Analyzing the Market Place

8/13/2019 Analyzing the Market Place

1/11

TO

THE PRESENTATION


2/11

BCS Computer City


3/11

Md. Jedar Hossain : 111083016

Abdul Gaffer : 111091471

S.M. Oliul Anwar : 111083005

Md. Akhiruzzaman Sagor : 111083042 Abu Jafar : 111091388


4/11

About the BCS Computer city

History

Executive committee members

Structure of the computer city Customer profile

Suggestion/Recommendation

Conclusion

Reference


5/11

BCS Computer City is conveniently located in the heart ofDhaka City at Agargaon, Sher-e-Bangla Nagar at the closeproximity of the Bangladesh Parliament building. It is adistinctive well-maintained building with the most

elaborate architecture as well as with all modern amenities.As a result it attracts a large crowd of customers as well asvisitors everyday. This building has four-storied coveredfloor space of more than 100,000 square feet of shopping

complex with above 156 outlets for retail and wholesale ofexclusively computer hardware, accessories, peripheralsand related products. Thus, the BCS Computer City is not amere shopping complex but the IT Hub of the country.


6/11

BCS Computer City started its journey from 11thSeptember 1999. Since then it has been providing uswith up to date computer based technology with thepurpose of developing a Bangladesh of advanced ITtechnology.


7/11

This building has four-storied covered floor space ofmore than 100,000 square feet of shopping complexwith above 156 outlets for retail and wholesale ofexclusively computer hardware, accessories,peripherals and related products. Thus, the BCSComputer City is not a mere shopping complex but theIT Hub of the country. Overall, its a great sight to seeas well.

There are exactly 147 stores in this market.


8/11

Most of the customers who are seen visiting the market areyoung people. Obviously, the young generations are mostlyattracted to technology. As of consequence, their target ismainly directed at the young generation of our country.Beside them, we know that there are several organizations

in our county which highly rely on the use of computer inorder to run their daily activities. So, these organizationsare a well source of income for this market. However, itdoesnt mean that only people of corporate level can onlyuse computers. With the development of IT technologycomputer parts have become much cheaper than it used tobe. Due to the decrease of price, now a day, almosteveryone can afford to buy a computer. So, we can see thatpeople of almost every level are the customers of BCSComputer City.


9/11

Make adequate parking place

Repair of lift and escalator is necessary

Adequate space for the prayer of visiting customer

should be made Stability of price should be maintained

Management of IT fair should be made even better


10/11

So far it has been a wonderful experience in workingwith the renowned BCS Computer City. We got to seeso many things that we had no idea about. No doubt,they have the price, product and quality that acustomer is looking for. It indeed is the leading ITtechnology provider of Bangladesh.


11/11

END

Analyzing the Market Place

Documents