Analytics Programs: Four Perspectives Michael Goul, Arizona State University Ram Gopal, University of Connecticut Prabhudev Konana, University of Texas-Austin.

Analytics Programs: Four Perspectives

Michael Goul, Arizona State UniversityRam Gopal, University of ConnecticutPrabhudev Konana, University of Texas-AustinVijay Khatri, Indiana University

October 25, 2013

The World of Data and Analytics

530 miles of shelf space -- 32 million books in 470 languages

Library of Congress

The World of Data and Analytics [2]

Data! Data! Data! I can’t make bricks without clay! – Sir Arthur Conan Doyle

Data really powers everything that we do – Jeff Weiner, LinkedIn

I keep saying that the sexy job in the next 10 years will be statisticians. And I’m not kidding– Hal Varian

Data is the new oil! – Clive Humby, dunnhumby

Agenda

• Four Perspectives– Michael Goul, Arizona State

University– Ram Gopal, University of

Connecticut– Prabhudev Konana, University

of Texas, Austin– Vijay Khatri, Indiana University

• Q & A

Agenda




of Texas-Austin– Vijay Khatri, Indiana University

• Q & A

ASU Program: Context

• MS-Business Analytics program jointly “owned” by the Supply Chain and Information Systems departments

• Student mix – 30% students from the

undergrad program at ASU – 30-40% international

• Size – large numbers in the applicant

pool with the latest cohort having 55 students

McNamara, K., What is analytics? http://blog.kylemcnamara.com/2008/06/09/what-is-analytics/ Retrieved October 20, 2013

ASU Program: Details

• MSBA vs. MSIM program• 30 credit hours; 9 month

program• Courses

– Reporting– Predicting– Prescription (e.g., Asset

optimization)• Developing a professional

online version of the program• Undergraduate BS degree in

Business Data Analytics (owned by IS) headed to Regents

Agenda





• Q & A

Operations & Information Management (OPIM)

Dept. of Operations and Information Management


History

Experiential Learning Projects• Financial Modeling• Marketing Research• Operations/Services Analysis

Data Generation ProcessesData Management and ShapingData Mining & AnalysisDecision AnalysisOptimizationProject ManagementCost AnalysisProject Risk Analysis

Highlights Unique Combination of Business Analytics & Project Management Aligned with Professional Certifications (PMI, SAS) STEM Designated Program Fill-time/Part-time; domestic/international mix of students Co-mingling with MBAs Parts of the program offered as ABC (Advanced Business Certificate) to others – BA,

PM, Healthcare Analytics. Fee-based as opposed tuition-based


Business Analytics Courses Business Process Modeling and

Data Management Predictive Modeling Business Decision Modeling Data Mining and Business Intelligence

Project Management Courses Introduction to Project Management Project Leadership & Communications Project Risk and Cost Management Advanced BA & PM

plus three elective courses (9 hours) – overcome weaknesses or build on strengths………

CURRICULUM

Business Analytics with R Hadoop Adaptive Business Intelligence Analytical Consulting in Financial Services

Agile Project Management Managing International Development Projects Gamification


72 Returning students 33 International 37 female/ 35 Male 44 full time/ 28 part time Age mean 30 Age range 23-56

STUDENT PROFILE (142 Students)

Fall 13 Class – 70 Students 42 international 33 female/ 37 male 52 full time/ 18 part time Age mean 28 Age range 20-51


Placements Nearly everyone placed/promoted. $70-110K range Job titles include: Data/Business Analyst, Business System Analyst, Data Research

Scientist, Operations Manager, Senior Project Manager, Senior Applications Developer

Rankings Elite Top 20 Program -Recognized by InformationWeek as one of the “Big Data Analytics

Masters Degrees: 20 Top Programs” (2013) Top 35 Best Masters in Engineering and Project Management in North America


http://www.informationweek.com/big-data/slideshows/big-data-analytics/big-data-analytics-masters-degrees-20-t/240145673?pgno=1

Agenda





• Q & A

UT-Austin: Context

• MS-IROM program is owned by the IROM department in the business school– MIS, OM/SC, Statistics, Risk, decision analysis, and quantitative finance in one

department• Keeping MS-IROM distinct from MBA program

– 36 credit hours and 10 month program• MBA concentration in analytics; certificate in the undergraduate

program (university-wide)• Taught by faculty both inside and outside the business school

– Finance, accounting, marketing, CS, electrical engineering• Industry involvement

– Executive council – founding members Walmart and Deloitte and other 10 companies

– Industry council – about 40+ companies• Specializations in healthcare, marketing, finance, and supply chain

Class Profile

• Class Size: 52– Average GPA: 3.5 – Average GMAT: 710– Average Quantitative Percentile on GRE/GMAT: 86th – Gender Breakdown: 50% M, 50% W

• Academic Backgrounds– Engineering: 37% – Business: 17% – Mathematics: 17% – Economics: 15%– Psychology/Sociology: 6% – Other Majors: 8%

Program Sequence – 2014 onwards

Summer

Boot camp

Data Analytics Programming

Statistics I: Introduction to Predictive Modeling

If waiving THREE credit hours from Fall-Opt courses then take TWO electives

Program Sequence

Spring - ALL

Unsupervised Learning & Time Series (3 hours)

Capstone (3 hours)Stochastic Control &

optimization -II (2 hours)

Agenda





• Q & A

Kelley: Context

• Programs– MBA minor/major– MSIS concentration in BA– Online

• Open enrollment Certificate in Business Analytics• Corporate Sponsored Certificate in Business Analytics• Joint Certificate in Business Analytics with Indian Institute of

Management (IIM) in Lucknow

– Undergraduate co-major• Taught by faculty in different departments in the

business school

Kelley: Details

Business value from analytics

Information Capabilities• Describe • Organize• Integrate

Analytic Capabilities• Diagnostic• Predictive• Prescriptive

Decision Capabilities• Strategic vs.

operational• Function-

specific

Enable

Produce

Consume

Adapted from Gartner’s Business Analytics Framework

Kelley: MBA-Major Details (15 hours)






specific

Enable

Produce

Consume


• Datawarehousing Concepts and Management

• Spreadsheet Modeling• Predictive analytics

• Spreadsheet Modeling for Finance

• Real Options in Capital Budgeting

• Corporate Financial Risk Management

• Derivative Securities• …

• Applied Marketing Research

• Marketing Intelligence Management

• …

• Revenue Management

• Logistics and Distribution

• …

Fina

nce

Mar

ketin

gSu

pply

Cha

in

Kelley: MSIS






specific

Enable

Produce

Consume


• Datawarehousing Concepts and Management

• Big Data – Hadoop/Hive

• Multivariate Statistics• Spreadsheet Modeling• Data Mining• Web Analytics

• Revenue Management

• Fraud/Accounting Analytics

• Marketing Analytics• …

Kelley: Institute for Business Analytics






specific

Enable

Produce

Consume


Faculty

Students

Corporate Partners/Recruiters

Initiatives of the Institute for Business Analytics

Decision Capabilities

Analytic Capabilities

Information Capabilities

Faculty

Students


Focus for analytics for all Kelley School stakeholders

Focus for analytics for all Kelley School stakeholders

Provide a focus for analytics for all Kelley School stakeholders

The Institute’s web site was designed and launched in early 2012.

The Kelley Forum on Business Analytics was held in April 2013, attended by around 200 students, corporate partners, and faculty.

http://kelley.iu.edu/iba/

IBA webpage

Kelley Forum on Business Analytics, 2013

http://kelley.iu.edu/iba/

http://www.google.com/url?sa=i&rct=j&q=discover+logo&source=images&cd=&cad=rja&docid=ig5jtxSr0IosmM&tbnid=-0_EKMvhJMTRQM:&ved=0CAUQjRw&url=http://ja-utah.org/?attachment_id=771&ei=YKrtUeSWL_Ov4AO5tYH4Aw&bvm=bv.49478099,d.dmg&psig=AFQjCNEecTKs8AgEvugiJBbZZe4r__vOiA&ust=1374616520284453

http://www.google.com/url?sa=i&rct=j&q=Booz%20Allen%20Hamilton%20logo&source=images&cd=&cad=rja&docid=8wQTGrjbEhVL0M&tbnid=NnZomzvd6_SPxM:&ved=0CAUQjRw&url=http://www.moe365.org/sponsors.php&ei=l2n5UZPIB8Ww4AOq8IHwCw&psig=AFQjCNGIOKrDgGdD1wTqMy8n7CY9PfXBsA&ust=1375386353828529

http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=zu1cGIFumQiLkM&tbnid=qW4Xb4KZS2F2-M:&ved=0CAgQjRwwAA&url=http://circlemarketing.com/fedex-logo-branding&ei=e6rtUYGwFLit4AODyYBg&psig=AFQjCNHgoowBERW109F7iOaM-zMzlD-nNg&ust=1374616571382543

http://www.google.com/url?sa=i&rct=j&q=Allegient%20LLC%20logo&source=images&cd=&cad=rja&docid=Bt6bf7FT0l3_rM&tbnid=XAIWIlikHQIOhM:&ved=0CAUQjRw&url=http://www.sitefinity.com/partners/solution-partners/page/2&ei=Wmn5Uf_2Bvej4APP34HgDw&bvm=bv.49967636,d.aWc&psig=AFQjCNE8T-lukUTyqRojhPXz17gHxAGETg&ust=1375386327520090

http://www.google.com/url?sa=i&rct=j&q=Roche%20Diagnostics%20Corporation%20logo&source=images&cd=&cad=rja&docid=kNrQrY456nYlOM&tbnid=IpXGAZ9X1pOsUM:&ved=0CAUQjRw&url=http://www.roche-diagnostics.us/&ei=3mn5UcbqNLS44AOun4HwCw&psig=AFQjCNGPJg2vJcqJwMoJ8fJfolkfwOl5cw&ust=1375386456146020





Faculty

Students


Dissemination of analytics-related faculty research

Dissemination of analytics-related faculty research

Create and support the development of knowledge through applied research on analytics

Three issues of OnAnalytics were printed and published online. Each faculty article was accompanied by a video that was made available on the Institute’s YouTube channel

A forthcoming special issue of Business Horizons will feature analytics articles by Kelley faculty.

OnAnalytics Magazine

IBA YouTube Channel





Faculty

Students


Enhance relationships with analytics-related industry leaders



The Institute hosted several distinguished guests to speak on topics related to business analytics.

A working session with Grocery Manufacturers Association was hosted in Bloomington, August 2012.

The fall 2012 issue of OnAnalytics featured articles from four Kelley School corporate partners.

Guest Speakers

OnAnalytics Featuring Corporate Partners





Faculty

Students


Support teaching, coaching, and guidance for Kelley students and faculty

Support teaching, coaching, and guidance for Kelley students and faculty

Provide and support teaching, coaching, and guidance for Kelley students and faculty.

The Institute participated in the design, launch, and delivery of several Kelley programs on analytics.

The Institute obtained, installed, and integrated into classes a number of advanced analytics tools.

Several distinguished speakers from industry shared insights with students.

Analytics-related internships of our MSIS and MBA students were featured in the spring 2013 OnAnalytics magazine.

Analytics Tools

OnAnalytics Featuring Kelley Students





Faculty

Students


Outreach and communication of analytics-related Kelley initiatives

Outreach and communication of analytics-related Kelley initiatives

Participate in outreach and communication of analytics-related Kelley initiatives

The Institute’s white paper, “Business Analytics Curriculum Report,” guided the Kelley School’s business analytics vision and program design.

Overviews of advanced analytics were presented to several corporate partners and academic institutions.

Communication and outreach activities continued through a LinkedIn Group, a YouTube channel, and the Institute’s wiki on analytics. http://tinyurl.com/linkedin-kiba

376 members as of August 2013

http://kiba.pbworks.com

http://tinyurl.com/youtube-kiba1949 hits as of August 2013

Corporate and Academic Presentations

Communication and Outreach through Social Media

http://tinyurl.com/linkedin-kiba

http://tinyurl.com/linkedin-kiba

http://kiba.pbworks.com/

http://kiba.pbworks.com/

http://tinyurl.com/youtube-kiba

http://tinyurl.com/youtube-kiba

Agenda





• Q & A

Questions

Analytics Programs: Four Perspectives Michael Goul, Arizona State University Ram Gopal, University of Connecticut Prabhudev Konana, University of Texas-Austin.

Documents

business data analytics

university of texas

information management

indiana university q

world of data

dunnhumby slide

asu program

analytics programs