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ANALYSIS OF
THE
ECONOMICTIMES
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Type : Daily newspaper
Format :BroadsheetOwner : Bennett, Coleman & Co. Ltd.
Publisher : Bennett, Coleman & Co Ltd.
Editor : Rahul Joshi
Founded 1961Official website :EconomicTimes.com
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Page 1: FRONT PAGE} General News topics along
with their page number isflashed.
} Places, website, date , no ofpages
} Left hand side : ET INSTA POLLCOLUMN (share trade poll)
Brands and business news(cutline)
Markets (cutline)
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}Covers the most important news, National,
International news by company, news by industry,economy, international business, Political, national..etc..
} Banner headline
} Articles along with the dateline- a story about anevent that has recently taken place or a detailedinformation about a person, an issue or an event.
} A small advertisement supported by a displaypicture(education, mutual funds..etc..)
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Page 2,3: THE POLITICAL THEATRE} It covers the top serious stories of
politics
} Left hand side panel : Days newsfeaturing politics ,Interview of a political leader,
Some cases (journey)
} News about Politicians
} Right hand side : classifieds advt.sector(sale, lease ,acquisition,alliance..etc.), Balance sheet forthe year
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Page 4 :BUISNESS OF BRANDS} News about the cut throat
competition of brands andtheir persistence to survival
} The use of brands in cinema
} Half, quarter page
advertisements} Left hand side: pitch
reports(launches ,stories,
company plans, companytargets down the line,
reopening)
} Right hand side: Rising star} Half/quarter page
advertisement
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Page 5:Showcase/ Display/Ads
advertisement
} That takes 2 pages, 1 page,half page, quarterhig
} Fiancial highlights ,corporate highlights,invitation to investors,consolidate balancesheets, financialstatements.
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Page 6,7,8,9,11: Corporate} They are advertisements
of only a few lines eachand a lot cheaper than
display advertisements
} Loans, requirements, job
post, vacancies,service,buisness
proposals, shares and
stakes , finance, property,
hotel for sale, consultancyfirms, architects, Admin,
marketing and sales,commercial premises.
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Page 10: Financial Results
}Continued news in
detail
}National news bycompany,international news by
industry, national/international business
}Advertisements
display (quarterly)
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Page 12: IT AND BUISNESS} Consolidated balance
sheets.
} News related toinformation technology.
} Right hand side: news ina nutshell (news aboutvarious companies profitand loss would bedescribed
} Left hand side : start uplesson
}
Right hand side:financial results
} Business news
} Quarterlyadvertisements
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Page 13: Career and business
life} An article that concerns
the business worldabout the things thatare happening business
wise along with aninterview as pertainedto the articles discussed
} Left hand side: columnwhere the GURU SPEAKS
well know business
related personalitieswould speak/ give theiropinion about aparticular issue.
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Page 14 : International} International
business relatednews across theworld
}Consolidated
balance sheet
} Small
advertisements
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Page 15: ECONOMY, FINANCE
, MARKETS} Unaudited financial
results
} Statement wise
revenue results andcapital employed
} Right hand side :short articles aboutthe companydealings and profits
made bycompanies.
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Page 16: EDITORIALS}Articles in which people
who run thenewspaper give their
opinion on animportant issue.
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Page 17 :VIEWPOINT
}Articles written byvarious business
related personalitiesall over the world
}Crosswords , jokesetc..
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Page 18,20,21 MARKETS}News about thestock markets ,innovations,technology
} Inflows, outflows ,call
rates
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Page 19: PERSONAL FINANCE
} Educate the investors on aparticular topic and alsodiscuss about the pros andcorns/
} Left hand side: querycorner
} Right hand side: articles byany investor or interviews ofa well know personalityfrom the financebackground
} Consolidated balancesheets
} Quarter pageadvertisements
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Page 22: ECONOMY} Gains and losses in political
field/national/internationalbusiness field
} Stock markets across thecountry
} Left hand side: equityshare rates, stock markets,investments
}
Right hand side: Risingissues in the country
} Advertisements
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Page 23 : ET SHIPPING
} Shipping and logistics
} Left hand side:International news
related toshipping/ports
} Topic of the week
} Half and quarter pageadvertisementspertaining to
logistics/cargo/shipping/service/transport
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Page 24 : Freedom from
Economics} Entertainment
column
} Latest technology
supporting withdisplayadvertisements
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Thank You