Analysis of genre

ANALYSIS OF GENRE

BY HALIMA KHAN

Background information of hip-hopRap music was introduced in the 1970’s by people of the ghetto. Rap music is the main component of hip hop that is recognized today and is a combination of two of the major components, DJ’ing and Mc’ing. Rap music incorporates artists of different genres of hip hop vocal expression and the music that the artists "rap" to. The music can consist of any element from mixing music from other songs, noises made with your mouth, beats from a drum, clapping your hands, or any number of creative noise combinations. The music is whatever the DJ wants it to be and the more original the better. The artists have to bring their own creativity into the music element too. The raps incorporate the use of metaphors that have to be easy to relate to by the audience and cleverly rhyme or not rhyme all in time with the beat of the music. Rap music has a feel to it, a message to deliver, and even a story to tell. Break dancing is an inventive expression of the hip hop culture through a unique form of dance. Break dancing can be performed in any number of ways; solo, as a group, and with or without music. Break dancing, like rapping, evolved as a way for gangs to "battle" rivals without resorting to physical violence. Graffiti, another form of expression of the hip hop culture can be seen in numerous locations. Depending upon the viewer, this form of expression can either been viewed as art or trash. The style and clothing of the hip hop culture also reflects the strong influence of hip hop. Although it is not one of the major components of hip hop's origins it has become a major form of expression for this culture. Most times the clothing is a result of what the current "favored" artists are wearing; what is seen in the latest music video is quickly emulated by the audience. Many hip hop artists have their own clothing and shoe lines. The style and clothing of the hip hop culture can also simply be a statement of the individual and his or her environment; such has become the case with the popular white and black t-shirts worn with baggy, sagging pants.

Codes and conventions of hip-hop genre

SoundsThe sound of hip hop is usually a fast tempo with a high bass, which represents gang culture and roughness.

CultureThe culture of hip hop is usually known to be a black dominated industry, due to the struggle and history of the black people that struggled many years ago.

HIP-HOP – “VIBE”

Hip hop culture has always been flooded with the passion of the people and the voice of those who didn’t have a platform. At the center of the movement was music which shaped, moulded and propelled the genre into the most powerful movement since rock ‘n roll. VIBE has and continue to give those that aren't recognized, to have the chance to be recognized for their amazing, yet breathtaking talent, which happens to be music. However not only does Vibe offer their audience with just astonishing music, but they also offer a variety of other things such as celebrity gossip, fashion, healthy eating, lifestyle and many more. VIBE aren't just targeted at a specific age group/gender/ethnic background, they have successfully been recognized for trendsetting, alongside being one of the many hip hop magazines to have a multicultural audience.

HIP-HOP/GRIME- XXLXXL magazine is slightly different form VIBE, however they still belong to the genre of hip-hop.XXL tend to take on intelligent, bright responsible individuals within the hip hop world, that have a huge passion for music alongside the wealthy lifestyle they live. They want to keep up the positive, motivating image created by hip-hop therefore prefer to take on those who are already a success within the music industry, where as VIBE like new individuals that are offering the same, however have not been as highly recognized as those who currently are in the world of music. As the culture continues to evolve, XXL is there to deliver to readers the most progressive view of the music and the culture surrounding it.

Audience analysis VIBE/XXLThe print screens above, help me to identify who my target audience are, alongside I'm aware of the codes and conventions used by hip-hop magazines. Both magazines are mainly purchased by males. I will also be basing my magazine on males, however I will also include a female model. XXL and VIBE both have a multicultural audience, and I plan on doing the same by having the two of my models from different ethnic backgrounds for customers to feel attracted and comfortable in purchasing the magazine from all different ethnic backgrounds.

conclusion

• Looking at the history of R&B and conventions is really useful seeing as it gives me a rough idea of what to include when creating my very own magazine. Most importantly the mission statement of vibe and XXL informs me that my magazine needs to be aimed at ages from 18-24 alongside information and latest updates regarding celebrities, sounds, fashion, lifestyle and so on. I have also identified, when creating my magazine I need to base my magazine on entertainment, culture and lifestyle of what young individuals look up to such as young celebrities.