a PV Media Group company 1 ANCHOR AD
Jun 19, 2015
a PV Media Group company 1
ANCHOR AD
a PV Media Group company 2
Anchor Ad: OverviewAnchor Ad: Overview
• The Anchor Ad provides premium placement on publisher websites in a unique display ad format that delivers a guaranteed impression in a prominent location.
• The ad is “anchored” to the browser and displayed horizontally across the bottom of a web page above the content
• More effective than a standard banner ad, the Anchor Ad maintains its position in the browser window as the consumer scrolls down the page.
Anchor Ad
a PV Media Group company 3
Anchor Ad: How it WorksAnchor Ad: How it Works
Ad rises up from bottom of browser
Ad rises up from bottom of browser
Remains visible as
page scrolls
Remains visible as
page scrolls
Close ad to remove from
browser
Close ad to remove from
browser
Each ad is custom designed to integrate into the website and
stand out to the consumer
Each ad is custom designed to integrate into the website and
stand out to the consumer
a PV Media Group company 4
• Higher click-thru rates than standard display ads averaging 1%-2% CTR
• Displayed above the content of the publishers website, but does not affect the publisher’s page layout like expandable ads
• Frequency caps limit overexposure of the ad to individual consumers
• Each Anchor ad is custom designed to visually integrate with the design of a publisher’s website to create a more compelling user experience benefiting the publisher, advertiser and consumer
• Premium Access offers creative services to assist in ad development
• Anchor Ads are priced on a Cost-Per-Click (CPC) basis starting at a $0.50 CPC
Anchor Ad: FeaturesAnchor Ad: Features
a PV Media Group company 5
Email: [email protected]: 866.957.7326Fax: 602.297.4219 Website: www.PremiumAccess.com
Contact UsContact Us