A PROJECT REPORT ON “ANALYZING THE PROMOTIONAL SCHEME” FOR KUTWAL FOODS PVT LTD ‘URJA’ SHIRUR, PUNE BY GAWALI NILESH DNYANDEO UNDER THE GUIDENCE OF PROF.DR. SHAILESH KASANDE SUBMITTED TO “UNIVERSITY OF PUNE” IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (MBA) FOR ACADEMIC YEAR (2007-2009) THROUGH 0
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A PROJECT REPORT
ON
“ANALYZING THE PROMOTIONAL SCHEME”
FOR
KUTWAL FOODS PVT LTD‘URJA’
SHIRUR, PUNE
BY
GAWALI NILESH DNYANDEO
UNDER THE GUIDENCE OF
PROF.DR. SHAILESH KASANDE
SUBMITTED TO
“UNIVERSITY OF PUNE”
IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE
AWARD OF THE DEGREE OF MASTER OF BUSINESS
ADMINISTRATION (MBA)
FOR ACADEMIC YEAR (2007-2009)
THROUGH
VISHWAKARMA INSTITUTE OF MANAGEMENT
P UNE-48
0
ACNOWLEDGEMENT
“No man is indispensable, but there are certain mortals without whom quality of
work suffers. Their guidance becomes indispensable in acquiring quality results.” A successful
project can never be prepared by the singular effort of the person to whom the project is assigned
but it also demands the help & guardianship of some conversant person who under activity or
passively in the completion of the successful project. With the deepest sense of esteem and
gratitude, I express my sincere thanks to Mr.Prakash Kutwal MD of Kutwal Foods Pvt Ltd &
Mr.Deshpande Marketing Manager the external guide for my project under whose able tutelage
and guidance I was able to learn much and successful complete my project.
My sincere thanks to my internal guide and honorable for their excellent guidance,
encouragement and patience, which made possible the successful completion of the project.
Last but not the least; I really thank the staff of Kutwal Foods Pvt Ltd and all other
persons who have provided me their precious time, cooperation and support.
THANKS & REGARDS
GAWALI NILESH DNYANDEO
1
INDEX
NO. CHAPTER Page no.
1 Executive Summary & Introduction
2 Company Profile
3 Objective
4 Research Methodology
5 Data Collection &Analysis
6 Observation & Finding
7 Competitor Analysis
8 Conclusion
9 Recommendation
10 Bibliography
11 Annexure
EXECUTIVE SUMMARY
INTRODUCTION:
2
The two month’s summer training project is focused to analyze the promotion scheme of
Kutwal Foods Pvt Ltd ‘Urja’, the project involved the collection of data of randomly selected
customers in different areas from a prospective to get the information ideal for use.
In our training process we worked with dealers, retailers and sales force of Kutwal
Foods Pvt Ltd to create market and awareness in consumers. Along with that we did the
promotional activities for the newly launched products & services through out Pune rural area.
The task assigned to us is:
Step 1: we took the overview of the market assigned respectively.
Step 2: we visited the counters who were keeping the Urja products & services.
Step 3: Then we visited the counters, which don’t keep the Urja products & services.
Step 4: After that we tried to find out the various reasons for not keeping the Urja products &
services.
Step 5: lastly we tried to create the awareness of Urja Products to retailers and in addition tried to
change their mindset.
LITERATURE REVIEW:
3
The basic necessity of any information is research. Marketing research is necessary
because information is important. It provides vital link between customer and an organization,
which helps the management to formulate strategies, which are in tune with the market realities
and which best meeting the customer requirement. The organization, which has timely and
accurate information, gains a winning edge over its competitors. Customer satisfaction is the
closeness between the buyer’s product expectations and product perceived performance. If the
product falls short of customer expectations the customer are dissatisfied on the other hand if the
product matches their expectations the customers are satisfied.
RESEARCH METHODOLOGY:
For collecting the data from the respondent a systematic approach was adopted from
amongst the various tools available for data collection. The instrument used to achieve the
objective the objective was a questionnaire. The questionnaire consisted both qualitative types of
questions, which were put forward to 200
individuals who were big user of Urja Products the survey was conducted in the Pune rural area.
ANALYSIS OF DATA:
The collected data was analyzed and the following conclusion was drawn.
The overall promotional scheme given by company has satisfied the customer
The respondents rated Urja Products as best value for their investment. The competitors had an
edge over the cost and billing system.
There were a few dissatisfied customers who complained about the inconsistent customer service.
4
FINDINGS
Amul,Chitale,Warna,Oxyrich,Bisleri,Kinley,Vadilal is the biggest player in market.
Only through promotional scheme company can’t be a market leader.
Amul,Chitale,Nestle,Warna,Mother Dairy,Oxyrich,Bisleri,Kinley,Vadilal are giving tough
competition to Urja
COMPANY PROFILE
NAME OF THE COMPANY:-
5
MISSION STATEMENT:-
To create social balance between urban and rural areas by providing occupation to
youngsters in the villages.
To initiate and support the Green Revolution by strengthening the agricultural backbone of
our country
To offer our experience and expertise in this core sector and give it the status of an
organized sector
VISION:-
We envisage a society, which is harmonious with nature, maintaining its nutritious balance
through reliable sources of water, milk & our ever increasing range of food products.
We see a society that has experienced the taste of purity & is looking forward to a healthy
life ahead.
Globalization has brought in a higher awareness of quality that our products have always
delivered. Consumption of our products shall ensure that our society is heading towards a
healthier future.
6
SLOGAN:-
“PURITY THAT’S A PROMISE”
LOGO:
THE COMPANY FACTS & FIGURES/ABOUT COMPANY:-
Kutwal Foods Pvt. Ltd. is a prestigious enterprise of the Kutwal Group. With keen understanding
of modern society and the changing shape of the future, the company stands on the strength of
visionary directors and avant-garde technology.
Since 2002, under the brand name URJA, the company has brought out a range of products such
as Packaged Drinking Water, Milk, Shrikhand, Amrakhand, Flavored Milk, Lassi and Aerated
Drinks of assorted flavours
7
On the foundation of Professional management, efficient distribution, dynamic, innovative sales
management and a stringent quality policy, the company has made a commendable mark on all
strata of society. Kutwal Foods Pvt. Ltd. has its head office in Pune and the production plant in
Sainagar, Andhalgaon near Shirur. Following Urja has become an emblem of taste, health and
hygiene throughout Indian Railways and Government Institutions and several corporate
companies.
URJA is a movement dedicated to social upliftment along with quality production of dairy
products. The company encourages dynamic entrepreneurs by providing finance and technology.
Advanced facilities, high production standards have helped the company secure the necessary
certificates of quality.
URJA is a flourishing brand across 5 states with 350 distributors and 25000 outlets. It stands as a
symbol of trust for everyone associated with it.
URJA Highlights:-
Project spread over 4 acres.
Product quality certified by ISI, FPO, AGMARK, MMPO
Modern testing laboratory approved by Bureau of Indian Standard.
Daily supply of products in 5 states to over 1 lakh consumers.
Provision of finance to the needy for purchase of cows.
8
Provision of progeny tested semen, expert consultation of doctors for increased and better
milk Production.
Educated and dedicated employees.
Residence for employees and conveyance by separate bus for those who stay far.
ORGANIZATIONAL STRUCTURE/ FLOW CHART
9
Management:-
Professionals with a customer centric focus manage the company. Innovation, dynamism and a
10
PLANT ENGINEER CHIEF ACCOUNTANT
MARKETING RESEARCH MANAGER
ACCOUNTANT
MARKETING MANAGER
SALES MANAGER
FINANCE MANAGER
PRODUCTION MANAGER
PLANT OPERATOR
DIRECTOR
MANAGING DIRECTOR
CHIEF CHEMIST
DAIRY SUPERVISOR
ANIMAL HUSBANDRY OFFICE
CASHIER
CLERK
SALES PERSON
MILK COLLECTION DEPARTMENT
CHAIRMAN
caring attitude have been their hallmark. Key concern for the environment is also reflected in the
organization culture.
The Company is managed & controlled by the experienced & professionals, Directors.
Different Departments In Company /Management Team:-
Administration Department
Transport Department
Despatch Department
Store Department
Milk Procurement Department
PDW Department/Softdrink Department
Maitenance Department
Accounts Department
SERVICE OFFERED BY THE ORGANIZATION :-
FACILITIES
In the vicinity of 50 to 60 kms. from URJA plant, six chilling centers are functioning at six
different locations with the help of the company. At these centers raw milk brought by the farmers
is chilled by a scientific process. Then it is transported to the plant by tankers having special
processes are carried out through using state-of -the-art machinery and under the vigil of expert
staff. The company has its own lab for testing of milk as per government food and drug rules.
11
The company infrastructure is replete with an ultra modern cold storage system and also an ice
factory. The ETP plant in the premises takes care of production wastes in the most eco-harmonic
fashion.
SocialResponsibility
The enterprising founder of Kutwal Group, the Kutwal family have a deep and abiding belief in
the benefit of society be it urban or rural. The Andhalgoan has created job opportunities for the
rural youth. The retail arm Urja Sampoorna has provided an opportunity to small retail space
owners.
GreenInitiatives
The bicycle man is an innovative initiative…..the use of bicycle men is Urja's way of contributing