Analyzing your audience before you speak

ANALYZING YOUR AUDIENCE BEFORE YOU SPEAK Group 4:

Vũ Th C m Myị ẩLê Thuý NgânVõ Lê Nh Ng cư ọTr n Th H ng Ng cầ ị ồ ọVõ Ng c Th o Nguyênọ ả

Analyzing your audience before you speak

Demographic Analysis

Identifying Demographic Information about Your Audience

Attitudinal Analysis

Identifying Attitudinal Information about Your Audience

Environmental Analysis


Since individuals of the same generation often share similar values, beliefs, and attitudes, age is an important variable to consider.

AGE

It is important to remember that since birth, we have been conditioned to make the distinction between men and women, masculinity and femininity.

GENDER


In order to adapt the message to the audience it is important to become aware of one’s own ethnocentrism and to avoid prejudice and racism.

CULTURAL, ETHNIC, AND RACAIL BACKGROUND


Understanding the religions in your audience will help you relate to the members and avoid excluding members of differing religions.

RELIGION


Consider both the formal education and the self-directed learning of the members of your audience to adapt your speech content.

EDUCATIONAL LEVEL



Informal Demographic Audience Analysis

Formal Demographic Audience Analysis

1. Directly Directly

Observe and ask

Make some inferences

Educational level

Cultural traits

Approximate age



2. Indirectly

- Speak to a group you have not seen before

ÞTalk with person who know something about the audience members

+ Average age

+ Political affiliation

+ Religious belief

+ Income level

Try to get as much information as possible



When you cannot determine the traits of your audiences from observation and informal discussions => A BRIEF QUESTIONAIRE


Formal Demographic Audience Analysis

1. Name(optional):……………….…………………………………………………

2. Sex : Male…………………..………..……Female…………………...……….

3. Occupation :…………………………………………………………………………

4. Religious affiliation:………………………………………………………………

5. Marital status: Married…………Single….……..Divorced……………

6. Major in school:……………………………………………………………………

7. Years of schooling before high school:………………………………….

8. Annual income:……………………………………………………………………

9. Age :…………………………………………………………………………………….

10. Hometown and state:……………………………………………………………

11. Political affiliations: Republican… Democrat...Other….None…

12. Membership in professional or fraternal organizations:………..

DEMOGRAPHIC AUDIENCE ANALYSIS QUESTIONAIRE

SUMMARY

Learning as much as possible about the makeup of your audiences.

CAUTION:

Inferences based on generalized information may lead to faulty conclusions.


Audience and Topic

Audience and Specific Purpose

Audience and Speaker



Attitude

• An individual’s like or dislike.

Belief

• The way an individual structures reality to determine what is true or false. Beliefs underlie attitudes.

Value

• Enduring concepts of good and bad, right and wrong.

Audience and Topic


The topic of a speech provides one focus for an audience’s attitudes, beliefs and values.

Are they interested and

apathetic?

How much do

they already

know about

the topic?

Knowing how an audience feels about a topic helps to plan and deliver your message.


Audience and Specific Purpose

A specific purpose reveals a speaker’s exact position on a topic, so an audience is even more likely to agree or disagree with a specific purpose than a general topic.


Audience and Speaker

The audience’s attitude toward a speaker can influence reaction to a speech.

Credibility

An audience’s positive attitude toward you as a speaker can overcome negative or apathetic attitudes they may have toward your topic and purpose.


Informal Attitudinal Analysis

Formal Attitudinal Analysis

Informal Attitudinal Analysis

Asking people who are familiar with your audience to tell you something about its attitudes, beliefs, and values.


Conducting a formal survey of your listeners’ attitudes, beliefs, and values.

Formal Attitudinal Analysis


Analyzing steps

1st step

• Deciding what you want to know about your audience

2nd step

• Planning the questions that will give you this information

3rd step

• Testing these questions on a small group of people to make sure that they are clear and bring forth meaningful answers


Physical conditions have an impact on:

- your performance

- the audience’s response

- the overall success of the speech


REALLY

?


your performance

Physical conditions

have an impact on:

- your performance



the audience’s response

Physical conditions

have an impact on:

- your performance



I miss u much much much, honeyyyyy!!!!

the overall success

Physical conditions

have an impact on:

- your performance



PHYSICAL CONDITIONS ?


ROOM ARRANGEMENT

and DECOR


AFFECT how your audience behave


EXAMPLE

3 ROOMS

“UGLY” -”HORRIBLE”-”REPULSIVE”

“AVERAGE”-a professor’s

office

“BEAUTIFUL”

the task of rating several facial photographs

RESULTS

FACIAL PHOTOGRAPH

S

“UGLY” “AVERAGE”

“BEAUTIFUL”

HIC HIC

HM…HM…

KEKE

KEKE

CONCLUSION

THE BEST SPEAKING ENVIRONMENT

?

CONCLUSION

just 3 words ^^so You must remember, nhé!

UP TO YOU

YOU HAVE AHELP^^

EBVIRONMENTAL QUESTIONS1. Physical arrangement2.The audience seating3. Attendances4.Use a microphone?5. From a lectern?

6. appearance7. The room lighting8. Be on a stage/ raised platform?9. How close?10.Equipment for visual aids?

WISH YOU SUCCESSFUL and “LUCKY”

with PUBLIC SPEAKING^^

THANKS FOR YOUR ATTENTION!

Analyzing your audience before you speak

Education

identifying

identifying

attitudinal

demographic

specific purpose

environmental

physical conditions

physical conditionshave