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andrea perez portfolio
SEPHORA POP-UP STORE Retail Design
Retail DesignSephora160 New Bond Street, London, United Kingdom. It will only be open for the month of September. Create a dynamic, soothing and glamorous retail experiences that celebrates Londoners culture by embracing elegance, vanguard and sophistication inside the store.
Project Type: Client: Location:
Design Goal:
Sephora has more than 1000 stores worldwide within 24 countries. It offers make up, skin care, fragrance, as well as hair and body products from a large variety of brands. The company’s success lies on the personalized customer service, the variety of brands offered and the freedom of testing products.
Mood Board
A rainy day can be an issue in people’s lives. But for others it can be the opportunity for a fashion’s day out. Rain modifies a regular routine. It affects the way of thinking, the way of transporting and especially the way of getting dressed. London is a city where it rains very often. Londoners get their umbrellas out and keep on with their busy lives. But what does that umbrella mean to them? The umbrella means shelter, warmth and comfort.
Even though it provides with all this, the umbrella has become a fashion accessory. It portrays sophistication, elegance, avant-garde and urbanism. This Pop-Up store is meant to combine both faces of the umbrella making shoppers feel comfortable, sheltered and warm in a urban sophisticated and elegant Sephora store.
Designing a Pop-Up store is a retail designer’s dream. It is designer’s opportunity to create a unique, authentic and surreal space.
Entrance View
Furniture Plan
A space of 1,000 square feet that involves free flowing circulation design to assure a comfortable retail experience.Check-out express system which consists on paying through an electronic tablet only.
Six main areas:1. Beauty Studio2. Perfume & Music Station3. Eye Shadow Bar4. Play to Paint5. Technology Booths6. Shop & Go
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6. 1.
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Create unforgettable environments that interact with the customer and the community.
Eye Bar View
ULTIMATE CULINARY EXPERIENCERetail Design Internship
Retail DesignRoyal Prestige Authorized DistributorPlaza Rancho, Quito, EcuadorPresent an honest, person-to-person service that shows reliable products of excellent quality, value, and dependability, from your own home.Design an educational retail environment that features the culinary products and invites costumers to feel at home.
Project Type: Client: Location:Company Goal:Design Goal:
The challenge was to involve a culinary experience that creates business and a long term relationship with the costumer.
Furniture Plan
LOUNGE PRODUCT DEMO
OFFICE
RECEPTION
Product Showcase Area
Business Lounge
Royal Prestige approved the design and it was built after 2 months of the completion of my internship. The showroom is located at the Plaza Rancho in Quito, Ecuador.
The space had an immediate response by the community and the local press. Since their opening the showroom is used by top chefs, culinary experts as well as local gourmet lovers.
AMAZONASAdriana Hoyos Freelance Collaboration
Project Type: Client: Location: Company Goal:
Design Goal:
My participation:
Lighting Fixture DesignAdriana Hoyos, Fine Art Lamps Miami Design District, Miami, FloridaPresent to the client a lighting collection of elegant, exotic and luxurious pieces inspired in the Amazon.Create innovative pieces that celebrate nature through the eyes of fine art design.I assisted as a Junior Designer in the entire execution of the project, I have only included the material I worked on. The lamps haven’t been fabricated yet
Inspiration Board
The design team all combined decided that the product should not only be inspired from the Amazon but conceptuality translate its characteristics into the design. This conceptual board shows the main characters that the collection will focus on abstractly imitating.
Materials Board
The materiality of the collection will mainly be metal and glass. This board shows the aspirational uses of materials including crystal and tear shaped pieces as well as dimed yellow-color lights.
Concept Board
The concept of the project is to reveal luxury, high couture and sophistication through the design. The designs aim to achieve a level of detail and dramatic greatness just like jewellery and Islamic architecture does. The combination of images shows the attention to detail of the fashion world and the celebration of bold colors.
WATRAY EDUCATIONAL CENTER For Culinary and Applied Arts
Educational, Retail & HospitalityArtesanos del EcuadorDesign an educational center for skilled indigenous Ecuadorian artisans and cooks that lack education in customer service and marketing. Find a solution to help indigenous Ecuadorian adults who are suffering of poverty due to the lack of educational resources in their field of work but have a skill in the applied or culinary arts.
Project Type: Client: Design Goal:
Purpose:
Th
e Ecuado
rian Indigenous
MO
ST U
NHA
PPY
ETHN
IC G
ROUP
LAC
K O
F C
OM
MUN
ITY L
EAD
ERS
HIG
HEST
ILLI
TERA
CY
RATE
FORC
ED L
ABO
R
SKIL
LED
ART
ISA
NS
AN
D C
OO
K’S
HUM
BLE
PEO
PLE
JUD
GED
AS
IGN
ORA
NT
DEV
ELO
PED
SKI
LLS
ON
ART
S D
UE T
O N
O E
DUC
ATIO
N
DIS
CRI
MIN
ATIO
N
VIO
LEN
T A
BUSE
CRE
ATIV
E M
IND
S &
PO
WER
FUL
HAN
DS
This project is a product of research based design. The process involved case studies, interviews, precedent studies, site and building analysis and functional diagrams to understand the project’s opportunities and constrains. The information showed are examples of the research. The project is at design development phase and will be finished on May 30, 2013.
PAMELA,ENGLAND
“People who are part of a culture & embody their culture.A Bold & positive word.”
PROF.GENSHEIMEL,GERMANY
“Prior to external intervention,It depends on the context of the time indigenous can mean something different for each culture of the same place.”
SASHA,RUSSIA
“Someone native and original in the land”
BRADLEY BOWERS,GEORGIA
“Individuals who founded the culture of a place”
REBECCA DE LA TORRE,MEXICO
“People living in rural areas In a traditional manner. Don’t use much technology”
CLARA PRETTI,BRAZIL
“Original to the land, Extinct in my country, Taken advantage of Minority. No voice”
INTERVIEWS
WHAT DOES THE WORD INDIGENOUS MEAN TO YOU?...
Have learned a SKILL in any of the following methods:
Metals & Jewelry Clothes makingCeramicsStraw hat-makingCooking Ecuadorian food
BUT have sales limitations due to a low educational level and want to pursue economical and social stability.
WHO NEEDS HELP?
ECUADORIAN INDIGENOUS (25 AND OLDER)
Research & Findings
Mood BoardTopography Analysis
Schematic Design Sketches
Early phases
Building Analysis Sketches
Mood Board
Design Solutions
The Wawi Chair is a rocking chair designed with the purpose of allowing indigenous mothers to work and have their baby with them. It takes into consideration the closure of the mother’s to their child, calming the baby while working and the importance of working in a productive manner.
The locker parking lots are storage units located in each Studio Classroom. They are designed to fit the Guagua Lockers which are provided to students when they enroll in the W.E.C.A. program. The lockers are a personal storage unit that can be transported everywhere they go. The lockers will not only help students to keep their belongings with them but also create a sense of ownership of the facility in the students. The parking lots also include a seating space as well as an informational t.v. screen that shows news in the Kichwa language.
The Minga Huts are designed for the Panama Hat Studio. These accommodate the students by allowing them to sit comfortably, work and socialize with their peers. The Minga Huts helps the students on the process of making the hats. The students will have a better posture by the pressure of the lids that will hold the hat. This will also motivate them to keep working and producing. The hats will be a permanent sale item from the W.E.C.A
This monumental sculpture creates a feeling of movement, growth and adaptation in progress. It connects users to the journey they are about to experience. The atrium is made out of reclaimed wood and its a signature piece exclusively designed for the W.E.C.A .
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EDUCATIONAL RESTAURANT
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W.C
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PANAMA HAT STUDIO
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W.C.10
BAR & LOUNGE
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RECEPTION AREA
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EXHIBITION COURTYARD
2
EDUCATIONAL MARKETPLACE
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JANITOR'S CLOSET
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KITCHEN
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ELECTRIC ROOM
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PANAMA HAT WALL DISPLAY
DO IT YOURSELF PATIO
OFFICE
26
5'
5'
5'
A
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C
C ANGLE OF PERSPECTIVES
UNIVERSAL DESIGN: EQUITABLE USE
UNIVERSAL DESIGN: FLEXIBILITY IN USE
UNIVERSAL DESIGN: SIMPLE & INTUITIVE
NOT TO SCALE
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U1
U1
U1
U2
U2
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U3
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U3
FIRST FLOOR
SCULPTURE STUDIO13
JEWLERY MAKING STUDIO12
CLASSROOM14
COMPUTER LAB15
W.C.16
STUDENT LOUNGE22
W.C.17
COFFEE SHOP18
CLASSROOM
19
COMPUTER LAB20
DAYCARE21
OPEN TOBELOW
OPEN TOBELOW
STORAGE24
ELECTRIC ROOM23
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STORAGE25
INFORMATION WALL
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NOT TO SCALE
SECOND FLOOR
Bar & Lounge |C
This area is designed for those visitors who are casually coming in the space and just want to grab a bite or a drink. This space is also an educational space for students who want to pursue expertise in waitressing or bar tending. The lounge is vibrant and colorful characterizing the Ecuadorian Kichwa Indigenous community.
The Jewelry-making studio involves both a workspace and a classroom environment. Here students will receive help from faculty members to develop their product development skills.
Jewlery Classroom |D
Interior ElevationExhibition Courtyard | A
The Exhibition Courtyard is characterized by the 48’ tall steal and wood sculpture. The space is designed for any exhibition that the school wants to offer. The sculpture represents the concept of growing, evolution, adaptation and moving up. It encourages students to learn and progress with their careers.
The restaurant design is characterized by the customized tables. They simulate a “Chef’s table” experience where the clients interact with the cook and the preparation of their food. In this case the students are making the food but are also supervised by faculty members. What makes this culinary experience so unique is that the visitors will enjoy a personalized service and the students will learn in a real-life environment.
Educational Restaurant |B
The Educational Marketplace is where students are exposed to a real-life environment. This offers students the opportunity to improve their communication skills, practice them and also sell their own products.
Marketing mentors will help students with product display as well as with their communication skills. Only students who have taken classes in the W.E.C.A will be allowed to use the marketplace. The market is one of the last steps of the learning process of the facility.
FRESH HEALTHY VENDINGCorporate Office Design
Project Type: Client: Location: Company Goal: Company Goal:
Design Goal:
Corporate Office Design (Group Project)Fresh Healthy Vending Company100 Riverview Drive Savannah, GA.To perfectly merge entrepreneurial savvy with true community spirit while providing America with fresh and healthy food everywhere.Create a space that promotes teamwork, innovation and productivity while feeling fresh everyday of work.
CONNECTIONNETWORK
Convenient Innovative
Circulation
Comfortable Communication
Productive
Fresh
An emerging franchise company that sells a healthier alternative in the vending machine business. Originally from California, Fresh Healthy Vending is a leader with a pioneer mind-set that cares about the wealth and health of the community, as well as the conservation of the planet.
Two of the three floors of the building will be occupied, each one with an area of 8640 square feet.
Floor FinishesWall & Seating Finishes Furniture Finishes
Concept Board
Conference Room
Human Resources
Marketing
Accounting
Product Development
Assistant
Assistant
AssistantExecutives
CFO
Assistant Assistant
First Floor
Reception &
Lobby
CFO
Vice-Presidents
First Floor
RECEPTION
CEO CFO
MARKETING VP
PRODUCT D.VP
ACCOUNTING VP
H.R H.R
SMOOTHIE LOUNGE
MAIN CONFERENCE ROOM
EXCECUTIVES C. R.
Staircase Render
Copy & Print
Marketing
Accounting
Copy & Print
Copy & Print
Product Development
Breakout Area
Conference Room
Conference Room
Breakout Area
Second Floor
Conference Room
Breakout Area
Hoteling Lockers
DN DN
Second Floor
CAFETERIA
W.C
W.C
ACCOUNTING
PRODUCT DEVELOPMENT
BREAKOUT A1
BREAKOUT A2
C.R 1
C.R 2
MARKETING (HOTELING) COPY & PRINT BREAKOUT
COPY & PRINT
COPY & PRINT
HOTELING LOCKERS
BREAKOUT
A unique space designed as an informal area, the smoothie lounge is where employees can take a break, make a phone call or have a smoothie.
Smoothie Lounge
A flexible design is introduced in the second floor. A space designed in four quadrants including two conference rooms and one breakout area that can be divided by a sliding partition. The area is an informal space to be used in an everyday basis.
Multipurpose Area
MOVABLE PARTITION
BREAKOUT AREA 1
CONFERENCE ROOM 1
CONFERENCE ROOM 2
BREAKOUT AREA 2
Plan View
Conference Room
Reception Area
DOCE CON DOSAdriana Hoyos Collaboration
Project Type: Client: Location: Company Goal:
Design Goal:
Window Display DesignAdriana Hoyos Miami Design District, Miami, FloridaOffer a high end product that doesn’t simulate quality, it delivers it in every detail.Stop, inspire and invite the Art Basel traffic into the store through a window display that conceptually portrays Adriana Hoyos’ design.
Art Basel is the most prestigious art show in the Americas. More than 260 leading galleries from around the world gather their best cutting-edge work for the exhibition.
The pictures are a recollection of a personal journey around the shows. This worked as an inspiration for the final design of the window display. The photos show sculptures, furniture pieces and collages that were showcased at the South Florida museums during Art Basel, 2011.
THE ICONIC JOURNEY
The window display is called Doce con Dos. The piece was named after 12:02pm the exact time when I started brainstorming about the display. Doce con Dos is a conceptual representation of Adriana Hoyos brand. A mix of textures, exotic woods and vibrant accessories make up Hoyos’ design. The shape exemplifies Adriana Hoyos’ impact into Ecuador’s culture, being a pioneer of modern furniture design the country.
The website featured me working on the display before the start of Miami Design Week.
THE ZENCTUARY GARDENA Contemplation Space
Spiritual Garden DesignPublic Create a connection between the human spirit and the spirit of nature through the practice of Buddhism.In this space people are invited to meditate, explore nature and relax.
Project Type: Client: Design Goal:
Purpose:
The circulation involves a symmetric path. A network of multidirectional routes connects entrance to the exit. The purpose of the path is to guide the users through a journey of nurture.
Each color in the blocking diagram represents the main activity of each area. Orange represents laying down, green represents meditation and blue just walking around.
Symmetry, reflection and rhythm are created by the regulating lines of the Zenctuary. The axes show the simplicity of the building to allow the mind to relax.
Reflection SymmetryRhythm
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andrea perez design andrea perez design
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andrea perez design
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andrea perez design andrea perez design
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andrea perez design
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andrea perez design andrea perez design
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Andrea Perez BFA Interior Design [email protected] York, NY