Andres Mejia [email protected]077 2192 1458 EXAMPLES OF WORK ON DIGITAL MEDIA – ANDRES MEJIA 1. RAREPINK (2012) • During my placement at RarePink I have been developing a digital marketing strategy for the brand’s plan to enter the Chinese market. • Primary and secondary research to generate website design/usability recommendations based on Chinese users behaviour with jewellery websites and social media (as seen on next image). Western Equivalents Website under construction, this is a beta version. 2. TAKING OVER (2009 – Aug 2011) • Taking Over was an events promotion brand that i founded with the objective of saving electronic music lovers from a monotonous and predictable music scene. • I designed the logo and used it to position the brand through digital and print media. • Digital marketing: Facebook (fan page and profile), YouTube, direct emails and website. • Print media: I participated in the design and copywriting of flyers and posters.
Andres Mejia http://www.linkedin.com/in/andresmejia1
https://twitter.com/AndresMej
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Andres Mejia [email protected] 077 2192 1458 EXAMPLES OF WORK ON DIGITAL MEDIA – ANDRES MEJIA
1. RAREPINK (2012)
• During my placement at RarePink I have been developing a digital marketing strategy for the brand’s plan to
enter the Chinese market. • Primary and secondary research to generate website design/usability recommendations based on Chinese
users behaviour with jewellery websites and social media (as seen on next image).
Western Equivalents
Website under construction, this is a beta version.
2. TAKING OVER (2009 – Aug 2011)
• Taking Over was an events promotion brand that i founded with the objective of saving electronic music lovers from a monotonous and predictable music scene.
• I designed the logo and used it to position the brand through digital and print media.
• Digital marketing: Facebook (fan page and profile), YouTube, direct emails and website.
• Print media: I participated in the design and copywriting of flyers and posters.
Current stats show a strong organic growth in reach and engagement
Over 700 likes
Over 1,022 friends
Promotion strategy focused on photos of events and tagging
Andres Mejia [email protected] 077 2192 1458 • Artwork collaboration with visual designer
Flyers
Posters
• Website: www.taking-over.net This was my first attempt to market a brand through a website, it was a work in progress I had to leave behind in search for my MSc degree in the UK.
Integration with Facebook using the tab, and like &
share buttons.
Artwork for next event
Opt in to email database
The photo & video section was planned to integrate with the Facebook photo album’s
3. Elektronischen Kultur - eK (June 2008 – April 2009):
• eK was my first entrepreneur into digital marketing and the music industry. • I collaborated in the design of the logo and other artworks. • I managed the social media profile and email marketing to promote footfall into the