www.grouptour.com | 800-767-3489 MEDIA KIT 2018 Print Web Social Digital
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![Page 1: and deadlines [gross] 2018 print ad rates - grouptourmedia.comgrouptourmedia.com/emag/mediakit2018/mediakit2018.pdf · Back Cover $7,558 $6,047 ... Attract the $5.6 billion student](https://reader031.cupdf.com/reader031/viewer/2022022500/5aa16ccd7f8b9a84398b9d32/html5/thumbnails/1.jpg)
Gaming/Shopping 2018 special edition deadlinesIssue Space ArtworkGaming - November Sep. 1 Sep. 15Shopping - November Sep. 1 Sep. 15
www.grouptour.com | 800-767-3489
MEDIA KIT 2018
Print Web
SocialDigital
2465 112th Avenue, Holland, MI 49424-9657 | grouptour.com800-767-3489 | Fax: 616-393-0085 | [email protected]
Call 800-767-3489 to connect with your media consultant.
Group Tour magazine Group Tour magazine 2018 deadlines
Student Group Tour magazine Student Group Tour 2018 deadlines
Group Tour Heritage & History Group Tour Culinary
Group Tour Gaming & Shopping
2018 special edition deadlines
2018 print ad rates [gross] and deadlines
Contact your media consultant for digital rates/deadlines, ROI trackingtips, special offers and discounts.
Group Tour NE/MW Space ArtworkMarch Jan. 1 Jan. 15 June Apr. 1 Apr. 15September Jul. 1 Jul. 15December Oct. 1 Oct. 15
Group Tour SE/WE Space ArtworkFebruary Dec. 1 Dec. 15May March 1 March 15August June 1 June 15November Sept. 1 Sept. 15
Size 1x per issue 4x per issue
Back Cover $7,558 $6,047Page 2, 3, or Inside Back $6,899 $5,596Full Page $6,601 $5,2813/4 Page $5,592 $4,4732/3 Page $5,095 $4,0761/2 Page $4,569 $3,6551/3 Page $3,573 $2,8581/4 Page $3,060 $2,4481/6 Page $1,858 $1,486
Size 1x per issue 3x per issue
Back Cover $7,781 $6,225Page 2, 3, or Inside Back $7,102 $5,682 Full Page $6,762 $5,4103/4 Page $5,728 $4,5822/3 Page $5,218 $4,1741/2 Page $4,635 $3,7081/3 Page $3,296 $2,6371/4 Page $2,678 $2,1421/6 Page $1,818 $1,454
Size 1x per issue
Back Cover $5,805Page 2 or 3 $5,295Full Page $5,0401/2 Page $3,4901/3 Page $2,7301/4 Page $2,3501/6 Page $1,415
Issue Space ArtworkHeritage & History - June April 1 April 15
Issue Space ArtworkCulinary - September July 1 July 15
Size 1x per issue
Full Page $4,1601/2 Page $2,600
Issue Space ArtworkApril Feb. 1 Feb. 15
August (Back to school) June 1 June 15
December Oct. 1 Oct. 15
![Page 2: and deadlines [gross] 2018 print ad rates - grouptourmedia.comgrouptourmedia.com/emag/mediakit2018/mediakit2018.pdf · Back Cover $7,558 $6,047 ... Attract the $5.6 billion student](https://reader031.cupdf.com/reader031/viewer/2022022500/5aa16ccd7f8b9a84398b9d32/html5/thumbnails/2.jpg)
Student Group Tour magazine circulationas of August 2017
Educators ...................25,768Tour Operators .............2,870Homeschoolers ............... 740Travel Agents ................1000Group Leaders ................822——————————---————----Total circulation 31,200*
Publishes April, August and December
Group Tour magazine circulation as of September 2017
Tour Operators .............9,547Group Leaders .............3,238Group Tour Travel Agents ...............2,043Bank Travel Club Directors .................372—————---————————------Total circulation 15,200*
Attract the $5.6 billion student travel market by targeting the travel planners and educators responsible for student travel in the United States, Canada and to international destinations.Readership includes the ±150 current SYTA tour operators. All subscribers must verify that they are actively planning student travel.
Cover the $87 billion group market in one advertising buy. Group Tour magazine is mailed to subscribers across the United States and Canada. All subscribers must verify that they are actively planning tours. Readership includes ABA, NTA and OMCA tour operators. Digital editions reach an audience of 10,040+ international inbound and domestic planners.
Group TourNORTHEASTERN
August 2017GroupTour.com
That’sEntertainmentLive performances educate,
inspire and delight
Saint Paul, Minnesota
Warwick, Rhode Island
Philadelphia, Pennsylvania
Montréal, Québec, Canada
Sicily
StudentGROUP TOUR
Chicago, Illinois
Portland, Maine
Virginia Beach, Virginia
Orlando, Florida
South Padre Island, Texas
Québec City, Québec
Costa RicaFALL 2017GroupTour.com
Ideas for planning educational travel
CAREER PATHS
Visit working professionals to inspire students’ futures
Group Tour Heritage & Historyin June
Group Tour Culinaryin September
Group Tour Gamingin November
Group Tour Shoppingin November
SpecialeditionsPublishes in Group Tour magazine
Student Group Tour magazine
Group Tour magazine
of readers surveyed reported that the ads in Group Tour magazine are helpful for planning tours.
98%
Put the publishing expertise of Group Tour Media to work for you. Our editorial and production teams can assist or completely handle project conception, selling, advertising, writing, design, printing and delivery.
Custompublications
PREMIER GROUP TRAVEL GUIDE
2018MEDIA KIT
the reach of any competing publication.
10x
For tour operators alone Student Group Tour magazines boasts
Print specialty solutions: Make your message stand out with business reply inserts, tip-ins, belly bands and gate folds.
View our gallery of work at www.grouptour.com/custom-publications/
Sponsored Content EmailEnjoy high open and click-through rates by riding along with the kind of content planners want most.
Reach: 10,000+
Choose from these formats:• Spotlight e-magazine• Itineraries• Editors Pick• Digital Edition • On the Move
Options starting at $1,000
Visit grouptour.com/advertisers for details.
Industry-Leading Social Engagement
Join the conversation with our friends and followers. Group Tour Media interacts with the group tour industry on Facebook and Twitter.
Social packages available for all integrated media options.
Grouptour.comPlanners visit this trusted resource for industry news, articles, insider blogs and itineraries. Niche pages focus on culture, culinary, adventure, shopping, sports, student and international travel. The Tour Supplier Search helps planners build itineraries.
Reach: grouptour.com averages 21,000 unique users every month.
Timely: Promote your business to web-savvy group tour decision makers at the very moment they are searching for information.
Targeted: Place your message on a home page to reach every visitor to a site, or target tour planners looking for information about a particular category, like attractions in a specific state.
Visit grouptour.com/contact-us or call 800-767-3489
socialMulti-Channel MarketingCreate a consistent brand experience for tour planners — and increase your success — by combining print, web, digital and social media. For the best values in the industry, ask your media consultant about integrated packages.
web
digital
“Adding online to your print advertisingincreases overall media buy impact up to
33%,increases purchase intent by 56%, and increases brand favorability by 50%.”
– Readex Research Media Usage Study
“An integrated marketing solution will outperform a non-integrated approach by as much as
800%”
— U.S. Forrester Research
Integrated Media
– Based on data by hubspot
Group Tour Media’s e-blasts deliver a median click rate
2xgreater than the standard B2B email click rate.
![Page 3: and deadlines [gross] 2018 print ad rates - grouptourmedia.comgrouptourmedia.com/emag/mediakit2018/mediakit2018.pdf · Back Cover $7,558 $6,047 ... Attract the $5.6 billion student](https://reader031.cupdf.com/reader031/viewer/2022022500/5aa16ccd7f8b9a84398b9d32/html5/thumbnails/3.jpg)
Student Group Tour magazine circulationas of August 2017
Educators ...................25,768Tour Operators .............2,870Homeschoolers ............... 740Travel Agents ................1000Group Leaders ................822——————————---————----Total circulation 31,200*
Publishes April, August and December
Group Tour magazine circulation as of September 2017
Tour Operators .............9,547Group Leaders .............3,238Group Tour Travel Agents ...............2,043Bank Travel Club Directors .................372—————---————————------Total circulation 15,200*
Attract the $5.6 billion student travel market by targeting the travel planners and educators responsible for student travel in the United States, Canada and to international destinations.Readership includes the ±150 current SYTA tour operators. All subscribers must verify that they are actively planning student travel.
Cover the $87 billion group market in one advertising buy. Group Tour magazine is mailed to subscribers across the United States and Canada. All subscribers must verify that they are actively planning tours. Readership includes ABA, NTA and OMCA tour operators. Digital editions reach an audience of 10,040+ international inbound and domestic planners.
Group TourNORTHEASTERN
August 2017GroupTour.com
That’sEntertainmentLive performances educate,
inspire and delight
Saint Paul, Minnesota
Warwick, Rhode Island
Philadelphia, Pennsylvania
Montréal, Québec, Canada
Sicily
StudentGROUP TOUR
Chicago, Illinois
Portland, Maine
Virginia Beach, Virginia
Orlando, Florida
South Padre Island, Texas
Québec City, Québec
Costa RicaFALL 2017GroupTour.com
Ideas for planning educational travel
CAREER PATHS
Visit working professionals to inspire students’ futures
Group Tour Heritage & Historyin June
Group Tour Culinaryin September
Group Tour Gamingin November
Group Tour Shoppingin November
SpecialeditionsPublishes in Group Tour magazine
Student Group Tour magazine
Group Tour magazine
of readers surveyed reported that the ads in Group Tour magazine are helpful for planning tours.
98%
Put the publishing expertise of Group Tour Media to work for you. Our editorial and production teams can assist or completely handle project conception, selling, advertising, writing, design, printing and delivery.
Custompublications
PREMIER GROUP TRAVEL GUIDE
2018MEDIA KIT
the reach of any competing publication.
10x
For tour operators alone Student Group Tour magazines boasts
Print specialty solutions: Make your message stand out with business reply inserts, tip-ins, belly bands and gate folds.
View our gallery of work at www.grouptour.com/custom-publications/
Sponsored Content EmailEnjoy high open and click-through rates by riding along with the kind of content planners want most.
Reach: 10,000+
Choose from these formats:• Spotlight e-magazine• Itineraries• Editors Pick• Digital Edition • On the Move
Options starting at $1,000
Visit grouptour.com/advertisers for details.
Industry-Leading Social Engagement
Join the conversation with our friends and followers. Group Tour Media interacts with the group tour industry on Facebook and Twitter.
Social packages available for all integrated media options.
Grouptour.comPlanners visit this trusted resource for industry news, articles, insider blogs and itineraries. Niche pages focus on culture, culinary, adventure, shopping, sports, student and international travel. The Tour Supplier Search helps planners build itineraries.
Reach: grouptour.com averages 21,000 unique users every month.
Timely: Promote your business to web-savvy group tour decision makers at the very moment they are searching for information.
Targeted: Place your message on a home page to reach every visitor to a site, or target tour planners looking for information about a particular category, like attractions in a specific state.
Visit grouptour.com/contact-us or call 800-767-3489
socialMulti-Channel MarketingCreate a consistent brand experience for tour planners — and increase your success — by combining print, web, digital and social media. For the best values in the industry, ask your media consultant about integrated packages.
web
digital
“Adding online to your print advertisingincreases overall media buy impact up to
33%,increases purchase intent by 56%, and increases brand favorability by 50%.”
– Readex Research Media Usage Study
“An integrated marketing solution will outperform a non-integrated approach by as much as
800%”
— U.S. Forrester Research
Integrated Media
– Based on data by hubspot
Group Tour Media’s e-blasts deliver a median click rate
2xgreater than the standard B2B email click rate.
![Page 4: and deadlines [gross] 2018 print ad rates - grouptourmedia.comgrouptourmedia.com/emag/mediakit2018/mediakit2018.pdf · Back Cover $7,558 $6,047 ... Attract the $5.6 billion student](https://reader031.cupdf.com/reader031/viewer/2022022500/5aa16ccd7f8b9a84398b9d32/html5/thumbnails/4.jpg)
Gaming/Shopping 2018 special edition deadlinesIssue Space ArtworkGaming - November Sep. 1 Sep. 15Shopping - November Sep. 1 Sep. 15
www.grouptour.com | 800-767-3489
MEDIA KIT 2018
Print Web
SocialDigital
2465 112th Avenue, Holland, MI 49424-9657 | grouptour.com800-767-3489 | Fax: 616-393-0085 | [email protected]
Call 800-767-3489 to connect with your media consultant.
Group Tour magazine Group Tour magazine 2018 deadlines
Student Group Tour magazine Student Group Tour 2018 deadlines
Group Tour Heritage & History Group Tour Culinary
Group Tour Gaming & Shopping
2018 special edition deadlines
2018 print ad rates [gross] and deadlines
Contact your media consultant for digital rates/deadlines, ROI trackingtips, special offers and discounts.
Group Tour NE/MW Space ArtworkMarch Jan. 1 Jan. 15 June Apr. 1 Apr. 15September Jul. 1 Jul. 15December Oct. 1 Oct. 15
Group Tour SE/WE Space ArtworkFebruary Dec. 1 Dec. 15May March 1 March 15August June 1 June 15November Sept. 1 Sept. 15
Size 1x per issue 4x per issue
Back Cover $7,558 $6,047Page 2, 3, or Inside Back $6,899 $5,596Full Page $6,601 $5,2813/4 Page $5,592 $4,4732/3 Page $5,095 $4,0761/2 Page $4,569 $3,6551/3 Page $3,573 $2,8581/4 Page $3,060 $2,4481/6 Page $1,858 $1,486
Size 1x per issue 3x per issue
Back Cover $7,781 $6,225Page 2, 3, or Inside Back $7,102 $5,682 Full Page $6,762 $5,4103/4 Page $5,728 $4,5822/3 Page $5,218 $4,1741/2 Page $4,635 $3,7081/3 Page $3,296 $2,6371/4 Page $2,678 $2,1421/6 Page $1,818 $1,454
Size 1x per issue
Back Cover $5,805Page 2 or 3 $5,295Full Page $5,0401/2 Page $3,4901/3 Page $2,7301/4 Page $2,3501/6 Page $1,415
Issue Space ArtworkHeritage & History - June April 1 April 15
Issue Space ArtworkCulinary - September July 1 July 15
Size 1x per issue
Full Page $4,1601/2 Page $2,600
Issue Space ArtworkApril Feb. 1 Feb. 15
August (Back to school) June 1 June 15
December Oct. 1 Oct. 15
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