India Social Summit 2012 Making sense of twitter conversations April 10, 2012 www.impactmeasurement.co.in This document provides a quantitative analysis of twitter conversations with the hashtag #IndiaSocial12 between Apr 1- Apr 5, 2012. Please feel free to share this document.
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Analysis of Twitter conversations around #IndiaSocial12
This document provides a quantitative analysis of twitter conversations with the hashtag #IndiaSocial12 between Apr 1- Apr 5, 2012. Please feel free to share this document.
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India Social Summit 2012Making sense of twitter conversations
April 10, 2012
www.impactmeasurement.co.in
This document provides a quantitative analysis of twitter conversations with the hashtag #IndiaSocial12 between Apr 1- Apr 5, 2012. Please feel free to share this document.
… helping you make sense of newsIndiaSocial12 : Twitter Analysis
Contents
# How much buzz was created by India Social Summit 2012 on Twitter?
# What themes were touched upon?
# Were the conversations different on different days?
# Who were the most active authors on twitter?
# Which leading influencers participated in twitter conversations?
# Which Twitter handles were mentioned the most?
# Which links were shared in the conversations?
… helping you make sense of newsIndiaSocial12 : Twitter Analysis
How much buzz was created by India Social Summit 2012 on Twitter?
Apr 1
Apr 2
Apr 3
Apr 4
Apr 5 34
395
331
285
8
89
670
570
330
19
OriginalRe-tweet
39%
61%
Total Tweets- #IndiaSocial12
Volume of tweets
100 % = 2731
Tweets #IndiaSocial12 - Date wise
Volume of tweets
The India Social Summit 2012, held in New Delhi from Apr 2 - 4, 2012, generated a fair amount of buzz and the hash tag #indiasocial12 was trending on Twitter.
An analysis of Twitter conversations around “India Social Summit 2012 / #indiasocial12” from April 1, 2012 to April 5, 2012 presents the following key findings:
# 2731 tweets were made by 480 unique authors
# A “word cloud” analysis of tweets revealed that “future of brands” was the most discussed topic overall.
# Online conversations included some famous influencers from print domain as well - @madversity, @livemint, @SachinKalbag, etc.
# A report on Santosh Desai’s keynote on “Brands of the Future” was the most shared link with 15 shares
… helping you make sense of newsIndiaSocial12 : Twitter Analysis
Most Shared Links- #IndiaSocial12
Which links were shared in the conversations?
Sr. No. Top Tweeted Links Number of Tweets
1. Santosh Desai talks about Brands Of the Future At #Indiasocial12 15
2. IndiaSocial Summit 2012 – India's largest social media conference is back; 2,3,4 April, 2012, New Delhi, India » Registration 13
3. Sumit Mehra Talks About Social Games At #Indiasocial12 11
4. IndiaSocial Summit 2012 – India's largest social media conference is back; 2,3,4 April, 2012, New Delhi, India » A great experience for everyone 11
5. Indian Social Media Knowledge Storehouse | Social Media India Case Studies, Tips, Jobs & Events | Facebook and Twitter Tips - Livestream 10
6. Shivnath Thukral On The Future Of Reputation 8
7. Viral Oza Shares Social Media Marketing Learnings At #Indiasocial12 7
8. Santosh Desai talks about Brands Of the Future At #Indiasocial12 6