Anaheim Ducks Final

By: Zach Golembiewski

Promoting the Anaheim Ducks with Digital

Marketing

What are the Goals?• Promote the

Anaheim Ducks• Increase the

number of season ticket holders• Increase ticket

sales• Increase overall

revenue for the organization

Painting the BIG Picture

Who is the Target Audience?

• Hockey fans• Anaheim Duck fans• Businesses who purchase tickets• Existing season ticket holders

Painting the BIG Picture

Increase Followers and Fans Through

SOCIAL MEDIA

Join the “Anaheim Ducks Revolution”

Introducing a NEW Player/Fan Communication

Site…

The Ducks Denwww.ducks.nhl.com/

theducksden

Sponsors

Internet Marketi

ng$

Utilizing Existing Sponsorships

Google AdWords Campaigns

• Pay per click• 2000 clicks per day• $10000 daily budget• $3.65 million annual budget

Promotions

Season Ticket Holder “Sneak Peak” Preview of Upcoming Promotions

College Night

Holiday and Seasonal Ticket Packages

Family Pack Tickets

Apparel

• Increase Apparel Advertisement on Website• Improve Apparel Selection in Arena• Free Apparel to First 5000 Fans

Budget

• Sponsorship Advertisement Fees: $100,000 per season

• Website Maintenance: $75,000 annually

• Internet Marketing Fees: $4 million annually