Analytics Goes Social @SAPAnalyticsAPJ, #SAPInsiderAPJ August 2013 Public
Jan 14, 2015
Analytics Goes Social
@SAPAnalyticsAPJ, #SAPInsiderAPJ
August 2013 Public
© 2013 SAP AG. All rights reserved. 2 Public
Welcome
Table of Contents
Social Media Trends in APAC……………….3-5
Join Us on Twitter #SAPInsiderAPJ……….....6
What’s In It For You? .....................................7
Build Your Twitter Profile……………………...8
Write The Perfect Tweet……………………....9
SAP Related Hashtags ……………………..10
People, Channel, and Community ……...11-13
Social Media Lounge Program ………….….14
Welcome to #SAPInsiderAPJ, September 3-5,
2013.
Whether you are with us in Singapore or following
online, you can use this guide to get connected on
social media to SAP, Analytics, and Business
Intelligence in Asia-Pacific Japan.
In this guide, you will learn about social media
trends, best practices, and how to take the next
steps in building your social media presence.
Questions? Ideas? Come see us at the social
media lounge!
© 2013 SAP AG. All rights reserved. 3 Public
Social Media Trends in APAC
© 2013 SAP AG. All rights reserved. 4 Public
Your Customers Are Social
1 Social Technographics for Business Technology Buyers (Forrester 2011)
2 Corporate Executive Board study (2011)
3 PJA Social Media Index (2011)
86%
of B2B tech buyers
engage in social
activity for business
purposes1
60%
of B2B purchase
decisions are made
before speaking to a
vendor2
1.5x
IT buyers trust social
media 1.5x more
than any other
content source3
© 2013 SAP AG. All rights reserved. 5 Public
SAP Is Social
"We've made big bet on social at SAP. We infuse social
in everything we do, from how we decide what solutions
to build, to how we market/sell them, to how we support
customers after sale. ... I'd go so far as saying the 'S' in
SAP now stands for social.“
- Jonathan Becher, CMO, SAP
2M
Fans 16.5M
Video Views
1.5B
Impressions* 6.2M
Clicks*
700K
“SAP” Mentions*
SAP Community and Social Media Performance
© 2013 SAP AG. All rights reserved. 6 Public
Join Us on Twitter #SAPInsiderAPJ
Everyone has a voice. We want to hear yours! Join us in tweeting from #SAPInsiderAPJ
What can you tweet about? Share your experience at the conference.
• New insights
• Quotable speakers
• Memorable moments
• Demos you saw and liked
• Links to websites people are talking about
• Photos
Think about who’s following you? What would they be interested in?
What if you don’t have very many followers? Tweet about what you are interested in, and followers will find you!
No Twitter account? Come see us in the social media lounge and we’ll set you up. That’s what we’re here for.
© 2013 SAP AG. All rights reserved. 7 Public
What’s In For You?
Connect with people and grow your
network
See what’s going on—with your
colleagues, customers and competitors
Build relationships with people with
similar interests
Communicate your thoughts and ideas
to more people
Build your personal brand so people
can get to know you, before they even
meet you
Learn—for fun, to advance your career,
or both
Establish yourself as an expert inside
and outside your company
© 2013 SAP AG. All rights reserved. 8 Public
Build Your Twitter Profile
Name & Twitter Handle
Keep your name and twitter handle as
close as possible so that people can find
you easily.
Profile Picture
Use a real photo of you with a big smile so
that people can identify you easily.
Introduce Yourself
Give a brief introduction about yourself and
show your interests.
Location
Share with people where your located.
Related Link
Add a link of your Linkedin, personal
website or company.
© 2013 SAP AG. All rights reserved. 9 Public
Insert page title Subtitle
© 2013 SAP AG. All rights reserved. 10 Public
SAP Related Hashtags
Regional
#SAPAnalyticsAPJ
#SAPAPJ
#AsiaRunBetter
Event
#SAPInsiderAPJ
EcoSystem
#SAPMentor
#SCN
#SAPAPJPartners
Analytics
#analytics
#BI
#BI41
#BOBJ
#businessintelligence
#CrystalReports
#EIM
#EPM
#ERM
#GRC
#mobileBI
#predictive
#SAPLumira
#SAPPredictive
Interest Areas
#BigData
#Cloud
#Database
#IFRS
#InMemory
#HANA
#healthcare
#HR
#manufactores
#mbanking
#Mobile
#RDS
#retail
Others
#B2B
#B2C
#CEO
#CFO
#CIO
#CMO
#IT
#SMB
#SME
© 2013 SAP AG. All rights reserved. 11 Public
People You Can Follow
© 2013 SAP AG. All rights reserved. 12 Public
Channels You Can Follow
@SAPAnalyticsAPJ, @AsiaRunBetter, @SAPInsider SAP Company Linkedin Page
SAP Southeast Asia Facebook SAP Asia Pacific YouTube Analytics from SAP Facebook SAP Analytics TV YouTube
© 2013 SAP AG. All rights reserved. 13 Public
Communities
www.forbes.com/sites/sap scn.sap.com/welcome blogs.sap.com/innovation
Key Message. Rich Content.
© 2013 SAP AG. All rights reserved. 14 Public
Social Media Lounge Program
Date Time Session
3rd Sept 10:00 – 10:45 [Demo] Become an Influencer at SAPInsider
11:45 – 12:15 [Demo] Connect with SAP Analytics on Twitter
13:15 – 14:00 [Connect] Social Media Q&A
15:15 – 15:45 [Meet the Expert] Build your personal reputation on Social Media /
Andrew Calin
15:45 – 17:00 [Demo] Improve your Linkedin profile
4th Sept 10:00 -10:45 [Demo] Become an Influencer at SAPInsider
11:45 - 12:15 [Demo] Improve your Linkedin profile
13:15 – 14:00 [Connect] Social Media Q&A
15:00 – 15:30 [Meet the Expert] The power of influential advocacy on Social Media /
Timo Elliott
15:30 – 17:00 [Demo] Connect with SAP Analytics on Digital, Social, and Community
5th Sept 10:00- 11:00 [Demo] Expand your network and your influence on LinkedIn
11:15 – 12:15 [Demo] Use social media on B2B campaigns and events
12:30 – 17:00 [Connect] Visit us for a social media prize
Thank you
#SAPInsiderAPJ
@SAPAnalyticsAPJ
@AsiaRunBetter