoot" program that was used on in-store signage and small cards that could be redeemed for merchandise.

Below you can find an in-store signage program for the PacSun annual "summer sale". I used a metallic ink and a linear illustration to tie into the 4th of July theme during which the sale took place.

In the bottom left corner is a sale window banner and an additional window cling used for a promotion near the end of the summer, hence the "endless summer " look.


AdvertisingOcean PacificThe project was a collaboration to develop and design the 2006 advertising campaign for Ocean Pacific Apparel. I was responsible for the layout & production of the following pieces as well as all the black & white studio photographs of Op sponsored athletes.


AdvertisingOcean PacificThe project was a collaboration to develop and design the 2006 advertising campaign for Ocean Pacific Apparel. I was responsible for the layout & production of the following pieces as well as all the black & white studio photographs of Op sponsored athletes.


AdvertisingOcean PacificThe project was a collaboration to develop and design the 2002 advertising campaign for Ocean Pacific Apparel. I was responsible for the design and layout of the shown examples.


A Warnaco Company

3 Studebaker • Irvine • California • 92618 • tel. 949.580.1888 • fax. 949.580.1870

3 Studebaker • Irvine • California • 92618

A Warnaco Company

3 StudebakerIrvine, California 92618

tel. 949.580.1888fax. 949.580.1877

[email protected]

Dick BakerPresident

Corporate Identity SystemOcean PacificThe project required a complete redesign of the corporate identity system.


Marketing Book DesignOcean PacificThis project entailed the design and layout of a marketing promotional book.


Corporate NewslettersOcean PacificThis was an ongoing project involving the design and layout of the Op corporate newsletter sent to individuals and companies affiliated with Op. The samples shown are two designs that evolved with the ongoing growth of the brand.


PackagingOcean PacificThe following projects are optometric frame cards for glasses, microfiber sunglass bags and a metal glasses tin for ClearVision and Riviera. Both are licensees of Op and requested assistance in the design of their packaging.


cologne spray2.5 fl. oz. 75ml

PackagingOcean PacificThis project entailed designing the packaging and graphics for a Op Energy, a fragrance created by Parlux, a licensee of Op.


FLAG LABEL

TRI-FOLD LABEL

LABEL TAPE

HANGTAG

LOOP LABEL

SLEEVE FLAG

STRIP LABEL

WOVEN PATCH

WAISTBAND

MAIN LABEL

Label ProgramOcean PacificThis project entailed designing a complete label program for Op's Sunwear line.


BOARD JACKET

op.com

On some styles:

> Brushed tricot lined

> Nylon mesh accents

> Powder skirt

> Adjustable bungee cords

> Inner mesh pockets

> Lift ticket pass pocket

> Radio pocket

> Winter fleece inside collar

> Adjustable cuffs

> Removeable hood

> Hidden pocket & cellphone pocket

> Water resistant nylon

> Pit zips

STYLINGDETAILS

DOWNJACKET

Styling Details: > Down filled > Water resistant > Storm cuffs > Adjustable bungee cords at waist for a perfect fit > Hidden hood

op.com

FILLED

Hangtag & LabelOcean PacificThis project entailed designing a simple hangtag/label program for Ray's Apparel, an Op licensee, to use for Op Sport product in Costco.

HangtagsOcean PacificThis project entailed designing a group of hangtags for Woodlake, an Op licensee to use on technical outerwear.


T-Shirt GraphicsOcean PacificAssorted T-Shirt graphics for Young Men's, Juniors and Kids.


T-Shirt GraphicsOcean PacificAssorted T-Shirt graphics for Young Men's, Juniors and Kids.


Product DesignOcean PacificThese are button snaps designed for girls jeans. They were created at the request of Kid's Headquarters, an Op licensee.

Product DesignOcean PacificThe graphics for this kid's boardshort were designed at the request of Kid's Headquarters, an Op licensee.

Product DesignOcean PacificThis is a T-shirt graphic created for the Op kid's line in the early 2000's.


Board GraphicsOcean PacificSkate decks and bodyboards are among the graphic packages that I was responsible for designing for both OS3 and Body Glove respectively. Both are licensees of Op.


Logo & Collateral DesignJesse's Story On TourThis project entailed designing the logotype and visuals for Jesse's Story On Tour, a non-profit organization benefiting those afflicted with spinal cord injuries. The black & white studio portrait of Jesse Billauer was also shot by myself.


Logotype & ApplicationUSA Beach VolleyballThis project entailed redesigning the logo for the USA national beach volleyball program. The project was completed with the 3 logos each being used for different applications.

Andrew K Ito Design Portfolio

Documents

product photography

photography responsibilities

commercial photography

fashion photography

studio photography equipment

joey ikemoto photography

design of printed materials

sourcing ability