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Aligning COST MANAGEMENT with VALUE CREATION and GOVERNANCE Experience of Godrej & Boyce Mfg. Co. Ltd. GODREJ & BOYCE MFG. CO. LTD. ¢ Established in 1897, over a century old ¢ One of the largest privately-held diversified industrial corporations in India ¢ Revenue from operations INR 72 billion (US$ 1.2 billion) ¢ Godrej Group revenue INR 223 billion (US$3.7 billion) ¢ Godrej Group touches the lives of 400 million Indians who use at least one of its products every single day. Godrej is a household name in India synonymous with Quality & Reliability
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ANAGEMENT M OST Aligning C and REATION C ALUE with V ... · Aligning COST MANAGEMENT with VALUE CREATION and GOVERNANCE Experience of Godrej & Boyce Mfg. Co. Ltd. GODREJ & B OYCE

Mar 13, 2020

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Page 1: ANAGEMENT M OST Aligning C and REATION C ALUE with V ... · Aligning COST MANAGEMENT with VALUE CREATION and GOVERNANCE Experience of Godrej & Boyce Mfg. Co. Ltd. GODREJ & B OYCE

Aligning COST MANAGEMENT

with VALUE CREATION and

GOVERNANCE Experience of Godrej & Boyce Mfg. Co. Ltd.

GODREJ & BOYCE MFG. CO. LTD.

¢ Established in 1897, over a century old

¢ One of the largest privately-held diversified industrial

corporations in India

¢ Revenue from operations INR 72 billion (US$ 1.2 billion)

¢ Godrej Group revenue INR 223 billion (US$3.7 billion)

¢ Godrej Group touches the lives of 400 million Indians who

use at least one of its products every single day.

Godrej is a household name in India synonymous with Quality & Reliability

Page 2: ANAGEMENT M OST Aligning C and REATION C ALUE with V ... · Aligning COST MANAGEMENT with VALUE CREATION and GOVERNANCE Experience of Godrej & Boyce Mfg. Co. Ltd. GODREJ & B OYCE

INDUSTRY BUSINESS PROFILE

¢ Appliances

¢ Interio (Furniture)

¢ Security Solutions

¢ Locks

¢ Storage Solutions

¢ Prima- Vending Machines

¢ Process Equipment

¢ Precision Engineering

¢ Precision Systems

¢ Toolings

Office & Consumer

Products Industrial Products

Others

¢ Construction

¢ Electricals & Electronics

¢ Lawkim- Electric Motors

¢ Material Handling Equipment

COMPETITIVENESS

G&B’s cost management philosophy is

considering total cost management inclusive

of cost audit to improve cost competitiveness

Page 3: ANAGEMENT M OST Aligning C and REATION C ALUE with V ... · Aligning COST MANAGEMENT with VALUE CREATION and GOVERNANCE Experience of Godrej & Boyce Mfg. Co. Ltd. GODREJ & B OYCE

TOTAL COST MANAGEMENT TO FACE

CHALLENGES OF INTENSE COMPETITION

¢ Improve competitiveness strategically and operationally

¢ Cost strategy for

� Customer focused orientation of product design

� Futuristic and predictable cost structure of products and NPD

� Visualising technology issues addressing the product and process

¢ Operational analysis for

� efficient resource utilisation

� Productivity and process improvements

TCM is the shift in the paradigm from cost measurement to cost management to

cost leadership for sustainable profit and growth in the business.

GOVERNANCE

G&B’s cost management philosophy of cost

management linked to governance

complements integration of TCM with ERM

Page 4: ANAGEMENT M OST Aligning C and REATION C ALUE with V ... · Aligning COST MANAGEMENT with VALUE CREATION and GOVERNANCE Experience of Godrej & Boyce Mfg. Co. Ltd. GODREJ & B OYCE

TOTAL COST MANAGEMENT FOR DE-

RISKING BUSINESS CONTINUITY

¢ BOD and Audit Committee are major stakeholders

¢ Governance reporting entails risk management for business

continuity and de-risking value creation

¢ TCM de-risks the strategy with cost information that will

improve decision making

TCM focuses costing as a tool for management rather than accounting.

TCM INTEGRATION WITH ERM

Maturity of ERM process depends on maturity of cost management processes.

Basic ERM Process

•Process of identifying and mitigating critical risks

•Companies' high risk areas driven by high input costs

•Risk owners identified for each key cost element

Mature ERM Process

•Framework to address fluctuations in commodity prices

•Forecast on trends in input costs

•Employee life cycle costs

Advance ERM Process

•Insurance cost management and Self Insurance

•Tracking technology trends and its impact on prices

•Feedback on current and future costs

Page 5: ANAGEMENT M OST Aligning C and REATION C ALUE with V ... · Aligning COST MANAGEMENT with VALUE CREATION and GOVERNANCE Experience of Godrej & Boyce Mfg. Co. Ltd. GODREJ & B OYCE

TCM INTEGRATION WITH ERM AT

ELECTRICAL & ELECTRONICS DIVISION

Maturity of ERM process depends on maturity of cost management processes.

Low working capital turnover

Challenges in attracting / retaining skilled employees at key positions

Delays / Disruptions in project execution

Less than desired project cost management mechanisms

Volatilities, uncertainties and noncompliance with tax regulations VoVo

Project cost overruns

Unfavorable contractual terms

Risk of competition from existing/ emerging players

Procurement at uneconomical terms / cost overruns

Unavailability of workmen

Violation of prescribed safety standards (regulatory / internal) ViVi

Untapped opportunities resulting in loss of potential business

TCM INTEGRATION WITH ERM AT

ELECTRICAL & ELECTRONICS DIVISION

Maturity of ERM process depends on maturity of cost management processes.

Low working capital turnover

Challenges in attracting / retaining skilled employees at key positions

Delays / Disruptions in project execution

Less than desired project cost management mechanisms

Volatilities, uncertainties and noncompliance with tax regulations VoVo

Project cost overruns

Unfavorable contractual terms

Risk of competition from existing/ emerging players

Procurement at uneconomical terms / cost overruns

Unavailability of workmen

Violation of prescribed safety standards (regulatory / internal) ViVi

Untapped opportunities resulting in loss of potential business

Page 6: ANAGEMENT M OST Aligning C and REATION C ALUE with V ... · Aligning COST MANAGEMENT with VALUE CREATION and GOVERNANCE Experience of Godrej & Boyce Mfg. Co. Ltd. GODREJ & B OYCE

TCM INTEGRATION WITH ERM AT

ELECTRICAL & ELECTRONICS DIVISION

Maturity of ERM process depends on maturity of cost management processes.

Low working capital turnover

Challenges in attracting / retaining skilled employees at key positions

Delays / Disruptions in project execution

Less than desired project cost management mechanisms

Volatilities, uncertainties and noncompliance with tax regulations VoVo

Project cost overruns

Unfavorable contractual terms

Risk of competition from existing/ emerging players

Procurement at uneconomical terms / cost overruns

Unavailability of workmen

Violation of prescribed safety standards (regulatory / internal) ViVi

Untapped opportunities resulting in loss of potential business

VALUE CREATION

Performance Appraisal Report provides

business case for maintenance of cost

accounting records and its audit.

Page 7: ANAGEMENT M OST Aligning C and REATION C ALUE with V ... · Aligning COST MANAGEMENT with VALUE CREATION and GOVERNANCE Experience of Godrej & Boyce Mfg. Co. Ltd. GODREJ & B OYCE

ENGAGEMENT WITH AUDIT COMMITTEE

¢ Anchoring role to improve maturity in cost management

processes was initiated at corporate level.

¢ Divisional finance teams were assigned role of maintenance of

cost records at divisional level.

¢ Operation management teams were familiarised with the

changes in Cost Accounting Record Rules and Cost Audit Report

Rules by way of discussion, workshops and training programmes.

TCM necessitated stakeholder engagement process, creating the critical cost

awareness across the value chain.

ENGAGEMENT WITH AUDIT COMMITTEE

¢ Divisional cost management issues were

interactively classified in the four

quadrants to finalise management

expectations from performance appraisal

under cost audit.

¢ Report was discussed in the Audit

Committee Meeting.

Performance appraisal report is a tool to improve total cost maturity in business.

Operational Outcome

Strategic Process

Operational Process

Strategic Outcome

Operational Outcome

Page 8: ANAGEMENT M OST Aligning C and REATION C ALUE with V ... · Aligning COST MANAGEMENT with VALUE CREATION and GOVERNANCE Experience of Godrej & Boyce Mfg. Co. Ltd. GODREJ & B OYCE

PERFORMANCE APPRAISAL REPORT FOR

STORAGE SOLUTION GROUP (SSG) STRATEGIC OPERATIONAL

PR

OC

ES

S

System for measuring customer segment

profitability

Aligning with the annual business plan,

SSG has introduced segment profitability analysis.

System for Material cost control (Effect of

timing difference between order booking,

procurement and utilisation, on steel prices)

Division has started working on this.

OU

TC

OM

E

Customer Segment profitability review

As a pilot attempt, identified few low profit segments and created focused action plan.

Operational cost review and waste

elimination

SSG introduced material balance procedure

for steel and cut down wastages by 1.4%

(Rs.100 lakhs)

Fuel consumption in the paint shop oven was identified for waste elimination

Performance appraisal report is a tool to improve total cost maturity in business.

THANK YOU

Ajay Palav

Godrej & Boyce Mfg. Co. Ltd.