Plan de MarketingExportacin Pimiento Morrn a CanadANLISIS
ECONMICOI. IntroduccinCanad es una sociedad industrial de alta
tecnologa, posee un sistema econmico orientado al mercado, con
claros patrones de produccin y un alto nivel de vida. Desde la
Segunda Guerra Mundial, ha tenido un impresionante crecimiento en
el sector de servicios, minera y en general su economa se ha
industrializado. En 1994 firmo el TLCAN provocando un aumento
dramtico en el comercio y la integracin econmica con los EE.UU. y
Mxico. Canad disfruta de un supervit comercial con los EE.UU., que
absorbe alrededor de las tres cuartas partes de las exportaciones
de mercancas canadienses cada ao. Canad es el mayor proveedor
extranjero de los Estados Unidos de energa, incluyendo petrleo,
gas, uranio y energa elctrica. Dados sus abundantes recursos
naturales, mano de obra altamente calificada y moderna planta de
produccin, Canad registr un crecimiento econmico slido a partir de
1993 hasta 2007. Golpeados por la crisis econmica global, la
economa cay en una fuerte recesin en los ltimos meses de 2008, y
publicado Ottawa su primer dficit fiscal en 2009 tras 12 aos de
supervit. Principales bancos de Canad, sin embargo, surgieron de la
crisis financiera de 2008-09 entre los ms fuertes en el mundo,
debido a la tradicin de las prcticas conservadoras de prstamos y la
fuerte capitalizacin del sector financiero. Canad logr un
crecimiento marginal en 2010-13 y los planes para equilibrar el
presupuesto para el ao 2015. Adems, el sector petrolero del pas se
est expandiendo rpidamente, ya que las arenas petrolferas de
Alberta aumentaron significativamente las reservas probadas de
petrleo de Canad. II. Poblacin a. Poblacin TotalLa poblacin total
de Canad es de 34,834,841 habitantes (CIA, 2014).Population
estimates
200320082013Notep: preliminary2003 to 2013
number% change
Canada31,641,63033,245,77335,158,30411.1
Newfoundland and Labrador518,445511,543526,7021.6
Prince Edward Island137,221138,764145,2375.8
Nova Scotia937,676935,865940,7890.3
New Brunswick749,434746,855756,0500.9
Quebec7,485,4917,761,5048,155,3348.9
Ontario12,243,75812,882,62513,537,99410.6
Manitoba1,163,5281,197,7741,265,0158.7
Saskatchewan996,4311,017,3461,108,30311.2
Alberta3,182,8523,595,7554,025,07426.5
British Columbia4,123,9374,349,4124,581,97811.1
Yukon30,94033,08836,70018.6
Northwest Territories42,59543,35043,5372.2
Nunavut29,32231,89235,59121.4
p preliminaryNote: Population estimates as of July 1.Source:
Statistics Canada, CANSIM
b. Tasa de crecimientoLa tasa de crecimiento de la poblacin es
el 0.76 por ciento para el ao 2014.
c. Distribucin de la poblacin, Edad y Gnero.
Distribucin de la Poblacin
0-14 years: 15.5% (male 2,764,691/female 2,628,413)15-24 years:
12.7% (male 2,267,210/female 2,142,085) 25-54 years: 41% (male
7,244,109/female 7,052,512) 55-64 years: 17.3% (male
2,336,202/female 2,380,703) 65 years and over: 16.8% (male
2,670,482/female 3,348,434) (2014 est.)
d. reas geogrficas (densidad y concentracin urbana, suburbana y
rural)
PoblacinPorcentaje del total de la poblacin
Toronto594148817.03%
Montral395771511.35%
Vancouver24636777.06%
Calgary13092213.75%
OttawaGatineau12732723.65%
Edmonton12300563.53%
Winnipeg7783972.23%
Qubec7696392.21%
Hamilton7566302.17%
London4999981.43%
Elaboracin propia datos de Statistics Canada
e. Tasas y patrones de migracinComponents of demographic
growth
1992/19932002/20032012/2013
number
Immigrants266,890199,170262,947
Emigrants43,99352,17157,110
Returning emigrants15,27929,33336,645
Net temporary emigrants19,74427,65518,412
Net non-permanent residents-71,18536,73349,341
Note: All figures are for the one-year period ending June
30.Source: Statistics Canada, CANSIM.
Inmigrantes por continenteAmericas [1]Both
sexes336,174353,946355,716374,850394,731403,974
Males130,383136,917138,888149,451158,325162,426
Females205,383216,438216,252224,424235,563241,002
sex unknown411591576975843540
Europe [2]Both sexes6,1236,4806,7207,0957,2698,049
Males2,8142,8022,9643,1953,3123,642
Females3,3063,6753,7473,8913,9544,401
sex unknown369633
Africa [3]Both sexes5,9226,2856,8227,6178,4399,003
Males3,4923,7233,9394,4524,8965,196
Females2,4302,5562,8773,1593,5433,804
sex unknown..36633
Asia [4]Both sexes20,56522,38323,25624,98127,29130,906
Males10,45811,44211,78112,75614,10915,885
Females10,04110,75811,24412,00612,95714,730
sex unknown69183234219228291
Oceania [5]Both sexes126150153174171216
Males5778818793117
Females696969847596
sex unknown....3303
f. Grupos tnicosCanadian 32.2%, English 19.8%, French 15.5%,
Scottish 14.4%, Irish 13.8%, German 9.8%, Italian 4.5%, Chinese
4.5%, North American Indian 4.2%, other 50.9% (2011 est.)III.
Estadstica y actividad econmicaa. PNBi. Tasa de crecimientoLa tasa
de crecimiento de Canad es de 1.6% para el ao 2013. Real gross
domestic product billions of chained (2007) dollars
January20131,570.41
February20131,575.48
March20131,579.96
April20131,581.90
May20131,585.43
June20131,579.49
July20131,589.25
August20131,592.72
September20131,597.85
October20131,604.45
November20131,608.07
December20131,600.08
Gross domestic product and final domestic demand
b. Ingreso per cpitaIndicator Name2008 [YR2008]2009 [YR2009]2010
[YR2010]2011 [YR2011]2012 [YR2012]
GNI per capita, PPP (current international
$)3858037220383804133042270
c. Distribucin de la Riquezai. Clases sociales por ingresoii.
Porcentaje de cada clase
d. Transportes existentesi. Modosii. Disponibilidadiii. Tasas de
Uso iv. PuertosAirports:
1,467 (2013)country comparison to the world: 4
Airports - with paved runways:
total: 523over 3,047 m: 21 2,438 to 3,047 m: 19 1,524 to 2,437
m: 147 914 to 1,523 m: 257 under 914 m: 79 (2013)
Airports - with unpaved runways:
total: 9441,524 to 2,437 m: 75 914 to 1,523 m: 385 under 914 m:
484 (2013)
Heliports:
26 (2013)
Pipelines:
gas and liguid petroleum 100,000 km (2013)
Railways:
total: 46,552 kmcountry comparison to the world: 5 standard
gauge: 46,552 km 1.435-m gauge (2008)
Roadways:
total: 1,042,300 kmcountry comparison to the world: 7 paved:
415,600 km (includes 17,000 km of expressways) unpaved: 626,700 km
(2008)
Waterways:
636 km (Saint Lawrence Seaway of 3,769 km, including the Saint
Lawrence River of 3,058 km, shared with United States)
(2011)country comparison to the world: 78
Merchant marine:
total: 181country comparison to the world: 35 by type: bulk
carrier 62, cargo 15, carrier 1, chemical tanker 15, combination
ore/oil 1, container 2, passenger 5, passenger/cargo 63, petroleum
tanker 11, roll on/roll off 6 foreign-owned: 19 (Estonia 1, France
1, Netherlands 1, Norway 4, Sweden 2, US 10) registered in other
countries: 225 (Australia 5, Bahamas 96, Barbados 11, Cambodia 2,
Cyprus 2, Honduras 1, Hong Kong 77, Liberia 2, Malta 5, Marshall
Islands 8, Norway 1, Panama 6, Spain 4, Vanuatu 5) (2010)
Ports and terminals:
major seaport(s): Halifax, Saint John (New Brunswick),
Vancouverriver and lake port(s): Montreal, Quebec City, Sept-Isles
(St. Lawrence); Fraser River Port (Fraser); Hamilton (Lake Ontario)
oil/gas terminal(s): Lower Lakes terminal dry bulk cargo port(s):
Port-Cartier (iron ore and grain), container port(s): Montreal
(1,362,975), Vancouver (2,507,032)(2011)
e. Sistemas de Comunicacini. Tipos (Tel, Radio, Internet,
telgrafo)Telephones - main lines in use:
18.01 million (2012)country comparison to the world: 16
Telephones - mobile cellular:
26.263 million (2012)country comparison to the world: 41
Telephone system:
general assessment: excellent service provided by modern
technologydomestic: domestic satellite system with about 300 earth
stations international: country code - 1; submarine cables provide
links to the US and Europe; satellite earth stations - 7 (5
Intelsat - 4 Atlantic Ocean and 1 Pacific Ocean, and 2 Intersputnik
- Atlantic Ocean region) (2011)
Broadcast media:
2 public TV broadcasting networks each with a large number of
network affiliates; several private-commercial networks also with
multiple network affiliates; overall, about 150 TV stations;
multi-channel satellite and cable systems provide access to a wide
range of stations including US stations; mix of public and
commercial radio broadcasters with the Canadian Broadcasting
Corporation (CBC), the public radio broadcaster, operating 4 radio
networks, Radio Canada International, and radio services to
indigenous populations in the north; roughly 2,000 licensed radio
stations in Canada (2008)
Internet country code:
.ca
Internet hosts:
8.743 million (2012)country comparison to the world: 14
Internet users:
26.96 million (2009)country comparison to the world: 16
f. Condiciones Laboralesi. Leyes y Reglas Canada Labour
Code.Canadian Charter of Rights and Freedoms ii. Salarios y
prestaciones
g. Industrias principalesi. Empresas ms representativasA.k.a.
CartoonAir CanadaAlain DeneaultAlcanAlliance Films Astral MediaATB
FinancialAtkinson Film-ArtsBanco de MontrealBardel
EntertainmentBarrick GoldBeenoxBlackfire ExplorationBombardier
AerospaceCan-AmCarestream HealthCervlo CyclesCHC
HelicopterCognosCompaa de la Baha de HudsonCorus EntertainmentDe
Havilland CanadaDialexiaElectro-Motive DieselEnbridgeGescaHastings
MillHawker Siddeley CanadaHusky EnergyHydro-QubecImage EngineIMAX
CorporationImperial OilLabatt Brewing CompanyMAC CosmeticsMagna
InternationalMarketwireMassey FergusonMega BrandsNelvana Limited
OctasicOrion Bus IndustriesOsisko Mining CorporationQuebecorRed
Back MiningRitchie Bros. AuctioneersRothmans Inc.Royal Bank of
CanadaSemacodeShaftesbury FilmsSuite101Trans Canada Airlinesii.
Porcentaje de los sectores econmicosGross domestic product at basic
prices, by industry (monthly)
January 2013December 2013January 2014December 2013 to January
2014January 2013 to January 2014
seasonally adjusted at annual rates
millions of chained dollars (2007)%
All industries1,569,9791,601,3611,609,4750.52.5
Goods-producing industries471,099478,551483,3401.02.6
Agriculture, forestry, fishing and
hunting25,57828,25327,709-1.98.3
Mining, quarrying, and oil and gas
extraction127,636131,773133,4091.24.5
Utilities38,67340,64540,216-1.14.0
Construction113,630112,053112,8100.7-0.7
Manufacturing164,885165,536168,8942.02.4
Service-producing
industries1,099,9161,123,8131,127,1930.32.5
Wholesale trade85,28786,23786,8640.71.8
Retail trade84,74086,47687,5781.33.3
Transportation and warehousing64,77266,81966,9070.13.3
Information and cultural industries52,59252,87552,9630.20.7
Finance and insurance104,584108,408108,8530.44.1
Real estate and rental and
leasing197,239202,961203,0390.02.9
Professional, scientific and technical
services82,80584,19984,3670.21.9
Management of companies and
enterprises11,66212,31512,3770.56.1
Administrative and support, waste management and remediation
services40,20940,88740,9680.21.9
Educational services84,71786,21586,2110.01.8
Health care and social assistance107,849109,595109,8630.21.9
Arts, entertainment and recreation11,00611,80211,459-2.94.1
Accommodation and food services32,39432,73333,1931.42.5
Other services (except public
administration)31,31732,00632,2170.72.9
Public administration108,936110,540110,6560.11.6
Note: North American Industry Classification System (NAICS),
2007.Sources: Statistics Canada, CANSIM, table 379-0031.Last
modified: 2014-03-31.
h. Inversin extranjera i. IED e IEISDDS data category and
componentPeriod of latest dataLatest dataData for previous
periodChange from previous periodAnnual change
C$ billions%
International investment position (market value)
Total assetsQ4/132,9122,6729.0...
Canadian direct investment abroadQ4/131,2231,1278.5...
Canadian Portfolio investmentQ4/131,1161,00511.1...
Foreign money market instrumentsQ4/135412.4...
Foreign bondsQ4/1320818910.2...
Foreign equity and investment fund sharesQ4/1390381211.3...
Official international reservesQ4/1377744.0...
Other Canadian InvestmentQ4/134964666.4...
Total LiabilitiesQ4/132,8852,7435.2...
Foreign direct investment in CanadaQ4/131,0521,0104.1...
Foreign Portfolio investmentQ4/131,3461,2924.2...
Canadian money market instrumentsQ4/138088-9.0...
Canadian bondsQ4/137807592.8...
Canadian equity and investment fund sharesQ4/134854449.2...
Other foreign investmentQ4/13487,322441,26410.4...
(Canada's net international investment
position)Q4/1327-71137.4...
... : not applicable.Source: Statistics Canada, CANSIM, tables
176-0051, 376-0104, 376-0105, 376-0142.Last modified:
2014-03-13.
Top 25 ICT Multinational Companies operating in CanadaCompany
NameCity
IBM CanadaMarkham
HP CanadaMississauga
Cisco Systems CanadaToronto
Microsoft CanadaMississauga
Oracle CanadaMississauga
Xerox CanadaNorth York
Honeywell CanadaMississauga
WiproToronto
SAP CanadaNorth York
Alcatel-Lucent CanadaKanata
General Dynamics CanadaOttawa
ChristieKitchener
Nokia CanadaAjax
ADP CanadaEtobicoke
AmdocsToronto
Randstad TechnologiesToronto
Fujitsu CanadaMontreal
Pitney Bowes CanadaToronto
Symantec CanadaToronto
CA Technologies CanadaMississauga
TEKsystems CanadaMississauga
SunGardToronto
CSCKanata
Sierra SystemsVancouver
SAS CanadaToronto
*The Top 25 ICT Multinational Companies listing is based on
revenues generated in Canada by the Multinational's foreign
operations and export revenue generated by its Canadian entity.i.
Estadsticas de Comercio Internacionali. Principales Socios X (Q y
valor) e M (Q y Valor)
Imports, exports and trade balance of goods on a
balance-of-payments basis, by country or country grouping
200820092010201120122013
$ millions
Exports487,261.6367,210.8403,966.7456,807.5462,528.2479,857.6
United States, including Puerto Rico and Virgin
Islands368,901.7270,102.7295,113.1329,928.3338,440.5358,758.0
Japan11,761.78,835.89,751.611,336.410,823.811,001.7
United
Kingdom13,973.412,884.116,971.619,371.419,829.314,702.9
European Union excluding the United
Kingdom125,097.218,785.920,238.423,041.221,143.020,471.0
Other OECD220,668.116,580.017,864.720,486.318,510.418,750.1
Other
countries46,859.340,022.544,027.552,643.753,781.056,174.2
Imports443,592.0373,984.2413,670.0456,054.7474,544.5486,649.1
United States, including Puerto Rico and Virgin
Islands281,434.4236,136.4259,934.8281,460.3296,458.1314,669.8
Japan11,671.79,330.310,062.09,367.010,791.49,584.3
United Kingdom11,218.78,499.49,556.310,559.18,310.97,538.6
European Union excluding the United
Kingdom135,402.330,342.430,867.235,237.236,302.737,756.2
Other OECD227,380.025,959.228,824.732,701.435,988.135,682.4
Other
countries76,485.063,716.474,424.986,730.186,693.581,417.6
Balance43,669.6-6,773.4-9,703.3752.8-12,016.3-6,791.5
United States, including Puerto Rico and Virgin
Islands87,467.333,966.335,178.348,468.041,982.444,088.2
Japan90.0-494.5-310.41,969.432.41,417.4
United Kingdom2,754.74,384.77,415.38,812.311,518.47,164.3
European Union excluding the United
Kingdom1-10,305.1-11,556.5-10,628.8-12,196.0-15,159.7-17,285.2
Other
OECD2-6,711.9-9,379.2-10,960.0-12,215.1-17,477.7-16,932.3
Other
countries-29,625.7-23,693.9-30,397.4-34,086.4-32,912.5-25,243.4
1. Other European Union includes Austria, Belgium, Bulgaria,
Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany,
Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg,
Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia,
Spain and Sweden.2. Other countries in the Organisation for
Economic Co-operation and Development (OECD) include Australia,
Canada, Chile, Iceland, Israel, Mexico, New Zealand, Norway, South
Korea, Switzerland and Turkey.Source: Statistics Canada, CANSIM,
table 228-0058.Last modified: 2014-04-03.
ii. Balanza de Pago La balanza esta en deficit por $16.millones
para 2014. Deficit que se da por el aumento de la compra de
bienes.Current account balances
iii. Tipo de Cambio1 Dlar canadiense = 11.80 pesos
j. Restricciones comercialesSistemas de gestin de la oferta
("Supply-Managed Products") Contenido mnimo de producto local en
vinos Controles y licencias de importacin Intervencin estatal en el
comercio de trigo y cebada: el Canadian Wheat Board Compras pblicas
Uso de la mencin "espaol" en productos curados de porcino
Monopolios de importacin de vinos y licores Normas de composicin
para los quesos y licencias de importacin Represalias contra
productos espaoles por la prohibicin de importacin de carne
hormonada Prohibicin a la importacin de vehculos usados Etiquetado
"Made in Canada" y "Product of Canada" Evaluacin de la integridad
de cierres de conservas de baja acidez Exencin impositiva
discriminatoria a la produccin de vinos y cerveza Requisitos a la
importacin de frutas y legumbres frescas Tamaos reglamentarios de
envases para determinados productos crnicos Contenido canadiense
obligatorio para compras de medios de transporte pblico Monopolio
en la comercializacin de pescado de agua dulce Requisitos de
contenido local mnimo para subvenciones de produccin de energa
renovable (Ontario) Harina enriquecida Registro de fabricantes de
productos elctricos certificados Tamaos reglamentarios de envases
para productos hortofrutcolas procesados Unidad e integracin del
mercado interno de Canad Normas de composicin para los
cigarrillos
k. Tasas de InflacinThe Consumer Price Index (CPI) rose1.1% in
the12months to February, following a1.5% increase in January.
The12-month change in the Consumer Price Index
IV. Canales de distribucin a. MinoristaEn alimentacin, las
empresas ms importantes son: Sobey's, Loblaw y Mtro. En ferretera,
bricolaje y decoracin, encontramos a: Rona, Home Hardware (en
ingls) y Home Dpot.b. Mayorista Agricultural Machinery Wholesale
Canada - Seeding, Spraying, Tilling, Landscaping, Crops, Farming
Agriculture Equipment & Solutions Wholesale Canada - Farming
Equipment, Farming Systems, Farming Solutions, Labs, Testing, New,
Hi Tech, Horse Matts, Plastic Mulch Film, Harvest Containers
Agriculture Auction Wholesale Canada - Farming, Fertilizer, Cattle,
Market, Auction, Beef Crop & Soil Wholesale Canada - Feed
Machinery, Farming, Agriculture, Animal Feed, Area Seeding, Crop
& Soil Analysis Fertilizers Wholesale Canada - Organic
Fertilizers, Pest Control, Nitrogen Products Fish & Seafood
Wholesale Canada - Mussels, Imported Fish, Cod, Pollock, Haddock,
Herring, Mackerel, Live Lobster, Crabs Fisheries Wholesale Canada -
Oysters, Mussels, Scallops, Haddock, Halibut, Fish Production,
Redfish, Silver Hake, Snow Crab, Atlantic Salmon Forestry Wholesale
Canada - Forestry Equipment, Forest Products & Services,
Agriculture, Wood, Pulp Heavy Equipment Wholesale Canada -
Construction, Building, Grading, Pavers, Excavators, Drill Hauls,
Electric Shovel, Heavy Mining & Forestry Equipment, Loaders
Irrigation Equipment Wholesale Canada - Water & Equipment
Services, Irrigation Systems & Industries, Sewer Bypass,
Standby Pumping Units Landscaping, Lawn & Garden Machinery
Wholesale Canada - Lawn & Garden Equipment, Chain Saws,
Trimmer, Landscapers Pest Control Wholesale Canada - Insect
Control, Bird Infestations, Toxic Pest Management, Insect and
Vegetation Management, Non Toxic Insecticides Precision Sensors
Wholesale Canada - Sensors Intelligent Control, Precision Sensing,
High Precision Sensors, Inclination Sensors Seeds & Bulbs
Wholesale Canada - Grow, Garden, Soil, Agriculture, Farm, Flowers,
Plants, Fruits, Vegetables Sawmills Wholesale Canada - Blades,
Saws, Machine, Stationary Bandsaws Specific Crops Wholesale Canada
- Beets, Specific Grain Tractors Wholesale Canada - Tractors And
Parts, Salvage Yard
V. Medios de comunicacina. Televisin La TV tiene grandes
exponentes estos son: la CBC, la CTV, tambin el Canadian TV y la
BNN de Toronto.b. Radio Radio Canad de Montreal, Canad FM de
Toronto, Radio Canad Internacionalc. Medios ImpresosThe Globe and
Mail, The National Post, el Toronto Star, Le Presse y el Le
Devoird. Otros mediosThe Toronto Star, Le Soleil du Quebec, Canoa,
Abby NoticiasVI. Resumen ejecutivoComo es propio de toda economa
desarrollada, en Canad, el sector terciario ha ido ganando peso
mientras que los sectores primario y secundario han perdido
importancia. Canad es una de las naciones mineras ms importantes
del mundo, donde se explota la extraccin de ms de 60 metales y
minerales. Canad tiene inmensas reservas probadas de petrleo y
cuenta igualmente con importantes recursos de gas natural. La
construccin es una las industrias ms importantes de Canad. Los
ltimos datos de Statistics Canada reflejan que el sector de la
construccin contina su recuperacin. La industria del automvil, las
telecomunicaciones, los productos elctricos y electrnicos, y los
productos qumicos son las industrias manufactureras ms importantes
del pas. El sector manufacturero ha sido uno de los soportes del
crecimiento desde finales de la dcada de los aos noventa, sin
embargo no est a salvo de la desaceleracin econmica en Estados
Unidos, primer cliente de Canad. El sector de la automocin es de
importancia capital para la economa canadiense. Resulta necesario
sealar que Canad es un pas lder en determinados sectores de las
industrias de alta tecnologa, particularmente las
telecomunicaciones, la industria aeronutica y aeroespacial, la
industria de la informtica y los equipos mdicos. Canad se encuentra
entre los mayores productores del mundo de energa, es
autosuficiente energticamente y es la mayor fuente de
abastecimiento de EE.UU. El sector de los servicios financieros es
un gran contribuyente al desarrollo econmico de Canad.VII. Fuentes
de Informacin Justice Laws
Websitehttp://laws-lois.justice.gc.ca/eng/ Whole sales
http://www.shopwholesale.ca/directory_pages/agricultural.htmStatistics
Canadahttp://www.statcan.gc.ca/daily-quotidien/131125/dq131125a-eng.htmThe
World Bankwww.worldbank.org
http://www.absolut-canada.com/los-principales-medios-de-comunicacion-de-canada/http://www.tfocanada.ca/docs.php?page=2_6http://www.shopwholesale.ca/directory_pages/agricultural.htmhttp://www.shopwholesale.ca/http://comercioexterior.banesto.es/es/elija-su-mercado-objetivo/perfiles-de-paises/canada/comercializacionhttp://www.statcan.gc.ca/daily-quotidien/131125/dq131125a-eng.htmhttp://www.impulsoexterior.com/COMEX/servlet/MuestraArchivo?id_=2_691