Giving Hadoop Data a Mobile Facelift Adam Davis – Manager, Data Visualization January 27, 2015 – Microstrategy World – Las Vegas, NV David Sanders – Sr. Manager Data Warehousing & Visualization
Jul 16, 2015
Giving Hadoop Data a Mobile Facelift
Adam Davis – Manager, Data Visualization
January 27, 2015 – Microstrategy World – Las Vegas, NV
David Sanders – Sr. Manager Data Warehousing & Visualization
Agenda
I. About Ancestry
II. Changing Times
III. Microstrategy Mobile BI
IV. Demos
V. Tips and Tricks
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World’s largest online family history resource
4Approx. 2.7 million paid subscribers across all family history sites
Data drives our business
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● 15 billion digitized historical records
● 60 million family trees
● 6 billion profiles
● 200 million sharable photos, documents and written stories
● 10 petabytes of data
●Digitized historical content
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●Digitized historical content
●Tech and product experience
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●Digitized historical content
●Tech and product experience
●AncestryDNA
●Digitized historical content
●Tech and product experience
●AncestryDNA
●Consumer engagement
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Changing TimesTechnology Shifts that Impacted Reporting
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Old Data Warehouse ArchitectureUsed to be a ‘Microsoft Shop’
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Replicated Databases Text Files and Other Sources
Data Warehouse
Major Technology Changes
●Executive challenge to become a data driven org
●Required changes to existing technology and future growth
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Current Data Warehouse Architecture
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Replicated Databases
Text Files Other Sources
Data Warehouse Cluster
Big Data Findings with Reporting
●Lots of data being captured.
●Use any available means for exploratory reporting.
●Start Small. Work out from there.
●Build apps only on supported ETL Pipelines.14
Microstrategy Mobile BIThe Most Fitting Solution
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Why go mobile?
● We aren’t a retail business & we don’t have a sales force.
● Most case studies seem to fit into these two categories.
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Our Mobile Use Case
● Executive challenge to become a data driven org
● Mobile upper management team
● Expanding international organization
● Increase adoption and data consumption
● Phone!
● The phone is the truly mobile solution
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BI on the phone? Really?
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●Resistance to BI on small screen size.
●Small form factor has its challenges.
●Not rolling purchasing iPads for org● BYOD
Data Viz on the Phone
● Fitness apps
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Microstrategy Mobile
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●Evaluated Mobile BI offerings
●Microstrategy Mobile was the best for our use case
Apps
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Executive Summary DNA Business Ancestry App A/B Testing
Security
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●Certificate Server
●Certificates Installed on Device
●Mobile User License
App Store
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Desktop Mobile
App Store
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Desktop Mobile
Demo - iPadDNA App
Demo - iPhoneDNA App
Transformation from iPad to iPhone
●Don’t try and build the exact same app
●Adapt to screen size
●Make good use of embedded panel stacks
●Re-use what you can
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Mobile BI Design Tips and TricksThings We’ve Learned Along the Way
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No Budget? No problem
●No creative help
●No UX help
●Limited iOS help
●No problem!
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Creative
●6 Weeks out
●Find freebies● flaticons.net
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UX
● Look around
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iOS
● SDK re-compile
● Ask your iOS team
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Get Started
●Use what you know● Web Design
- Adobe – Fireworks
● First apps won’t be pretty
● Build Fast & iterate often
● Take the mobile course
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Final ThoughtsKey Takeaways
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Key Takeaways
● Identify key data and always maintain pipes, regardless of the technology, for reporting.
● Users love BI apps on their mobile devices.
● Possible to create beautiful apps with limited help.
● Native Android app coming soon?
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Questions?
Thank you
David Sanders [email protected]
Adam Davis [email protected]
Follow our data journey at http://blogs.ancestry.com/techroots/
LinkedIn bit.ly/davesanders
LinkedIn bit.ly/adamjdavis