Analyzing ads

ANALYZING ADS

Patty Treevichaphan

Introduction

For each four advertisements, find:

(1) the basic human need that it is appealing to

(2) the marketing technique it is using and (3) how the ad is framed to catch the

viewer’s attention

Hitachi

• Basic human need: Fun (it makes the person who is watching take part in the movie)

• Marketing techniques: Values Association

• Other techniques: the man who is watching the movie on the couch is in the mirror

Canon

• Basic human need: Power (gives you the ability to find the truth)

• Marketing techniques: Values Association-Power

• Other techniques: interesting picture (attractive)

Lipton Ice Tea

• Basic human need: Fun (she feels pleasure and she’s happy)

• Marketing techniques: Values Association

• Other techniques: the picture is very attractive

Moto

• Basic human need: Love (she’s trying to attract the other sex)

• Marketing technique: Values Association

• Other techniques: Attractive picture