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Typical conventions a Magazine Advert –

• Name of the band• The name of the album or song• The venue if its an advert for a tour• Eye catching images and text to get peoples attention• Links to websites, phone numbers both to book tickets if the advert is

advertising the bands tour• Reviews/feedback, things such as papers rating the album or band out of five

stars.• Tour/performance/release dates

Album Cover One:

Typography:The font size on the album cover is different for each piece of text although there is not an extremely wide range of text sizes, the name of the artist whose album it is, is on the front cover and is also in a bigger font than any of the other text. The reason for this is so that the artist is most important and stands out the most in the album. Also the name of the album is also a bi font compared to the other text, this is has been used so that the audience immediately identify the artist and the name of the album so it is appealing to them, this is also the effect of having the artists name on the front cover and not the back.

The name of the songs that are on the album are conventionally on the back of the album cover as they are of least importance, this has the effect that the audience do not notice the names of the sons on the album straight away, this is conventional for a album cover because the audience do not need to see these straight away, it is important that the artist and the name of the album are big and bold on the front so that it attracts the audience.

The style of font is stereotypical for the music genre of dance, the font style is Sans Serif, this is conventional because it Is a plain but fun font that is very mature and suitable for the genre.

Image

The image that has been used in the album cover is a long wide shot off the main artist of the album, this shot has been used to make the artist of most importance on the cover, this has the effect that as soon as they audience look at the album they are going to recognise who the artist is which is a conventional element of an album cover.

The mise-en-scene that has been used in the album, such as the costume also has an effect on the audience and also the album itself. The costume that has been used for the image is very fashionable and on trend style that would appeal to the target audience, as the target audience are of a teenager and older age bracket they are going to be attracted and interested in the album through the clothing, the audience may feel that they can relate to the artist through having the same fashion style. The effect of using fashionable clothing in the image is that it will appeal to the target audience and make it more fun for them.

The composition of the image that is used is very unique compared to any other album cover of this genre. The artist is shown in an unusual position that creates the effect of making the album look un, exciting and also different to any other album cover about by saying that it is unique and much better.

Colour

The main colour that has been used throughout the entire album cover is red and white, red is the main colour that has been used for the background of the album, and white is for the text and title of the album. The colour of red has been used because it is a very bright and bold colour that stands out to the audience, it can be seen as a very happy colour which has the effect of connoting the audience as happy and exciting to the target audience.

The colour red has been used as the main colour for the album cover because it connotes energy, this means that through using red as the main colour it has the effect of representing the album as very energetic and lively which is very stereotypical for the music genre. The colour of red has also been used because it is the best colour to use for advertising, this is the best colour to use because it screams to the audience to buy it now.

The colour of white has also been used on the album cover to make the tittle of the album and the artist’s name bold and to make them stand out, these elements of texts are over the red background in a big white text. This has the effect of making the names stand out so that the audience see and recognise them straight away, the colour of white connotes perfection and high quality. This colour has been used on the album cover to connote that it is perfection to the audience but also to make them see that it is very high quality and perfectly made.

There is a contrast between the colours used on the front cover, this is with the artists costume and the font of the artists name. the name has been placed straight through the image of the artist to represent to the audience that they are linked, the costume of the artist is purposely black over the top of the red background so that energy is still connoted but the artist is recognised as well.

Layout:

The layout of the album cover has used the route of the eye, this has been used so that the album title and artist stand out and attract the audience. The route of the eye has been used because the title of the album straight through the middle of the page, this has the effect of making the artist aware of the name of the album as soon as they look at It. This instantly tells the audience who the artist is and what the album is called.

Also the layout of the album cover connotes that it is very masculine and energetic, the way that the title of the album is just plain straight through the middle of the page connotes that it is masculine through it not being extremely creative and feminine, this is also represented through the style of font. Through the use of Sans serif font it represents energy through the font style but also represents masculinity through the non-creative sense.

Conventions:

The album cover has many typical conventional elements of a music album cover, one of the conventions that is used is that is has the name of the band, the name of the band and the artist are clearly stereotypically on the front of the album cover, this has he effect of making it very clear to the audience who the artist and what the album is.

Another convention that is used is that it has eye catching colours and images, eye catching colours have been used in the album cover to make it as bright and bold as possible. The album cover needs to be bright and colourful so that it connotes the stereotypical representation of it being energetic and fun.

Album Cover Two:

Typography:The font size throughout the album cover varies in size, the font size of the text on the front cover of the album is much larger and spaced out than the text the text. This has been used to show that the text on the front is most important.

The overall theme of the font that is used is very modern, this represents to the audience that the album itself is a very up-to-date and modern album. The way that the modern text has been used creates a good impression to the audience, it will meet the wants of the target audience which means that more people will be interested.

Representing the album as being modern and up-to-date is very conventional to the music genre because this represents that it is aimed at a younger target audience.

Image

The images that have been used are very plain throughout the album cover, this again creates the representation that the album is aimed at a younger target audience.

In the image on the front cover of the album the main setting of the image is a plain background of a brick wall, this has text written over it to tell the audience the name of the album and the artist. The reason that the background of the image is a brick wall that is plain is so that the text of the album and artist stand out and are of most importance on the cover, the text is written in bold white text across to make it stand out.

The only image that is used on the album cover is a small image of the artist in the bottom right corner of the text, the reason that the image is so small is so that the title of the album and the artist are more important and are noticed more. Although the image is only small it will still be noticed and will also make the title and artist of the album noticed more. The image will enable the title to be noticed more because it is slightly through the text, people will read the text then notice the picture.

Colour

The main colours that have been used throughout the album cover are white, browns and dark greys, these are used on both the front and back of the album cover to show that they are linked together. If the album covers where separate then the audience can clearly identify that they are linked through the colour scheme.

The dark light brown and grey colours have been used for the background and main primary colours on the album, then the white colours have been used for the texts on the album. This has been used to make it stand out over the darker background which it does.

The colours that have been used throughout the album cover are all conventional colours fir the genre of music, all of the colours are bright light colours that create a happy and fun feel to the album which is conventional for the genre of the album.

Layout:

The layout of the album cover is very ordered, this represents that the album is masculine and that the artist is masculine, which is stereotypical for the genre of the music.

On the front of the album cover the route of the eye has been used, this has been used to make the most important parts of the front cover noticed more.

The text on the front of the album cover has been purposely centred so that it is clearly of most importance, the text has been ordered in the centre so that it is clear and stands out to the audience. The name of the artist has been placed above the name of the album to make it more important than the album name, this tells the audience straight away who the artist is and then they will instantly know the title of the album because they will recognise the artists new album.

Conventions:

The album cover has many typical conventional elements of a music album cover, one of the conventions that is used is that is has the name of the band, the name of the band and the artist are clearly stereotypically on the front of the album cover, this has he effect of making it very clear to the audience who the artist and what the album is. The name of the artist is in a larger font than the album name which also a convention of a music album, this represents that the artist is more important than the album title because they are recognised more.

Another convention that is used is that it has eye catching colours and images, eye catching colours have been used in the album cover to make it as bright and bold as possible. The album cover needs to be bright and colourful so that it connotes the stereotypical representation of it being energetic and fun.

Magazine Advert One:

Typography:

The font size throughout the album cover varies in size, the font size of some of the text that is more important is in a much larger and bigger font than the rest. For exampled with this magazine advert the title and name of the artist are in a bright yellow bold font that is much more larger than any of the other fonts, for example the dates.

The overall theme of the font that is used is very modern, this represents to the audience that the album itself is a very up-to-date and modern album. The way that the modern text has been used creates a good impression to the audience, it will meet the wants of the target audience which means that more people will be interested. The overall text of the album is very conventional for the genre because it uses a fun but modern text which is conventional for the genre.Representing the album as being modern and up-to-date is very conventional to the music genre because this represents that it is aimed at a younger target audience.

Image

For this magazine article there is only one image that is used throughout, this image is on the artist of whose tour the magazine is advertising. The reason why there is only one image used on the entire magazine advert is so that the audience notice who the main artist is, they want the audience to be attracted to the main artist and not taken away to the other artists that are playing.

The overall lighting of the image is very low-key and dark lighting, this has been used to create the effect that the audience will see the artist as miserable and quite mysterious, which could make the audience want to the tour because they are not giving to much away.

Colour

The main colours that have been used throughout the magazine advert are black, yellow and red. These colours are used as they are very energetic and music related colours. The colour of yellow and red are very bright and happy colours which connotes fun and something energetic.

However the use of the colour black that has been used a large amount on the magazine advert is very unconventional, the colour of black connotes something being miserable, dark and boring which this is the opposite to the type of genre.

The colours of yellow and red however have been used over the black background to make it clear that they are the most important pieces of texts that the audience need to see, they want to make them stand out through being on a dark background which it successfully does.

Layout:


One the advert for the music tour the texts and images are all ordered in a certain way. The image of the main artist has been used at the very top of the advert and this has been done purposely to make sure that this is the first thing that the audience notice, then from this they will straight away recognise which artist is having the tour, which will then straight away attract and interest the target audience.

The text of the featuring artist that are working with the main artist has been placed jus under the image, this is so that if the audience are not interested in the main artist then the could still interested through the featuring artist. Then below this in a bold colour centred in the middle of the advert is the tour dates and venues, this is one of the most important details on the advert so it has been centred to ensure that the audience notice it.

Conventions:

The magazine advert has many typical conventional elements, one of the conventions that is used is that is has the name of the band, the name of the band and the artist are clearly stereotypically on the front in a larger font than any of the tour dates, this has he effect of making it very clear to the audience who the artist and that they are having a tour, however by having the tour dates in a smaller font this is making the audience attracted to the poster through the images and large fonts of the artists name, so thee will already want to o and will have committed themselves to going before they have checked when or where the tour dates are.

The name of the artist is in a larger font than the album name which also a convention of a music album, this represents that the artist is more important than the dates and the featuring artists because they are recognised more.

Magazine Advert Two:

The font size throughout the album cover varies in size again, the font size of some of the text that is more important is in a much larger and bigger font than the rest. For example with this magazine advert the title and name of the artist are in a big and bold white front style that has been made bold to make it stand out, this is much more larger than any of the other fonts, for example the dates and tour venues.

The overall theme of the font that is used is very modern, a sans serif font has been used in a small font that represents to the audience that the album itself is a very up-to-date and modern album. The way that the modern text has been used creates a good impression to the audience, it will meet the wants of the target audience which means that more people will be interested. The particular font that has been used for the artists names very conventional because it is a very modern, fun and it’s a font that creates energy in the advert which is very conventional for the genre.

The overall text of the album is very conventional for the genre because it uses a fun but modern text which is conventional for the genre.

Typography:

Image

For this magazine article there is only one image that is used throughout, this image is on the artist of whose tour the magazine is advertising which has been placed very large at the top of the advert. The reason why there is only one image used on the advert is so that the audience notice who the main artist is, they want the audience to be attracted to the main artist and not taken away to the other artists that are playing.

The overall lighting of the image is very low-key and dark lighting, this has been used to create the effect that the audience will see the artist as miserable and quite mysterious, which could make the audience want to the tour because they are not giving to much away. However, the use of a light looking up at the artist has also been used to create energy and represent to the audience that it is not a dull and boring genre of music.

Colour

The main colours that have been used throughout the magazine advert are black, light blue and white. These colours are used as they are very energetic and music related colours. The colour of yellow and red are very bright and happy colours which connotes fun and something energetic.

However the use of the colour black that has been used a large amount on the magazine advert is very unconventional, the colour of black connotes something being miserable, dark and boring which this is the opposite to the type of genre.

The colours of white and blue however have been used over the black background to make it clear that they are the most important pieces of texts that the audience need to see, they want to make them stand out through being on a dark background which with the use of the lighting on the photo of the artist it successfully does.

Layout:


The text on the front of the album cover has been purposely centred so that it is clearly of most importance, the text has been ordered in the centre so that it is clear and stands out to the audience. The name of the artist has been placed above the name of the album to make it more important than the tour dates which tells the audience straight away who the artist is and then they will instantly know the title of the artist and their tour because they will recognise the artists new tour.

Conventions:

The magazine advert has many typical conventional elements, one of the conventions that is used is that is has the name of the band, the name of the artist are clearly stereotypically on the front in a larger font than any of the tour dates, this has he effect of making it very clear to the audience who the artist and that they are having a tour.

The tour dates on this magazine advert are represented in a smaller and also different colour font to make it stand out and also make it look like it is important on the advert

The name of the artist is in a larger font than the tour dates and featuring artists which also a convention of a advert because this represents that the artist is more important than the dates and the featuring artists because they are recognised more and it is more about them than the dates.