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a PV Media Group company 1 ANCHOR AD
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Anchor Ads Adv

Jun 19, 2015

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Technology

trafficman

Anchor Ads are just what the industry had been looking for. Combining cost effective branding with an engaging advertisement based on a cost per click model, adding anchor ads to your media plan is a great strategy.
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Page 1: Anchor Ads Adv

a PV Media Group company 1

ANCHOR AD

Page 2: Anchor Ads Adv

a PV Media Group company 2

Anchor Ad: OverviewAnchor Ad: Overview

• The Anchor Ad provides premium placement on publisher websites in a unique display ad format that delivers a guaranteed impression in a prominent location.

• The ad is “anchored” to the browser and displayed horizontally across the bottom of a web page above the content

• More effective than a standard banner ad, the Anchor Ad maintains its position in the browser window as the consumer scrolls down the page.

Anchor Ad

Page 3: Anchor Ads Adv

a PV Media Group company 3

Anchor Ad: How it WorksAnchor Ad: How it Works

Ad rises up from bottom of browser

Ad rises up from bottom of browser

Remains visible as

page scrolls

Remains visible as

page scrolls

Close ad to remove from

browser

Close ad to remove from

browser

Each ad is custom designed to integrate into the website and

stand out to the consumer

Each ad is custom designed to integrate into the website and

stand out to the consumer

Page 4: Anchor Ads Adv

a PV Media Group company 4

• Higher click-thru rates than standard display ads averaging 1%-2% CTR

• Displayed above the content of the publishers website, but does not affect the publisher’s page layout like expandable ads

• Frequency caps limit overexposure of the ad to individual consumers

• Each Anchor ad is custom designed to visually integrate with the design of a publisher’s website to create a more compelling user experience benefiting the publisher, advertiser and consumer

• Premium Access offers creative services to assist in ad development

• Anchor Ads are priced on a Cost-Per-Click (CPC) basis starting at a $0.50 CPC

Anchor Ad: FeaturesAnchor Ad: Features

Page 5: Anchor Ads Adv

a PV Media Group company 5

Email: [email protected]: 866.957.7326Fax: 602.297.4219 Website: www.PremiumAccess.com

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