Analysis of Audience Research

‘1’ refers to female, and as the pie chart shows, this was the most

prominent gender in our results. Implying that the questionnaire is

biased towards females, with a 62% proportion in comparison to the

male’s 38%. This may result in a slight siding with more feminine aspects in the documentary, perhaps such as colour scheme, and

maybe that the documentary topic is more interesting to females.

There’s a relatively even distribution around the ages, and as our

target audience is aged approximately between 19 and 30, this is

helpful knowing that the documentary topic appealed to them,

especially with only 5 answering ‘Other’. However, there’s a 35%

prominence for the age range ’26-29’, suggesting that this selection of people ought to be our primary - most prominent - target

audience and so their answers to the following questions would be

significant.

This question allows us to have an insight into the mind of those with obsessions, as well as providing us with primary statistics to use in

the scripting of our voice over for the documentary. The option with

the majority – 38% - of answers is £20 or less, which allows us to see

the usual severity of an obsession with those who answered – mostly

female, 26-29 year olds. This also, however, indicates that they may

not be familiar with severe obsessions and so it would likely benefit

the documentary to have a professional speak about it.

This allows us a deeper understanding of what channels our target

audience watch, and so can then assist us in choosing a scheduling

slot that’s appropriate. From the pie chart, you can see ITV1 is the

most watched channel, with 42%, and in second place is Channel 4

with 27%. This implies that our target audience would be slightly

more educated – which was our initial aim.

The aforementioned female bias may have some effect on the

universal reliability of this question, however this question allows us

to choose a colour scheme which will appeal to our audience and

therefore maintain a large number of views if we were to choose hammocking for our scheduling. The most commonly chosen

collection of colours was Purples/Greens/Black, with 27% suggesting

darker colours would be preferred for the topic choice.

This question was a scale with a slider from 1 to 10, 1 being negative

and 10 being positive. The average choice is 3.89 and so rounded

up is 4 suggesting that the public believe that obsessions are

portrayed negatively. This forebodes a possible opportunity to

portray them in quite a positive way in order to fill a niche in the

market, so to speak.

This question is self-explanatory, this data will allow us to have

primary statistics in our documentary and leads on from the previous

question to an extent, because the majority – 56% - answered yes

and so it implies that obsessions are common occurrences. So the

negative perception of the media is affecting a majority of people.

This question was a type box open question, allowing the audience

complete freedom. In total, there were 15 different answers, ‘N/A’

was one of the 15 answers given and was given 4 times – the most

repeated of all of them – suggesting that although 56% of the public

have obsessions, they’re embarrassed to say and so links in with the media’s portrayal question; allowing us to dictate the style/tone of

the documentary accordingly.

This will, again, provide us with statistics to use within the

documentary as part of our primary research. 54% of the audience

answered no to having a current obsession, which suggests that

because it was mostly filled in by those between the age of 26-29,

that obsessions are mainly had by younger people.

60% of the sample chose a male voice over rather than a female,

and this could be due to it being the common convention rather

than having a female; male voice overs often sound more serious

and so this would suggest that the audience are looking for a serious

voice over – no jokes, etc.

This question is essential to assist us with the scheduling – as we’re

aiming for hammocking – in connection with the channel question.

This would suggest that we should time it for around 8-9pm, perhaps due to our target audience all being in work, or further education.

The majority – 58% - of the audience answered yes, which perhaps

links into their age. Fast editing will attract their eye when the

documentary is hammocked between two other popular shows.

In this question, the two dominating options is Rock and Pop, both

with 6 votes. This would suggest that we should use music from these

two genres in order to pull the attention of the target audience, as they would’ve been working/in some form of education and so

would be relaxing – music that they enjoy would assist in that and

maintain their attention on the documentary.

This question allows us to understand the extent of our audience’s

obsession, and also gives us even more primary research to take

statistics from. 40% of our audience answered that their obsession lasted more than 3 months, which shows a severity that the question

on how much they had spent did not.

The majority – 56% - of our audience answered yes to this, which

would indicate that the audience is looking for us to feature severe

obsessions perhaps due to their own – shown through the amount

they spend on their own – being relatively toned down. This now tells

us that we need to bring the professional aspect of obsessions into

this, to meet our audience’s needs.

This question obviously links into the analysis of the last question, as

60% of our audience answered yes, telling us to interview a therapist

or psychotherapist in order to bring our audience’s views in by

appealing to what they’re looking for in a documentary. Due to us

targeting slightly more educated people, this would therefore

appeal to them and speak to them in a more scientific way which is appropriate for the audience.

This question allows us to research their desired content, and so therefore fit what they’re looking for. Fandoms are considered

slightly teenage, and so the reaction of 52% saying no is expected

but allows us to confidently cross the content off of our list knowing it

does not fit our target audience nor would they enjoy it.

This links into the question about interviewing the professional, as we

now know that they do want a professional to be interviewed and so

this answer of 48% being neutral suggests that they aren’t sure and

so need a professional to teach them about it – due to being more educated, they’d therefore want a trained professional rather than

an amateur.

This question is in two parts, a and b, as the first part asks whether

there’s any particular focus they’d like, which 56% answered no to, suggesting that there’s a lack of understanding about obsession and

so they had no knowledge to offer – hence why we’ll interview a

professional, to give them bonafide knowledge. This then links to

what obsession, obviously followed by the part b, which although

was mostly replied to with N/A, the second most common obsession

to focus on was OCD which links back to the question on OCD.

This is another question focusing on the content of the documentary,

this makes it clear to us – with a 46% majority votes – that statistics

would be favoured in it, which clearly links to the educated nature of the audience; they’re educated and so would require data to

back up the points that we make, otherwise they likely wouldn’t be

interested in the documentary.