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ANALISIS USABILITY DIDALAM USER EXPERIENCE PADA
TOKOPEDIA MENGGUNAKAN USE QUESTIONNAIRE
TUGAS AKHIR
Sebagai Persyaratan Meraih Gelar Sarjana Strata-1 Teknik Informatika
Universitas Muhammadiyah Malang
Oleh :
SHIDIQ WICAKSONO
201310370311132
Bidang Minat
RPL
PROGRAM STUDI INFORMATIKA
FAKULTAS TEKNIK
UNIVERSITAS MUHAMMADIYAH MALANG
2019
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KATA PENGANTAR
Dengan memanjatkan puji dan syukur kehadirat Allah SWT yang telah
melimpahkan rahmat dan hidayah-Nya, tak lupa shalawat dan salam kepada
junjungan Nabi Besar Muhammad SAW, sehingga peneliti dapat menyelesaikan
tugas akhir yang berjudul “ANALISIS USABILITY DIDALAM USER
EXPERIENCE PADA TOKOPEDIA MENGGUNAKAN USE
QUESTIONNAIRE”. Skripsi ini merupakan salah satu syarat studi yang harus
ditempuh oleh seluruh mahasiswa Universitas Muhammadiyah Malang, guna
menyelesaikan akhir studi pada jenjang program Strata 1.
Peneliti menyadari sepenuhnya bahwa dalam penulisan tugas akhir ini
masih banyak kekurangan dan keterbatasan. Oleh karena itu peneliti
mengharapkan saran yang membangun agar tulisan ini bermanfaat bagi
perkembangan ilmu pengetahuan.
Malang, 15 Oktober 2019
Penulis
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DAFTAR ISI
HALAMAN JUDUL
LEMBAR PERSETUJUAN ...................................................................................... ii
LEMBAR PENGESAHAN ...................................................................................... iii
LEMBAR PERNYATAAN ...................................................................................... iv
ABSTRAK .................................................................................................................. v
ABSTRACT ............................................................................................................... vi
LEMBAR PERSEMBAHAN .................................................................................. vii
KATA PENGANTAR ............................................................................................. viii
DAFTAR ISI .............................................................................................................. ix
DAFTAR GAMBAR ................................................................................................ xii
DAFTAR TABEL ................................................................................................... xiii
DAFTAR LAMPIRAN ........................................................................................... xiv
BAB I PENDAHULUAN ............................................................................................ 1
1.1 Latar Belakang ............................................................................................... 1
1.2 Rumusan Masalah .......................................................................................... 2
1.3 Tujuan Penelitian ............................................................................................ 3
1.4 Batasan Masalah ............................................................................................. 3
1.5 Sistematika Penulisan ..................................................................................... 3
BAB II STUDI PUSTAKA ......................................................................................... 5
2.1 User Experience (Pengalaman Pengguna) ..................................................... 5
2.2 Usability didalam User Experience ................................................................ 5
2.3 Tokopedia ....................................................................................................... 6
2.4 USE Questionnaire ......................................................................................... 6
2.5 Skala Likert .................................................................................................... 8
2.6 Uji Kelayakan Kuesioner ............................................................................... 8
2.6.1 Uji Validitas ............................................................................................ 8
2.6.2 Uji Reliabilitas ........................................................................................ 9
2.7 Populasi, Sampling dan Sampel Penelitian .................................................. 10
2.7.1 Populasi Penelitian ................................................................................ 10
2.7.2 Sampling Penelitian ............................................................................... 10
2.7.3 Sampel Penelitian .................................................................................. 10
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2.8 Analisis Regresi Linear Berganda ................................................................ 11
2.8.1 Uji korelasi regresi secara simultan (Uji F) .......................................... 11
2.8.2 Uji koefisien regresi secara individu (Uji t) .......................................... 12
BAB III METODOLOGI PENELITIAN ............................................................... 13
3.1 Tahapan Penelitian ....................................................................................... 13
3.2 Studi Literatur ............................................................................................... 14
3.3 Analisa Kebutuhan ....................................................................................... 14
3.3.1 Variabel Penelitian ................................................................................ 15
3.3.2 Hipotesis ................................................................................................ 15
3.3.3 Populasi dan Sampel ............................................................................. 16
3.3.4 Instrumen Penelitian.............................................................................. 17
3.4 Uji Kelayakan Kuesioner ............................................................................. 19
3.4.1 Uji Validitas .......................................................................................... 20
3.4.2 Uji Reliabilitas ...................................................................................... 20
3.5 Analisis dan Pengolahan Hasil Kuesioner .................................................... 20
3.5.1 Pengukuran Usability ............................................................................ 21
3.5.2 Uji Hipotesis ......................................................................................... 21
3.5.2.1 Uji korelasi regresi secara simultan (Uji F) ....................................... 22
3.5.2.2 Uji koefisien regresi secara individu (Uji t) ...................................... 22
BAB IV HASIL DAN PEMBAHASAN .................................................................. 23
4.1 Hasil Penelitian ............................................................................................. 23
4.2 Metode dan Cara Pengumpulan Data ........................................................... 23
4.3 Karakteristik Responden .............................................................................. 24
4.4 Uji kelayakan Kuesioner .............................................................................. 25
4.4.1 Uji Validitas .......................................................................................... 25
4.4.2 Uji Reliabilitas ...................................................................................... 27
4.4.3 Pengukuran Usability ............................................................................ 28
4.4.4 Uji F (Uji Korelasi Regresi secara Simultan) ....................................... 29
4.4.5 Uji t (Uji Koefisien Regresi secara Individu) ....................................... 31
4.5 Pembahasan .................................................................................................. 34
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4.5.1 Pembuktian Hipotesis 1 ........................................................................ 34
4.5.2 Pembuktian Hipotesis 2 ........................................................................ 36
4.5.3 Pembuktian Hipotesis 3 ........................................................................ 37
4.5.4 Pembuktian Hipotesis 4 ........................................................................ 38
BAB V KESIMPULAN DAN SARAN .................................................................... 40
5.1 Kesimpulan ................................................................................................... 40
5.2 Saran ............................................................................................................. 40
DAFTAR PUSTAKA ............................................................................................... 41
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DAFTAR GAMBAR
Gambar 3.1 Alur Tahap Metode Penelitian .............................................................. 13
Gambar 3.2 Model Konseptual .................................................................................. 15
Gambar 4.1 Grafik Usia Responden .......................................................................... 25
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DAFTAR TABEL
Tabel 2.1 Kriteria Pengukuran dengan Kuesioner USE .......................................... 6
Tabel 2.3 Kriteria Pengukuran Skala Likert ............................................................ 8
Tabel 3.1 Kuesioner Penelitian ................................................................................. 17
Tabel 3.2 Tingkat Reliabilitas Cronbach’s Alpha ................................................... 20
Tabel 3.3 Kategori Kelayakan .................................................................................. 21
Tabel 4.1 Karakteristik Responden Menurut Jenis Kelamin ................................ 24
Tabel 4.2 Karakteristik Responden Menurut Usia ................................................ 24
Tabel 4.3 Hasil Uji Validitas Kuesioner .................................................................. 26
Tabel 4.4 Hasil Uji Reabilitas Kuesioner ................................................................. 28
Tabel 4.5 Hasil Uji F .................................................................................................. 29
Tabel 4.6. Hasil Uji F Responden Belum Pernah Bertransaksi ............................ 30
Tabel 4.7. Hasil Uji F Responden Sudah Pernah Bertransaksi ............................. 31
Tabel 4.8 Hasil Uji t ................................................................................................... 31
Tabel 4.9 Hasil Uji t Pengguna Tokopedia Belum Pernah Bertransaksi ............. 33
Tabel 4.10 Hasil Uji t Pengguna Tokopedia Sudah Pernah Bertransaksi ............ 33
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DAFTAR LAMPIRAN
Lampiran 1. Data Responden Uji Kelayakan Kuesioner ............................................ 43
Lampiran 2. Kuesioner Penelitian untuk Uji Kelayakan Kuesioner ........................... 45
Lampiran 3. Hasil Pengujian Kelayakan Kuesioner ................................................... 48
Lampiran 4. Rekapitulasi Data Hasil Pengujian Kelayakan Kuesioner ...................... 51
Lampiran 5. Skor Penelitian Uji Validitas pada SPSS ................................................ 53
Lampiran 6. Skor Penelitian Uji Reliabilitas .............................................................. 68
Lampiran 7. Data Responden Penelitian ..................................................................... 69
Lampiran 8. Hasil Pengujian salah satu dari 100 Responden ..................................... 74
Lampiran 9. Rekapitulasi Data Hasil Penelitian dari 100 Responden ........................ 76
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